This document discusses ideas and concepts for developing the design of an energy drink brand. It begins by outlining 4 initial ideas, including targeting older demographics, females, extra strength drinks, and younger audiences. It then provides details on potential names, images, audiences, concepts, colors, fonts and copywriting for advertising. Several mind maps are included showing additional name and branding ideas. The document concludes by presenting experiments with different font styles, effects, and color schemes to find an eye-catching and readable design. The focus is on contrasting colors like black to make the branding stand out on store shelves.
This document discusses initial ideas for developing an advertising campaign for an energy drink. Four potential ideas are outlined: 1) targeting older demographics with a health-focused drink, 2) targeting females with bright but professional packaging, 3) an extra-strong energy drink for students, and 4) an energy drink targeted at children with bright colors and collectible packaging. Additional concepts are explored in mind maps, including drink flavors, themes, and potential brand names. Color schemes, fonts, and target audiences are considered to determine the best design approach.
The document outlines research conducted on existing clothing brand websites to identify common features and aspects to include. It also details a questionnaire and interviews conducted to understand audience preferences related to clothing designs, price points, and website features. The research findings will help determine how to design clothing products and a website that appeals to the target teenage male audience.
The document discusses the role of emotions in advertising and consumer preferences. It describes a neuroscience study that found people preferred Coke even when given Pepsi, showing brand influenced taste preferences. The study found emotional brain areas activated more for Coke branding than Pepsi branding. Advertisements aim to form emotional bonds with consumers by appealing to emotions like acceptance, security, and fear of social rejection. This emotional connection influences product preferences over objective qualities.
The product is an advergame called Pixel cola that would be released on Google platforms worldwide except where English is not spoken. The game's main character finds a Coke bottle to win. It promotes Coke as a liked beverage to increase sales and consumption. The one line sales pitch is that Coke brings happiness. The style is inspired by Pepsi and red cola ads with their memorable advertising. The audience is all ages and both genders since Coke appeals to everyone. There are no legal or ethical concerns as no offensive content is included and existing characters/logos are not used.
This document provides guidelines for communicating Kaiser Permanente's brand voice in written and verbal communications. It discusses the brand personality as friendly, caring, dedicated and expert health advocate. Guidelines are given for content, focusing on benefits to the audience, and tone, which should be warm and relatable. The document also outlines different audience types and gives tips to ensure communications are compelling and consistent with the Kaiser Permanente brand.
This document discusses responsible journalism and summarizes the NUJ (National Union of Journalists) Codes of Practice. It analyzes examples where some media outlets have failed to adhere to the codes when reporting on groups like asylum seekers and benefit claimers. The codes aim to ensure reporting is fair, accurate, and avoids intrusion into private lives. However, some tabloids have published biased or inaccurate stories without facts, misrepresenting groups and breaking the codes. If journalists follow the guidance, it can help produce balanced coverage that considers social and cultural issues.
The document discusses various camera techniques including aperture, shutter speed, ISO settings, and white balance. It provides detailed explanations of how each setting works and its effects on the photograph. Aperture controls depth of field, with smaller apertures increasing depth of field. Shutter speed determines how movement is captured, with faster speeds freezing action and slower speeds showing movement trails. ISO makes the sensor more or less sensitive to light, with higher ISOs increasing noise. White balance alters color tones to match lighting conditions. Examples are given showing the visual impact of different settings.
The document describes the steps taken to create a page layout in Adobe InDesign. It discusses placing an image, adding text boxes, using the text wrap tool to fit text around the image, rearranging text between boxes to establish a pattern, adding a 3x3 grid layout with 5mm gutters, including a drop capital by adjusting paragraph settings, and adding a title using the text tool. The final layout utilized grids and guidelines to clearly present an article.
This document discusses initial ideas for developing an advertising campaign for an energy drink. Four potential ideas are outlined: 1) targeting older demographics with a health-focused drink, 2) targeting females with bright but professional packaging, 3) an extra-strong energy drink for students, and 4) an energy drink targeted at children with bright colors and collectible packaging. Additional concepts are explored in mind maps, including drink flavors, themes, and potential brand names. Color schemes, fonts, and target audiences are considered to determine the best design approach.
The document outlines research conducted on existing clothing brand websites to identify common features and aspects to include. It also details a questionnaire and interviews conducted to understand audience preferences related to clothing designs, price points, and website features. The research findings will help determine how to design clothing products and a website that appeals to the target teenage male audience.
The document discusses the role of emotions in advertising and consumer preferences. It describes a neuroscience study that found people preferred Coke even when given Pepsi, showing brand influenced taste preferences. The study found emotional brain areas activated more for Coke branding than Pepsi branding. Advertisements aim to form emotional bonds with consumers by appealing to emotions like acceptance, security, and fear of social rejection. This emotional connection influences product preferences over objective qualities.
The product is an advergame called Pixel cola that would be released on Google platforms worldwide except where English is not spoken. The game's main character finds a Coke bottle to win. It promotes Coke as a liked beverage to increase sales and consumption. The one line sales pitch is that Coke brings happiness. The style is inspired by Pepsi and red cola ads with their memorable advertising. The audience is all ages and both genders since Coke appeals to everyone. There are no legal or ethical concerns as no offensive content is included and existing characters/logos are not used.
This document provides guidelines for communicating Kaiser Permanente's brand voice in written and verbal communications. It discusses the brand personality as friendly, caring, dedicated and expert health advocate. Guidelines are given for content, focusing on benefits to the audience, and tone, which should be warm and relatable. The document also outlines different audience types and gives tips to ensure communications are compelling and consistent with the Kaiser Permanente brand.
This document discusses responsible journalism and summarizes the NUJ (National Union of Journalists) Codes of Practice. It analyzes examples where some media outlets have failed to adhere to the codes when reporting on groups like asylum seekers and benefit claimers. The codes aim to ensure reporting is fair, accurate, and avoids intrusion into private lives. However, some tabloids have published biased or inaccurate stories without facts, misrepresenting groups and breaking the codes. If journalists follow the guidance, it can help produce balanced coverage that considers social and cultural issues.
The document discusses various camera techniques including aperture, shutter speed, ISO settings, and white balance. It provides detailed explanations of how each setting works and its effects on the photograph. Aperture controls depth of field, with smaller apertures increasing depth of field. Shutter speed determines how movement is captured, with faster speeds freezing action and slower speeds showing movement trails. ISO makes the sensor more or less sensitive to light, with higher ISOs increasing noise. White balance alters color tones to match lighting conditions. Examples are given showing the visual impact of different settings.
The document describes the steps taken to create a page layout in Adobe InDesign. It discusses placing an image, adding text boxes, using the text wrap tool to fit text around the image, rearranging text between boxes to establish a pattern, adding a 3x3 grid layout with 5mm gutters, including a drop capital by adjusting paragraph settings, and adding a title using the text tool. The final layout utilized grids and guidelines to clearly present an article.
Task four // mind map & moodboards reuploadRichardBurnn
This document discusses ideas for two different energy drink concepts - a high-end sports energy drink targeted towards males, and an organic energy drink targeted towards females.
For the high-end sports drink, the designer proposes a simple black and colored bottle design inspired by other premium brands. They also include ideas for the flavor and branding graphics.
For the organic female-targeted drink, they propose using pastel colors and including fruit graphics to represent the flavors. The packaging would have striped or dotted patterns to appeal to style-conscious young women. Initial can/bottle designs and flavor options are presented.
The document summarizes research conducted for a new drink product. It includes product research showing common eye-catching advertising features. Questionnaires provided insights into the target audience being young adults and preferences for packaging. Interviews revealed interest in dandelion and burdock flavor and environmentally friendly products. An audience profile was developed based on the research, identifying demographic and psychographic characteristics to appeal to potential customers. The evaluation discusses strengths like ideas generation from product research and ease of statistics from questionnaires. Weaknesses included difficulty identifying important questions and potential bias in interviews.
The document summarizes research conducted for a new drink product. It includes product research showing common eye-catching advertising features. Questionnaires provided insights into the target audience being young adults and preferences for packaging. Interviews revealed interest in dandelion and burdock flavor and environmentally friendly products. An audience profile was developed based on the research, identifying demographic and psychographic characteristics to appeal to potential customers. The evaluation discusses strengths like ideas generation from product research and ease of statistics from questionnaires. Weaknesses included difficulty identifying important questions and potential bias in interviews.
The document provides research on existing energy drink products, advertising, and packaging design. It analyzes features commonly found in sports drink advertising such as images of the product, logos, calls to action, and taglines. It also summarizes research conducted on the target audience for an energy drink, including surveys, interviews, and observations. Key findings indicate the audience prefers healthier options, bright designs, and digital advertising. The research will inform the design of a new energy drink product.
Here is a summary of the key points from the research:
- The target audience for the energy drink consists of equal males and females aged 16-20.
- Most in the audience only occasionally drink energy/sports drinks and cite health concerns as a reason for not drinking them more often.
- Appearance of the drink container and taste are important factors when choosing a drink. Bright colors and textures appeal to the audience.
- Digital advertisements, especially on social media, are most effective at reaching the target audience.
- The audience prefers healthier energy drink options with reduced sugar and calories.
- An acceptable price range is £1-2 according to interviews.
- Research methods included surveys,
The group generated ideas for a Coca-Cola advertisement targeted at 16-19 year olds. They brainstormed key elements of past successful Coca-Cola ads such as using upbeat music, showing friends sharing a Coke, and highlighting feelings of happiness. The group created a timeline outlining the order of their ad, starting with loud music and a conversation that gets louder as someone takes a sip of Coke and sighs in relaxation. They plan to end with the product name and a slogan to reinforce the brand. Working collaboratively allowed the group to combine ideas and get feedback to strengthen their ad concept.
1. communication methods mind map alex hiscoeAlex Hiscoe
Here is a potential informal pitch for your game idea:
Hey everyone, I've been working on an idea for a new mobile game and wanted to get your thoughts. It's a puzzle game where players have to navigate a character through different maze-like levels by swiping left, right, up, and down on the screen.
The goal is to guide the character to the exit of each maze without running into any obstacles or enemies along the way. Each level will get progressively more challenging as the mazes get more complex. I'm thinking of including power-ups that can help the player like a temporary shield or extra moves.
In terms of gameplay mechanics, I want it to be simple to pick up and play in
1. The target audience for the sports drink is teenagers aged 16-20, with an equal split between males and females.
2. Research found the audience cares about drink taste, container design, and health factors like sugar content.
3. Interviews revealed the audience is willing to pay £1-2 for an energy drink and prefers healthier alternatives.
4. Common features of successful sports drink ads include product images, logos, celebrity endorsements, and messaging about performance benefits.
This document provides details on an idea for developing Italian-themed recipe cards. The key points are:
- The recipe cards would be die-cut in the shapes of Italian landmarks, with two recipe images and embossing used for visual appeal. Neutral colors and a simple font style aim to appeal to a mass market audience.
- Five Italian recipes are identified: pizza, pasta, lasagne, tiramisu, and sweet/savory pancakes. Photography of the finished dishes is featured throughout a mood board.
- Embossing is selected as the production method over varnishing or die-cutting due to its lower skill requirement and cost while still adding visual interest. Neutral colors
1. communication methods pro forma(1) finalyorkcollege
The document describes various ASA codes for advertising communications. Code 1 requires compliance with laws and avoiding indecent images. Code 2 ensures advertising is recognizable and not mistaken for real news. Code 3 prohibits misleading claims about a product's abilities. Code 4 bans offensive or inappropriate content. Code 5 restricts advertising to children that could harm or pressure them. Code 6 requires permission from celebrities featured in ads. Code 13 regulates health and nutrition claims and promoting unhealthy diets.
1. communication methods pro forma(1) resubmissionyorkcollege
The document describes various ASA codes for advertising communications. Code 1 requires compliance with laws and avoiding indecent images. Code 2 ensures advertising is recognizable and not mistaken for real news. Code 3 prohibits misleading claims about a product's abilities. Code 4 bans offensive or inappropriate content. Code 5 restricts advertising to children that could harm or pressure them. Code 6 requires permission from celebrities featured in ads. Code 13 regulates health and nutrition claims and promoting unhealthy diets.
The document describes various codes and guidelines for marketing communications from the ASA (Advertising Standards Authority). The codes cover areas like compliance with laws, truthfulness, avoiding harm or offense, responsible advertising to children, and privacy. Some key points include:
- Communications must comply with laws and be honest, decent, and truthful.
- Advertisements should make it clear what the product is capable of and avoid misleading consumers.
- Ads should not mislead consumers or hide important information.
- Advertisements should avoid causing serious offense related to topics like religion, race, disability, or age.
- Child-targeted ads must be scheduled carefully and not encourage actions that could harm children
The document provides an overview of the ASA Codes for marketing communications. It lists 6 codes with brief descriptions:
1. Compliance - Marketing must be legal, honest, and decent.
2. Recognition - It should be clear what the product does and its capabilities.
3. Misleading Adverts - Adverts should not mislead consumers about the product.
4. Harm and Offence - Marketing should not cause serious offense regarding topics like religion or disability.
5. Children - Adverts targeting children must be scheduled carefully and not encourage harm.
6. Privacy - A living person's image cannot be used without consent.
The document outlines research conducted for a fishing magazine, including analyzing existing products, conducting audience questionnaires and interviews, and creating an audience profile. Strengths and weaknesses of each research method are discussed, noting that existing products provided design ideas, questionnaires informed target demographics and price, and interviews revealed experience levels. The response to surveys distributed through friend groups was good but had the disadvantage of some non-fishing interested respondents.
The document provides information on research conducted for the alcoholic seltzer brand High Noon, including a focus group that found target consumers prefer seltzers with natural ingredients and lower sugar and calorie counts. A survey of Generation X consumers on alcohol preferences found they drink 1-3 times a week socially and prefer wine, beer, and liquor. Secondary research examined High Noon's strengths as using real fruit juice and vodka but weaknesses as being newer and less known compared to competitors like White Claw.
The document provides details about the initial plans and inspiration for a York-themed media website. It includes research done through mind maps, mood boards, and analyzing competitor websites. The proposed website would feature articles on music, politics, and gaming/sports with the goal of educating and informing locals. It would have a color scheme inspired by images of blue, green, beige, and orange/red to create a calm, natural tone. The target audience is males aged 16-25 who are working-class and balanced. Discounted ideas include an IT hardware help website and hip-hop music magazine as the media website allows a unique take and mix of entertainment and information.
The document summarizes the research Leticia conducted for her water promotion product. She analyzed existing products like posters and games to get design ideas. Her questionnaire showed most of her audience is teenagers who sometimes drink water. Interviews found some people like water while others prefer flavored drinks. Overall, the research gave her insights into appealing to an audience that may not consider themselves very healthy.
Michaela Mullett is presenting an idea for a new product to meet the client's requirements. She aims to convince the client that her product is the perfect fit. Her presentation discusses creating a magazine called "Simple" targeted at 16-24 year old females. It will contain lifestyle content presented in a fun, youthful style and be self-financed through advertising placed in the magazine.
The document discusses how color schemes and layout are used in magazines to draw attention to important information and increase sales. It analyzes existing magazine covers and notes their use of 3 main colors and inclusion of multiple game topics. It also describes how a red circle on one magazine cover draws immediate attention to a special offer. The document concludes that these design elements allow certain parts to stand out while making the magazine appealing overall.
Pitching is an important skill for entrepreneurs. To create an effective pitch, focus on clearly explaining your product or service, how it benefits customers, and how it will generate revenue. Keep the pitch concise by highlighting only the most important details in 3 minutes or less to engage potential investors or partners.
Pitch is a short summary of an idea or product in order to interest investors or customers. It should be brief and highlight the problem, solution, and call to action in 3 sentences or less. The document provides the name "Pitch" and "Task 10" as the title with "Patrick Gouldsbrough" likely being the author or presenter.
Task four // mind map & moodboards reuploadRichardBurnn
This document discusses ideas for two different energy drink concepts - a high-end sports energy drink targeted towards males, and an organic energy drink targeted towards females.
For the high-end sports drink, the designer proposes a simple black and colored bottle design inspired by other premium brands. They also include ideas for the flavor and branding graphics.
For the organic female-targeted drink, they propose using pastel colors and including fruit graphics to represent the flavors. The packaging would have striped or dotted patterns to appeal to style-conscious young women. Initial can/bottle designs and flavor options are presented.
The document summarizes research conducted for a new drink product. It includes product research showing common eye-catching advertising features. Questionnaires provided insights into the target audience being young adults and preferences for packaging. Interviews revealed interest in dandelion and burdock flavor and environmentally friendly products. An audience profile was developed based on the research, identifying demographic and psychographic characteristics to appeal to potential customers. The evaluation discusses strengths like ideas generation from product research and ease of statistics from questionnaires. Weaknesses included difficulty identifying important questions and potential bias in interviews.
The document summarizes research conducted for a new drink product. It includes product research showing common eye-catching advertising features. Questionnaires provided insights into the target audience being young adults and preferences for packaging. Interviews revealed interest in dandelion and burdock flavor and environmentally friendly products. An audience profile was developed based on the research, identifying demographic and psychographic characteristics to appeal to potential customers. The evaluation discusses strengths like ideas generation from product research and ease of statistics from questionnaires. Weaknesses included difficulty identifying important questions and potential bias in interviews.
The document provides research on existing energy drink products, advertising, and packaging design. It analyzes features commonly found in sports drink advertising such as images of the product, logos, calls to action, and taglines. It also summarizes research conducted on the target audience for an energy drink, including surveys, interviews, and observations. Key findings indicate the audience prefers healthier options, bright designs, and digital advertising. The research will inform the design of a new energy drink product.
Here is a summary of the key points from the research:
- The target audience for the energy drink consists of equal males and females aged 16-20.
- Most in the audience only occasionally drink energy/sports drinks and cite health concerns as a reason for not drinking them more often.
- Appearance of the drink container and taste are important factors when choosing a drink. Bright colors and textures appeal to the audience.
- Digital advertisements, especially on social media, are most effective at reaching the target audience.
- The audience prefers healthier energy drink options with reduced sugar and calories.
- An acceptable price range is £1-2 according to interviews.
- Research methods included surveys,
The group generated ideas for a Coca-Cola advertisement targeted at 16-19 year olds. They brainstormed key elements of past successful Coca-Cola ads such as using upbeat music, showing friends sharing a Coke, and highlighting feelings of happiness. The group created a timeline outlining the order of their ad, starting with loud music and a conversation that gets louder as someone takes a sip of Coke and sighs in relaxation. They plan to end with the product name and a slogan to reinforce the brand. Working collaboratively allowed the group to combine ideas and get feedback to strengthen their ad concept.
1. communication methods mind map alex hiscoeAlex Hiscoe
Here is a potential informal pitch for your game idea:
Hey everyone, I've been working on an idea for a new mobile game and wanted to get your thoughts. It's a puzzle game where players have to navigate a character through different maze-like levels by swiping left, right, up, and down on the screen.
The goal is to guide the character to the exit of each maze without running into any obstacles or enemies along the way. Each level will get progressively more challenging as the mazes get more complex. I'm thinking of including power-ups that can help the player like a temporary shield or extra moves.
In terms of gameplay mechanics, I want it to be simple to pick up and play in
1. The target audience for the sports drink is teenagers aged 16-20, with an equal split between males and females.
2. Research found the audience cares about drink taste, container design, and health factors like sugar content.
3. Interviews revealed the audience is willing to pay £1-2 for an energy drink and prefers healthier alternatives.
4. Common features of successful sports drink ads include product images, logos, celebrity endorsements, and messaging about performance benefits.
This document provides details on an idea for developing Italian-themed recipe cards. The key points are:
- The recipe cards would be die-cut in the shapes of Italian landmarks, with two recipe images and embossing used for visual appeal. Neutral colors and a simple font style aim to appeal to a mass market audience.
- Five Italian recipes are identified: pizza, pasta, lasagne, tiramisu, and sweet/savory pancakes. Photography of the finished dishes is featured throughout a mood board.
- Embossing is selected as the production method over varnishing or die-cutting due to its lower skill requirement and cost while still adding visual interest. Neutral colors
1. communication methods pro forma(1) finalyorkcollege
The document describes various ASA codes for advertising communications. Code 1 requires compliance with laws and avoiding indecent images. Code 2 ensures advertising is recognizable and not mistaken for real news. Code 3 prohibits misleading claims about a product's abilities. Code 4 bans offensive or inappropriate content. Code 5 restricts advertising to children that could harm or pressure them. Code 6 requires permission from celebrities featured in ads. Code 13 regulates health and nutrition claims and promoting unhealthy diets.
1. communication methods pro forma(1) resubmissionyorkcollege
The document describes various ASA codes for advertising communications. Code 1 requires compliance with laws and avoiding indecent images. Code 2 ensures advertising is recognizable and not mistaken for real news. Code 3 prohibits misleading claims about a product's abilities. Code 4 bans offensive or inappropriate content. Code 5 restricts advertising to children that could harm or pressure them. Code 6 requires permission from celebrities featured in ads. Code 13 regulates health and nutrition claims and promoting unhealthy diets.
The document describes various codes and guidelines for marketing communications from the ASA (Advertising Standards Authority). The codes cover areas like compliance with laws, truthfulness, avoiding harm or offense, responsible advertising to children, and privacy. Some key points include:
- Communications must comply with laws and be honest, decent, and truthful.
- Advertisements should make it clear what the product is capable of and avoid misleading consumers.
- Ads should not mislead consumers or hide important information.
- Advertisements should avoid causing serious offense related to topics like religion, race, disability, or age.
- Child-targeted ads must be scheduled carefully and not encourage actions that could harm children
The document provides an overview of the ASA Codes for marketing communications. It lists 6 codes with brief descriptions:
1. Compliance - Marketing must be legal, honest, and decent.
2. Recognition - It should be clear what the product does and its capabilities.
3. Misleading Adverts - Adverts should not mislead consumers about the product.
4. Harm and Offence - Marketing should not cause serious offense regarding topics like religion or disability.
5. Children - Adverts targeting children must be scheduled carefully and not encourage harm.
6. Privacy - A living person's image cannot be used without consent.
The document outlines research conducted for a fishing magazine, including analyzing existing products, conducting audience questionnaires and interviews, and creating an audience profile. Strengths and weaknesses of each research method are discussed, noting that existing products provided design ideas, questionnaires informed target demographics and price, and interviews revealed experience levels. The response to surveys distributed through friend groups was good but had the disadvantage of some non-fishing interested respondents.
The document provides information on research conducted for the alcoholic seltzer brand High Noon, including a focus group that found target consumers prefer seltzers with natural ingredients and lower sugar and calorie counts. A survey of Generation X consumers on alcohol preferences found they drink 1-3 times a week socially and prefer wine, beer, and liquor. Secondary research examined High Noon's strengths as using real fruit juice and vodka but weaknesses as being newer and less known compared to competitors like White Claw.
The document provides details about the initial plans and inspiration for a York-themed media website. It includes research done through mind maps, mood boards, and analyzing competitor websites. The proposed website would feature articles on music, politics, and gaming/sports with the goal of educating and informing locals. It would have a color scheme inspired by images of blue, green, beige, and orange/red to create a calm, natural tone. The target audience is males aged 16-25 who are working-class and balanced. Discounted ideas include an IT hardware help website and hip-hop music magazine as the media website allows a unique take and mix of entertainment and information.
The document summarizes the research Leticia conducted for her water promotion product. She analyzed existing products like posters and games to get design ideas. Her questionnaire showed most of her audience is teenagers who sometimes drink water. Interviews found some people like water while others prefer flavored drinks. Overall, the research gave her insights into appealing to an audience that may not consider themselves very healthy.
Michaela Mullett is presenting an idea for a new product to meet the client's requirements. She aims to convince the client that her product is the perfect fit. Her presentation discusses creating a magazine called "Simple" targeted at 16-24 year old females. It will contain lifestyle content presented in a fun, youthful style and be self-financed through advertising placed in the magazine.
The document discusses how color schemes and layout are used in magazines to draw attention to important information and increase sales. It analyzes existing magazine covers and notes their use of 3 main colors and inclusion of multiple game topics. It also describes how a red circle on one magazine cover draws immediate attention to a special offer. The document concludes that these design elements allow certain parts to stand out while making the magazine appealing overall.
Pitching is an important skill for entrepreneurs. To create an effective pitch, focus on clearly explaining your product or service, how it benefits customers, and how it will generate revenue. Keep the pitch concise by highlighting only the most important details in 3 minutes or less to engage potential investors or partners.
Pitch is a short summary of an idea or product in order to interest investors or customers. It should be brief and highlight the problem, solution, and call to action in 3 sentences or less. The document provides the name "Pitch" and "Task 10" as the title with "Patrick Gouldsbrough" likely being the author or presenter.
Here is a comparison of the original intentions versus the resulting outcomes for the key elements of this project:
Logo Design:
- Original intention was for a literal design featuring litter in the shape of a surfer to directly represent Surfers Against Sewage.
- Resulting outcome was a more abstract wave design using contrasting colors to make it eye-catching while positively representing surfing.
Poster:
- Originally wanted to use only positive imagery to promote SAS in a positive light
- Realized negative imagery works better to grab attention and elicit an emotional response, so resulting poster used slogans and listing of threatened beaches.
Merchandise:
- Initially wanted to directly adapt unused logo designs onto products
This document discusses case studies of Greenpeace and the NHS and their social media campaigns. For Greenpeace, the purposes of their campaigns are to raise awareness of environmental issues like global warming, change attitudes towards pollution, and challenge agendas that don't prioritize protecting the planet. Their techniques use bold colors and fonts to emphasize key messages and graphic images to depict potential consequences of inaction. For the NHS, the purposes of their anti-smoking campaigns are to change public attitudes towards smoking and raise awareness of health risks, like the link between smoking and cancer. Both campaigns aim to educate the public and encourage behavior change on important social issues.
This document summarizes a case study about a campaign by the University of Kent to promote careers in media for ethnic minority students. The purposes of the campaign are to bring about national change by increasing diversity in UK media, change attitudes about racial inequality in employment, raise awareness of the lack of representation of ethnic minorities in media jobs, and create more access and opportunities for non-traditional groups. The campaign aims to both inform ethnic minority students about career opportunities and educate non-ethnic groups about the inequality faced by ethnic minorities in media industries. Key techniques used in the campaign materials include using bold text to clearly communicate the purpose upfront and providing information and resources to build relationships with target audiences.
The document discusses the evaluation of various logo, membership form, merchandise, and poster designs created for Surfers Against Sewage. For the logo design, the author notes that their initial design featuring litter in the shape of a surfer fulfilled the purpose but was not eye-catching enough. Their subsequent surf-themed logo was more positive and customizable. For the membership form, the author's initial leaflet design fulfilled the content purpose but had layout issues. They improved it by changing to a booklet format. Some merchandise designs like a cushion were not effective. The author realized posters needed negative imagery to stand out, against their initial goal of positive imagery.
The document discusses final designs for Task 8. It was authored by Patrick Gouldsbrough and appears to pertain to a design project involving multiple tasks. The brief title and author name provide limited contextual information about the specific contents or purpose of the document.
The document outlines plans for a poster design. It discusses choosing simple sans serif fonts for readability. Potential color choices are considered, including lighter blues that appeal to all demographics or incorporating the logo's blue. Text amount is debated - too much bores readers but some information is needed to explain the charity's work and goals. Mockups show main copy over or within the logo with social media/website details. The final design may differ from these initial concepts.
The document discusses the development of a campaign poster for a client. It considers whether to use positive or negative themes, and decides on positive themes to appeal to a wider audience. Font, color, and image choices are explored to target multiple demographics and present a cohesive product range. Various fonts, colors, and images are considered before narrowing options down based on testing designs and ensuring appeal across age, gender, and social groups.
The document discusses potential merchandise ideas for an environmental charity called SAS. It analyzes t-shirts, bags, posters, coffee cups, phone cases, and towels as potential merchandise options. T-shirts are identified as a popular, profitable option while bags would be more difficult to mass produce. Posters are suggested as an inexpensive impulse purchase. Coffee cups could sell through convenience rather than impulse. Phone cases are deemed inappropriate due to environmental concerns. Towels may not have high enough demand compared to other options. The document also notes some existing logo and design ideas that could be applied to merchandise, as well as other potential product types not featured on the mood board.
The document discusses the design of a membership form for a charity called SAS that works to reduce beach litter. It will include imagery to appeal to a mass market, short statistics and social media comments to encourage membership, enticing offers for new and existing members, direct debit information and payment methods to allow donations, and the charity's tagline and logo to increase familiarity. The goal is to promote the charity and increase its followers and popularity through an effective membership form and rebranding.
The document discusses final designs for Task 8. It was authored by Patrick Gouldsbrough and appears to pertain to a design project involving multiple tasks. The document title and author provide high-level context but no other details about the specific designs or task are included in the short document.
This document contains a SWOT analysis for a proposed new MP3 player that allows streaming music from Spotify. Some strengths identified include the innovative streaming feature, ability to undercut Apple's prices, and potential to break into the market. Weaknesses include potential issues streaming without internet and lack of brand recognition. Opportunities lie in partnerships, future product iterations, and resurrecting the MP3 format. Threats include over-reliance on Spotify, technical issues, inability to compete with Apple, and unresolved issues from past MP3 players like battery life.
The document discusses creating mood boards for different target demographics of a product range for Surfers Against Sewage (SAS). It analyzes including social media posts to appeal to younger audiences, using bright colors and professional/amateur surfers to inspire women, and focusing on challenges and competition to attract men. Color schemes and fonts are selected accordingly - bright for youth, pastel for women, and darker tones for men. Images of clean beaches and SAS advocacy are included to showcase the charity's goals and impact. The document emphasizes using clear, readable fonts and experimenting with combinations of imagery, colors and styles to determine the most effective design.
The document discusses ideas for promotional posters for Surfers Against Sewage (SAS), a charity that campaigns against ocean pollution. It considers whether the posters should use positive or negative imagery. It also discusses whether the layout should be busy or clear, and what type of fonts would be most effective. While negative imagery and bold fonts have traditionally worked well for SAS, the document notes that a fresh approach using positive messaging or a clearer layout could help SAS expand its reach and impact. Any design choices would need to be carefully considered to avoid losing recognition or interest from the target audience.
This document discusses several posters and logos created by Surfers Against Sewage (SAS) to raise awareness about the dangers of littering and dumping waste in oceans and waterways.
The first poster uses imagery of a plastic bag shaped like a shark to personify the threat of litter to surfers. It aims to build relationships and raise awareness among the general public. Another poster employs dark colors and negative imagery like a piece of litter shaped like a noose to strongly impact viewers.
The document analyzes the visual design elements, intended messages, and effectiveness of SAS's branding over time as the organization worked to establish recognition and expand from a local to national initiative on a limited budget. It provides suggestions for experiment
This document summarizes a case study about a campaign by the University of Kent to promote careers in media for ethnic minority students. The purposes of the campaign are to bring about national change by increasing diversity in UK media, change attitudes about racial inequality in employment, raise awareness of the lack of representation of ethnic minorities in media jobs, and create more access and opportunities for non-traditional groups. The campaign aims to both inform ethnic minority students about career opportunities and educate non-ethnic groups about the inequality faced by ethnic minorities in media industries. Key techniques used in the campaign materials include using bold text to clearly communicate the purpose upfront and providing information and resources to build relationships with target audiences.
James Argent is a 55-year-old rock artist launching his first solo album "In the Wind" after previously being in the band Masonic Temple. The objectives for the album are to establish Argent as a solo artist with his own fanbase rather than being associated with his previous band, regain some fans of Masonic Temple who may have been divided after the band split, and sell 200,000 copies of the album within 3 months. The target audience includes previous Masonic Temple fans aged 50-55 as well as new, younger fans attracted by the album's soft rock and alternative genres. Publicity for the album would focus on magazines like MOJO and Q, TV shows on mainstream channels, and radio stations like Radio 2
James Argent is a 55-year-old rock artist launching his first solo album "In the Wind" after previously being in the band Masonic Temple. The objectives for the album are to establish Argent as a solo artist with his own fanbase rather than being associated with his previous band, target both existing fans of Masonic Temple as well as new fans interested in soft rock/alternative genres, and sell over 200,000 copies of the album within 3 months. The key messages that will be communicated are that this album shows Argent's ability to adapt genres and should be viewed as the work of a solo artist rather than a continuation of Masonic Temple.
This SWOT analysis examines a proposed new MP3 player that would stream music from Spotify. Strengths include the innovative streaming feature, ability to undercut Apple's prices, and potential to break into the market. Weaknesses are lack of offline functionality, potential need for dual storage of personal music, and lack of advanced features. Opportunities exist to compete with Apple on price and emulate Spotify's success, while threats include increased royalty demands and hacking risks from internet reliance.
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women MagazineCIOWomenMagazine
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From Teacher to OnlyFans: Brianna Coppage's Story at 28get joys
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The Midnight Sculptor.pdf writer by Ali alsiadali345alghlay
The city of Ravens burg was known for its gothic architecture, fog-covered streets, and an eerie silence that seemed to hang over the town like a shroud.
The Evolution and Impact of Tom Cruise Long Hairgreendigital
Tom Cruise is one of Hollywood's most iconic figures, known for his versatility, charisma, and dedication to his craft. Over the decades, his appearance has been almost as dynamic as his filmography, with one aspect often drawing significant attention: his hair. In particular, Tom Cruise long hair has become a defining feature in various phases of his career. symbolizing different roles and adding layers to his on-screen characters. This article delves into the evolution of Tom Cruise long hair, its impact on his roles. and its influence on popular culture.
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Introduction
Tom Cruise long hair has often been more than a style choice. it has been a significant element of his persona both on and off the screen. From the tousled locks of the rebellious Maverick in "Top Gun" to the sleek, sophisticated mane in "Mission: Impossible II." Cruise's hair has played a pivotal role in shaping his image and the characters he portrays. This article explores the various stages of Tom Cruise long hair. Examining how this iconic look has evolved and influenced his career and broader fashion trends.
Early Days: The Emergence of a Style Icon
The 1980s: The Birth of a Star
In the early stages of his career during the 1980s, Tom Cruise sported a range of hairstyles. but in "Top Gun" (1986), his hair began to gain significant attention. Though not long by later standards, his hair in this film was longer than the military crew cuts associated with fighter pilots. adding a rebellious edge to his character, Pete "Maverick" Mitchell.
Risky Business: The Transition Begins
In "Risky Business" (1983). Tom Cruise's hair was short but longer than the clean-cut styles dominant at the time. This look complemented his role as a high school student stepping into adulthood. embodying a sense of youthful freedom and experimentation. It was a precursor to the more dramatic hair transformations in his career.
The 1990s: Experimentation and Iconic Roles
Far and Away: Embracing Length
One of the first films in which Tom Cruise embraced long hair was "Far and Away" (1992). Playing the role of Joseph. an Irish immigrant in 1890s America, Cruise's long, hair added authenticity to his character's rugged and determined persona. This look was a stark departure from his earlier. more polished styles and marked the beginning of a more adventurous phase in his hairstyle choices.
Interview with the Vampire: Gothic Elegance
In "Interview with the Vampire" (1994). Tom Cruise long hair reached new lengths of sophistication and elegance. Portraying the vampire Lestat. Cruise's flowing blonde locks were integral to the character's ethereal and timeless allure. This hairstyle not only suited the gothic aesthetic of the film but also showcased Cruise's ability to transform his appearance for a role.
Mission: Impossible II: The Pinnacle of Long Hair
One of the most memorable instances of Tom Cruise long hair came in "Mission: Impossible II" (2000). His character, Ethan
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdfWHMCS Smarters
With IPTV apps, you can access and stream live TV, on-demand movies, series, and other content you like online. Viewers have more flexibility and customization of content to watch. To develop the best IPTV app that functions, you must combine creative problem-solving skills and technical knowledge. This post will look into the details of IPTV app development, so keep reading to learn more.
2. Initial Ideas
Idea 1
• The majority of energy drinks are targeting a younger demographic, there is a market for an energy drink for an older target
demographic.
• The first thing to be done is to put trust into energy drinks. I believe that older people think that there are health hazards
linked to energy drinks. You may need to re-assure this certain group and perhaps advertise the product with a health expert
advertising it.
•Restrained colours are generally linked to an older demographic, compared to the bright and bold colours of products for a
younger target audience. This is because the two demographics look for different things in the products they will potentially
consume: a younger demographic will look at things like colours and design, where as an older demographic will look for a
professional look on the can/bottle, as well as looking at the ingredients and sugars, this is a separate issue that will have to be
addressed. On the other hand, this product must look striking and eye-catching or it will be passed by in the shop and won’t be
a successful product.
• Energy could be a secondary use for this drink, potential other types of drinks could be:
• Slimming
• Organic
• Health drink
• Another feature that could be considered is the text and the font. An older demographic looks for easily readable fonts, this
goes for all text on the can as well as the logo.
• I believe that normally a bottle is more practical than a can, but in this case, if the purpose of the drink was to slim or an
organic drink, you might want to drink the whole contents and not save any for later (especially if it’s slimming)
• To be a slimming drink, the contents would have to have some form of chemicals in, this could prompt the can/bottle been
smaller because a high concentration of these chemicals and they have a negative effect, compared to a positive one.
3. Idea 2
•The female audience are outnumbered on products such as Relentless and monster. A product for a female demographic
could potentially be successful.
• A mix of restrained and bright colours, due to a gender been targeted, not an age demographic. It needs to be professional
but still appeal to the young portion of the female demographic.
• A can is easier to store, but the practicality of a bottle is the way to go I think. Mainly because a bit of the product can be
saved, compared to the one-off consumption of a can.
Idea 3
•An extra strong energy drink that will have added chemicals because it’s giving out more energy because it might be required
by the consumer
• It keeps the consumer up for a given amount of hours, this could be guaranteed, although then you’re open to been proved
wrong by consumers and then your credibility might be broken
• More chemicals for more energy. However, there will be a certain amount of chemicals you can put in an energy drink before
it’s banned and taken off the shelves, this can be something to be addressed and considered
• An older audience might be put off by the high chemicals in the energy drink, but a younger audience, such as students might
want this kind of drink
•Brighter colours because it’s targeting a young-ish audience and it is also designed to keep you up so it should be bright
colour wise
•A more creative font type for the young demographic
4. Idea 4
•Even though it has been agreed that energy drinks shouldn’t be consumed by a younger demographic, I believe that this is a
missed opportunity and there is an opportunity to either find a gap in the energy drinks market or create a brand new idea and
a new market.
• Obviously, the sugars and chemicals going in will have to be massively cut down so it’s fit for consumption by a very young
demographic. This will be difficult because to make it an energy drink, certain chemicals must go into it. Maybe an organic or a
health drink should be considered?
• A very bright coloured can/bottle might be the right design choice, due to a younger demographic picking up on the colours,
rather than the content of adverts and products.
• A slight collectable idea could be taken and slightly modified, you could have four different designs that the young
demographic could collect. This will work out better because all the young children will want to collect all four of them,
therefore a bigger income will be achieved.
• a creative font type can be used because 1) it adds to the design and a younger demographic don’t need clear and concise
writing like an older demographic. On the other hand, like I mentioned before, the colour is the most important feature of the
design, so it doesn’t matter what font type is used. Things that should be considered though:
• The font needs to be readable by the audience but can be a more creative font
• As well as the bright coloured packaging, the font can be bright and colourful too because I don’t want to compromise on
colour, however, I don’t want the colours to clash. A contrast is the way to move forward on this design I think.
•A small can/bottle because young children will be handling them. No jagged or small pieces that could be swallowed by the
child however.
•Informal and simple lexis to be used
• Perhaps using small buzz words, such as: “POW” and “BANG” may appeal to a younger audience.
5. Idea 5
•4 divided parts of the can
•These 4 divided sections will have an individual flavoured energy drink
•This could perform a different function, such as: energy, slimming, organic and health?
•These four sections will have individual openings, how will it open though?
•A mass market product
• Gender/age neutral colours
•Easily readable text because it’s targeting a mass market and even though a younger audience don’t mind a clear font, it’s
paramount for an older audience to have a clear and easily readable font
6. Mind map(s)
Bolt Ener-G
NNaammeess
Avengers/superher
oes
IImmaaggeerryy AAuuddiieennccee
EEnneerrggyy ddrriinnkkss
A female audience – Bright
colours could be used, but the
older part of this target
demographic may want a
more professional and
restrained product
CCoolloouurrss CCoonncceepptt
A pink/ pattern on the
packaging, I don’t
think something
stereotypically linked
with females
An older audience –
restrained with just a
stripe or spot of bright
colour (black and orange
for example)
A young audience (16-25) –
Brighter colours will be the way
to go. However, this doesn’t
mean neon or bright yellow,
perhaps a bright/light blue?
A very young audience – Bright
colours are necessary for the
intended audience. A pattern
should also be considered.
Health drink
Organic
Slimming
Extra strength (keeps
you awake)
16-25
A very young
audience – (6-
10)
A female
audience
An older
audience (35-
40)
Ener-J
Energie
Check
copyright
Energize Recover
Pirates, jungle theme,
sea theme, space them
(younger audience)
Celebrity endorsement are
key to selling to teenagers
so maybe a celebrity on the
storyboard
Dual/Duel
Possess
Cloud 9 Fury
Peace
Ultimate
Frisbee
Angel/clou
ds
Peace
sign
Avenge
Chic
7.
8.
9. Copy/Script development
Avenge
• “Avenge your thirst!”
• “Avenge tiredness”
• “Want to avenge your thirst?”
• “Unleash the avenger in you!”
• “Be a superhero”
Duel
•“Duel with thirst”
•“Dare to duel”
Bolt
•“walk.sprint.bolt”
•“A bolt of energy”
•“Bolt about”
•“Bolt to buy your can”
•“Putting a bolt in your day”
•“Bolt – because walking is overrated”
•“Lightning never strikes twice”
•“Dash to get your bolt”
•“The only bolt that doesn’t just come in stormy weather”
Angelic
•“Unlock the angel in you”
•“Angelic – fell from heaven”
•“Comes along only once”
10. Copy/Script development
• Usain Bolt enters the stadium to run his race
• Just before he’s about to start the race, he’s confronted by a young boy *SPEECH PART 1 “STOP!”*, who hands
him a can of ‘BOLT’
• He takes the can from the young boy before powering down the can of bolt and taking his position in the blocks
• Bolt starts the race normally before BOLTING away from the other competitors
• As he’s passing the finish line, the other competitors turn into the rival energy drinks. This shows how much
better BOLT is, compared to the other energy drinks
• Next – Bolt is standing next to the world record sign with the can of bolt next to him
• He turns and says *SPEECH PART 2* “walk.sprint.BOLT”
I want the brand name that I am creating to have various drinks in their range, some potential names for these
drinks:
• Bolt Voltage
• Bolt Duel
• Bolt Recover
• Bolt Sunrise
• Bolt Avenge
• Bolt Boost
• Bolt Ener-G
• Bolt Speed
• Bolt Fire
• Bolt Overload
• Lightning Bolt
• Bolt +
• Bolt Revitalise
• Bolt Fury
• Bolt Origin
• Bolt Ghost
• Bolt Burst
*These energy drinks are going to vary in colour, with the logo and the text colouring differing from each
other
11. Font/Colour Scheme development
Potential colours:
This colour contrasts with
most other colours, which is
key when you’re planning to
make a range of drinks with
various coloured logos and
font.
This colour contrasts with most
colours, but with the wrong colour,
it can look ineffective. As well as
this, fonts such as lightning strike
won’t show up well on the grey
colourng.
This colour would look effective if
it’s been contrasted with a black
or a white and I was making a
singular drink, instead of a range
of drinks. However, due to my
intentions, this colour might not be
as effective as first thought.
The same can be said for these
types of blues. With the correct
colours, it will be effective,
however, the darker blue might be
the only one that will contrast with
a wide range of colours on this
colour scheme.
In my opinion, the red is too bright
for the can and while it would grab
the consumers attention, it would
take some key attention away
from the text and the name of the
product. However, all other
colours on this slide would work.
Yellow would be good for the can on
this project, however, maybe not as
the primary colour. It could be used
on the font and the logo on one of the
cans as the secondary colour. The
main reason for this decision is that
yellow doesn’t contrast with a wide
range of colours.
12. Font/Colour Scheme development
Potential fonts:
This font is very creative and handwritten, but I’m not
sure of the font is right for the target demographic. While
this demographic don’t look for easily readable fonts in
their products, I think this font is a bit too handwritten.
Porter Sans is an impact font and is very effective
when trying to draw attention to a product. The white
outline of the letters means that it would still contrast
with the black colouring from the previous page,
without having to change the colour.
While the other fonts so far have been generalised,
this font, named as a speedy font, fits in with my
product well. Bolt, the name of my product,
allegedly is meant to make someone run faster.
This font is tailored to my product and unlike
‘colours of autumn’ it is easy to read and stand out,
therefore, an effective font choice for my product.
Another font that I have managed to find that’s tailored to my
product name, Speed + is, in my opinion, more effective than
the speedy 12 font. While speedy 12 was easily readable and
striking, speed + manages to fulfill these functions, as well as
adding the blur lines that makes the bolt and speed element
even more evident.
Lightning strike at first glance seems like the best option of font for
my product, due to the lightning bolts that would further the product
familiarity with the consumer. However, you then start to see
disadvantages of this font, such as: the messy lines and certain
letters that aren’t legible. These things add together to make it a
potentially ineffective font for my project, due to me wanting a more
clear and readable font than lightning strike’
13. Font/Colour Scheme development
After choosing the best two fonts, along with the
two best colour schemes, I want to experiment by
putting them together before I experiment with the
main and the accent colours of the cans.
The black colouring contrasts well with both fonts,
due to the speed + font having white movement
lines that has an effective contrasts, while porter
sans has the white letter outline that contrasts very
well with the black colouring. The only
disadvantages I have for the speed + font is that
it’s maybe less creative than I would have wanted
but the movement lines makes it more creative and
the boldness makes it stand out, so this is a minor
problem. As for the porter sans font, the black
shadow underneath the lettering is meant to be
effective but I think it takes some of the attention
away from the lettering. On the other hand, if the
main colour of the can is black, the drop shadow
will not be visible and the problem will solve itself.
Before it got narrowed down to the two colouring
options, I was already hesitant about using blue for
my main can colour on this project. This was
because of the issue with the contrasting with a
wide range of colours, like the black colouring is
able to do. Both fonts look effective when put
together with the blue colouring, however, when
the font colours change to say a Red, the contrast
will be ineffective and make the product look
unprofessional and unsellable, the worst thing a
company can do.
14. Font/Colour Scheme development
Like I thought on the previous slide, the blue colouring doesn’t contrast as well with a wide range of colours,
compared to the black colouring. While he blue colouring looks better than I thought it would mixed with a range of
colour choices, I think black is the obvious choice for my energy drink packaging. Before I go into production, I will
have to ensure that the font is perfectly clear and it’s not out of proportion in any way (sometimes text gets stretched
and loses it’s proportions. After this happens, it is very difficult to get the text back to normal).
15. Font/Colour Scheme development
As I varied the colours for my potential product range on this project, I realised the full extent of the effectiveness of
picking the black colouring for the man colour on my packaging. As you can see, all the colours contrast well with the
black colouring, and like with monster energy, the bright/striking colour with black works really well to make an eye-catching
product. Some colours work better than others and I will have to experiment with other colours to make sure
I explore all my options on this project. I also established that he text would be more effective if it was to be bigger.
On this experiment it was pt.30, but I believe that a pt.72 will get the attention of the consumer more and therefore
make it a more successful product. As I previously stated, further experiments will be carried out to ensure maximum
effectiveness is fulfilled for this project.
16. Font/Colour Scheme development
Original Slight lean
Outer glow Inner glow (opacity turned down)
Stroke
Extreme lean
After experimenting with the fonts on the last page, I decided that while the porter sans was effective, it had too much of a
border and the font didn’t fit with my product name. Therefore, I knew I had to try different effects on the font I would use,
Speed +. At first, I didn’t try any effects at all, I just wanted to try and tilt the lettering. As you can see from the original text,
it was already a bit slanted. From there, I wanted to see what it would look like if it was a bit straighter and also wanted to
experiment with more rotations. The slight lean gave me a very effective font, while the extreme lean was possibly a bit too
slanted for my liking, however, that’s what experiments are for: finding out what works and what doesn’t. As for the stroke
effect, I thought the little outlines of the shapes would be coloured over with the white, but as I found out, the white fills in
the little outlines and it makes them stand out even more than before. My only criticism of this effect is that he letters look
all as one, instead of individual letters, however, this can be changed with alteration of size and spread. The outer glow
can be effective and I’ve seen it work very well in my past projects. On this project though, it has made the text look more
ineffective than the original and brought this very dull and restrained grey with it. Even if the outer glow would have been
white in colouring, I wouldn’t have liked the outcome of it, due to the joined lettering and the outline on the shapes
disappearing somewhat and making the overall lettering look ineffective, which would be a fundamental mistake when
selling a product. Having never used inner glow before, I was a bit hesitant to use this effect. However, this effect choice
turned out to be one of the most effective font schemes on this experiment stage. Due to the inner glow matching the
perfect colour to contrast the orange, the lighter orange was chose for the outline and it compliments the text effectively.
This gives it a very retro look that I haven’t got with any of my other font experiments.
18. Product packaging development
W hat I like about this design
• The colouring works well and the two colours contrast each
other well. However, the company name on the collar of the
can need reviewing because the two colours have almost
merged, making the font look ineffective.
• BOLT’s overall design is clean and concise, it doesn’t try
an bombard the consumer with information but it tells you all
you need to know about the product.
• My nutritional values feature the same information as the
leading energy drink companies products, but the placement
and the colouring makes it look unconventional and bold.
What I don’t like about the design
• The inner glow on both sets of brand names is too
big and needs scaling back so the orange colouring
can be see more clearly on the main font face. The
same can be said for the lighting bolt, but it can be
seen clearer than the font faces so isn’t a priority if
the design was revisited.
• The brand names at the top of the can. I think that
there are too many o them and they take away too
much attention from the main logo and brand name
on the packaging. Experimenting with different
designs, such as two brand names and a few
smaller logos might be the way to construct the
collar of the packaging.
What I would change If I repeated the design
• In the UK, drinks haven’t got the table of ingredients and
nutritional information like they do in the US, so I would
have to change the table I was going to add to my can
design. Instead, I will try and set it out in a list or find an
original way of trying to set out the ingredients, I will have
to test different methods of doing so.
• The recycling logo that occupies the right hand corner of
the nutritional information side of the can has a white
background which doesn’t fit in with the rest of the colours
scheme on the can. Removing the colouring using the
magic wand tool on Photoshop will be the process I will
take: a simple process, but one that will make a massive
impact. Another option O have is to change the colour of
the green recycling logo to Orange so it will fit in with my
corporate colours.
19. Product packaging development
Things I like about this design
• The colours used on this design contrast each other well
and combine well to contrast the black background. The
colours were chose on colour wheel, a site that combines
colours that either directly look aesthetically good together or
contrast each other. However, these colours were altered
slightly because when I tried using the colours that it
suggested, they didn’t look quite right so I had to tweak the
colours to get them in perfect contrast.
• The new nutritional information setup is better than the
table idea and is an unconventional idea. Even though I have
emulated this design feature from another an design, hardly
any energy drinks companies use this layout option on their
cans. I had to put a stroke on the shapes because the black
colouring of them blended in with the background.
What I don’t like about the design
• The problem of having the inner glow too big on
the font face is a recurring issue from the previous
design and is one that I decided to not amend
when designing this layout. However, this may
need to be reviewed, due to it making the text look
ineffective and in the small fonts case, discoloured.
• The lighting bolt has been increased in size from
the last design, however, it might need scaling up
again. The way in which the tip of the lighting bolt
touches the ‘T’ is effective, but I feel the top of the
shape must go all the way to the collar to take up
the whole front and back of the can.
What I would change if I repeated the design
• The collar of the can looks ineffective, due to the layout of
the brand name and the logo. The alternate colouring of the
lightning bolt shapes is a good feature, but the way they are
set out needs to be addressed. As I worked them out using
the ruler tool on Photoshop, I spaced them evenly apart,
however, I forgot to account for the way in which it will be
wrapped round the can, which would look ineffective when
added to a product.
• While the new way of laying out the nutritional values is
original and effective, the stroke on the ellipse shapes are
white, which doesn’t fit in with any other feature of my
layout. Changing the colouring to a yellow or a pink would
be the best way to keep the same layout feature but make it
fit in with my corporate colours also.
20. Product packaging development
Things I like about this design
• The changing of the colouration to the layout and font means
that the stroke of the ellipse shapes now fits in with the corporate
colours. Even though they are now the same colouration, I
experimented with colours and tried an orange shade on the
stroke of the ellipse shapes, thinking it would fit in with the rest
of the layout. However, instead of making it look effective, the
orange stroke colouring blended in with the company name on
the can, so I had to change it back to white.
• The lightning bolt through the BOLT text makes the company
logo evident n the can while been subtle at the same time. Due
to the opacity been turned down, the shape was just the correct
shade to be noticed on top of the text, hut not so much that it cut
in front of the text and made the company invisible, which is what
you don’t want on your packaging.
Things I don’t like about the design
• On the top of the screen where the lighting
bolt first meets the company name, the text
that says ingredients seems to blend in with
the colouring of the two features. I might have
to try changing the colour of the fonts or
further reducing the opacity on the lighting
bolt shape.
• The recycling logo has still not been
changed on the design. From the first
packaging layout, this has been a problem
and still hasn't been resolved on this design.
On the other hand, it is not a major problem
and can easily be resolved should I choose to
adapt this design for my final packaging idea.
What I would change if I repeated the design
• The size of the company name is too big for the packaging.
Initially, I wanted the letters to span the whole can, which
looked effective when I was experimenting different design
techniques on Photoshop. However, when the layout is
viewed as a screenshot, it doesn’t look as striking or effective.
If I was to take forward this design to my final packaging, I
would also need to move the company name down, it’s not
centralised, which creates more white space at the bottom,
compared with the top.
• The lighting bolt could do to be reduced in size. Even though
it looks effective at the bottom of the shape, on the top part of
the shape, it hangs over the edge of the font and is
unnecessary. If I was to amend it, I would use the transform
option to reduce the size of the top and leave the bottom of
the shape the same.
21. Product packaging development
Things I like about this design
• Going back to having the collar design back on the packaging.
On the previous design, I had just designed the can design and
had left the collar empty because I was trying to emphasise the
company logo and company name, but I believe that having a
design on the collar of the can is more effective, while reducing
the amount of white space on the layout.
• The traditional orange and white colouring that I started with
has returned as the colouring for this packaging design. I think
orange would contrast with black better, but due to the
background colour, white is the second best colour rot contras
the orange colouring. As soon as I saw this combination of
colours on my font development, I knew that these were the
correct corporate colours for the BOLT company name.
Things I don’t like about the design
• The nine individual lightning bolts help to
reduce the white space but don’t quite fulfil
the aesthetic effectiveness that the one
lighting bolt with an inner glow achieves. On
this particular layout, the clear and concise
design is not achieved, due to the busy nature
of the overall design, compared to the
previous ones.
• The text on the ingredients and flavourings
sections of the nutritional information is not
centralised, therefore the layout of the text
doesn’t look as effective as it could. This
feature can be easily solved by selecting the
desired text box and pressing a central
paragraph position on the top tool bar.
What I would change if I repeated the design
• The inner glow on my company name needs altering. In my
font development, the white and orange worked well as
contrasting colours for a font. They still looked effective when
they were transferred onto Photoshop. However, when I put
the fonts on my packaging deign and fir them into the correct
sizes, they went discoloured and therefore looked ineffective.
An alteration on the size of the inner glow will resolve this
issue and restore the font to it’s previous colouration.
• I would make the nine lighting bolts that are currently on this
design into one big lighting bolt. Even though I like the rest of
the layout on this product packaging, I dislike the company
logo been communicated to the consumer like this. I think that
the one lightning bolt will be more striking and will make the
layout a lot clearer and condense the layout down. The same
colours should be kept for this alteration (orange as the main
and white as the inner glow colour).
22. Product packaging development
Things I like about this design
• The continued use of the corporate colours that I think I will
eventually use for my final packaging design. The orange and
black contrast each other well, while looking striking to the
consumer. These colours may also be use don my other
products, including my web banner and product advert.
• Due to this design been one of my most experimental designs
on this development tasks, which involved experimenting a lot
with the aesthetic features, not content as well, it is difficult to
pick a feature I haven’t already analysed on previous designs.
Things I don’t like about the design
• The fact that the company name isn’t
centralised on the page, but instead leaves
more white space at the bottom, compared
with the top. This will make the overall layout
look more professional and therefore a more
successful product, should decide to take this
design to the final packaging idea stage.
• Lack of content on the collar of my can is a
real issue for me. All of my other designs,
barring the ones with large brand names,
have looked effective, due to the fact they had
collar designs. Popular energy drink
companies have collar designs on their
products, which makes me think I should
emulate this feature. After all, I am trying to fit
into a market, not invent a whole new market,
therefore I need to emulate as many codes
and conventions from existing energy drinks.
What I would change if I repeated the design
• Increased opacity from my previous design similar to this
one is one thing that I would change about this particular
product packaging. The text behind the shape is getting
blocked and the text that is trying to inform the consumer
about the ingredients is blending in to the orange colouring of
the lightning bolt. Reducing the opacity down to the level of
the lightning bolt on the previous design will solve this design
problem.
• Making the lightning bolt span across the text more
horizontally is another feature I would alter on this packaging.
Looking more diagonal than horizontal, this layout doesn’t
look as effective as the previous attempt at making a layout
which sees the text span around the whole of the packaging.
Altering this feature won’t be time consuming and can be
done by selecting transform on Photoshop an tilting the shape
to the desired position.
23. Product packaging development
Things I like about this design
• The neon drop shadow added to the font is very effective and is
a prominent feature on this particular design. Experimenting with
different effects for the font, including: inner glow, outer glow,
bevel and emboss, I wanted an effect that could make my font
stand out from the black background. A drop shadow was the
final effect I tried and it fulfilled the purpose I wanted the effect
for. Due to drop shadow working on the edge of the font, I knew
that I had to change the colour of my font to something neutral,
so the drop shadow could be at maximum effectiveness.
Selecting a black font with the orange drop shadow allowed the
corporate colours to remain the same, while making the text
stand out more than before.
What I would change if I repeated the design
• The opacity of the nutritional information may need to be
changed. This is due to it blocking the ‘B’ letter of my
company name. If this packaging was for a company that is
already well established, it might work better because the
consumer would already be familiar with you product, but
because this is a new company, it is key for the consumer to
see all of your product name so they can establish
themselves with your brand and corporate colours.
• Aligning the lighting bolt with the rest of the ‘BOLT’ text may
make the packaging design look more professional and more
effective. On the other hand, the reduced white space issue
that has now been resolved due to the lighting bolt been
added to the design, will be an an issue again if the shape
was aligned with the rest of the font.
Things I don’t like about the design
• The font of my brand name is still not
centralised and compromises a bit of it’s
effectiveness because of this. However, due
to the lighting bolt been added instead of the
‘L’, the lighting bolt stretches from the top of
the design to the bottom, therefore white
space is reduced without moving the whole
font.
• Having not been acted on throughout the
development stage, the recycling logo has still
got a white background to it. This feature
doesn't fit in with the rest of the colouring on
this layout. If I were to take this design to my
final piece, I would have to resolve this issue,
as well as experimenting with making the logo
fit in with the corporate colours and turning it
orange in colour.