1. Constraints
Every project gives you opportunities to create but also constraints to work to. Use this hand out to
consider the constraints which will affect your project.
Constraints
What timescale have you got for this project? How could this impact your work?
We have five weeks to complete all tasks for this project, with the deadline being on the 4 th of
December 2013. There will be an impact on the work because of the limited time I have to
complete it in; I think that the work could possibly look rushed or incomplete if I don’t complete it
in time or to the best of my abilities. Therefore, I must ensure that I follow a strict time plan and
make sure that each task is completed on time according to the schedule I will make for myself.
Are there any resources you will need for this project that you will not be provided with? How
could this affect your project? What can you do about this?
I have been provided with the majority of resources I will need, including a computer with access
to Photoshop and the internet to research existing products. I have also been provided with the
ability to access cameras and camera equipment should I need to take my own photos for this
project. I think that I have been provided with everything I will require, but if I find that when I am
producing my products that I need something else, I will have to use my initiative and try to either
find the resource I need or figure out a way to do what I need with the resources I already have.
What constraints are in place regarding your approach to marketing? Do you think this will help
of hinder your project and why?
When marketing this product I will have to think seriously about the placement of it, because I am
creating a magazine advert, packaging design and a web banner, I will have to make sure that
wherever I market them will be in areas and places were the target audience are likely to be and
more likely to see them, although I don’t think that this constraint will hinder my project in any
way because I think that the products being created are aimed more directly at a teenage audience
regardless of where they will be marketed.
What restraints could be imposed by an organisation such as the Advertising Standards
Authority (ASA)? How could this impact your project?
There are many different constraints that could be imposed on my work by the Advertising
Standards Authority such as;
1)‘’3.3 Marketing communications must not mislead the consumer by omitting material
information. They must not mislead by hiding material information or presenting it in
an unclear, unintelligible, ambiguous or untimely manner.’’ I think that this rule applies to my
work becauseof the fact that the product I am marketing is an energy drink. For example if I were to
not state that the energy drink contained a large and dangerous amount of caffeine, I would be
hiding this information and misleading the consumers.
2) ‘’15.2 References to general benefits of a nutrient or food for overall good health
or health-related well-being are acceptable only if accompanied by a
specific authorised health claim.’’ I would have to ensure that any claims I made about the energy
drink actually boosting a persons energy were backed up by authorised facts and that I was telling
the truth.
3) ‘’5.1.4 children must not be encouraged to copy practices that might be unsafe for
a child’’ I must ensure that I comply with this rule by not showing any actions that children would
want to copy that are dangerous or unsafe., because of this I will make sure to aim my products
specifically at older teenagers.