Core assumptions of traditional higher ed practice are often misaligned with new realities of opportunity and need. Peter Coffee of salesforce.com shares observations on connection with the future of human collaboration, knowledge acceleration, business globalization and next-gen education to build strong lifelong relationships with your constituents.

1. Connected Campus:
The Future is Your Student

2. Peter Coffee
VP for Strategic Research
salesforce.com
@petercoffee

3. What Higher Ed Means to Me
• This isn’t just business. It’s personal.
• My parents
- Both were Alumni Medal recipients from Columbia University
- My mother edited the Alumnae magazine at Barnard College
• My wife and myself
- Volunteer science educators in both elementary and high schools
- My wife: MIT Visiting Committee for Aerospace Engineering
- Myself: Lecturer at MIT, Harvard, Stanford, Pepperdine, Chapman, UCLA
• The next generations
- Three sons in their 20s (MIT & UC San Diego)…versus the world
- One 2-year-old granddaughter who’ll need something even better

4. We’re All Here On a Mission
• You’ve heard it before: core assumptions of traditional higher-ed
practice are misaligned with new realities of opportunity and need
• Let’s ask: what would be better?
- Draw on new means of collaboration
- Address rapid knowledge acceleration
- Reflect reality of business globalization
- Weave this into next-gen education
• It’s about strong, lifelong relationships with your constituents
- Beyond the 4-year degree…to a continual stream of value

5. Facts Change
“When the facts change, I change my mind. What do you do, sir?”
- probably never actually said by John Maynard Keynes
Let’s talk about the facts that have changed:
- “The amount of knowledge in the world…is doubling every 18 months”
- www.futuristspeaker.com/2013/03/the-half-life-of-a-college-education/
- “34 percent [of Americans] say they won’t retire until they are at least 80 years old, up
from 25 percent in 2011 and 30 percent in 2012”
- wallstcheatsheet.com/stocks/new-retirement-plan-work-longer-or-until-you-die.html
- “If you want to know what college is actually like in this country, forget Swarthmore, with
1500 students. Think Houston Community College, with 63,000. Think rolling admissions.
Think commuter school. Think older. Think poorer. ”
- http://www.theawl.com/2013/02/how-to-save-college

6. The “Shareconomy” Wants to Share with Higher Ed
There are structural changes affecting every marketplace
- Ease of discovery: power to find exactly what you need, now
- Economy of trust: access to others’ unfiltered reports of experience
- Efficiency of payment: plummeting cost of transactions
- Accountability for outcome: mechanisms for measurement
Higher Education has yet to reflect this shift to a “subscription” model
- Go to a campus and take courses before we need (or understand) them
- Make choices based on limited and selective data as to what has value
- Acquire (and pay for) a degree as if it were a long-lived capital asset
- Send money to alma mater for the rest of our lives in voluntary gratitude

7. What would Higher Ed look like if we’d known…
…that people would be connected 24×7?

8. What would Higher Ed look like if we’d known…
…that science would be
crowdsourced and gamified?
“The game, called EteRNA, allows
players to remotely carry out real
experiments to verify their predictions
of how RNA molecules fold. The first
big result: a study published this week
in the Proceedings of the National
Academy of Sciences, bearing the
names of more than 37,000 authors
– only 10 of them professional
scientists.”

9. What would Higher Ed look like if we’d known…
…that data would tell us what’s
interesting, instead of making us
design experiments to ask?
“By combing through 7.2 million of our
electronic medical records, we have
created a disease network to help
illustrate relationships between various
conditions and how common those
connections are. Take a look by
condition or condition category and
gender to uncover interesting
associations.” visualization.geblogs.com/visualization/network/

10. The Challenge Isn’t News. The Answers Are.
• We live and work longer; knowledge lifetime is shorter
• Communication costs less; ignorance costs more
• Jobs need more knowledge; employability takes more time
• “No U.S. pick-and-shovel laborer can compete with the
work of a steam shovel. The modern industrial revolution is
similarly bound to devalue the brain, in its simpler and more routine decisions.”
• “Taking the second revolution as accomplished, the average human being of
mediocre attainments or less has nothing to sell…worth anyone's money to buy.”
– Norbert Wiener, 1948
• Our shared mission: to enable tomorrow’s attainments

11. Rob Acker
COO, Salesforce.com Foundation

12. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and
any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

13. Why Salesforce?
Enterprise
Cloud Computing
Fast Easy Open Flexible Trusted
No Hardware
No Software
Automatic Upgrades
Scalable
Any Device
Data Portability
Transparency
Real-time Status
App Marketplace
Extensible

14. Proven Success in Higher Education
%
84
Improved Ability to Achieve Mission
%
%
86
Improved Overall Efficiency
%

15. Challenges Faced by Higher Education
The Funding
Challenge
Legacy
Systems
Greater
Competition
Connected
World
5BSmart
phones
by 2017
Connected
50B
Connected
Products
Image source: silabs.com/iot
58%Faster
Deployment
4.5B
Aggregate
Social Users
Social
Cloud
Mobile
• Fragmented systems
create silos
• Expensive and difficult to
use
• Lack mobile and social
• Universities Competing
for Smaller Pool of Grads
• Shifting Demographics
• Changing Delivery
Mechanisms of Courses
“American higher education
cannot assume that its
competitive position in the world
is unassailable.”
– President Michael Crow, ASU
• Performance requirements
tied to appropriations
• Return of Title IV funding
• Rising tuition and reliance
on raised funds

16. Is Your Campus Built for the Connected Era?
Are you able to
target and
onboard the right
students?
Are you able to
successfully
graduate your
students on
time?
Are you able to
increase
participation and
donations?
Are you able to
personalize
communications?
Recruitment Student Success Advancement Communications Community
Engagement
Are you
effectively
engaging and
collaborating?

17. What does it mean to be a
Connected Campus?

18. Salesforce Higher Ed Solutions
Recruitment CommunicationsAdvancement
Donor Management
Gift Processing
Alumni Relations
Student Success
& Retention
Early Warning
One Stop Shop
Advising
Recruiting
Automation
Events
Management
Social Prospecting
Cross-channel Marketing
Campaigns
Social Media
Journey Building
Career Services
Community
Engagement
Prospect Community
Student Community
Alumni Community
Faculty Community

19. 360° student view
CommunicationsRecruitment
Student Success
& Retention
Advancement
Become a Connected Campus:
Put Your Students at the Center
Community
Engagement

20. How Do I Become a Connected Campus?
Connected Campus Roadmap Implementation PartnersPartner Solutions Built on
Salesforce1 Platform

21. Salesforce1 for Higher Ed Demo

22. Become A Connected Campus:
Connect With Your Students in a Whole New Way
Connected
Faculty/Staff
Connected
Organizations
Connected
Alumni
Connected
Devices
Connected
Students