An important part of a University’s student success strategy is the ability to create simple, intuitive online experiences. Cornell will share how they have used Communities to on-board new students and make it easier to navigate the resources of the university. Their engagement platforms—which are social on the front end and “big data” on the back end—are a critical addition to any CRM strategy and the building blocks for outstanding customer service. Who Should Attend: Marketing, Strategic Enrollment, Student Services, Student Affairs, Recruitment, and Alumni Relations leaders Speakers: Rebecca Joffrey, Director of Interactive Services, Cornell University Sandra Sanvido, Senior Director of Product Marketing of Higher Education, Salesforce.com Foundation - Moderator