Chapter 3 presentation

1. Chapter 3: Social Media in
Journalism
Mike Bohling, Melanie Flores, Alexis Morales, Steven
Torres
BTFM

2. What is Journalism?
“Journalism is meant to give people a true sense of their world, so they can
participate and have a voice in hour their world is structured.”
- Arianna Huffington (2013)

3. Content Management Systems (CMS)
A system that makes it easier to share news content across traditional and social
media platforms.
Journalism is changing due to the use of social media and rapid mobile media
adoption.
Facebook is a more popular tool for sharing news, though Twitter is growing at a
high rate
Journalism identified 5 needs to be considered its type of content.

4. 5 Need For Journalism
1.Journalism informs, analyzes, interprets and explains
2.Journalism investigates
3.Journalism creates public conversation
4.Journalism helps generate social empathy
5.Journalism encourages accountability

5. Direct Message (DM)
A private back and forth exchange between two users.
This is a new and more effective way to distribute news
Dming is more common on facebook and twitter but is used quite a bit on other
form of social media.
Journalists are very active on social media, especially during the time of a
breaking news event.

6. Journalists and Social Media
Journalists often use social media to post up stories, but also use it to post images,
videos, and even source links.
Journalists are known to use highly used apps such as Instagram, and Tumblr
Some journalists use a method known as Paywall.
Paywall is a method that Journalists use where only subscribers are allowed to
view certain materials within their websites.
These journalists are often competing with free television news sites.

7. Cost Per Thousand (CPM)
News videos are often sold out to advertisers and the cost of that is determined on
a CPM basis.
For example: An advertiser may be charged $25 for every 1,000 views the video
obtains.
This is maintained through the NDN Network which is a national U.S video
network that includes newspaper and television sites.

8. Citizen Journalism
Individuals use online platforms to distribute news as non-professional journalists
Vast access to User Generated Content (UGC)
Blogs, Wikis, Tweets, Podcasts, etc.
Transformed the platform of professional journalism
Shifted mainstream media interest toward collaboration with audience members

9. Crowdsourcing
Gathering, filtering, generating, and distributing information within a social
network
Smartphones provide public with immediate access to high-quality cameras and social media
Users often discover and report on breaking news before professional journalists
Benefits journalists by:
Providing leads
Verifying information
Gaining further insight

10. The Andy Carvin Method
Former journalist for NPR
Viewed as controversial for use of live tweeting breaking news events
Collaborated with Twitter users to verify and expand on information
Led to false reports
To what extent should crowdsourcing be utilized?

11. Microblogging
Blogging with a short, or limited space
Comment without taking time or energy to publish a more formal blog site
Used to push links and drive traffic back to site
Twitter’s 140 characters
Journalists use for sharing content rather than interacting with followers
Allows audience to take on journalistic role
Generally viewed as less credible source of news
Research shows even prominent sources such as The New York Times experience less user
trust attached to tweets

13. Bloggers
Blogging emerged in the online in the early new century.
Many media outlets have their own active bloggers.
Blog post have 500- 1000 words
Use of Hyperlinks
Visually appealing.
Bloggers use keywords

14. Social Media Celebrity
Social media is an influential place to have “conversations”
Conversation such as gun reform and Kony 2012.
Clicktivism: Easy to click onto a video to support, but not actually doing
anything.
Topics can spike if creditable celebrities raise awareness.
Sometimes conversations lead to nothing.

15. Failures
Increase in social
media
Decrease in
newspapers
● 72% of Adults use word of mouth (WOM) to recieve news
● At least 15% of adults are using social networking sites (SNS)
● 24% of 18-24 year olds use SNS.

16. Lessons
Social media has challenged the definition of Journalism.
Journalists and online communities work together and combine their different
styles.
“ The search for truth or reality, at least one devoid of personal opinion, is nearly
impossible within a social media world that is flooded with bloggers and tweets.”
- Maras, 2013

17. Reviews on Journalism
Jack Hart
-Journalism has
transformed.
-...”narrative possibilities in
possible storytelling” (64).
-Journalism is still special.
Ryan Thornburg
-Audience Centered
-Journalism vs.
Connector
-Journalism and
Social Media
-Is Journalism dying?

18. Example
Beyonce is Pregnant!
-1.4 Million
Followers
-Posted 1 photo
within 2 days
-8.1 Million
Posted 9
photos within 2
days

19. Is This Headline Real or Fake?
https://www.buzzfeed.com/wendys/is-this-breaking-news-headline-real-or-
fake?utm_term=.lwykzJVE5P#.qvVlyM8w9x