Mobile Marketing - OneFootball
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This project includes a comparison of similar mobile applications to OneFootball like Goal.com, Fotmob, All Football. Mentioning the qualitative learnings of ASO after using tools like App Annie and mobile action Topics covered:- 1. Keyword performance for one month in 6 countries UK, US, Canada, Mexico, Brazil, and Germany. 2. Keywords and score value. 3. Mobile application review analysis for 30 and 90 days. 4.Competition analysis in 6 countries UK, US, Canada, Mexico, Brazil, and Germany. 5. Overall observation after using AppStore Optimisation (ASO) tools.
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Mobile Marketing - OneFootball
- 2. Keyword performance Sep 11 - Oct 10
- 4. Keyword performance ( US )
- 5. Keyword performance ( UK )
- 6. Keyword performance ( Canada )
- 7. Keyword performance ( Mexico )
- 8. Keyword performance ( Germany )
- 9. Keyword performance ( Brazil )
- 10. Reviews
- 11. Reviews ( 30 Days )
- 12. Reviews ( 90 Days )
- 13. Reviews analysis 1. App is sometimes Laggy 2. Frequently crashes 3. The new update is slow 4. There are too much advertisements 5. Including clickbaits which annoys users
- 15. Competition ( US )
- 16. Competition ( UK )
- 17. Competition ( Canada )
- 18. Competition ( Mexico )
- 19. Competition ( Germnany )
- 20. Competition ( Brazil )
- 21. Observations App “All Football” has a maintained it’s consistency in Ranking in US, UK, Canada, Mexico and Brazil. There are no too much ups and downs. In Germany the only competitions All football is getting from Fotmob application. As the ratings of Onefootball for the last 30 and 90 days is 4.7 each, the negative reviews needs to be resolved by the technical team otherwise in future there might be drop in ratings.
- 22. Thank you