Topics covered 1. Overview 2. Digital presence 3. Website and Mobile application 4. Email marketing 5. Competitor analysis 6. Current marketing strategy 7. Brand Mood 8. Buyers persona 9. SEM strategy (display and search ads) 10. SEO audit and proposing viable strategies 11. App Store Optimisation (ASO) 12. Facebook Campaign 13. Landing Page 14. Sponsored post and content format 15. Truecaller Ads 16. Organic social media posts on Facebook and Instagram 17. Influencer Marketing 18. Media Planning 19. Offline Ads

1. India
Final Project

2. Presented By
Sahil Sawant
&
Sumeet Nabajja

3. Introduction

4. Founded: 2nd June 2009
Headquarters: Palo Alto,
California, United States
Users: 40 million+
India launch: November
2016
Founders
Alon Cohen Adi Tatarko
Introduction

5. Digital Presence

6. Digital Presence
2.9 Million Likes
283 followers 90 Subscribers
64.1K followers

7. Website - Home

8. Application

9. Application

10. Emails
Types of Emails:
Advice, Stories, Listicles,
and How to’s
Frequency
Interval of 2-3 days

11. Emails

12. Current Scenario

13. Current scenario - Social
Facebook Posts Tweets

14. Facebook Ads Facebook Videos
Current scenario - Social

15. Current scenario - AdsCurrent scenario - Ads

16. Brand Mood

17. Brand mood

18. Brand mood

19. Brand mood
Font Family: Odudo Regular

20. Competitors

21. Competitors

22. Competitors

23. Competitors

24. Competitors
Houzz Homify Livspace Homelane Pepperfry
Frequency
of posting
per day
(Avg)
2-3 7-8 6-7 1 2-3
Type of
Content
Blog post
Static Post
Blog post
Static Post
Blog post
Static Post
Video
Blog post
Static Post
Video
Static Post
Video
Mobile
Application
Yes Yes No No Yes
Factors
Brands

25. Buyer Persona

26. Audience
Primary customer
● Professional who have
achieved enough
purchasing power to
spend on remodelling
while taking care of
their basic needs
making no compromise
● People who want to
replace old interiors.
Secondary customer
● Newly married couple
as secondary audience
because not many
people consider
spending at renovation
after an expensive
event.
● People who want some
home design ideas.

27. Buyer persona 1
Demographics
Name: Dhiraj Sharma
Age: 30
Gender : Male
Income: 10 lakhs
Location: Navi Mumbai
Marital Status: Married
Background: He is working in an MNC as a manager in mumbai.
Behaviour: Cost-conscious.
Goals: The Goal is to renovate their house with smart interiors and decors
Buyer Persona

28. Buyer persona 2
Demographics
Name: Sushant Desai
Age: 50
Gender : Male
Average Income: 40 lakhs
Location: Navi Mumbai
Marital Status: Married with two kids
Background: Handling a family business from last 25 years.
Behaviour: Always looking for best products and services
Goals: To gift his son a well decorated house for his marriage.
Buyer Persona

29. SEM Strategy

30. SEM Strategy
Current Ads on Google

31. SEM Competitors

32. SEM Competitors

33. SEM Strategy
Proposed Strategy (Display ads)

34. Display Network
Interior Design Ideas (Display ad 1)

35. Display Network
Find a Professional (Display ad 2)

36. SEM Strategy
Proposed Strategy (Search ads | Ad group 1)

37. SEM Strategy
Proposed Strategy (Search ads | Ad group 2)

38. SEO Strategy

39. SEO Strategy

40. SEO Strategy

41. SEO Strategy

42. SEO - Keywords
Keywords
Searches
(monthly) Position (organic) Position (paid)
interior designers in
mumbai 1k-10k 3 Homelane
best interior designers in
mumbai 1k-10k 9 homelane
interior design ideas 10k- 100k 26th Homelane, homify
home decor ideas for living
room 1k-10k 18th Livspace
interior designers near me 1k-10k 12
Homelane, homify,
livspace
Home interior design 10k-100k -
Homelane, homify,
pepperfry
living room design 10k-100k 19th --
home design ideas 1k-10k 16th Homelane, homify

43. ASO

44. ASO

45. ASO - PlayStore

46. ASO - AppStore

47. ASO - Reviews

48. Facebook Ads

49. Brand Awareness

50. Brand Awareness

51. Caption: Can’t choose the perfect colour? Not sure which color goes
with your wall or otherwise? We will help you find a professional and
design your dream home! #DivineHomes
Brand Awareness

52. Landing Page

53. Reach

54. Reach

55. Video Script (Houzz series)
Full Houzz
Reach

56. Other Media

57. Truecaller Ads

58. Social Media Post

59. Facebook Organic Posts

60. Instagram Post

61. Static Post

62. Influencer Marketing

63. Influencer Marketing
@thekeybunch
Sharon DSouza
@trumatter
Rukmini Ray Kadam
@theeastcoastdesi
Sruthi Singh

64. Video + Influencer
Deliverables
Mr. Jose Covaco
1. Video content
2. 2 Post
Instagram influencers
1. 5 Post and Stories
2. One video each

65. Media Plan

66. Media Planning
Budget
(12,00,000)
Facebook AdsGoogle Ads
Display Ads
Rs 3,00,000
Search Ads
Rs 2,50,000
Brand Awareness
Rs 1,50,000
Reach
Rs 1,50,000
2.4 cr Imp
2.4 lakhs click
CTR 1%
CPM 13 rs
CPC 1.25 rs
True Caller
Rs 3,00,000
27 Lakhs imp
27000 clicks
CTR 1%
CPM 55 rs
CPC 5.5 rs
81 Lakhs imp
81000 clicks
CTR 1%
CPM 19 rs
CPC 2 rs
3 Month Campaign
Budget

67. Offline Ads

68. Car Marketing
Wrapping up cabs with Houzz India Ads on both sides for
Brand Awareness
Budget
As per Industry Standards :
Rs 6,000 for a car. Both Sides. One Month and Minimum
100 cars.
I.e. Rs 6,00,000 for a month.

69. Conclusion

70. Thank You
sahilsawant64
sahilsawant64
@sahilsawant64
@sahilsawant0
snabajja
sumeet-nabajja
@thenabajja
@SNabajja