The document outlines a proposal for a full-service internet marketing company focusing on SEO, SEM, SMM, and analytics across key markets including the UK, USA, and India. It highlights the importance of improving search engine visibility and outlines strategies for on-page and off-page SEO, including content creation, blog marketing, and social media engagement. The proposal emphasizes performance measurement through metrics such as keyword rankings, traffic improvements, and conversion rates while identifying common challenges like high bounce rates and ineffective keyword targeting.

1. SEO Proposal

2. Full-Service Internet Marketing Company – Focus on Performance
Consulting clients across the globe. Key markets : UK, USA, UAE, Europe, AU, India.
We are

3. We are about Performance
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Social Media Marketing (SMM)
Affiliate Marketing
Web Analytics

4. Current SE Visibility Findings & Impact of
Creative
Finding
SEO Ranks well On Services/Products keywords.
Impact
SEO Dwarfed exposure of keywords such as web design Mumbai, web
development Mumbai, Web Promotion Mumbai.
Search volume for Services/Products Keywords: 2,18,000

5. Creative : Critical Search Engine Visibility
SEO
Brand Term Visibility
Web Design Mumbai India, Website Designing Mumbai, Web
Designing, Ecommerce Shopping Carts, SEO, Web Promotion, Web
Solutions, Web Development in Mumbai - India, UK, USA
Acquires Top positions
SEO
Generic Term Visibility
Web hosting directory, hosting reviews, hosting resources.
Not present in the listings on the
first 5 pages of Google

6. Creative : Search Landscape
Creative
Google Page Rank 6
Pages Indexed in Google 2,350
Back links in Google 229
Pages in Yahoo 34
Back links in Yahoo 4,368
Gap Analysis
Creative Comp. Average Gap W.r.t Comp.
Google Page rank 6 6-7 1
Pages Indexed in Google 2,350 645 +1705
Back links in Google 229 20-35 +194
Pages in Yahoo 34 202 -168
Back links in Yahoo 4,368 975 +3393

7. SEO Key Success Factors
» The continuous process of improving web pages so they rank higher in search
engines for your targeted keywords.
Key Factors
Internal Link Structure
Link Popularity / Relevance
Crawlability / Optimized Code
Content Relevance

8. Attracting Visitors - SEO
Searchers will use any of several categories of terms to look for
products/services information
These could be broadly classified into:
Brand Terms
Generic Terms
Services/reports/Document Terms
Each of these groups will be seeking information in a slightly
different way
Our challenge is to be visible everywhere where these searchers are
seeking information
Services Terms
Generic Terms
BRAND
TERMS

9. On Page Approach – Creative’s SEO Strategy
Title/Meta Description/ Keywords –
Building up Unique for each of the
pages on site.
Alt tags – Needs to be added on all
images to boost visibility
Heading Tags – Use of Heading Tags
like H1-H2 to highlight Headings or
Keywords
Internal Linking – Inter linking within
the website from the web copy for
specific keywords
URL Structure: Improve on URL
structure. Add proper keywords on
URL’s. Make more Search Friendly
URL’s

10. Article Promotion
Helps to create brand awareness, to get good quality one way back links, to
generate targeted traffic.
Our expert in house content writers will write quality articles related to products
& services
Submit the articles to various high traffic Ezines by our Link Building team.
Off Page Approach – Creative’s SEO Strategy
Blog Marketing
Blogging strategy - Post information about the general products and services related
to Creative and provide back links to sites pages from different targeted keywords.
Blogs help in organic rankings and in branding activities. We will submit 12 blogs in
25 sites per month.
Social Book Markings
Bookmark Creative site to various social book marking sites to increase the
traffic on to the site and also increase the ranking in the search engines.
Post Creative websites URLs to 100s of social book marking sites. Some of the
major Social book marking sites are Digg.com and del.icio.us.

11. Sample Targeted Keyword List
Keywords Monthly Search Volumes
Keyword #1 #
Keyword #2 #
Keyword #3 #
Keyword #4 #
Keyword #5 #
Keyword #6 #
Keyword #7 #
Keyword #8 #
Keyword #9 #
Keyword #10 #
Total Search Volume #

12. How do we Measure Success?
Improved Rankings for the targeted keywords
Reduce Bounce Rate
Benchmark the current Traffic
Improvement in the traffic from Search
Benchmark the current conversions
Improvement in the conversion rates through SEO
Initial 2 Month we will put a performance based model on the basis of Rankings
During this period we can benchmark the traffic and conversions & and work upon the
improvement of landing pages on the site

13. Common Reasons for High Bounce Rate
Website & Product Related Reasons
Fail to keep-up user’s attention
Landing page did not meet the user’s expectation
Website Design & Layout is not user friendly
No titles and headings: If there is no relevant web page title and headings, the user will think
that he has arrived at an irrelevant page and will not look further or browse.
Content Presentation: Displaying the most important content of your website below the fold can
also lead to a high bounce rate.
Making your visitors wait
Less stickiness of website
Product price is high
Marketing
You are ranking for Wrong Keywords in SEO
Keywords are not relevant in PPC
Link points to the wrong page
Click Fraud
Our Solution
Implement Heat map to identify the most clickable region
on the webpage
Design new landing pages which are more sales oriented
Test different versions of the Landing pages
Optimise the right keywords for every page
Highlight the USP’s of a report on the Top of every page

14. Social Media Marketing

15. Social Technologies are:
People are:
– Creating more media
– Seeking out more media
– Accessing more platforms
– Lowering the barrier to entry
– Closing the asymmetry of information gap
– Enabling human nature to play out in warp speed
Why SMM?

16. Reports Updates - SMM
Twitter
Broadcast messages about new
reports/Anaysis
Eg. Brand Excellence Study: Expanding a
Product Portfolio without Cannibalizing a
Legacy Brand
Promote positive messages by Twitterers, to
promote brand affinity
People will follow you for the newest research
findings and views
LinkedIn
Promote reports to B2B users after filtering
them by job title/department
Post questions related to our reports, and get
feedback from customers

17. Twitter page of competitors

18. Branding & Awareness - SMM
Blog
Start a blog to post informative articles
on new reports, Market research
Drive traffic to blog from Twitter,
Slideshare, Linkedin
Promote blog using various social
bookmarking sites like Digg.com &
Del.icio.us
SlideShare
Promote awareness through sample
research report presentations
Using LeadShare capture B2B leads
from within presentations
Link to presentations from Twitter,
LinkedIn & Blog
Embed presentations in blog

19. Our Clients

20. Thank You
visit us at
www.creativewebsols.com