For this six-week project, the document outlines several constraints that could impact the work: 1) The short timeline will require efficient work and scheduling to avoid running out of time for design, analysis, and contingencies. 2) Not having the physical products to analyze could hinder thorough research and understanding of design qualities, requiring reliance on online resources instead. 3) Advertising Standards Authority rules on misleading claims, exaggerations, and causing offense will require factual, non-discriminatory advertising within the project's scope.

1. Constraints
Constraints
What timescale have you got for this project? How could this impact your work?
For this particular project, we will have six weeks to complete the tasks. Considering how much I will have to
complete work wise, it will be a big challenge and I will have to divide my work into parts and make a
schedule and have a bit of contingency time at the end just in case. This will impact my work because I will
have to work efficiently to ensure that I don’t run out of time. As I mentioned in the opportunities handout, I
will be developing my work more to get a product that I’m 100% happy with, which will mean that I will have
to leave enough time for initial design work and analysis of products time also. However, on the other hand,
my projects in the past have been of fine margins and I have managed to complete the brief on schedule,
even if I had to use some of my contingency time.
Are there any resources you will need for this project that you will not be provided with? How could this
affect your project? What can you do about this?
In the project, we won’t have the physical product to look at and analyse so we can get a better
understanding of the products design and key qualities and to see what’s successful to making a good
product in this particular market. This will effect the project by me not been able to research thoroughly and
get an understanding about the good points of the existing products, instead, I will have to rely on websites
and images of the products. A solution to this problem is that if I feel necessary, I can go out and buy these
products to analyse. This might help if I am concerned about my product been massively disadvantaged by a
physical product not been available. However, I believe I’ll be able to get a good final product without going
through the trouble of buying existing products.
What restraints could be imposed by an organisation such as the Advertising Standards Authority (ASA)?
How could this impact your project?
CAP Code 3 (misleading advertisement) rule 3.1 – “Marketing communications must not materially mislead
or likely to do so” – I must ensure that the advert is factual and be truthful at the same time. I must make
sure I do these things, if I am in any doubt whether it might break this rule, I won’t include it in my
advertisement campaign.
CAP Code 3 (misleading advertisement) rule 3.11 – “Marketing communications must not mislead consumers
by exaggerating the capability or performance of a product” – I must make sure that I market this product
accordingly and not make up any ideas or features that have been exaggerated. To ensure this, I will avoid
using words like “the best” and “greatest” mainly because I have no proof to back up these particular claims.
CAP Code 4 (Harm and offence) rule 4.1 – “Particular care must be taken to avoid causing offence on the
grounds of race, religion, gender, sexual orientation, disability or age” – This is one of the key CAP codes, due
to it directly affecting the consumer of the product. It is important to not have generalisations or
discriminatory items on the product or advert. Even if my product is aimed at a certain gender or age
demographic, I cannot advertise in a discriminatory way. If I’m in any doubt, I will refrain from using that
idea on the products.
CAP Code 5 doesn’t apply to me for this project due to me not making a product for children, however, if I
was making a product for children I would have to watch out for rule 5.1:
CAP Code section 15 relates to advertisement of food.