The constraints for this project include: 1) A six week timeframe to complete all tasks which will require efficient scheduling and contingency planning. 2) A lack of physical products to analyze which may impact thorough research, but online research can compensate. 3) Restrictions from advertising regulators like the ASA on misleading ads, exaggerating product capabilities, and avoiding offense which requires truthful, non-discriminatory advertising.

1. Constraints
Constraints
What timescale have you got for this project? How could this impact your work?
For thisparticularproject,we will have six weekstocomplete the tasks.Consideringhow muchI
will have tocomplete workwise,itwill be abigchallenge andIwill have todivide myworkinto
parts and make a schedule andhave abit of contingencytime atthe endjustin case.Thiswill
impactmy workbecause I will have toworkefficientlytoensure thatIdon’trun out of time.AsI
mentionedinthe opportunitieshandout,Iwill be developingmyworkmore to geta productthat
I’m100% happywith,whichwill meanthatIwill have toleave enoughtime forinitial designwork
and analysisof productstime also.However,onthe otherhand,myprojectsinthe pasthave been
of fine marginsandIhave managedto complete the brief onschedule,evenif Ihadto use some of
my contingencytime.
Are there any resources you will needfor thisproject that you will not be providedwith? How
could thisaffect your project? Whatcan you do about this?
In the project,we won’thave the physical producttolookat and analyse sowe can get a better
understandingof the productsdesignandkeyqualitiesandtosee what’ssuccessful tomakinga
goodproduct inthisparticularmarket.Thiswill effectthe projectbyme notbeenable toresearch
thoroughlyandgetan understandingaboutthe goodpointsof the existingproducts,instead,Iwill
have to relyonwebsitesandimagesof the products.A solutiontothisproblemisthatif I feel
necessary,Ican go out andbuy these productstoanalyse.Thismighthelpif Iam concernedabout
my productbeenmassivelydisadvantagedbyaphysical productnot beenavailable.However,I
believeI’ll be able togeta goodfinal productwithoutgoingthroughthe trouble of buyingexisting
products.
What restraints couldbe imposedby an organisation such as the AdvertisingStandards
Authority (ASA)?How could this impact your project?
CAP Code 3 (misleadingadvertisement) rule3.1– “Marketingcommunicationsmustnotmaterially
misleadorlikelytodoso”– I mustensure that the advertisfactual and be truthful at the same
time.Imust make sure I do these things,if Iam inany doubt whetheritmightbreakthisrule,I
won’tinclude itinmyadvertisementcampaign.
CAPCode 3 (misleadingadvertisement)rule 3.11 – “Marketingcommunicationsmustnotmislead
consumersbyexaggeratingthe capabilityorperformance of aproduct” – I mustmake sure that I
marketthisproduct accordinglyandnotmake up any ideasorfeaturesthathave been
exaggerated.Toensure this,Iwill avoidusingwordslike “the best”and“greatest”mainlybecause
I have no proof to back upthese particularclaims.
CAPCode 4 (Harm andoffence) rule 4.1– “Particularcare mustbe takento avoidcausingoffence
on the groundsof race, religion,gender,sexual orientation,disabilityorage” – Thisisone of the
keyCAPcodes,due to itdirectlyaffecting the consumerof the product.It isimportantto nothave
generalisationsordiscriminatoryitemsonthe productor advert.Evenif my productisaimedat a
certaingenderorage demographic,Icannotadvertise inadiscriminatoryway.If I’minany doubt,I
will refrainfromusingthatideaonthe products.
CAPCode 5 doesn’tapplytome for thisprojectdue to me not makinga productfor children,
however,if Iwasmakinga product forchildrenIwouldhave towatch out forrule 5.1:
CAPCode section15 relates toadvertisementof food.