Topics covered:- 1. Automated Emails for world Aids day campaign using Mailchimp 2. Buyer Persona 3. Three alternative subject lines for email marketing for the month of December.

2. MANKIND PHARMA LTD.
Mankind Pharma Limited is among the top 4 leading pharmaceutical
companies in the country and constantly strives to be the best.
The company provides products that range from prescriptions medicines
to OTC and FMCG products. The business model aligned to ‘making
quality medicines affordable to all’ differentiates Mankind Pharma Ltd
substantially from other companies.
the company aspire to aid the community in leading a healthy life
through: formulating, developing, commercializing, and delivering
affordable & accessible medicines that satisfies urgent medical needs.

3. Brief
The general objective of this campaign is to raise awareness about aids
among people. Till 2017 there are around 2.2 million people diagnosed
with HIV AIDS and the rate is projected to go higher we safety measures
are not taken.
So, on World Aids Day ( 1 December 2018 ) the following campaign is
proposed.
Why Email - marketing?
According to a survey by India Today conducted in 2018, people in their
mid twenties are more involved in these activities.

4. Buyer Persona

5. Email-Marketing Campaign

6. About Business

7. Importing

8. List

9. Campaign Name

10. Subject & Preview text

11. Two Automation Emails

12. Email No. 1 (Header Preview)

13. Email No. 1 (Body Preview)

14. Email No. 1 (Footer Preview)

15. Email No. 2 (Preview)

16. Subject Lines
1. Subject line: The year is about to end, but you will last long 😉
1. Subject line: It’s time to play Secret Santa, be a naughty one 😈
1. Subject line: Start your New year with a BANG!! New year New
Fantasies

17. Thank You