The document outlines the group's plans for a charity event to raise money for an old folks' home, including selling women's clothing and providing PS3 gaming services. The group analyzed competitors, developed marketing strategies on Instagram and posters, and delegated roles among the four members for sales, production, accounting, and documentation. The event was successful in raising over RM2,000 for the charity through product sales and donations.
The document summarizes a charity drive organized by students to raise funds for Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor (PPKKCKS), a home for disabled children. The group sold products like frozen yogurt, cakes, coffee, and Maggie mee across campus. They used various promotion and distribution strategies and received a sponsorship of RM2,300. A total of RM2,152 was raised for PPKKCKS through their efforts over the week-long drive.
This document summarizes a student group's charity drive event project. The group planned to sell products like t-shirts, rings, and dolls and collect donations to raise funds for Tzu Chi charity. They analyzed competition and selected products strategically for their target market of students and couples around Valentine's Day. Evaluation found the doll product was most successful while couple t-shirts did not meet customer needs due to sizing issues. Through the project, the group gained experience in business areas like marketing, operations, and social responsibility. They ultimately achieved their fundraising goal and donated the collected funds to the charity.
Business Report (Team Horoscope Badges)Joe Onn Lim
The team raised a total of RM 2692 for PAWS Animal Welfare Society through the sale of horoscope badges designed and produced by the team. They exceeded their target of RM 2500 by selling over 500 badges at RM5 each from their booth at Taylor's University and other locations over a week. The production costs of the badges were covered through a RM700 sponsorship from VSL Engineers (M) Berhad. All profits were donated to PAWS to help with their financial and land ownership issues. Through social media promotion and face-to-face conversations, the team engaged customers and raised awareness for their charity's cause.
The group formed a business called De Dotz to run a charity drive selling food and drinks over 4 days to raise money for Shelter Home for Children. De Dotz sold Matcha Doriyaki, Raspberry Muffins, Cake Pops, Soya Pudding with Longan, and canned drinks. They targeted Taylor's University students and aimed to raise RM2000. Although there was competition, they managed to hit their target through strategies like posters and booth decoration. A total of RM2818.55 was raised for the charity.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
JAB Cultures is a new African apparel store owned by Jane and Barbara located in Kamloops, BC. The store will offer high quality, unique African clothing made from materials like Adire and Ankara, targeting women ages 20-30. Jane and Barbara bring experience in fashion design and retail. Their goals for the first year include providing excellent customer service, advertising to their target market, reviewing inventory, achieving a customer base of 1,000 and 30% profit margin. Their strengths include the owners' experience, variety of products, and affordability, while weaknesses are lack of brand recognition and funding.
The document provides details about Daisy LLC, a proposed organic cosmetics company for teenage girls, including the company's mission, target markets, product descriptions, manufacturers, pricing, branding, and 5-year financial projections. Daisy LLC aims to provide natural makeup and skincare to teenage girls and wants to position itself as a prestige brand. The financial projections estimate the company's expenses, revenue, and potential profits over its first year.
This business report outlines strategies to raise RM2000 for charity through sales of products and a pie-throwing game. The group's objective is to donate funds and assets to Second Chance PAWS Mission, which cares for abandoned animals. The initial strategies of selling popsicles and cookies were unsuccessful due to strong competition and lack of interest. Changing to a pie-throwing game stress relief service proved very profitable, helping the group surpass its fundraising goal. Sponsorship from a pet store provided additional assets for donation. The report evaluates the strategies and distribution methods used.
The document summarizes a charity drive organized by students to raise funds for Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor (PPKKCKS), a home for disabled children. The group sold products like frozen yogurt, cakes, coffee, and Maggie mee across campus. They used various promotion and distribution strategies and received a sponsorship of RM2,300. A total of RM2,152 was raised for PPKKCKS through their efforts over the week-long drive.
This document summarizes a student group's charity drive event project. The group planned to sell products like t-shirts, rings, and dolls and collect donations to raise funds for Tzu Chi charity. They analyzed competition and selected products strategically for their target market of students and couples around Valentine's Day. Evaluation found the doll product was most successful while couple t-shirts did not meet customer needs due to sizing issues. Through the project, the group gained experience in business areas like marketing, operations, and social responsibility. They ultimately achieved their fundraising goal and donated the collected funds to the charity.
Business Report (Team Horoscope Badges)Joe Onn Lim
The team raised a total of RM 2692 for PAWS Animal Welfare Society through the sale of horoscope badges designed and produced by the team. They exceeded their target of RM 2500 by selling over 500 badges at RM5 each from their booth at Taylor's University and other locations over a week. The production costs of the badges were covered through a RM700 sponsorship from VSL Engineers (M) Berhad. All profits were donated to PAWS to help with their financial and land ownership issues. Through social media promotion and face-to-face conversations, the team engaged customers and raised awareness for their charity's cause.
The group formed a business called De Dotz to run a charity drive selling food and drinks over 4 days to raise money for Shelter Home for Children. De Dotz sold Matcha Doriyaki, Raspberry Muffins, Cake Pops, Soya Pudding with Longan, and canned drinks. They targeted Taylor's University students and aimed to raise RM2000. Although there was competition, they managed to hit their target through strategies like posters and booth decoration. A total of RM2818.55 was raised for the charity.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
JAB Cultures is a new African apparel store owned by Jane and Barbara located in Kamloops, BC. The store will offer high quality, unique African clothing made from materials like Adire and Ankara, targeting women ages 20-30. Jane and Barbara bring experience in fashion design and retail. Their goals for the first year include providing excellent customer service, advertising to their target market, reviewing inventory, achieving a customer base of 1,000 and 30% profit margin. Their strengths include the owners' experience, variety of products, and affordability, while weaknesses are lack of brand recognition and funding.
The document provides details about Daisy LLC, a proposed organic cosmetics company for teenage girls, including the company's mission, target markets, product descriptions, manufacturers, pricing, branding, and 5-year financial projections. Daisy LLC aims to provide natural makeup and skincare to teenage girls and wants to position itself as a prestige brand. The financial projections estimate the company's expenses, revenue, and potential profits over its first year.
This business report outlines strategies to raise RM2000 for charity through sales of products and a pie-throwing game. The group's objective is to donate funds and assets to Second Chance PAWS Mission, which cares for abandoned animals. The initial strategies of selling popsicles and cookies were unsuccessful due to strong competition and lack of interest. Changing to a pie-throwing game stress relief service proved very profitable, helping the group surpass its fundraising goal. Sponsorship from a pet store provided additional assets for donation. The report evaluates the strategies and distribution methods used.
The document summarizes a charity drive event organized by college students to raise funds for the Spastic Children's Association of Selangor & Federal Territory. The group sold muffins, macaroons, and handbands during the event. They analyzed competition, set product pricing, and engaged in promotion activities. Through sales and sponsorships, they were able to raise RM1616 for the charity. Key points included transporting muffins from Penang and macaroons from Kuala Lumpur to the event site, targeting college students as customers, and obtaining cash sponsorships from individuals and a construction company.
This document provides a report on a charity drive event organized by a group of students. The group sold roses and soft-serve ice cream with all profits donated to Paws Animal Welfare Society. Key points:
- The group partnered with local businesses like a florist and soft-serve ice cream chain to obtain products at low prices.
- They aimed to raise over $3500 by selling 200 roses and 500 ice cream cups.
- Competition was minimal as other student groups sold different products or on different dates.
- Marketing included pre-selling roses on campus and setting up an ice cream booth during the charity drive week.
- Total profit of $3579 was donated to the
This document proposes an employee volunteering program between CSM Sport & Entertainment and the Youth Sports Trust. The program would involve 30 CSM employees volunteering one day per month, totaling 360 volunteer days per year. Employees would assist with Youth Sports Trust programs like bike safety training and sports programs for those with disabilities. Questionnaires would evaluate the program's impact on volunteers. The program would be promoted through CSM's internal portal and social media channels. While employee time spent volunteering is a cost, the program could enhance employee skills in a cost-effective way compared to other training options. The first year would serve as a trial to address potential issues from management skepticism to program execution.
Four tips for writing sustainability reportsSue Horner
Most writing in corporate sustainability reports is thick with jargon and multi-syllable words. Make your reports easier to understand with these four tips.
We created the imaginary, but very life-like, company Forward Design, as well as their flagship product: a sleekly designed backpack with a detachable, insulated, lunch bag clutch. The project culminated in the creation of a comprehensive business plan that included a description of the business (mission statement, code of ethics, SWOT analysis and more), an analysis of our market and competitors, an operations plan (Human resources plan, inventory, operations procedures, and management information systems), and a financial plan for starting and maintaining the company.
1) The document provides information about owning a Premier Sport franchise business which delivers physical activity programs in schools.
2) It describes the franchise model, support, and opportunities provided by Premier Sport including business training, marketing support, and access to a large customer base in schools.
3) The summary highlights the financial opportunity of the business with over £150 million in annual ring-fenced government funding for school sports until 2020 and the ability to earn over £1 million in annual revenue.
The document provides background information on Mybride, a wedding company in Malaysia. It discusses Mybride's establishment, mission, goals, objectives, and single use plan. Mybride aims to be the leading wedding services provider in Malaysia and expand internationally. Its mission is to provide various wedding packages and services to middle and upper income customers. Key goals include expanding globally and increasing profits through attractive products and services. Objectives guide decision making and performance, while the single use plan addresses unique situations that do not recur regularly.
This document discusses different brand stories for banking and footwear brands. For banking brands, it discusses stories centered around families planning for the future, entrepreneurs seeking business advice, and farmers in need of loans. It analyzes which story is most effective at conveying the brand's message. For footwear brands, it discusses stories about athletes, urban athletes, adventurers, and runners. It summarizes the brands' calls to action and gifts to customers. It analyzes the morals and benefits conveyed by each brand story.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was overall successful in raising funds for our charity partner, we identified areas for improvement such as ensuring product prices did not discourage customers and involving the full team in important decisions.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was mostly successful, we could have done better with some adjustments like lowering the donut prices after realizing they were too expensive for some customers. Overall, the charity drive was a positive experience that helped raise funds for animal welfare.
Sports clubs, at all levels need to be better run and more welcoming if they are to survive and indeed grow. This presentation is from Sports Marketing Network's workshop on how to make your sports clubs vibrant, visible and viable. 2,000 clubs across Britain have particpated in one these workshops
This document provides a business plan for Marian Mats, a proposed business that will sell doormats featuring the Marian University logo. The doormats will cost $4.80 each to produce in China and will be sold for $20, giving a 75.5% profit margin. Market research found high student interest in a Marian-themed doormat. The plan is to order 205 doormats, advertise heavily on campus, and sell through events and social media, targeting students, faculty, alumni and parents. With 200 mats sold, the plan projects $2,301 in profit to split between the founders and donate to charity.
The document discusses two Korean TV shows that feature fathers and children - Dad-where are you going? and Superman has returned. It argues that Dad-where are you going? is more enjoyable than Superman has returned because it has more systematic elements and organization. Dad-where are you going? guides the travels of five fathers and children, emphasizes each child's characteristics, and has a format with scheduled activities. In contrast, Superman has returned shows everyday life without special activities or organization, relying only on the families' natural interactions. The document concludes Dad-where are you going? is more interesting because of its systematic elements that help avoid boredom.
This document provides details for a group charity drive event organized by students to raise funds for the SPCA. The group's objectives are to raise a minimum of RM2000 by selling products such as fruit puddings, seaweed snacks, T-shirts, notebooks, and car stickers. They also plan to set up a computer gaming station. Their target market is students and lecturers on campus. They analyze competition from other groups selling similar products. Product details, packaging, pricing strategies, and promotion methods using the slogan "DOTA FOR LIFE" are described. The event aims to help stray animals while providing a learning experience for the students.
Ng Yuheng
- Assist in product packaging and distribution
- Handle daily operation and sales
- Record daily sales and inventory
Manager: Tan Ling Rong
- Lead the team and make important decisions
- Plan and coordinate all activities
- Monitor progress and ensure targets are met
- Handle finance and accounting
Marketing Executive: Ken Wong
- Develop marketing strategies and plans
- Execute promotional activities
- Source for potential sponsors
- Increase brand and product awareness
IT Executive: Lim Jern Jack
- Setup and maintain computer systems
- Handle DOTA 2 tournament operations
- Update high score boards and records
- Troubleshoot IT related issues
We assigned roles and responsibilities to each member based on their
The document is a business report for a student group's charity drive event. It outlines their objectives to raise RM2500 for Rumah Seri Kenangan Cheras, an organization providing care for homeless elderly. The group sold plain t-shirts, Dota 2 t-shirts, and necklaces to Taylor's University students. Through promotion and competitive pricing, they were able to hit their fundraising target and raise RM2632.70 total. Key factors in their success were communication, financial planning, marketing, and operations management.
The group conducted a charity drive event to raise funds for Rumah Seri Kenangan Cheras, an organization providing care to homeless seniors. They aimed to raise RM2500 by selling products and obtaining sponsorships and donations. Products included Dota 2 t-shirts, plain t-shirts, and necklaces targeted towards Taylor's University students aged 18-25. There was competition from similar products sold on campus. Through promotion and competitive pricing, the group was able to hit their fundraising target, selling all t-shirts within a few days due to positive customer feedback on quality. They evaluated the event as successful in achieving their goals through effective planning, communication, and execution of their marketing and operations strategies.
The group conducted a charity drive event to raise funds for Rumah Seri Kenangan Cheras, an organization providing care to homeless seniors. They aimed to raise RM2500 by selling products and obtaining sponsorships and donations. Products included Dota 2 t-shirts, plain t-shirts, and necklaces targeted towards Taylor's University students aged 18-25. There was competition from similar products sold on campus. Through promotion and competitive pricing, the group was able to hit their fundraising target, selling all t-shirts within a few days due to positive customer feedback on quality. They evaluated the event as successful in achieving their goals through effective planning, communication, and execution of their marketing and operations strategies.
The group conducted a charity drive event to raise funds for Rumah Seri Kenangan Cheras, an organization providing care to homeless seniors. They aimed to raise RM2500 by selling products and obtaining sponsorships and donations. Products included Dota 2 t-shirts, plain t-shirts, and necklaces targeted towards Taylor's University students aged 18-25. There was competition from similar products sold on campus. Through promotion and competitive pricing, the group was able to hit their fundraising target, selling all Dota 2 t-shirts within two days due to high product quality. They raised a total of RM2632.70 to benefit the charity organization.
This document provides a marketing report and details of a charity drive event organized by a business group. The group is selling handmade bookmarks and crochet products with profits donated to Tzu Chi Foundation Malaysia. The report includes an executive summary, objectives, target market analysis focusing on students, competition analysis, product details and photos of bookmarks and crochet items, pricing strategy, and promotion plans. The group's objectives are to raise RM1,000 in donations and sales. Through running this business, the group aims to help those in need while also gaining experience in areas like cooperation, problem-solving, and determining suitable product types for their market.
This document provides a marketing report and details of a charity drive event organized by a business group. It includes an executive summary that introduces their handmade product business "Fait à la main" which will be used to raise funds for Tzu Zhi Foundation Malaysia. The group set targets of RM1,000 in donations and sales. The report analyzes the target market including customers for different product collections, market needs, spending power and competitors. It also outlines the objectives, product packaging and pricing, promotion plans, sponsorship, distribution, budget, resources and evaluation of results from the charity drive event.
This document provides a marketing report and details of a charity drive event organized by a business group. It includes an executive summary that introduces the handmade products being sold and the charity, Tzu Zhi Foundation Malaysia, that profits will be donated to. Objectives of raising RM1,000 in donations and sales are outlined. The target market is analyzed, including customers for different product collections. Competition from other student groups is examined. The full report covers additional areas like pricing, promotion, sponsorship, operations budget, and an evaluation of results.
The document summarizes a charity drive event organized by college students to raise funds for the Spastic Children's Association of Selangor & Federal Territory. The group sold muffins, macaroons, and handbands during the event. They analyzed competition, set product pricing, and engaged in promotion activities. Through sales and sponsorships, they were able to raise RM1616 for the charity. Key points included transporting muffins from Penang and macaroons from Kuala Lumpur to the event site, targeting college students as customers, and obtaining cash sponsorships from individuals and a construction company.
This document provides a report on a charity drive event organized by a group of students. The group sold roses and soft-serve ice cream with all profits donated to Paws Animal Welfare Society. Key points:
- The group partnered with local businesses like a florist and soft-serve ice cream chain to obtain products at low prices.
- They aimed to raise over $3500 by selling 200 roses and 500 ice cream cups.
- Competition was minimal as other student groups sold different products or on different dates.
- Marketing included pre-selling roses on campus and setting up an ice cream booth during the charity drive week.
- Total profit of $3579 was donated to the
This document proposes an employee volunteering program between CSM Sport & Entertainment and the Youth Sports Trust. The program would involve 30 CSM employees volunteering one day per month, totaling 360 volunteer days per year. Employees would assist with Youth Sports Trust programs like bike safety training and sports programs for those with disabilities. Questionnaires would evaluate the program's impact on volunteers. The program would be promoted through CSM's internal portal and social media channels. While employee time spent volunteering is a cost, the program could enhance employee skills in a cost-effective way compared to other training options. The first year would serve as a trial to address potential issues from management skepticism to program execution.
Four tips for writing sustainability reportsSue Horner
Most writing in corporate sustainability reports is thick with jargon and multi-syllable words. Make your reports easier to understand with these four tips.
We created the imaginary, but very life-like, company Forward Design, as well as their flagship product: a sleekly designed backpack with a detachable, insulated, lunch bag clutch. The project culminated in the creation of a comprehensive business plan that included a description of the business (mission statement, code of ethics, SWOT analysis and more), an analysis of our market and competitors, an operations plan (Human resources plan, inventory, operations procedures, and management information systems), and a financial plan for starting and maintaining the company.
1) The document provides information about owning a Premier Sport franchise business which delivers physical activity programs in schools.
2) It describes the franchise model, support, and opportunities provided by Premier Sport including business training, marketing support, and access to a large customer base in schools.
3) The summary highlights the financial opportunity of the business with over £150 million in annual ring-fenced government funding for school sports until 2020 and the ability to earn over £1 million in annual revenue.
The document provides background information on Mybride, a wedding company in Malaysia. It discusses Mybride's establishment, mission, goals, objectives, and single use plan. Mybride aims to be the leading wedding services provider in Malaysia and expand internationally. Its mission is to provide various wedding packages and services to middle and upper income customers. Key goals include expanding globally and increasing profits through attractive products and services. Objectives guide decision making and performance, while the single use plan addresses unique situations that do not recur regularly.
This document discusses different brand stories for banking and footwear brands. For banking brands, it discusses stories centered around families planning for the future, entrepreneurs seeking business advice, and farmers in need of loans. It analyzes which story is most effective at conveying the brand's message. For footwear brands, it discusses stories about athletes, urban athletes, adventurers, and runners. It summarizes the brands' calls to action and gifts to customers. It analyzes the morals and benefits conveyed by each brand story.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was overall successful in raising funds for our charity partner, we identified areas for improvement such as ensuring product prices did not discourage customers and involving the full team in important decisions.
Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was mostly successful, we could have done better with some adjustments like lowering the donut prices after realizing they were too expensive for some customers. Overall, the charity drive was a positive experience that helped raise funds for animal welfare.
Sports clubs, at all levels need to be better run and more welcoming if they are to survive and indeed grow. This presentation is from Sports Marketing Network's workshop on how to make your sports clubs vibrant, visible and viable. 2,000 clubs across Britain have particpated in one these workshops
This document provides a business plan for Marian Mats, a proposed business that will sell doormats featuring the Marian University logo. The doormats will cost $4.80 each to produce in China and will be sold for $20, giving a 75.5% profit margin. Market research found high student interest in a Marian-themed doormat. The plan is to order 205 doormats, advertise heavily on campus, and sell through events and social media, targeting students, faculty, alumni and parents. With 200 mats sold, the plan projects $2,301 in profit to split between the founders and donate to charity.
The document discusses two Korean TV shows that feature fathers and children - Dad-where are you going? and Superman has returned. It argues that Dad-where are you going? is more enjoyable than Superman has returned because it has more systematic elements and organization. Dad-where are you going? guides the travels of five fathers and children, emphasizes each child's characteristics, and has a format with scheduled activities. In contrast, Superman has returned shows everyday life without special activities or organization, relying only on the families' natural interactions. The document concludes Dad-where are you going? is more interesting because of its systematic elements that help avoid boredom.
This document provides details for a group charity drive event organized by students to raise funds for the SPCA. The group's objectives are to raise a minimum of RM2000 by selling products such as fruit puddings, seaweed snacks, T-shirts, notebooks, and car stickers. They also plan to set up a computer gaming station. Their target market is students and lecturers on campus. They analyze competition from other groups selling similar products. Product details, packaging, pricing strategies, and promotion methods using the slogan "DOTA FOR LIFE" are described. The event aims to help stray animals while providing a learning experience for the students.
Ng Yuheng
- Assist in product packaging and distribution
- Handle daily operation and sales
- Record daily sales and inventory
Manager: Tan Ling Rong
- Lead the team and make important decisions
- Plan and coordinate all activities
- Monitor progress and ensure targets are met
- Handle finance and accounting
Marketing Executive: Ken Wong
- Develop marketing strategies and plans
- Execute promotional activities
- Source for potential sponsors
- Increase brand and product awareness
IT Executive: Lim Jern Jack
- Setup and maintain computer systems
- Handle DOTA 2 tournament operations
- Update high score boards and records
- Troubleshoot IT related issues
We assigned roles and responsibilities to each member based on their
The document is a business report for a student group's charity drive event. It outlines their objectives to raise RM2500 for Rumah Seri Kenangan Cheras, an organization providing care for homeless elderly. The group sold plain t-shirts, Dota 2 t-shirts, and necklaces to Taylor's University students. Through promotion and competitive pricing, they were able to hit their fundraising target and raise RM2632.70 total. Key factors in their success were communication, financial planning, marketing, and operations management.
The group conducted a charity drive event to raise funds for Rumah Seri Kenangan Cheras, an organization providing care to homeless seniors. They aimed to raise RM2500 by selling products and obtaining sponsorships and donations. Products included Dota 2 t-shirts, plain t-shirts, and necklaces targeted towards Taylor's University students aged 18-25. There was competition from similar products sold on campus. Through promotion and competitive pricing, the group was able to hit their fundraising target, selling all t-shirts within a few days due to positive customer feedback on quality. They evaluated the event as successful in achieving their goals through effective planning, communication, and execution of their marketing and operations strategies.
The group conducted a charity drive event to raise funds for Rumah Seri Kenangan Cheras, an organization providing care to homeless seniors. They aimed to raise RM2500 by selling products and obtaining sponsorships and donations. Products included Dota 2 t-shirts, plain t-shirts, and necklaces targeted towards Taylor's University students aged 18-25. There was competition from similar products sold on campus. Through promotion and competitive pricing, the group was able to hit their fundraising target, selling all t-shirts within a few days due to positive customer feedback on quality. They evaluated the event as successful in achieving their goals through effective planning, communication, and execution of their marketing and operations strategies.
The group conducted a charity drive event to raise funds for Rumah Seri Kenangan Cheras, an organization providing care to homeless seniors. They aimed to raise RM2500 by selling products and obtaining sponsorships and donations. Products included Dota 2 t-shirts, plain t-shirts, and necklaces targeted towards Taylor's University students aged 18-25. There was competition from similar products sold on campus. Through promotion and competitive pricing, the group was able to hit their fundraising target, selling all Dota 2 t-shirts within two days due to high product quality. They raised a total of RM2632.70 to benefit the charity organization.
This document provides a marketing report and details of a charity drive event organized by a business group. The group is selling handmade bookmarks and crochet products with profits donated to Tzu Chi Foundation Malaysia. The report includes an executive summary, objectives, target market analysis focusing on students, competition analysis, product details and photos of bookmarks and crochet items, pricing strategy, and promotion plans. The group's objectives are to raise RM1,000 in donations and sales. Through running this business, the group aims to help those in need while also gaining experience in areas like cooperation, problem-solving, and determining suitable product types for their market.
This document provides a marketing report and details of a charity drive event organized by a business group. It includes an executive summary that introduces their handmade product business "Fait à la main" which will be used to raise funds for Tzu Zhi Foundation Malaysia. The group set targets of RM1,000 in donations and sales. The report analyzes the target market including customers for different product collections, market needs, spending power and competitors. It also outlines the objectives, product packaging and pricing, promotion plans, sponsorship, distribution, budget, resources and evaluation of results from the charity drive event.
This document provides a marketing report and details of a charity drive event organized by a business group. It includes an executive summary that introduces the handmade products being sold and the charity, Tzu Zhi Foundation Malaysia, that profits will be donated to. Objectives of raising RM1,000 in donations and sales are outlined. The target market is analyzed, including customers for different product collections. Competition from other student groups is examined. The full report covers additional areas like pricing, promotion, sponsorship, operations budget, and an evaluation of results.
This document provides details about a charity event organized by a group of students to raise funds for Rumah Charis, a charity organization that provides care for the elderly and children. The group set a fundraising target of RM2000 and held a 5-day charity drive on their university campus selling products like caps, t-shirts and providing camera consulting services. They analyzed competition from other student groups running similar booths and ensured their products were of high quality. In the end they managed to raise a total of RM2010.40 through sales, donations and a RM300 sponsorship, exceeding their original target.
This document provides details of a group's charity event held over 5 days to raise funds for Rumah Charis, a charity organization that provides care for the elderly and children. The group raised a total of RM2010.40 through product sales and donations. Their main products were caps and t-shirts featuring various designs. They also provided camera consulting services. Through promotions like mobile sales and small gifts for donations, the group was able to meet their fundraising target of RM2000 and gain valuable experience in business functions like marketing, operations, and finance. The event was a success thanks to product suppliers, sponsors who donated cash, and support from the local community.
Our team raised funds for the Spastic Children's Association of Selangor & Federal Territory by selling custom designed t-shirts and operating a game booth on campus for one week. We sold t-shirts with car, gaming, and college themes and provided a game booth to attract customers. With sponsorship of RM3600 from Systrail Malaysia, we earned a total profit of RM2587 from t-shirt, beverage, and game booth sales. All profits were donated to the charity to help build facilities for children with disabilities.
This document outlines a group's final project for a business module which involved organizing a charity drive event. The group planned to sell products like t-shirts, rings, and dolls and collect donations to raise RM1500 for Tzu Chi charity. They analyzed target markets, competitors, developed product packaging and pricing, promoted through social media and face-to-face conversations. On the event day, products were transported and sold at the booth, donations were collected. The group achieved their fundraising goal, learned from selling doll products while couple t-shirts were less popular. They donated the total collected amount of RM1501 to Tzu Chi and reflected on their project experience.
This document outlines a group charity drive event organized by students to raise funds for Tzu Chi, a charity that provides aid to those in need. The group planned to sell products like t-shirts, rings, and dolls near Valentine's Day. They analyzed competition and pricing, promoted through social media and face-to-face conversations, secured a family business as a sponsor, and distributed products through on-campus sales. Evaluation found the dolls were most successful due to the timing and packaging. The group ultimately met its fundraising goal and donated the proceeds to Tzu Chi.
This document provides a marketing report for a charity fundraiser organized by students to raise money for Yayasan Nanyang Press. The group sold smartphone accessories and held various sales promotions. They analyzed competition and their target market of other students. The group obtained sponsorship of RM285 from Pen Mal Hardware and approached other companies. They created budgets, assigned roles, and implemented green measures. Through sales and donations, they successfully raised a total of RM810 for the charity.
Introduction to business final project (final report)EdwinYip
This document outlines a group business project for a charity drive conducted by 5 students. Their objective was to raise RM2000 for SMJK Yu Hua Kajang school to help build a new library. They sold phone cases, dolls, and accessories. Through promotion on Facebook and posters, as well as sponsorship letters, they were able to raise RM1820 in sponsorship. Through sales of RM1432 and a donation of RM182, they met their goal of RM2000 to donate to the school. They divided roles and responsibilities among the group members and through teamwork were able to complete the project successfully.
The document provides details of a charity drive event organized by a group of students. It includes sections on the objectives, target market, competition analysis, products and packaging, pricing, promotion, sponsors and donations, distribution, green measures, human resource planning, and evaluation of results. The group's main objective was to raise money for a charity organization through donations and sales of custom t-shirts and photo booth services. They exceeded their fundraising target and generated a gross profit of RM2515 through sales and donations from family, friends, staff and students.
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1. Page | 1
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
GROUP MEMBERS: NAIM (Leaders) (0319698)
YONG SING YEW (0318766)
TAN KAH JUN (0320119)
NG HONG BIN (0319735)
INTRODUCTION TO BUSINESS (BUS30104)
LECTURER: CHANG JAU HO
SUBMISSIONDATE: 30th
January 2015
2. Page | 2
Table Content
NO. Title Page
1 Executive Summary 3
2 Objectives 4
3 Target Market 5-7
4 Competition Analysis 8
5 Product and Packaging 9-10
6 Pricing 11
7 Promotion 12
8 Sponsors 13
9 Distribution 14
10 Green Measures 15
11 Human Resource Planning 16-17
12 Evaluation of Result 18
13 Appendix 19
3. Page | 3
Executive summary
In light of our late philanthropy deals for our business subject, we did
surely figured out how to surpass our target benefit and gifts, which added up to
Rm2050.00. Along the approachto really understanding this well-deserved
cash, our four man group had seen the good and bad times of running our own
particular business, keeping up toward oneself venture. Remembering that these
highs and lows started from energized proposals, it was indefinably fulfilling
seeing them through and develop into undeniable potential outcomes and in the
end results.
The acknowledgment that this task was not pretty much hitting the
financial target as it was progressively obvious as we reinforced as a group to
lead one another through every last test as they displayed themselves. From
customer's feedback with respectto productquality to empty of vitality out of
full-day deals, we generally pushed on. Adapting consistently and gradually
however clearly getting a handle on the abilities of our individual obligations
was a smart procedure. Unquestionably there were times when we about
separated in a temper because of depletion and disappointment. Yet we figured
out how to stay comprehension and treat one another sensibly. The result was a
splendid business, built from nothing. Also it is a splendid kinship.
4. Page | 4
Objectives
Donationto Rumah Orang Tua Chong Keng Seong
Details of chosen charity organization:
Chosen charity organization: Rumah Orang Tua Chong Keng Seong
Address: No. 80A, Jln Bukit Mertajam Off Jln Kapar, 41400 Klang, Selangor Darul
Ehsan.
Contact No. : 03-33441028
The reason that we choose Rumah Orang Tua Chong Keng Seong as our target charity
organization is they need money to improve facilities to improve the old folks’ life. We feel
sympathetic so we decide to help and give them better life.
Quantifiable objectives
Target donation amount: RM2500.00 and above
Target sales profit: RM2500.00 and above
Target sales units: 25 clothes
20 to 30 persons per day for renting PS3 games
The Old Folk’s Home Our donation box
Youtube link: http://youtu.be/MorPNowIncw
5. Page | 5
Target Market
Customers and Their Backgrounds
Our primary customers would be the male students of Taylor's University Lakeside
Campus. We aim the students of Taylor’s University is simply due to the fact that most of the
male students now like to watch football and also play FIFA, thus making them willing to
pay for the services or product that we are selling. Being teenage boys that we are, we
constantly keep ourselves active by doing all sort of things but when they can’t find anything
to do, we offer than games to entertain them. By giving them is enticing games to entertain
them, this causes them to come back every day and also makes them don’t want to leave the
Play Station alone.
Our secondary customers would be the female students of Taylor’s University. The
advantage of aiming the girls in Taylor’s University is because firstly there are more and
more female students every year and we chose to sell fashionable clothes to them as they are
not only many girl in Taylor’s University, it is also because the girls in Taylor’s University
really focus on their fashion and takes fashion rather seriously. This is why we chose the
women’s apparel to sell and we make sure that the clothing that we are selling are both
fashionable and also trending during that season.
Our tertiary customers would be friends and family. This customer base would be
easier convinced and persuaded into buying our product and also paying for our gaming
services. As they are our friends and family, we would be able to present our products and
offer our services easily without much marketing tactics. Especially our family members, this
is because they will be more than willing to support our endeavours.
6. Page | 6
Customers’Wants and Needs
Our primary customer primarily just wants the entertainment that we can offer them.
Our target groups are mostly bored and is willing to pay to get some entertainment from
anywhere. Because of their boredom, they are willing to spend a large sum of money to get
entertain till their next class starts. In addition, by raising the stakes and making the game
more interesting by betting with the customer that the winner does not have to pay but the
loser pays for both, we enticed them to play longer and pay more also.
Our secondary customer primarily just wants the product that we sell. Our target
groups mostly are “fashionista“that get caught off easily by beautiful trendy clothes. We sell
everything very cheap that why the girls in campus comes to buy our clothes. In addition, we
also gave promotions such as 1 item is RM 32 and 2 items is Rm60, this would make them
want to buy 2 clothes as it seems more worth it.
Our tertiary customer primarily just wants to support us. But some of them really
want what we have to offer because of the great quality of our product and also the
entertainment that we provide in the games that we offer. Mostly the majority of them really
just want to support and care for us. With this, we could take advantage of that mentality and
present our products to them from a different angle. Regardless of our approach most of them
feels a huge obligation to help out by supporting us and buy our product and also play the
games that we offer.
7. Page | 7
Customers’Spending Power
Our primary and secondary customers' spending power is highly dependent on their
parent's income bracket. But base on an informal oral survey that we have done with our
friends, they are willing to spend about RM5 being the lowest and Rm15 being the maximum
amount of money spent purely on the games that we provide. And for our secondary
customers, they are willing to spend about Rm30 to RM60 for just the women’s apparel that
we sold.
Our tertiary customers' spending power does not rely on the person’s income, but depends on
the strength of the relationship between both them and us. The closer the ties of the
customer’s bond with us, the higher the chances of the customer spending more money to
support our endeavours.
8. Page | 8
Competition analysis
Analysis of our 2 main competitors which are Poh Weng Chuan’s stall and Lim Joe Onn’s
stall.
Comparative
Information
Poh Weng Chuan’s
stall
Lim Joe Onn’s stall Conclusion to
improve our
business
Products Le’ Mood Shirts Horoscope Badges Provides services
and sells products
which are favoured
by people.
Price 1 for RM13
2 for RM20
1 for RM5
Full set (12) for RM
40
Gives promotion and
sells product at a
reasonable price.
Strength Made their shirts
themselves which
can save cost.
Most of the group
members are good at
communication
skills which help
them earn lots of
donation from
others.
Went to several
places such as
Sunway Pyramid,
Taylors, Inti and
Sunway colleges to
sell their badges.
Most of the group
members are good at
communication and
promoting skills and
talkative.
Communication and
promoting skills are
essential when
selling products.
Visits several places
instead of staying at
Taylor’s University
to sell products in
order to make
money.
Vulnerabilities It’s hard to sell their
shirts as people
rather buy better
quality shirts than
homemade shirts.
The cost price of the
badges is very high.
Sells products which
are good quality and
make sure the cost
price is as low as
possible.
The products of Joe Onn’s group The products of Weng Chuan’s group
9. Page | 9
Product and Packaging
Product
We have two products to sell. We provided gaming services and also sold women’s apparels.
We chose this two product to sell is because we did not want our aim to be only guys, that’s
why we chose women’s apparels to sell.
Women’s apparel (priced RM32 per item) –
We sold vibrant and pastel colours women’s apparels such as
dresses, shorts, shirts and tops. The advantages of sell women’s
apparel is that Taylor’s University is swarming with girls. We
didn’t made this our main product because apparently the guys in
Taylor’s are more.
10. Page | 10
Packaging
The product that we soldmainlydoesnotneedapackagingbecause we soldgamingservicesmore.
The onlythingwe needto package isthe clotheswe sold.Sowe onlyneedplasticbagfor the clothes
that soldto customer.
Youtube Link: http://youtu.be/kKlLP3x6ijI
PS3 Games (priced Rm4 per person) –
We provided PS3 gaming services to the people, we provided
games like Injustice, Fifa14, Naruto Shippuden and many other
game selections. The benefits of this is that we did not have use
any cost as the PS3, games and the television is brought by us.
11. Page | 11
Pricing
Products
(a) The unit selling price of our products are as follows: Clothes RM32/piece, PS3
RM3/One game per person for first day. The following days was RM4/One game per
person. The selling price of clothes is approximately two times the cost price.
(b) The cost price of our products are as follows: Clothes RM15/piece. For PS3 it is
belong to our leader Naim so there is no any cost price.
Pricing is determined based on the below:
In this table the item clothes refer to the clothes we sold during the Charity Event and few
pieces were order by customers through Instagram.
As on the table, the cost price of clothes is RM 15. The selling price of it is RM 32 which is
two times of the cost price, so we are able to earn RM 17 from each cloth that are sold. For
PS3 the selling price of first day was RM3 one game per person and for following days we
raise the selling price to RM4 one game per person.
(c) For clothes it were not that popular and attractive, but for PS3 it were very popular
and attractive especially the FIFA game. So we raise the price from RM 3 one game
per person to RM 4 one game per person.
(d) Since it was not that easy to sell the clothes so we more focus on the PS3 this is also
why we raise the price start from Day 2. So that we can earn our profit faster. For
clothes we also ask around our family members and friends to buy it so it can sold out
faster.
Products Clothes PS3 (1st Day) PS3 (Following Days)
S.Price RM 32 3 4
Units 15 12 59
Rev RM 480 RM 36 RM 236
Products Clothes PS3 (1st Day) PS3 (Following Days)
C.Price RM 15 0 0
Units 15 12 59
Rev RM 225 0 0
12. Page | 12
Promotion
Marketing Message
Our marketing message is ‘Show Your Love to Old Folks’. We use it as our marketing
message because our target charity organization is Rumah Orang Tua Chong Keng Seong.
We show our love and sympathy to the old folks by donating money to improve the facilities
of the old folks’ home and give them better life. We hope that this message can influence
others to donate money to help the unfortunate old folks.
Main tools for Promotion
Instagram and attractive poster.
Reasonsofchoosing promotion tools
One of our promotion main tools is Instagram. We use it because our targeted customers
which are teenagers often use Instagram. It is famous among teenagers. Besides, Instagram is
an online mobile photo-sharing, video-sharing and social networking service that enables its
users to take pictures and videos, and share them on different of social networking
applications such as Facebook, Twitter, and many more so there will be more people attracted
by our products. In addition, we put our product images and also some information such as
pricing in our poster to develop messages to the customers. We also use vibrant and pastel
colours in our poster to draw customers’ attention. Furthermore, we paste our poster on the
wall so many people will be attracted by it and start to visit our stall when they pass by.
You tube link:
Youtube Link: http://youtu.be/iaRHOAmApUM
13. Page | 13
Sponsors
In this Final Assignment before the sales week we approached a few clothing stores and some
of our family members for any form of sponsorship that they can offer but we only obtained
sponsorship from one clothing stores which was an online clothing store by the name of
MoonbeamClosets8. Reason for us asking for sponsorship is so that we can reach our target
sooner and reduce our cost.
During the sales week, we did accept any amount of donations in the form of cash, which
went directly to the donations to the charity.
The Parties that donated:-
i. Taylor’s University Campus Students
ii. Friends
iii. Family members
The total amount of donations that we had received from the parties listed above donated:
RM296.60 (Donation Box) RM1250.00 (Family)
14. Page | 14
Distribution
For the clothes we get it from the supplier before the Charity Drive Event started and
bring it to the Charity Drive Event everyday by Tan Kah Jun our group member with his own
car. As for the PS3 and the TV since it is our group leader Naim’s, so he also bring it to the
Charity Drive Event everyday by his own car.
To distribute our product we placed our PS3 and the TV on an attractive placement at
our stall so that more people can saw it and come and play. For the clothes we hang on the rack
with cloth hanger and place it beside our stall’s table so that people who walk pass can easily
saw it and choose the clothes they want on the rack.
We can delivery our products to customers very quickly especially the PS3 they can
directly play at our stall. For clothes we can also directly give the product to customers if they
buy on spot. So we had totally sold 15 pieces of cloth and approximately 70 customers came
and play the PS3. For our donation box we approximately get RM 60 per day.
Customers can also find our clothes through Instagram and send a message to our
WhatsApp what cloth they want to buy. So we can sold out the clothes faster.
Thisis howwe place the
clothesrack beside ourstall.
Thisis the placementof ourPS3 and
TV.
15. Page | 15
Green Measures
As all the products are electronics and clothes, relatively no environmental waste is
produced. With the exception of the use of electricity to run our "PlayStation 3" gaming
booth. Everything else is environmentally-friendly. As the clothing product being sold in a
plastic paper, we create very few wastage; plastic paper could be recycled or decomposed,
and the hangers could be reused.
As the majority of distribution is done on foot throughout campus, the carbon
footprint is low.
Although electricity is used on high demand to run our PlayStation 3, we do not
produce any environmental waste that can cause harmful effect to the society. This, by
extension greatly increases the environmentally-friendly business.
16. Page | 16
Human Resource Planning
Team organizational and job delegation chart:
As the weeks advanced paving the way to business deals week, our team split necessary roles
amongst ourselves, which included:
i. Director
Led by Naim, a clear direction and path to achieving our objectives was readily devised, for
both planned and impromptu situations.
ii. Sales
Kept constantly active, Naim, Tyler, and Hong Bin cooperated and worked together at the
booth to sell our products. A mixture of promoting strategies, for example thought-out
promoting scripts and versatile deals at all aspects of grounds.
iii. Production Team
There were not a lot to accomplish for us as Naim simply needed to bring his Television,
PlayStation, Games and extension plug and as for Tyler, he needed to gather the garments
from his friend.
Director
(Naim)
Documentatio
n and Report
(Naim)
(Ng Hong bin)
(Tyler)
(Sing yew)
Accounting and Finance
(Sing yew)
Sales
(Ng Hong Bin)
(Naim)
(Sing yew)
(Tyler)
Production
(Naim)
(Tyler)
17. Page | 17
iv. Accounting and Finance Team
Handled by Sing Yew as he is good with arithmetic and calculations, this made it easier for
us sales team to manage the number of people utilizing our products and also managing the
amount of targeted profit, both needed daily. Fundamental receipting and fiscal issues were
likewise generally taken care of by Sing Yew,
v. Documentation and Report Team
All photographs, features, and non-record related realities recorded by Naim, Ng Hong Bin
and Sing Yew. Also writers of the final business report. Conclusion, exhaustive cooperation
was clear through equivalent job assignment and helping out each other regardless of
designated departments.
Left to right: Tyler selling the clothes to the customers, the PlayStation and games being
prepared at Naim’s home, Customers utilizing the games, Sing yew preparing the donation
box, Ng Hong Bin displaying the clothes to attract more customers, the two top played games
in our booth which are the FIFA 14 and INJUSTICE.
18. Page | 18
Evaluation of Result
As the end of this assignment, the results are shown on the following Income Statement:
Income Statement of Charity Drive Event
Revenue
Sales RM 752.00
Less: Cost of Goods Sold RM 225.00
Gross Profit RM 527.00
Add: Donation (Donation Box) RM 302.60
Donation (Family) RM 1250.00
Adjusted Gross Profit RM 2079.60
Less: Operating Expenses
Stationery (receipt book, poster, etc.) RM 29.60
Net Profit RM 2050.00
From the figure of Net Profit we had already did really well although we didn’t reach
the target or RM 2500. The thing that we did wrong was at first we were planning to sell food
and beverage but one of our group member get sick before the submission of the vaccine
injection so we changed our product to clothes. Luckily the things that we did right was doing
the ps3 game service because we earn really much from there and it didn’t cost any price.
If we have a chance to repeat this Charity Event again, we will take the vaccine
injection early but not at the last minute so that we can sell foods and beverages. It is because
we think that selling foods can earn more and faster than selling clothes. Although things go
unexpectedly but it’s still a good experience and we did get a total amount of RM 2050 profit.
Youtube Link: https://www.youtube.com/watch?v=SZO5m_u-
D2E&feature=youtu.be
19. Page | 19
Appendix
The donation receipt given by Rumah Orang Tua C.K.S
The receipt that we gave customers.
We had used totally 2 and a half receipt books.