Top tips for building campaigns around calendar hooks and events

Alex Goldstein, Dogs Trust Communications on a shoestring conference www.charitycomms.org.uk/events

Technology Sports

Communications
on a Shoestring

Conference

27 June, 2012, London

#shoestringcomms
www.dogstrust.org.uk

Top Tips: Building
campaigns around
calendar hooks

How to get attention while saving
time, effort and money!

www.dogstrust.org.uk

1. Joined Up Thinking

One story, thousands of views…

www.dogstrust.org.uk

2. Video Embeds Everywhere!

www.dogstrust.org.uk

4. Don’t Overload…

www.dogstrust.org.uk

5. …But DO Use Celeb Support

www.dogstrust.org.uk

6. Track Different Channels

www.dogstrust.org.uk

7. Corporate Partners Can Help

• Valentine’s Day Poll: does your
dog send a card? (Facebook)

• Quick results, fun topic

• PR sent out by Charity
Greetings

www.dogstrust.org.uk

8. Use New Features

(Doesn’t always
have to be a
calendar hook,
either…!)

www.dogstrust.org.uk

THANK YOU
Questions? Contact Us!

Alex Goldstein
alex.goldstein@dogstrust.org.uk
020 7833 7706

www.dogstrust.org.uk

www.facebook.com/dogstrust
www.twitter.com/dogstrust
www.youtube.com/dogstrust
dogstrustblog.blogspot.com
www.gplus.to/dogstrust

www.dogstrust.org.uk

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