7. Consumer Behavior
• The study of individuals, groups, or organizations
and the processes they use to select, secure, use,
and dispose of products, services, experiences
• Ideas to satisfy needs and the impacts that these
processes have on the consumer and society.
8. ISSUES TO BE
CONSIDERED FOR
UNDERSTANDING
CONSUMER
BEHAVIOR FOR
MARKETING
9. • Consumer’s psychology
• How much a consumer is influenced
• Behavior of Consumer when making purchase
decision
• Limitations on consumer knowledge
• Improving marketing campaigns strategies to
more effectively reach the consumer.
11. Mr. A
• Wants to buy a laptop
• Does not do any market
research
• Believes salesperson
• Buy laptop blindly
Ms. B
• Wants to buy A dress
• Go through internet
• Checks Reviews and
Feedback
• Decides to Buy the dress
16. Online Merchandising
o The variety of products
available for sale and the display
of those products
o It stimulates interest and entices
customers to make a purchase
17.
18.
19. No Barriers on Consumer
knowledge
• Distributes great deal of information about a service or
product such as features ,pros and cons
• Information isn’t limited to what a company alone puts out
there, consumer can collect more information with a click
• The consumer can log on to a social media network and can
easily get access to product and service detail
• The more information available, the more likely the
consumer will make the buying choice that fits his or her
needs
33. Here are the top facts you need to know:
• 97% of all consumers search for local businesses online.
• 86% of companies are comfortable marketing with social
tools, and only 41% use social tools for communicating
with customers.
• 71% of consumers receiving a quick brand response on
social media say they would likely recommend that
brand to others.
• 78% of small businesses attract new customers through
social media.
• 87% of buyers say online content has a major or
moderate impact on vendor preference and selection.
•
34. • 54% of B2B marketers plan to increase spending
on content marketing in 2014.
• Almost 60% of all social media-referred traffic to
B2B websites comes from just three networks:
Face book, Twitter and LinkedIn.
• 93% of online research starts with a search
engine and 68% of consumers check out
companies on social networking sites before
buying.
• 43% of U.S. marketers have obtained at least one
new customer through LinkedIn.
35. • 93% of Marketers use social media for business
• Business are drastically measuring their social
media budgets
• Advertising is moving online
• Marketing departments are hiring based on
social media thinking
36. Conclusion
• Consumer purchasing behavior and decision are heavily
influenced because of social medias
• With the introduction of social networking sites, the
consumers are making wise and satisfied decisions
• Business houses also have the access to targeted
customers
• It has also brought the competition in Nepalese
• market so there is wider product variation
37. • The role of social media is increasing
• No sooner it will replace paper Ads, TVc & many
more