Presentation delivered to the NFIB on local search engine optimization (SEO) tactics for independent businesses.

1. Goodbye Yellow Pages. Hello Local Search What Businesses Need to Know About Using Local Search to Drum Up Sales

2. About Me. Jiyan Wei Director, Product Management @ Vocus. Speaker@ SES, SMX, PubCon, Newcomm Forum, etc. Published in SES Magazine, PRSA Tactics, Visibility Magazine, DMNews, etc. Blogs @ newinfluencer.com and bloggingprweb.com. MSc in Media/Comm. @ the LSE.

3. The Case for Search Pew Internet and American Life Project (2009)

4. Online has become local Local search currently stands at 12% of core searches in the top 5 portals. Local search grew 58% in 2008, reaching an annual total of 15.7 billion searches. - comScore, Inc.

5. The Case for Search

6. Agenda Anatomy of search. Search engine optimization (SEO). Internal SEO. External SEO.

7. Anatomy of Search

8. Anatomy of Search

9. Anatomy of Search

10. Anatomy of Search

11. Paid Search

12. Organic Results

13. POLL 1

14. Search Engine Optimization A set of methodologies that make it easier for search engines to find, index, categorize, and rank Web content. Lee Odden / TopRank Online Marketing

15. Search Engine Optimization

16. Search Engine Optimization

17. Internal SEO

18. Internal SEO

19. Internal SEO > Title Tag

20. Internal SEO > Phone Number

21. Internal SEO > Visible Content

22. Internal SEO > Secondary Pages

23. Internal SEO > Secondary Pages

24. Internal SEO > Secondary Pages

25. Search Engine Optimization

26. Search Engine Optimization

27. POLL 2

28. Internal SEO

29. External > Google Places

30. External > Google Places

31. External > Registries Must haves: Google Places - http://www.google.com/local/add/analyticsSplashPage Yahoo! Local - http://listings.local.yahoo.com/ Bing Local - https://ssl.bing.com/listings/ListingCenter.aspx DMOZ – http://www.dmoz.org Nice-to-haves: Yelp .com (Restaurants, bars, general) Local.com (General ) YellowPages.com (General) CitySquares.com (General) Sharperoo.com (Construction)

32. POLL 3

33. Link Building with PRWeb

34. Link Building with PRWeb

35. Tips for Localizing your Release Localize the headline in the title Use local identifiers in the body of the release Use local identifiers in the links

37. Membership-based.

39. Reached out with personalized, direct outreach.

41. Article is #2 result in Google for “L2 Lounge”

42. Article ranks #3 in Google for “Best Lounge in DC”

44. For more information about the Small Business Webinar Series visit: http://www.NFIB.com/webinars We want your feedback. If you enjoyed today’s webinar or have suggestions for the future, please fill out the short survey that you will receive via email after this webinar. Did you know… NFIB is on Facebook? Stop By and Leave a Comment. http://www.nfib.com/facebook