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Similar to Mobile App Trends for 2017: Design, Monetization & More
Mobile App Trends for 2017: Design, Monetization & More
- 2. MOBILE APP TRENDS FOR2017 NICK CULBERTSON DALLAS APP DEVELOPERS - FEB. 2, 2017 ▸ Design, Monetization & More
- 3. DALLAS APP DEVELOPERS Outline ▸Recap 2016 - App Market Data ▸ What’s New For 2017 ▸ Design - Icon, Screenshots, User Interface ▸ Monetization
- 4. DALLAS APP DEVELOPERS WHATHAPPENED IN 2016
- 5. DALLAS APP DEVELOPERS FunFacts ▸ The global revenue growth rates for both the iOS App Store and Google Play were greater in 2016 than 2015 ▸ China become the largest country in terms of iOS App Store revenue in 2016 ▸ Pokémon GO launched in July 2016 and made the top five apps for worldwide revenue
- 6. DALLAS APP DEVELOPERS Newin 2016 ‣ iPhone 7, Google Pixel, Samsung Note ‣ Pokemon GO & Super Mario Run ‣ Messages Store ‣ macOS ‣ Search Ads ‣ VR/AR
- 7. Users spent 25%more time in apps DALLAS APP DEVELOPERS
- 8. Downloads increased by15% DALLAS APP DEVELOPERS
- 9. Revenue increased by40% DALLAS APP DEVELOPERS
- 10. Streaming apps tookoff in 2016 DALLAS APP DEVELOPERS
- 11. Pokemon GO rapidgrowth DALLAS APP DEVELOPERS
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- 13. TEXT Games became moredominant
- 14. TEXT 25% of appsare games
- 15. TEXT 1000+% difference in1st & 10th top grossing apps
- 16. TEXT Now over 2Million iOS Apps!
- 17. TEXT Revenue projected todouble by 2020
- 18. DALLAS APP DEVELOPERS WHAT’SNEW FOR 2017 New screen size, new OS, same design?
- 19. DALLAS APP DEVELOPERS Design ▸Icon ▸ Screenshots ▸ User Interface
- 20. DALLAS APP DEVELOPERS Icons ▸Apple ▸ White logo w/ color gradient or opposite ▸ Games are the exception ▸ Android ▸ Material design w/ Flat colors ▸ Apple Style Rounded rect or Circular Pixel-style icon
- 21. DALLAS APP DEVELOPERS Examples WhiteLogo with color gradient or color logo on white
- 22. DALLAS APP DEVELOPERS WhiteLogo with color gradient
- 23. DALLAS APP DEVELOPERS Androidicons look similar with some changing to circular
- 24. DALLAS APP DEVELOPERS Google’sicons use Material Design look with flat colors
- 25. DALLAS APP DEVELOPERS DallasApp Developers Icon Mock-Up
- 26. DALLAS APP DEVELOPERS Screenshots ▸Apple shows screenshots of screen exclusively ▸ Other developers frequently include the outline of a device with a description (users tend to read text on screenshots before the description) ▸ Google uses a combination of two styles depending on the app
- 27. DALLAS APP DEVELOPERS Screenshotswith device and description
- 28. DALLAS APP DEVELOPERS Screenshotswith device and description
- 29. DALLAS APP DEVELOPERS Screenshotswith device and description
- 30. DALLAS APP DEVELOPERS Screenshotswith In-App Screen
- 31. DALLAS APP DEVELOPERS Androidscreenshots with In-App Screen
- 32. DALLAS APP DEVELOPERS Androidscreenshots with device and description
- 33. DALLAS APP DEVELOPERS UserInterface ▸ Minimal (UI and functionality) ▸ Blur layers ▸ Outline iconography ▸ Colorful ▸ Heavy use of native UI elements
- 34. DALLAS APP DEVELOPERS WWDCiTunes UMusic Memos
- 35. DALLAS APP DEVELOPERS OtherDesign Considerations ▸ Watch App Store features, Apple’s apps, and iOS updates for shifts in design trends (last major update iOS 7). ▸ Design with future updates in mind ▸ Minimal Design - What would this look like if it were simple? ▸ Autolayout ▸ Have a few great features ▸ Go native ▸ Reuse your core codebase DEMO - EZSwift (https://github.com/NickCulbertson/EZSwift)
- 36. DALLAS APP DEVELOPERS Monetization ▸3 Models ▸ In-App Purchases (Consumable, Freemium, Subscription, pay-what-you-want, etc.) ▸ Ads (Banner, Interstitial, Video, Reward Ads) ▸ Premium
- 37. DALLAS APP DEVELOPERS TopGrossing ▸ Most are free to download ▸ Games - Monetized with Reward Ads & IAP Consumables ▸ Others - Subscription
- 38. DALLAS APP DEVELOPERS Example1: Angry Birds Blast ▸ Reward Ads & Consumable IAP ▸ Pros: Makes winning feel like saving money ▸ Cons: I played the entire game without them earning any revenue from me (ads only pay when they are clicked). ▸ Also incentivize user to return daily, rate prompts & time refills lives
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- 41. DALLAS APP DEVELOPERS Example2: Okay ▸ Pay-what-you-want & Reward Ads ▸ Pros: Marketable ▸ Cons: Doesn’t work
- 42. DALLAS APP DEVELOPERS RewardAds ▸ Uses ▸ Should add an advantage to the player without them feeling like they are cheating. i.e. checkpoints, power-ups, hints, continue/save life ▸ Sample locked content - Crossy Roads, Epic Orchestra ;) ▸ Implementation ▸ Can earn more than IAP - Crossy Roads (https://www.youtube.com/ watch?v=lMqIHm3dDJI) ▸ Great Reward Ad Providers - Chartboost, AppLovin’, Unity Ads
- 43. DALLAS APP DEVELOPERS Subscriptions ▸Access to information, media or service
- 44. DALLAS APP DEVELOPERS OtherMonetization Considerations ▸ Think of your monetization strategy early ▸ Study other successful apps in your category to see how they are monetizing ▸ It is never too late to change your monetization model (i.e. Hulu, Netflix, etc.)
- 45. DALLAS APP DEVELOPERS Discussion ▸When should you update your apps? ▸ Are premium apps dead? ▸ How can you get featured in 2017?
- 46. MOBILE APP TRENDS FOR2017 NICK CULBERTSON DALLAS APP DEVELOPERS - FEB. 2, 2017 Next Meeting ▸ Show & Tell / App Lightning Talks - March 2nd