Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.

1. hello@webris.org
http://webris.org
508.494.7870
Proposal For
Link Building
Services
[Insert Client Name]
[Insert Client Logo]

2. Executive summary.
First, we want to take a moment to thank you for considering us for your digital needs. We do things
differently here and before we dive into the proposal, there’s a few things we want you to know about us:
1. We love what we do. If you take a look at our blog you can see our passion. We don’t just pitch these
services, we live and breathe them. This work hasn’t gone unnoticed as we’ve been featured on a
number of the world’s top marketing websites like Search Engine Land, KissMetrics and Moz.
2. We’re creative. Shop around, you won’t find another proposal formatted like this. That’s the point – we
do things differently. We focus on the details, creative thinking, asking the hard questions and pushing
the envelope.
3. We do SEO differently. SEO is no longer about putting keywords on a page. It’s about matching an
experience on your website with the searcher’s intent. We help you create the right experiences.
4. We keep a small client list. The web marketing landscape has changed drastically over the last 2 years
– it’s much harder to have success. For that reason, we only take on 1 – 2 new clients a month. We’d
rather deliver quality work and retain clients than constantly grind for new ones.
5. We have no interns or junior staff members. In order to deliver top quality services, we need to find and
retain top talent. Ask us the hard questions, put us to the test – we know we can deliver!
6. We’re there for our clients. Mornings, nights and weekends – we pick up the phone. We’re here as
much or as little as you need us.

3. HOW WE’LL ACHIEVE YOUR
GOALS

4. We look at a number of traditional SEO metrics in
order to determine quality:
o Domain Authority – The measure of the
overall domains power.
o Page Authority – The measure of a specific
page’s power.
o Trust Flow – This is the measure of the
quality of the links pointing to that domain.
o Citation Flow – This is the measure of the
power of the links pointing at the domain.
o Referring Domains + IPs – The number of
unique domains and IP addresses are linking
to a domain.
o Link Profile Analysis – We do a manual
review of each domain’s link profile to ensure
it’s clean, trust worthy and relevant.
o Traffic – We use SEM Rush to gauge traffic
volume to that domain. We are firm believers
that if the link drives traffic, it drives ranking
equity.
Based on our analysis, we assign each
opportunity a number between 1 and 5 (5 is the
highest). These metrics help our team understand
the level of effort needed to get a link live.
By understanding what a good link looks like.

5. Link building is a notoriously
shady industry and a number of
link building agencies will
actually hide the process from
their clients.
We have a completely open
process that shows our clients
every move our team is
making.
The first thing we do is set up a
share folder on our Google
Drive account and give your
team access to it. Our team
then goes to work building out a
couple of shared docs.
With excellent communication.
In these documents you’ll be able to view the tasks our team is working on as well as the stage in the
overall link building process.
In another tab, you’ll be able to see the exact websites we’re targeting and the progress we’re making on
the outreach and content creation.

6. We have a small team of people whose sole
job is to comb the internet looking for high
quality link building opportunities.
Our team goes through our proprietary list of
search engine operators and searches
through Google, Yahoo, Bing and Duck Duck
Go prospecting.
They then record the opportunities in a
shared Google Excel Sheet with the rest of
the team (and the client).
Based on the quality criteria outlined in the
previous slide, they assign each opportunity
a number between 1 and 5 (5 being the
highest).
That number lets the rest of the team know
the level of effort needed to get a link live on
that site. If it’s a guest blogging submission,
it tells our outreach managers which writers
to work with to get content written.
We manually find each prospect.

7. Our link outreach process begins as soon as
the prospecting does – we waste no time
reaching out to existing relationships or new
ones to begin the link building process.
The outreach team we’ve built is efficient,
knowledgeable and has a tremendous grasp
of what good web content looks like.
Even though we work with awesome content
writers, we still rely on the outreach manager
to go back and forth with webmasters
tweaking content, images and link placements
to their liking.
This is an extremely tedious and time
consuming process that takes people who are
able to wear a number of hats, especially
when the main goal of your guest post
submission is for link building.
Our team is tremendously trained and skilled
at getting your links placed.
We manually reach out to each prospect.

8. White hat guest posting requires 2
things in order to pull it off at scale:
1. Relationships / outreach
2. Amazing content submissions
There’s not a single quality blog on
the web right now that will accept
just anything – they demand well
written, researched and sharable
content that their audience will love.
In order to work with top blogs,
we’ve built a stable of awesome
content writers. We don’t use any
writing services to create it – we
work with real writers that we’ve
found on some top notch marketing
blogs.
These writers have a long list of
connections that help to land links
of some of the world’s top blogs.
Our writers are first rate.
[Insert Writer 1]
Insert sites they’ve written for
[Insert Writer 2]
Insert sites they’ve written for
[Insert Writer 3]
Insert sites they’ve written for
Writer’s
Image
Writer’s
Image
Writer’s
Image

9. o http://www.polepositionmarketing.com/emp/quora-tips
o http://dublindigital.ie/elements-marketing-strategy/
o http://blog.mainstreethost.com/5-reddit-mistakes-and-how-to-fix-them
o https://blog.ahrefs.com/white-hat-link-building-techniques/
o http://tech.co/improve-site-speed-using-googles-pagespeed-tool-2015-05
o http://www.matthewwoodward.co.uk/tutorials/google-analytics-seo-hacks-increase-search-traffic/
o http://contentmarketinginstitute.com/2015/04/video-optimization-promotion/
o http://www.business2community.com/seo/steal-seo-dashboard-google-analytics-01189518
o http://www.startupnation.com/articles/start-ups-web-marketing-cheat-sheet/
o http://tech.co/improve-video-marketing-efforts-overnight-2015-01
o http://www.socialmediatoday.com/content/8-tips-rank-youtube-videos-search-engines
o http://www.socialmediatoday.com/content/5-best-ways-grow-your-instagram-following
o https://blog.kissmetrics.com/marketers-guide-to-instagram/
o http://blog.lodestar.asu.edu/2014/10/nonprofit-marketing-beyond-social-media.html?m=1
o http://www.marketingprofs.com/articles/2014/26280/how-to-build-an-instagram-influencer-campaign-in-six-steps
o https://moz.com/blog/5-actionable-analytics-reports-for-internal-site-search
o http://bennisinc.com/how-to-use-keywords-to-drive-traffic-to-your-website-guest-blog-by-ryan-stewart/
o http://teach.ceoblognation.com/2015/06/29/54-entrepreneurs-explain-what-entrepreneurship-means-to-them/
o http://fitsmallbusiness.com/lead-generation-ideas/
o http://www.sitepoint.com/fiverr-gigs/
o https://blog.ahrefs.com/white-hat-link-building-expert-roundup/
o http://www.examiner.com/article/content-marketing-secrets-to-increased-traffic-and-engagement-to-your-website
o http://startupbros.com/quit-job-120-days-less/
o http://tweakyourbiz.com/2015/07/21/improving-page-speed-load-times-need-know/
o https://seo-hacker.com/8-easy-tips-optimize-content-seo/
o http://motivationgrid.com/12-entrepreneurial-lessons-i-wish-i-knew-when-i-started/
Recent links we’ve built in your vertical.

10. We drive results.
Before we get into the costs, it’s important for you to understand that you will see results. This proposal is
aimed at showing you we know our stuff – at the end of the day, we know that only one things matters:
Increasing your leads and client list!
We’ve helped hundreds of clients across dozens of verticals do exactly that.
BOTTOM LINE: We’re an experienced group of digital marketing experts that
flat out get results!
Clients Serviced

11. We’re not the cheapest, but we are the best.
Link Building
Link prospecting Included
Link outreach Included
Link placement and tracking Included
Monthly Retainer Fee: $2,999
We will be focusing your campaign around guest blogging (though we will find other targets as well)
which means we will need to create a significant amount of content to place links. The cost of creating
content is not included in the retainer fee.
The cost of the content depends on the level of effort needed to create it and ranges in cost.
Content is billed as an expense at the end of each month.
***Our services are month to month