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(9) a study on consumer buying behaviour ppt hari master piece
The document discusses a study on consumer buying behavior towards online shopping in Dindigul district, India. It aims to analyze factors influencing consumer purchases online and identify trends. 1000 samples were collected using purposive sampling and analyzed using percentage analysis and Chi-square tests. Key factors examined include awareness of online shopping sites, motivations for purchase like price, quality, and demographics of respondents. Preliminary results found online shopping awareness differed by gender, age, education level and occupation. Motivations for purchase also varied by education level and gender.
