This document discusses the impact of social media on consumer behavior. It notes that social media allows two-way communication and the ability to publish, share, follow, discuss and create content. It also discusses how social media influences consumer purchasing decisions by providing more information on products and direct interaction with suppliers. The document concludes that consumer purchasing behavior is heavily influenced by social media, which allows consumers to make wiser decisions and businesses to target customers more effectively.

1. Impact of Social
Media on Consumer
Behavior
Presented by :
Oshin Shrestha
Neha Kayastha

4. WHAT DO YOU THINK ?

5. Two Way
communication
Ability to publish,
share, follow, discuss
and Create

7. Consumer Behavior
• The study of individuals, groups, or organizations
and the processes they use to select, secure, use,
and dispose of products, services, experiences
• Ideas to satisfy needs and the impacts that these
processes have on the consumer and society.

8. ISSUES TO BE
CONSIDERED FOR
UNDERSTANDING
CONSUMER
BEHAVIOR FOR
MARKETING

9. • Consumer’s psychology
• How much a consumer is influenced
• Behavior of Consumer when making purchase
decision
• Limitations on consumer knowledge
• Improving marketing campaigns strategies to
more effectively reach the consumer.

10. Mr. A Ms. B

11. Mr. A
• Wants to buy a laptop
• Does not do any market
research
• Believes salesperson
• Buy laptop blindly
Ms. B
• Wants to buy A dress
• Go through internet
• Checks Reviews and
Feedback
• Decides to Buy the dress

12. Result

13. SOCIAL MEDIA INFLUENCE
ON CONSUMER BEHAVIOR IN
NEPAL

14. Believes in Word of Web

16. Online Merchandising
o The variety of products
available for sale and the display
of those products
o It stimulates interest and entices
customers to make a purchase

19. No Barriers on Consumer
knowledge
• Distributes great deal of information about a service or
product such as features ,pros and cons
• Information isn’t limited to what a company alone puts out
there, consumer can collect more information with a click
• The consumer can log on to a social media network and can
easily get access to product and service detail
• The more information available, the more likely the
consumer will make the buying choice that fits his or her
needs

21. Direct Interaction with
Supplier

23. HOW COMPANIES CAN CREATE
STRONG MEDIA PRESENCE?

24. Identify

25. Set Marketing Objectives

26. Identify Ideal Customers

28. Choose Channels and Tactics

30. Allocate Budget and Research

31. Assign roles

33. Here are the top facts you need to know:
• 97% of all consumers search for local businesses online.
• 86% of companies are comfortable marketing with social
tools, and only 41% use social tools for communicating
with customers.
• 71% of consumers receiving a quick brand response on
social media say they would likely recommend that
brand to others.
• 78% of small businesses attract new customers through
social media.
• 87% of buyers say online content has a major or
moderate impact on vendor preference and selection.
•

34. • 54% of B2B marketers plan to increase spending
on content marketing in 2014.
• Almost 60% of all social media-referred traffic to
B2B websites comes from just three networks:
Face book, Twitter and LinkedIn.
• 93% of online research starts with a search
engine and 68% of consumers check out
companies on social networking sites before
buying.
• 43% of U.S. marketers have obtained at least one
new customer through LinkedIn.

35. • 93% of Marketers use social media for business
• Business are drastically measuring their social
media budgets
• Advertising is moving online
• Marketing departments are hiring based on
social media thinking

36. Conclusion
• Consumer purchasing behavior and decision are heavily
influenced because of social medias
• With the introduction of social networking sites, the
consumers are making wise and satisfied decisions
• Business houses also have the access to targeted
customers
• It has also brought the competition in Nepalese
• market so there is wider product variation

37. • The role of social media is increasing
• No sooner it will replace paper Ads, TVc & many
more