Salesforce Analytics Cloud is Analytics for the Rest of Us and leading nonprofits are already showing how big data can help solve the world’s complex problems. Learn how Project 8 is using Analytics Cloud to help ensure that the 8 billion people that will live on this earth in 15 years will have the food, water, and energy they need.

1. Turn Big Data into Social Change
Analytics for the Rest of Us

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3. Celebrating 16 Years of Giving Back
1-1-1 Model
Adopted by
$85M+
Grants
1% Equity
Sharethemodel.org
25K+
Nonprofits & Higher Ed
1% Product
920K+
Service Hours
1% Time

4. Who we are. What we do. How we do it.
A Global Force
for Good
One
Model1% Product 1% Equity 1% Time
Pledge 1%
10 Free
Licenses
Deep
Discounts
Two
Product
Discounts
Three
Areas of
Reinvestment
Innovation Community Grants
Six
Nonprofit
Solutions
Fundraising Programs Engagement
Marketing Big Data Platform
Two
Social
Sectors Nonprofit Higher Ed
$85M+
Grants
920K+
Hours
25K+
Customers
$350M+
Yearly Product
Donations
Starts with
1% Product

5. #1
#1
Enterprise Cloud
Computing Market
Share
World’s Most Innovative
Company: 2011, 2012,
2013, 2014
#1
World’s
Best CRM
Enterprise,
Mid-market, SMB &
Salesforce Automation
#1
#1
Best Enterprise
Platform
Salesforce is the Cloud Computing Leader

6. Connected
World
5B smart
phones
by 2017
4.5B
social
users
“You can achieve amazing
progress if you set a clear goal
and find a measure that will drive
progress toward that goal. “
Bill & Melinda Gates Foundation
Annual Letter, 2013
Every organization reinvents the
wheel
Fragmented systems create
silos
Not designed for mobile &
social world
The Challenge: Changing Landscape
Accountability
& Big Data
Legacy
Systems

7. Marketing
Donors
Partners
Advocates
Community
Employees
Board
Community
Clients
Volunteers
HR ERP Payroll
Analytics
System of
Record
System of
Intelligence
System of
Engagement
Program Management Fundraising
THE CONNECTED NONPROFIT PLATFORM

8. Market
Recruitment
Community
GL Housing HCM SIS LMS Degree
Audit
Financial
Aid
Meal
Plans
Payroll
Student Success
Analytics
Advancement
Prospects
Donors
Faculty & Staff
Parents
Corporations
Students
Alumni
BECOME A CONNECTED CAMPUS
System of
Record
System of
Intelligence
System of
Engagement

9. Legacy Databases Aren’t Designed to Maximize Social Impact
Hard to access the right answers
Need an expert to get reports
Limited self-exploration
Hard to connect the right data
Lengthy schema design
Rigid architecture
Legacy donor databases were not designed to answer changing questions or changing data
How can I get visibility into my programmatic impact?
How do I grow my donor base?
Who is my next big supporter?

10. What if analytics were reinvented
for Social Impact?

11. Analytics Cloud: Any Data, Any Device, Everyone
Connect to
Back-end Data
Trust  Security  Permissions
CRM Programs Marketing Platform Communities
API
Native Integration with
Salesforce Data
Integrate External
Big Data
API

12. Salesforce Analytics Cloud: The Fastest Path to Insight
Data
Slow, On-Premise, Disconnected
BI PlatformData Marts Discovery Tool Run Reports Excel & PPTEDW Sharing
EDW
Insight
Data  Native Salesforce Integration
 Multi-party data
 Search-based query engine
 Schema free
 Visualization
 Collaboration
 Mobile
Insight

13. Analytics Cloud: Delivering Customer Success
Global Impact Visibility Global Population Analysis Program & Development Health
Human need projections for 8B
Focus on food, water and energy needs
Manipulated by anyone, anywhere
Corporate partner placement performance
360° program management dashboards
Sophisticated donor retention analysis
Transparency across key programs
Self-Service analytics & KPIs
Cross-functional reporting

14. SOS Self-Service
Communities
Mobile
Self-Service
Social Customer
Service
Email
Phone/
CTI
Live
Chat
Agent
Console
Knowledge
Base
SLAs &
Entitlements
Collaboration Analytics
Analytics
Cloud
Salesforce1
Mobile App
APIs AppExchange Desk
SOS Self-Service
Communities
Mobile
Self-Service
Social Customer
Service
Email
Phone/
CTI
Live
Chat
Agent
Console
Knowledge
Base
SLAs &
Entitlements
Collaboration Analytics
Analytics
Cloud
Salesforce1
Mobile App
APIs AppExchange Desk
Everyone Understands Impact with Self-Service Analytics
Self Service ExplorationCollaboration
Salesforce Foundation gives every Salesforce employee visibility
into volunteering data – their own, their team’s & the company
Interactive dashboards for program & business insight
Lightning fast slice-and-dice across any type of data
No need for expert analysts to get the data you need
Everyone Gets Answers Faster Than Ever

15. SOS Self-Service
Communities
Mobile
Self-Service
Social Customer
Service
Email
Phone/
CTI
Live
Chat
Agent
Console
Knowledge
Base
SLAs &
Entitlements
Collaboration Analytics
Analytics
Cloud
Salesforce1
Mobile App
APIs AppExchange Desk
SOS Self-Service
Communities
Mobile
Self-Service
Social Customer
Service
Email
Phone/
CTI
Live
Chat
Agent
Console
Knowledge
Base
SLAs &
Entitlements
Collaboration Analytics
Analytics
Cloud
Salesforce1
Mobile App
APIs AppExchange Desk
Analytic Apps & Dashboards Delivered to Every Device
Project 8 uses big data to project food, water & energy needs
to support the global population now & in the future
Analytic Apps Any DataSearch Based
Mobile access to the analytics that matter most
Design & deliver insights to every phone & tablet
Interactive exploration down to the individual data point
Have Data-Driven Conversations Anywhere

16. Maximize Programs & Fundraising with Integrated Analytics
Complete program insight from across your organization
Predictive analytics give you an edge
Trusted sharing & permissions for staff & partners
Fast Access to the Right Information
Extend the
Platform
Governance
& Trust
Year Up analyzes program data & donor data to get real-time
insights & to continually increase their effectiveness

17. “We’re bringing together
massive sets of data &
allowing people to interact
with it.”
Collaborative initiative led by the United Nations & other organizations
Using Analytics Cloud to model the future of human needs as the world races toward 8 billion people
“Digital Demand Commons,” powered by Community Cloud, will allow researchers around the world from
NGOs, governments & the private sector to collaborate around data
Project 8 is Helping to Prepare the World for the Future
- Nic Covey, Executive Director

18. Nic Covey
VP, Executive Director

20. Project 8
Anticipating the Needs of 8 Billion People and Beyond

21. The world
is changing.

22. Yet we’re flying
blind.

23. The power of collaboration

24. The Project 8 Journey
Discovery Salesforce Ignite
Prototype
Development
With Accenture
Salesforce Ignite for Project 8, November 2014, NYC
A co-creation workshop with potential end-users and stakeholders from UN agencies, NGOs and the private sector

25. Proof of Concept

26. First Generation Design Concept
Communities
Cloud
+
Analytics
Cloud

27. Roadmap
Summer 2015 Fall 2015 2016+
Prototype
Development Beta Testing
Iteration &
Scaling

28. A Lean Social
Startup

29. Thank you
Nic Covey
Nielsen & The Demand Institute
nic.covey@nielsen.com
+1 513 394-5003
@NicCovey
www.unfoundation.org/project8

30. “Becoming a data-driven
nonprofit is essential to
our success.”
Year Up Maximizes Program Effectiveness with Analytics
- Jim Thie, CIO
Provides corporate training & skills development programs for low-income young adults
Tracks employment & salary data of participants after they leave the program
Uses demographic analysis to predict participant success rates & take proactive measures
Constantly improves programs & adjusts strategies with real-time analytics
v

31. Dave Dixon
Senior Consultant

33. Analytics for Nonprofits:
Turn big data into Social Change
Salesforce Wave
June 18th 2015
Dave Dixon – Senior Consultant
© 2015 Appirio, Inc. - Confidential

34. Changing Young Lives with Salesforce Wave
37
Year Up’s mission is to close the Opportunity Divide by providing urban young adults with the skills, experience,
and support that will empower them to reach their potential through professional careers and higher education.

35. The Results
• Wage improvements analysis before and after
Year Up Program
• Utilized data to proactively help students stay
enrolled and succeed
• Gained insight into the impact of Internship
partners on the program
Challenge/Approach
• Information was housed in multiple spreadsheets
• Data was manually updated was difficult to
manage
• They had a hard time understanding how to
maximize benefits of their programs
• Data from Salesforce was consolidated into two
Analytics dashboards (development and
donations)
Changing Young Lives with Data
Analytics Cloud helps Year Up effectively deliver on their mission and show their impact

36. Changing Young Lives with Data

37. Changing Young Lives with Salesforce Wave
40
Analytics Cloud helps Year Up effectively deliver on their mission

38. Changing Young Lives with Salesforce Wave
41
Analytics Cloud helps Year Up effectively deliver on their mission

39. Identify KPIs and measures that
match with strategic goals
SFDC Analytics Cloud– Guiding Principles
Allow for exploration of data
Data governance
Alignment
Agile development
Assess
Plan
1.
2.
3.
4.
DevelopPrepare for Mobility5.

40. Appirio for Analytics Cloud
The most Customer proof points & successful POCs
43
200K+ Data Scientist in Crowd!
Pre-built assets (Demos, Migration Toolkits,
Solution Accelerators… over 25 and growing)
60+ Certified Brown belt Resources Exclusive For Analytics
Cloud

41. Q&A