Digital IMC is a Google Partner marketing agency that offers services including Google Ads, keywords research, campaign setup and optimization. The proposal outlines a plan to generate leads through Google Ads targeting employees/administrators in Delhi, Pune, Mumbai, Chennai and Hyderabad. The marketing activities would include keywords research, account setup, conversion tracking and ad copy creation. Campaigns would use search and remarketing/display ads with text and image creatives. Performance is outlined for desktop, tablet and mobile with estimated clicks, cost per click, cost per lead and monthly service fee.

1. Google Ads Marketing
Proposal

2. Digital IMC is a Google Partner
Marketing Agency which has expertise
in Growth Hacking/Inbound
Marketing.
We have worked with a variety of
clients in different industries such as:
● Education
● Entertainment
● Development
● E-Commerce
● Medical
Who is Digital IMC?
(About Company)

3. Marketing Objective
To Generate Leads through
Google Ads

4. Type of Audience your brand would like to target:
1. Employee/ Admin
2. Services: Training /
Certification
3. Delhi, Pune, Mumbai,
Chennai & Hyderabad.
4. Target: Leads

5. Marketing Activities
● Keywords Research
● Account Setup
● Conversion Tracking
● Campaign Setup
● Campaign optimization
● Ad Copies Creation
● Account Management

6. Campaign Types
What type of campaigns we
are recommending?
● Search
● Remarketing / Display

7. Type of Creatives ● Text Ads
● Creatives
Digital IMC will create to
promote content for your
brand

8. Top Competitors
Challenge 1 Challenge 2 Challenge 3

9. Top Competitors
Challenge 2 Challenge 2 Challenge 3

10. Top Competitors
Challenge 3 Challenge 2 Challenge 3

11. Media Plan
Challenge 2 Challenge 3
Campaigns Ad
visibility Leads
Desktops/Tablets/Mobiles
Platform
Campaign
Type
Placements Ad Type Targeting Type Clicks Avg Bid Cost CTR Reach
C.
Rate
Leads
Cost Per
Lead
Google
Search
Google
Search,
Creatives
Bengaluru,
Pune/Pimpri, Delhi,
Mumbai Metropolitan
Region, Chennai &
Hyderabad
Clicks 900 50 45,000 5.00% 18000 5.0% 45 1000
Display/R
emarketin
g
Third Party
site, Apps &
Games
Creatives
Bengaluru,
Pune/Pimpri, Delhi,
Mumbai Metropolitan
Region, Chennai &
Hyderabad
Clicks 1,000 5 5,000 2.00% 50000 1.0% 10 500
Total 1,900 50,000 68000 55 750

12. Service fee and other details
● Weekly time allocation (5 business days) :
● Monthly service fee retainer (Digital Marketing) : 15,000 INR (upto 1 Lakhs)
● We would need access of all the accounts to make the implementations.
● Our Monthly Deliverables:
■ Text Ads Creation
■ Campaigns Setup & Management
■ Keywords Research
Terms & Conditions
❏ Price quoted are based on current requirements and assumptions.
❏ Price quoted is valid for 30 days from the offer date and will be accepted within the
given time frame.
❏ Price quoted is exclusive of 18% GST taxes.
❏ The Invoice will be raised on the 1st day of each month.

13. Things needed from Client team
● Access to all necessary marketing accounts like social, website etc.
● Approval on all content.
● A single point of contact who would represent all marketing activities for the
client.
● Minimum contract engagement of 6 months. A signed digital marketing
agreement between the two parties is to be established.
● Invoices raised at the start of each month and cleared before the billable month
ends.

14. Thank-You