This document proposes an employee volunteering program between CSM Sport & Entertainment and the Youth Sports Trust. The program would involve 30 CSM employees volunteering one day per month, totaling 360 volunteer days per year. Employees would assist with Youth Sports Trust programs like bike safety training and sports programs for those with disabilities. Questionnaires would evaluate the program's impact on volunteers. The program would be promoted through CSM's internal portal and social media channels. While employee time spent volunteering is a cost, the program could enhance employee skills in a cost-effective way compared to other training options. The first year would serve as a trial to address potential issues from management skepticism to program execution.
This report summarizes the organizational culture of Asia Insurance Ltd. It finds that Asia Insurance aims to provide high customer value and motivate employees through training programs. It also encourages innovation and teamwork to increase productivity. The culture emphasizes strong work ethic and fulfilling goals on time. Asia Insurance also supports ethical practices and contributes to social causes. However, the culture could be improved by allowing more flexibility in decision making and addressing potential job switching. Overall, the report analyzes how organizational culture influences employee behavior and performance at Asia Insurance.
Study of Corporate Social Responsibility in India and its impact on business ...Vishal Gupta
This project report explores corporate social responsibility (CSR) in India through a study of top Indian corporations. The report finds that while some corporations have structured CSR programs, many others take a more superficial approach. CSR activities commonly include partnering with NGOs, funding education and healthcare initiatives, and engaging with local communities. The government also influences CSR through new regulations requiring large companies to dedicate a percentage of profits to CSR. Overall, the study concludes that CSR benefits society through improved living conditions and entrepreneurship, benefits businesses by enhancing their reputation and opportunities in emerging markets, and benefits the government by supporting social development goals.
“Business Ethics and CSR education towards building a holistic Business education program. How education can help elevate the business ethics situation in Bangladesh.
Ms 495 ethics and corporate governance in bankssmumbahelp
Dear students get fully solved SMU MBA assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Have you ever thought about working with not-for-profit organisations? This quick guide will give you a few reasons to work with for-purpose organisations, the ins-and-outs of the NFP sector and a few tips to get started.
Startup Maryland was established in 2011 to provide resources and services to entrepreneurs to help them grow their businesses. It offers funding, legal and development services, networking events, and boot camps. Its goals are to help businesses start, expand locally, and attract more investors through its network. It targets both startups and "partner" companies and investors to connect them and help startups succeed.
Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...Anil Kaushik
Corporate Social Responsibility is not just activity but the process. It should be run as a professional management process with a long - term strategy integrating with corporate strategies.
This report summarizes the organizational culture of Asia Insurance Ltd. It finds that Asia Insurance aims to provide high customer value and motivate employees through training programs. It also encourages innovation and teamwork to increase productivity. The culture emphasizes strong work ethic and fulfilling goals on time. Asia Insurance also supports ethical practices and contributes to social causes. However, the culture could be improved by allowing more flexibility in decision making and addressing potential job switching. Overall, the report analyzes how organizational culture influences employee behavior and performance at Asia Insurance.
Study of Corporate Social Responsibility in India and its impact on business ...Vishal Gupta
This project report explores corporate social responsibility (CSR) in India through a study of top Indian corporations. The report finds that while some corporations have structured CSR programs, many others take a more superficial approach. CSR activities commonly include partnering with NGOs, funding education and healthcare initiatives, and engaging with local communities. The government also influences CSR through new regulations requiring large companies to dedicate a percentage of profits to CSR. Overall, the study concludes that CSR benefits society through improved living conditions and entrepreneurship, benefits businesses by enhancing their reputation and opportunities in emerging markets, and benefits the government by supporting social development goals.
“Business Ethics and CSR education towards building a holistic Business education program. How education can help elevate the business ethics situation in Bangladesh.
Ms 495 ethics and corporate governance in bankssmumbahelp
Dear students get fully solved SMU MBA assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Have you ever thought about working with not-for-profit organisations? This quick guide will give you a few reasons to work with for-purpose organisations, the ins-and-outs of the NFP sector and a few tips to get started.
Startup Maryland was established in 2011 to provide resources and services to entrepreneurs to help them grow their businesses. It offers funding, legal and development services, networking events, and boot camps. Its goals are to help businesses start, expand locally, and attract more investors through its network. It targets both startups and "partner" companies and investors to connect them and help startups succeed.
Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...Anil Kaushik
Corporate Social Responsibility is not just activity but the process. It should be run as a professional management process with a long - term strategy integrating with corporate strategies.
Objectives and social responsibilities of businessAvinash Gowda
The document discusses the objectives and social responsibilities of business. It outlines several economic objectives of business including providing adequate returns to owners, fair compensation to employees, and satisfying customers. Human objectives focus on treating employees and customers as human beings. Organizational objectives include reinvesting profits for growth and achieving an optimal scale of operations. Social objectives encompass supporting local communities and national priorities. The document also presents arguments for and against businesses assuming social responsibilities.
Finding and keeping best in class talent is crucial for organizations of today with each company doing their best to stay up to date with the new generations moving into the workforce. Knowing what these youngsters are looking for is key to their success. Here, we will primarily focus on perks, benefits and compensation and aim to find out what is it that employees now want from their employers.
PR and its role in communicating corporate social responsibilitiesRaja Sarkar
Corporate social responsibility and public relations are nowadays vital cogs in the wheels of communicational
and image activity of companies within the context of communities where they operate. Both concepts refer,
each in its own representative way, to the process through which organizations choose to communicate with the
various stakeholders involved in their activity. While public relations propose to build and maintain a long term
positive image, reputation and popularity of the company, so that all categories of public have a most
transparent and clear vision of the company and its activity, corporate social responsibility intends to meet
various social problems facing the communities where the company operates in order to help improve their
quality of life. Producing high-quality goods or services is no longer enough to fully succeed in today’s
corporate environment. Corporations are increasingly expected to act ethically in a manner that benefits all
stakeholders in their surrounding communities. As an intermediary between corporations and stakeholders,
public relation is often involved in realizing these societal pressures. Despite these rising expectations and the
abundance of academic research on the topic, confusion and uncertainty continue to surround the popular
concept of corporate social responsibility and its relationship to public relations. The present paper will analyze
how far corporate social responsibility can be an effective medium to build public relations.
Impactsourcing.ph is a social enterprise that aims to alleviate poverty in the Philippines by providing job training and placement for people from disadvantaged communities. It offers a three-level training program covering values, skills, and job support. Impactsourcing.ph will build a database of community members to identify needs and match them with partner businesses. This will help address lack of skills and jobs that trap many in poverty. The goal is for trainees to become long-term, valued employees who positively impact their companies and communities.
The document provides an overview of Cholamandalam, a composite financial services provider in India. It discusses Cholamandalam's subsidiaries and joint ventures. It also details the company's origins as a venture between Development Bank of Singapore and Cholamandalam Finance. The document then introduces the topics of work profiles for sales trainees/executives and descriptions of experiences in those roles, focusing on understanding customer needs and the corporate world. Finally, it outlines the research methodology and objectives for a study on assessing customer awareness and potential for office insurance products.
This case study examines Tony Lee's difficult transition from his previous employer, O'Grady Construction, to his new employer, Reece Enterprise. At O'Grady, Tony experienced a supportive work environment where he was respected by his boss and colleagues. He enjoyed strong relationships, autonomy, recognition for his work through promotions and pay increases. This led to high job satisfaction. In contrast, at Reece Enterprise Tony found a less friendly environment where he did not fit in with peers and lacked respect. He felt more like an outsider. This case illustrates concepts such as individual differences, motivated behavior, the importance of feeling valued, and factors that influence job satisfaction versus dissatisfaction.
The document summarizes key concepts from "The IBM Way" by Buck Rodgers. It discusses IBM's core values and commitments established by Thomas Watson Sr.: respecting individuals, giving best customer service, and pursuing excellence. It also covers IBM's focus on leadership, treating every employee as responsible for sales, managing for the future, selling solutions not just products, emphasis on service, and focus on employee welfare. The document provides an in-depth look into IBM's culture and business philosophy that has led to its long-term success.
Contact us for more details: +91 9818994018, 0124-2340289, http://icsm.in/
MBA in CSR at Delhi NCR (Gurgaon) will provides the opportunity for the students to develop their career by combining social issues with business perspectives. CSR is a Specialized and Emerging Area of Management both for the Corporate and Academics.
FPI is committed to community involvement through various employee volunteer and fundraising initiatives including supporting Toys for Tots, hosting blood drives, and coordinating food drives. FPI employees volunteer their time and skills for these causes, and FPI funding and volunteering has a significant impact on the local community. FPI also supports local education through scholarships and partnerships with Western New England University. Employees are encouraged to participate in various committees focused on diversity, health, sustainability, and more.
"The war for talent” – kampen om de gode hodene – pågår for fullt i de fleste sektorer. Til mange stillinger er det mangel på kvalifiserte kandidater, og de man vil ha tak i er mer selvbevisste og bedre informert enn noen sinne. De har det bra der de er, og analyserer og sammenligner potensielle nye arbeidsgivere nøye. Det er “søkers marked”.
This document provides background information on BIPSA Internet Services, a new startup company providing internet services in Bangladesh. It discusses the entrepreneurs who founded BIPSA and their relevant experience. It also outlines BIPSA's mission, vision, objectives, and the general industry environment in Bangladesh including a PESTLE analysis. The document aims to explain how human resource management (HRM) can contribute to BIPSA's entrepreneurial growth as an internet service provider.
This document summarizes an empirical study on corporate social responsibility (CSR) of commercial banks in central Tamil Nadu, India. The study analyzed CSR activities of 6 commercial banks through interviews with 150 branch managers. It found that banks primarily focused on education and healthcare CSR activities. Most banks allocated at least Rs. 5 lakh annually for CSR. The study found no significant associations between bank type, location, or age and number of CSR activities conducted. It concluded that while banks in the region are conducting CSR activities beyond regulatory requirements, they could further improve CSR performance to meet community needs and expectations.
This document provides an overview and situation analysis of LovEd, a company that provides love education. It identifies LovEd's goals of empowering individuals to find fulfilling relationships through educational events. However, LovEd faces challenges including a lack of brand direction, low awareness of its founder's credibility, and low brand awareness overall. This has led to financial struggles for the company. The document performs a SWOT analysis and outlines LovEd's current positioning. It also summarizes the findings of research conducted to understand consumer perceptions and how to improve LovEd's success.
JNR Incorporated was founded in 1980 in Las Vegas by three partners with hospitality industry experience and has since expanded to provide incentive programs, travel, meetings, entertainment events, and prepaid cards. The company emphasizes creating memorable experiences for clients through high-quality customized programs and strives to increase client performance and motivation. JNR has experienced steady growth over 30 years due to strong client relationships and innovations that integrate new technologies into its services.
Mike Pagan is a professional speaker, MC, consultant and managing director based in the United Kingdom. He has extensive experience working with a wide range of industries. As a speaker, Mike is forthright, practical and thought provoking. He speaks passionately about creating focus and bringing out the best in businesses and audiences. As an MC, Mike ensures events are memorable for the right reasons by focusing on his clients and making them look good. He has strong skills in digesting company information and adding insights. Mike aims to help clients understand his approach of making business simple and having fun will deliver repeated success.
the slide shows the brand establishment of social islami bank how they promote their brand how they market their brand and how they establish their brand..
CASE STUDY HELP:
Most of the International B Schools (Distance Learning) they provide Home base exams. And they provide only few days to write case study solutions / Question answers. For Students, working employees it’s very difficult to finding the answers and to write. So we are here to help all Candidates (PHD, MBA, EMBA, DMS, BMS, GDM, MIS, MIB, PGDM…). We are a team of highly committed professionals will help you to write Answer sheets.
ASSIGNMENT HELP:
Assignment preparation is very big task for working professional. Because the main thing is time. Here are the skills for Preparing Assignment.
What sort of writer are you?
Writing University-level assignments
Where and when to work on writing tasks
Understanding the question: Process words
Focusing on the content or topic
Course and subject-specific types of writing
Planning your writing
Types of planning – spider diagrams / Mind Mapping, outlines, lists
Planning assignments by paragraphs
“Help! Planning does not work for me!”
Gathering information and keeping good records
Building your list of sources
Preparing for writing: presentation and style
Academic conventions
Now please confirm do you have to spend fruitless hours every day, dig in to textbooks to research and look for proper reference in getting your assignment done? With the help of Case study solutions you can achieve your carries goals.
ESSAY HELP :
Nearly everyone encounters an essay exam sometime at some point in their schooling. Essay exams are especially common in secondary school. Depending on the subject and person, it may take a lot of studying and preparation or it may be very simple. In either case, knowing if you are prepared is important for being confident and calm to write the exam.
Custom Essay help is another similar service provided under the brand of Case study solutions. With our essay writing service you can expect to get top quality essay in no time and achieve academic excellence.
PROJECT REPORTS / THESIS HELP:
Case study solutions provides you consultancy services by way of preparation of PROJECT REPORTS, DETAILED PROJECT PROFILES, MARKET SURVEYS, DETAILED PROJECT REPORTS and allied services to the existing as well perspective entrepreneurs covering diverse industry sectors like Marketing , HRM , Finance, Banking , IT , Tourism, Hospitality, CRM , Retail, International Business, Operations, Logistics, Agro, Auto, Chemicals, Cosmetics & Toiletries, Pharmaceuticals, Electrical/Electronics & Computers……………..
PROJECT REPORTS that works as a key for an entrepreneur for gathering information on the subject or for submission to the industrial departments/Financial firms.
www.mbacasestudyanswers.com
www.casestudysolution.in
aravind.banakar@gmail.com
ARAVIND
09901366442 – 09902787224
CASE STUDY HELP:
Most of the International B Schools (Distance Learning) they provide Home base exams. And they provide only few days to write case study solutions / Question answers. For Students, working employees it’s very difficult to finding the answers and to write. So we are here to help all Candidates (PHD, MBA, EMBA, DMS, BMS, GDM, MIS, MIB, PGDM…). We are a team of highly committed professionals will help you to write Answer sheets.
ASSIGNMENT HELP:
Assignment preparation is very big task for working professional. Because the main thing is time. Here are the skills for Preparing Assignment.
What sort of writer are you?
Writing University-level assignments
Where and when to work on writing tasks
Understanding the question: Process words
Focusing on the content or topic
Course and subject-specific types of writing
Planning your writing
Types of planning – spider diagrams / Mind Mapping, outlines, lists
Planning assignments by paragraphs
“Help! Planning does not work for me!”
Gathering information and keeping good records
Building your list of sources
Preparing for writing: presentation and style
Academic conventions
Now please confirm do you have to spend fruitless hours every day, dig in to textbooks to research and look for proper reference in getting your assignment done? With the help of Case study solutions you can achieve your carries goals.
ESSAY HELP :
Nearly everyone encounters an essay exam sometime at some point in their schooling. Essay exams are especially common in secondary school. Depending on the subject and person, it may take a lot of studying and preparation or it may be very simple. In either case, knowing if you are prepared is important for being confident and calm to write the exam.
Custom Essay help is another similar service provided under the brand of Case study solutions. With our essay writing service you can expect to get top quality essay in no time and achieve academic excellence.
PROJECT REPORTS / THESIS HELP:
Case study solutions provides you consultancy services by way of preparation of PROJECT REPORTS, DETAILED PROJECT PROFILES, MARKET SURVEYS, DETAILED PROJECT REPORTS and allied services to the existing as well perspective entrepreneurs covering diverse industry sectors like Marketing , HRM , Finance, Banking , IT , Tourism, Hospitality, CRM , Retail, International Business, Operations, Logistics, Agro, Auto, Chemicals, Cosmetics & Toiletries, Pharmaceuticals, Electrical/Electronics & Computers……………..
PROJECT REPORTS that works as a key for an entrepreneur for gathering information on the subject or for submission to the industrial departments/Financial firms.
www.mbacasestudyanswers.com
www.casestudysolution.in
aravind.banakar@gmail.com
ARAVIND
09901366442 – 09902787224
This study analyzed palynomorphs from Early Jurassic sediments in Dorset, England to correlate with established biostratigraphic schemes and deduce paleoenvironmental conditions. Pollen, spores, dinoflagellates and acritarchs matched published zonations. Palynofacies analysis found anoxic offshore conditions in the Sinemurian transitioning to more basinal-shelfal environments in the Pliensbachian and shelfal in the Toarcian. Ratios of pollen types suggested warming in the Sinemurian and cooling in the Late Pliensbachian, consistent with other climate studies. The analysis helped correlate the strata and interpret paleoenvironmental changes during this period in
Andrew Savins has over 30 years of work experience in sales and technical roles within the hydraulics industry. He held positions at Hunter Saphir, British Telecommunications, UCC/Parker Hannifin, and most recently as Regional Sales Manager and Accumulator Product Manager at MP Filtri UK. Savins has a BSc in Chemical Engineering from the University of Birmingham and is seeking a new office-based role with conventional hours, drawing on his strong technical background and customer relations skills.
1) The document examines whether using "penny" instead of "percentage" to describe economic policies in the UK distorts perceptions of their significance. It traces the historical origins of this practice back to the Napoleonic Wars, when penny was used because percentages were less familiar.
2) While penny avoids some ambiguity associated with percentages, its continued use distorts the interpretation of policies through its effect on language. Penny has little practical meaning today given inflation.
3) The document recommends replacing penny with percentage to minimize distortions and clarify policies' meanings. It suggests pursuing both a petition campaign and discussions with MPs to build support for the change.
Este documento describe la didáctica contemporánea y sus elementos. Explica que la didáctica contemporánea se enfoca en metodologías interestructurales que valoran los recursos didácticos y facilitan el aprendizaje. También clasifica las didácticas contemporáneas en existencial, funcional y estructural.
Objectives and social responsibilities of businessAvinash Gowda
The document discusses the objectives and social responsibilities of business. It outlines several economic objectives of business including providing adequate returns to owners, fair compensation to employees, and satisfying customers. Human objectives focus on treating employees and customers as human beings. Organizational objectives include reinvesting profits for growth and achieving an optimal scale of operations. Social objectives encompass supporting local communities and national priorities. The document also presents arguments for and against businesses assuming social responsibilities.
Finding and keeping best in class talent is crucial for organizations of today with each company doing their best to stay up to date with the new generations moving into the workforce. Knowing what these youngsters are looking for is key to their success. Here, we will primarily focus on perks, benefits and compensation and aim to find out what is it that employees now want from their employers.
PR and its role in communicating corporate social responsibilitiesRaja Sarkar
Corporate social responsibility and public relations are nowadays vital cogs in the wheels of communicational
and image activity of companies within the context of communities where they operate. Both concepts refer,
each in its own representative way, to the process through which organizations choose to communicate with the
various stakeholders involved in their activity. While public relations propose to build and maintain a long term
positive image, reputation and popularity of the company, so that all categories of public have a most
transparent and clear vision of the company and its activity, corporate social responsibility intends to meet
various social problems facing the communities where the company operates in order to help improve their
quality of life. Producing high-quality goods or services is no longer enough to fully succeed in today’s
corporate environment. Corporations are increasingly expected to act ethically in a manner that benefits all
stakeholders in their surrounding communities. As an intermediary between corporations and stakeholders,
public relation is often involved in realizing these societal pressures. Despite these rising expectations and the
abundance of academic research on the topic, confusion and uncertainty continue to surround the popular
concept of corporate social responsibility and its relationship to public relations. The present paper will analyze
how far corporate social responsibility can be an effective medium to build public relations.
Impactsourcing.ph is a social enterprise that aims to alleviate poverty in the Philippines by providing job training and placement for people from disadvantaged communities. It offers a three-level training program covering values, skills, and job support. Impactsourcing.ph will build a database of community members to identify needs and match them with partner businesses. This will help address lack of skills and jobs that trap many in poverty. The goal is for trainees to become long-term, valued employees who positively impact their companies and communities.
The document provides an overview of Cholamandalam, a composite financial services provider in India. It discusses Cholamandalam's subsidiaries and joint ventures. It also details the company's origins as a venture between Development Bank of Singapore and Cholamandalam Finance. The document then introduces the topics of work profiles for sales trainees/executives and descriptions of experiences in those roles, focusing on understanding customer needs and the corporate world. Finally, it outlines the research methodology and objectives for a study on assessing customer awareness and potential for office insurance products.
This case study examines Tony Lee's difficult transition from his previous employer, O'Grady Construction, to his new employer, Reece Enterprise. At O'Grady, Tony experienced a supportive work environment where he was respected by his boss and colleagues. He enjoyed strong relationships, autonomy, recognition for his work through promotions and pay increases. This led to high job satisfaction. In contrast, at Reece Enterprise Tony found a less friendly environment where he did not fit in with peers and lacked respect. He felt more like an outsider. This case illustrates concepts such as individual differences, motivated behavior, the importance of feeling valued, and factors that influence job satisfaction versus dissatisfaction.
The document summarizes key concepts from "The IBM Way" by Buck Rodgers. It discusses IBM's core values and commitments established by Thomas Watson Sr.: respecting individuals, giving best customer service, and pursuing excellence. It also covers IBM's focus on leadership, treating every employee as responsible for sales, managing for the future, selling solutions not just products, emphasis on service, and focus on employee welfare. The document provides an in-depth look into IBM's culture and business philosophy that has led to its long-term success.
Contact us for more details: +91 9818994018, 0124-2340289, http://icsm.in/
MBA in CSR at Delhi NCR (Gurgaon) will provides the opportunity for the students to develop their career by combining social issues with business perspectives. CSR is a Specialized and Emerging Area of Management both for the Corporate and Academics.
FPI is committed to community involvement through various employee volunteer and fundraising initiatives including supporting Toys for Tots, hosting blood drives, and coordinating food drives. FPI employees volunteer their time and skills for these causes, and FPI funding and volunteering has a significant impact on the local community. FPI also supports local education through scholarships and partnerships with Western New England University. Employees are encouraged to participate in various committees focused on diversity, health, sustainability, and more.
"The war for talent” – kampen om de gode hodene – pågår for fullt i de fleste sektorer. Til mange stillinger er det mangel på kvalifiserte kandidater, og de man vil ha tak i er mer selvbevisste og bedre informert enn noen sinne. De har det bra der de er, og analyserer og sammenligner potensielle nye arbeidsgivere nøye. Det er “søkers marked”.
This document provides background information on BIPSA Internet Services, a new startup company providing internet services in Bangladesh. It discusses the entrepreneurs who founded BIPSA and their relevant experience. It also outlines BIPSA's mission, vision, objectives, and the general industry environment in Bangladesh including a PESTLE analysis. The document aims to explain how human resource management (HRM) can contribute to BIPSA's entrepreneurial growth as an internet service provider.
This document summarizes an empirical study on corporate social responsibility (CSR) of commercial banks in central Tamil Nadu, India. The study analyzed CSR activities of 6 commercial banks through interviews with 150 branch managers. It found that banks primarily focused on education and healthcare CSR activities. Most banks allocated at least Rs. 5 lakh annually for CSR. The study found no significant associations between bank type, location, or age and number of CSR activities conducted. It concluded that while banks in the region are conducting CSR activities beyond regulatory requirements, they could further improve CSR performance to meet community needs and expectations.
This document provides an overview and situation analysis of LovEd, a company that provides love education. It identifies LovEd's goals of empowering individuals to find fulfilling relationships through educational events. However, LovEd faces challenges including a lack of brand direction, low awareness of its founder's credibility, and low brand awareness overall. This has led to financial struggles for the company. The document performs a SWOT analysis and outlines LovEd's current positioning. It also summarizes the findings of research conducted to understand consumer perceptions and how to improve LovEd's success.
JNR Incorporated was founded in 1980 in Las Vegas by three partners with hospitality industry experience and has since expanded to provide incentive programs, travel, meetings, entertainment events, and prepaid cards. The company emphasizes creating memorable experiences for clients through high-quality customized programs and strives to increase client performance and motivation. JNR has experienced steady growth over 30 years due to strong client relationships and innovations that integrate new technologies into its services.
Mike Pagan is a professional speaker, MC, consultant and managing director based in the United Kingdom. He has extensive experience working with a wide range of industries. As a speaker, Mike is forthright, practical and thought provoking. He speaks passionately about creating focus and bringing out the best in businesses and audiences. As an MC, Mike ensures events are memorable for the right reasons by focusing on his clients and making them look good. He has strong skills in digesting company information and adding insights. Mike aims to help clients understand his approach of making business simple and having fun will deliver repeated success.
the slide shows the brand establishment of social islami bank how they promote their brand how they market their brand and how they establish their brand..
CASE STUDY HELP:
Most of the International B Schools (Distance Learning) they provide Home base exams. And they provide only few days to write case study solutions / Question answers. For Students, working employees it’s very difficult to finding the answers and to write. So we are here to help all Candidates (PHD, MBA, EMBA, DMS, BMS, GDM, MIS, MIB, PGDM…). We are a team of highly committed professionals will help you to write Answer sheets.
ASSIGNMENT HELP:
Assignment preparation is very big task for working professional. Because the main thing is time. Here are the skills for Preparing Assignment.
What sort of writer are you?
Writing University-level assignments
Where and when to work on writing tasks
Understanding the question: Process words
Focusing on the content or topic
Course and subject-specific types of writing
Planning your writing
Types of planning – spider diagrams / Mind Mapping, outlines, lists
Planning assignments by paragraphs
“Help! Planning does not work for me!”
Gathering information and keeping good records
Building your list of sources
Preparing for writing: presentation and style
Academic conventions
Now please confirm do you have to spend fruitless hours every day, dig in to textbooks to research and look for proper reference in getting your assignment done? With the help of Case study solutions you can achieve your carries goals.
ESSAY HELP :
Nearly everyone encounters an essay exam sometime at some point in their schooling. Essay exams are especially common in secondary school. Depending on the subject and person, it may take a lot of studying and preparation or it may be very simple. In either case, knowing if you are prepared is important for being confident and calm to write the exam.
Custom Essay help is another similar service provided under the brand of Case study solutions. With our essay writing service you can expect to get top quality essay in no time and achieve academic excellence.
PROJECT REPORTS / THESIS HELP:
Case study solutions provides you consultancy services by way of preparation of PROJECT REPORTS, DETAILED PROJECT PROFILES, MARKET SURVEYS, DETAILED PROJECT REPORTS and allied services to the existing as well perspective entrepreneurs covering diverse industry sectors like Marketing , HRM , Finance, Banking , IT , Tourism, Hospitality, CRM , Retail, International Business, Operations, Logistics, Agro, Auto, Chemicals, Cosmetics & Toiletries, Pharmaceuticals, Electrical/Electronics & Computers……………..
PROJECT REPORTS that works as a key for an entrepreneur for gathering information on the subject or for submission to the industrial departments/Financial firms.
www.mbacasestudyanswers.com
www.casestudysolution.in
aravind.banakar@gmail.com
ARAVIND
09901366442 – 09902787224
CASE STUDY HELP:
Most of the International B Schools (Distance Learning) they provide Home base exams. And they provide only few days to write case study solutions / Question answers. For Students, working employees it’s very difficult to finding the answers and to write. So we are here to help all Candidates (PHD, MBA, EMBA, DMS, BMS, GDM, MIS, MIB, PGDM…). We are a team of highly committed professionals will help you to write Answer sheets.
ASSIGNMENT HELP:
Assignment preparation is very big task for working professional. Because the main thing is time. Here are the skills for Preparing Assignment.
What sort of writer are you?
Writing University-level assignments
Where and when to work on writing tasks
Understanding the question: Process words
Focusing on the content or topic
Course and subject-specific types of writing
Planning your writing
Types of planning – spider diagrams / Mind Mapping, outlines, lists
Planning assignments by paragraphs
“Help! Planning does not work for me!”
Gathering information and keeping good records
Building your list of sources
Preparing for writing: presentation and style
Academic conventions
Now please confirm do you have to spend fruitless hours every day, dig in to textbooks to research and look for proper reference in getting your assignment done? With the help of Case study solutions you can achieve your carries goals.
ESSAY HELP :
Nearly everyone encounters an essay exam sometime at some point in their schooling. Essay exams are especially common in secondary school. Depending on the subject and person, it may take a lot of studying and preparation or it may be very simple. In either case, knowing if you are prepared is important for being confident and calm to write the exam.
Custom Essay help is another similar service provided under the brand of Case study solutions. With our essay writing service you can expect to get top quality essay in no time and achieve academic excellence.
PROJECT REPORTS / THESIS HELP:
Case study solutions provides you consultancy services by way of preparation of PROJECT REPORTS, DETAILED PROJECT PROFILES, MARKET SURVEYS, DETAILED PROJECT REPORTS and allied services to the existing as well perspective entrepreneurs covering diverse industry sectors like Marketing , HRM , Finance, Banking , IT , Tourism, Hospitality, CRM , Retail, International Business, Operations, Logistics, Agro, Auto, Chemicals, Cosmetics & Toiletries, Pharmaceuticals, Electrical/Electronics & Computers……………..
PROJECT REPORTS that works as a key for an entrepreneur for gathering information on the subject or for submission to the industrial departments/Financial firms.
www.mbacasestudyanswers.com
www.casestudysolution.in
aravind.banakar@gmail.com
ARAVIND
09901366442 – 09902787224
This study analyzed palynomorphs from Early Jurassic sediments in Dorset, England to correlate with established biostratigraphic schemes and deduce paleoenvironmental conditions. Pollen, spores, dinoflagellates and acritarchs matched published zonations. Palynofacies analysis found anoxic offshore conditions in the Sinemurian transitioning to more basinal-shelfal environments in the Pliensbachian and shelfal in the Toarcian. Ratios of pollen types suggested warming in the Sinemurian and cooling in the Late Pliensbachian, consistent with other climate studies. The analysis helped correlate the strata and interpret paleoenvironmental changes during this period in
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Este documento describe la didáctica contemporánea y sus elementos. Explica que la didáctica contemporánea se enfoca en metodologías interestructurales que valoran los recursos didácticos y facilitan el aprendizaje. También clasifica las didácticas contemporáneas en existencial, funcional y estructural.
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The document outlines the key characteristics of a 21st century teacher. It discusses how 21st century teachers must be adaptable to changing technologies and learning styles, take on visionary and collaborative roles to enhance learning, and act as risk-taking learners themselves. Above all, 21st century teachers model lifelong learning and lead students through facilitation and reflection on 21st century skills.
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This document is a resume for Farrah Ranzino that outlines her education and qualifications. She has a MA in General Educational Administration and a MA in Teaching and Leadership. Her experience includes over 10 years working as a special education teacher in Illinois schools, teaching students with autism, emotional/behavioral disorders, and intellectual disabilities. She has multiple Illinois teaching licenses and endorsements. References are provided.
Colgate-Palmolive Company: The Precision ToothbrushNirmal Padgelwar
This document discusses Colgate-Palmolive's launch of the Precision toothbrush. It analyzes the Precision toothbrush's potential market strategies, including a niche marketing strategy targeting therapeutic consumers versus a mainstream strategy. Financial projections show greater profit potential from a mainstream strategy, but a niche approach could help avoid cannibalizing existing Colgate products and face less competition. The document recommends an initial niche marketing strategy for the Precision toothbrush in the super-premium category, with the goal of eventually expanding it mainstream.
El documento describe los principales grupos musculares de la cabeza, cuello, miembros superiores e inferiores. En la cabeza y cuello se encuentran los músculos masticadores, cutáneos y de la cara. En el miembro superior están los músculos del hombro, brazo, antebrazo y mano. En el miembro inferior se detallan los músculos del glúteo, muslo, pierna y pie.
(2011) Rigaud, David, Daudet - A Parametric Model of Piano TuningFrançois Rigaud
This document summarizes a parametric model of piano tuning that can generate tuning curves for an entire piano based on recordings of just a few isolated notes. It first introduces a 2-parameter model for the inharmonicity coefficient along the keyboard based on physical considerations of piano string design. It then proposes a 4-parameter model for the fundamental frequency evolution across the tessitura informed by tuning rules and accounting for the inharmonicity model. The overall model is shown to fit reference tuning data from 5 different pianos estimated from single note recordings, demonstrating its ability to approximate aural piano tuning across the instrument's range.
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This document discusses corporate social responsibility (CSR). It defines CSR as how companies manage their business processes to benefit society. The document outlines advantages like avoiding exploitation and improving profitability. Disadvantages include increased costs. It provides examples of CSR from companies in India like Tata Group, Ultratech Cement, and Mahindra & Mahindra. The document also discusses the components, reporting, and methodology of effective CSR programs.
A critical analysis of corporate social responsibility as a PR practice in Cy...Liz Adams
1. The document analyzes corporate social responsibility (CSR) as a public relations practice in Cyprus and Greece. It finds that while CSR has increased in the last five years, its role is not widely acknowledged by companies in these countries.
2. The document discusses how CSR goes beyond just improving a company's image - it reveals what companies support, how they do business, and their impact on stakeholders and society. Effective CSR depends on genuine commitment rather than just marketing.
3. Public relations practitioners are said to view CSR as valuable for relationship management - it helps build support for organizations by balancing business goals with serving the community.
The document discusses corporate social responsibility (CSR) and leadership. It defines CSR as systematically integrating sustainable economic, environmental and social principles throughout an organization. CSR focuses on balancing the "triple bottom line" of people, planet and profit. The document recommends CSR leadership initiatives in areas like communication, stakeholders, employees, innovation, organization, customers, environment and community. It presents the 3P+ Navigator tool to help leaders explore CSR initiatives for their projects and organizations.
Corporate social responsibility (CSR) refers to companies integrating social and environmental concerns into their business operations and interactions with stakeholders. The goal of CSR is to embrace responsibility for a company's actions and encourage a positive impact on communities, consumers and the environment. CSR businesses proactively promote the public interest through practices like supporting community growth, regardless of legal obligations. CSR involves considering public interests in decision-making and balancing financial, social and environmental impacts.
This document provides an overview of corporate social responsibility (CSR). It discusses key topics such as:
1. What CSR is and why companies engage in CSR activities, including pressures from stakeholders and benefits like improved public image.
2. How companies can fulfill their social responsibilities through initiatives for customers, suppliers, employees and society.
3. Examples of CSR programs from companies like Asian Paints and ONGC.
4. Resources on CSR best practices and awards for recognizing leading CSR programs.
This document provides an overview of corporate social responsibility (CSR). It defines CSR as a doctrine where businesses have a responsibility to society beyond profit generation. It discusses why companies engage in CSR, including pressures from stakeholders and changing social standards. Key stakeholders like suppliers, customers, employees, financiers and governments are identified. The objectives of CSR and how businesses can fulfill social responsibilities to different stakeholders through activities like community support and fair treatment are also summarized.
Corporate social responsibility (CSR) involves companies taking responsibility for their impact on society beyond short-term profits. CSR addresses stakeholders' interests, including employees, customers, communities, the environment, and shareholders. By adopting CSR, companies can build trust with stakeholders, attract customers and employees who value ethics, manage risks to the company's reputation, and gain government support. CSR has become necessary for companies to operate sustainably in today's competitive environment.
Corporate social responsibility (CSR) refers to a company's responsibility to consider the interests of stakeholders, including communities, in its business activities and operations. Stakeholders exert direct or indirect influence over a business and are also impacted by its actions. CSR aims to address major challenges like economic, social, environmental, and ethical issues faced by companies. By creating a culture of "doing good" and "being right", companies can gain stakeholders' trust and purchasing preferences. CSR involves delivering benefits not just to a company's direct customers but to everyone affected by the business.
Corporate social responsibility (CSR) refers to a company's responsibility to consider the interests of its stakeholders, including consumers, employees, investors, communities, and the environment. Stakeholders exert direct or indirect influence over the company and are also impacted by its actions. CSR aims to address major challenges companies face, such as economic, social, and environmental issues, by creating a culture of "doing good" and "being right" to gain stakeholders' trust. Implementing CSR can help companies manage risks, recruit employees, gain government support, and reduce costs - ultimately leading to long-term business success.
Corporate social responsibility (CSR) refers to a company's responsibility to consider the interests of its stakeholders, including consumers, employees, investors, communities, and the environment. Stakeholders exert direct or indirect influence over the company and are also impacted by its actions. CSR aims to address major challenges companies face, such as economic, social, and environmental issues, by creating a culture of "doing good" and "being right" to gain stakeholders' trust. Implementing CSR can help companies manage risks, recruit employees, gain government support, and reduce costs - ultimately leading to long-term business success.
Corporate social responsibility (CSR) refers to a company's responsibility to consider the interests of its stakeholders, including consumers, employees, investors, communities, and the environment. Stakeholders are groups that influence or are influenced by a company's actions. CSR requires companies to provide value to stakeholders through their operations in an ethical and environmentally sustainable manner. Implementing CSR can help companies reduce costs, attract customers and employees who value sustainability, manage risks to the company's reputation, and gain government support.
Corporate social responsibilities and ethical valuesJohn Baraily
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Corporate social responsibilities and ethical valuesJohn Baraily
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This document discusses corporate social responsibility (CSR) and research conducted on CSR. It defines CSR as voluntary activities undertaken by companies to operate in an economically, socially, and environmentally sustainable manner. The document then discusses the objectives of CSR implementations in India to adhere to CSR guidelines and help businesses achieve strategic objectives. It also examines why companies need CSR programs and discusses CSR in India historically as well as regulatory approaches, challenges, and the top 10 companies for CSR in India in 2014.
Corporate giving in the US exceeded $18 billion in 2017, a 3.9% increase from 2014, showing growing generosity among individuals and companies. Strategic corporate social responsibility (CSR) initiatives can attract and retain talent by appealing to employees' desires to contribute to social causes and see the impact of their work. Effective CSR programs highlight community projects, integrate social missions with branding, and demonstrate how the company enhances employees' experiences and skills.
1. The document discusses how CSR can provide competitive advantages when integrated strategically into a company's core business operations and philosophy. It addresses how CSR can create value by addressing social and environmental issues in a way that benefits both society and the company's bottom line.
2. It also discusses CSR communication and the importance of communicating CSR initiatives and impacts internally to employees and externally to customers and communities. Key areas of CSR disclosure include environmental, community, human resources, and product/customer impacts.
3. Challenges with CSR communication include minimizing stakeholder skepticism and convincingly communicating the intrinsic motives behind a company's CSR activities.
1. Master in Sports Marketing & Sponsorship
Patronage
Activity 4 – CSR campaign
Corporate Social Responsibility
CSM Sport & Entertainment LLP
Employee volunteering program
Edmond Wood
2. Intro
I currently work for a company called Essentially Group, which is a sports marketing & sponsorship
agency that forms part of a larger group of agencies called CSM Sport & Entertainment. In turn, CSM
is just one company within a much larger international group of companies - Chime Group.
The way that the overall company is set-up is quite common; multiple companies under many layers
of ownership, with as many centralised functions as possible (finance, HR, operations etc) for cost
saving purposes.
Chime Group consists of multiple companies in the communications, sports and entertainment
sector. They are primarily agencies that work in marketing, sponsorship, advertising and PR. There
are also a number of consultancies which offer specialist services in areas such as CSR, PR, Social
Media, Research, Digital, Branding and many more. Of particular relevance to this assignment is one
of the Chime Group companies called Corporate Citizenship, which is a specialist CSR consultancy.
They work as a management consultancyfor international corporations in order to develop and
implement CSR and sustainability programs and best practices.
Due to the diversity of services offered and industries covered, Chime Group can be considered as
one of the top international communications and marketing companies in the world with a huge
global presence.
CSM Sport & Entertainment is a group of 11 companies, including the one I workfor, Essentially
Group. CSM Sport & Entertainment offers specialised services in the fields of sports marketing,
sports sponsorship, hospitality sales, image rights management, athlete management,
entertainment marketing, strategic consulting, bid management and many more. Within these
areas, they have brands that focus solely on one sport, such as motorsport, and others that work
across all sports
CSM has over 800 members of staff across 26 global locations. The HQ is here in London, with major
offices in Indianapolis USA, Singapore, Hong Kong, Dubai, Paris & Madrid.
The company at the focus of this piece of work will be CSM Sport & Entertainment, and all
references to CSM are set to include the 11 smaller brands/companies that make up CSM Sport &
Entertainment. The company structure can be seen Figure 1 - Company structur, below.
It seemed like an interesting idea to look at the creation of a CSR campaign for CSM Sport &
Entertainment. Having the expertise of the team at Corporate Citizenship (as mentioned, this is a
sister company of mine) who specialise in corporate responsibility and sustainability programs, is a
huge benefit. I received an e-mail response from Corporate Citizenship which was very positive
Figure 2 - Correspondence with Corporate Citizenship.
At the time of writing, I have arranged a meeting for next week with one of their consultants to learn
more about their strategies and how they might be able to look into sport as a tool for CSR.
They base a lot of their work on the United Nations Sustainable Development Goals (UN SDGs).
There is some potential for the development of this topic in my final project later in the course, but
unfortunately the meeting will come too late to add any value to this assignment given the deadline
is Sunday.
4. Figure 2 - Correspondence with Corporate Citizenship
5. Prior diagnosis
The primary focus of the company is in the sporting world and they cover everything from Formula 1
motorsport, to mass participation events such as the London Marathon and charity bike rides.
Therefore the stakeholders they engage with are very diverse and the impact on society is very high
– both positively and negatively.
It is very important to get a clear picture of the current state of affairs when it comes to CSR,
employee opinion, in fact every stakeholder’s views. We can conduct a materiality analysis in order
to understand the issues of greatest importance to the business. Engaging with all stakeholders
involved is imperative to successful CSR programs. This can come in many forms, but interviews and
questionnaires are a reliable tool.
Having spoken with a number of colleagues working in Human Resources and Marketing at CSM, it
became clear that although some efforts have been made to reduce carbon emissions, cut-down on
waste, and a few other environmentally focused policies; there has been very little done at group
level in respect to CSR.
There is an internal portal within my company, called Bounce. It is used for reporting on company
news, storing employee information like a database, client successes etc. There is a section on CSR,
but as per Figure 3 - CSR section of internal portal (called Bounce)it is not very active and the only
entry this year was the environmental policy statement, as I mentioned previously.
7. Idea
I intend to design an employee volunteering scheme for my current employer, CSM Sport &
Entertainment, where employees volunteer in partnership with the Youth Sports Trust (I will provide
detail on them later).
The volunteering scheme satisfies the company’s CSR obligations to society due to the time and
expertise provided to young people and charities that need man-hours. Furthermore, it can satisfy
internal CSR obligations because a structured volunteering program can help to engage with
employees, improves their feelings towards the company, and help to motivate staff. The last
benefit, which is less known about, is the actual benefit to the business that can come through
tangible employee learning & development that comes from the volunteering scheme. The
motivation for this type of CSR plan came from reading a report written by Corporate Citizenship
(one of the consultancies that are part of the same group of companies) called ‘Volunteering – The
Business Case’.
Giving something back to society is of clear benefit to society itself. The charities always need
money, resources, benefits in kind etc.
There are also well known business benefits related to CSR and community investment...
Benefits of CSR and community investment
There are at least three common themes that tend to emerge when describing the business benefits
related to corporate responsibility and community investment:
Risk management – the way a company discharges its social and environmental
responsibilities in the local community can impact on its “licence to operate”.
Brand reputation – people’s direct experience of the behaviour of a business in its local
community, which can be a powerful factor influencing whether or not one feels favourably
towards a company.
Impact on staff – it is argued that positive views of the business are shaped by the
company’s commitment to community investment activities, including support for
employee volunteering.
Alongside these themes, there are numerous other benefits involved in active community
involvement such as new routes to market and greater innovation.
The reason that I have chosen to focus on employee volunteering as a form of CSR, is because of the
possible benefits, tangible and measurable as well as perceived and indirect, to the business. The
focus of the studywas on 16 financial services corporations that undertook employee volunteering
schemes. However, I feel that the skills gained can be considered very useful in the field of sports
marketing, strategic consulting, client services and the other disciplines that CSM Sport &
Entertainment cover.
8. Benefits of volunteering in Education sector:
Communication skills, including the ability to communicate clearly and concisely with a wide
range of people and listen actively.
Ability to help others, set individ0.ual performance goals, coach and counsel, provide
training and development and evaluate performance.
Adaptability and ability to be effective in different surroundings and with different tasks,
responsibilities and people.
Influencing and negotiating skills, including persuading others, resolving conflicts and
negotiating agreed solutions.
As I have identified above, the volunteering in the study was done in the education sector.
Employees went into local schools and offered mentoring, reading & writing tuition, and also
knowledge sharing when it comes to the business world and life after school. Of course I also want
to involve the world of sports because it is my passion, it is the sector that my company is working,
and because this is a master of SPORT marketing & sponsorship. In order to satisfy these demands,
and also to try and achieve the benefits seen in the study ‘Volunteering – The Business Case’, I
decided to partner with the Youth Sports Trust.
9. Foundation partner
The Youth Sports Trust (YST from here on) is a widely respected youth charity registered in the UK.
Their belief is that every child and young person has the potential and right to develop and prosper
in life. They focus on physical education and school sport in order to reach their objectives. For this
reason, they were a perfect foundation to partner with for my CSR campaign with CSM Sport &
Entertainment.
They work at primary school and secondary school level, and also children with special educational
needs. Their three fundamental values are:
Wellbeing – equipping children with the confidence, competence and enjoyment of sport needed for
a lifetime of activity,and good physical and mental health...
Leadership - support young people to develop a range of positive character qualities: creativity,
aspiration, resilience and empathy...
Achievement - engages young people in learning and support the developmentof skills needed for
success...
CSM Sport and Entertainment believes in the power of sport to develop brands, equipping them
with the wellbeing, confidence and competence to grow and prosper in their market.
CSM believes in organic growth of their leaders, from graduates all the way through to management.
A whole host of leadership qualities are needed to make it to the top and these can be gained from
the support networks within the business.
Sport is all about achievements, as is the same for the world of marketing & communications.
Whether it’s winning a new client, activating a new partnership, or helping an event to be a success
– it’s all part of the process of achievement at CSM.
There is great synergy between the objectives of CSM Sport & Entertainment and the Youth Sports
Trust so they are compatible partners and the volunteering campaign with the YST is closely linked
to the overall context of CSM as a business.
Furthermore, given the YST is widely recognised as a leading youth sports charity, it is practical to
consider that management and decision makers at CSM would be comfortable engaging with the
YST as a volunteering partner. The YST is accredited by a number of pivotal sports organisations and
governmental departments, such as Sport England and the Department for Culture, Media & Sports.
10. Volunteering schedule/program
The Youth Sports Trust has many different projects and directives that could use support from CSM
employee volunteers. For example:
Bikeability – a program designed by the Department for Transport which is designed to train young
children in how to ride a bike safely on the roads and streets and to give them the confidence in
travelling via this method.
#PlayUnified – a global movement aimed at building and maintain unity in society through sport
participation for those with intellectual and physical disabilities.
Inclusive Futures – a leadership and volunteering initiative for young people, with a special emphasis
on inclusion.
In the first year, in a ‘trial’ version of the program, I propose that each of the three programs above
takes 10 CSM employees on as volunteers for the whole year. This would give some consistency and
allow the volunteers to make a connection with the young people they are working with-in the
community via the YST.
We could hold a presentation day, at the company offices. The Youth Sports Trust could come in to
the building and talk about their work so far and all their success stories, the projects that they run,
the reason that they do the work they do, and the reason why volunteering support is so important.
We have a fantastic space available at the office which is often used for presentations and talks:
Figure 4 - CSM Sport & Entertainment social arena:
Figure 4 - CSM Sport & Entertainment social arena
11. The internal news portal, Bounce, can be used as a method of promoting the campaign and
registering interested employees in the volunteering scheme. Traditional e-mail campaigns will also
be used to target prospective volunteers.
I propose to designate a volunteer coordinator from each brand (there are 11 within the company)
who will be an enthusiastic and committed employee who wants to be a volunteer. He/she will be
responsible for getting registrations from other employees in their department. Often people have
good intentions andwould be willing to commit to a good cause e.g. donations or in this case to be a
volunteer, but they need that final pushfrom someone to actually do it. If there was one volunteer
coordinator whowas getting their friends and colleagues to sign up, it would help increase the
numbers.
I feel that to start with, we would take on 30 employees from CSM out of the group who are
interested in applying. If we don’t have 30 people interested then we can take as many as we have.
Each employee would spend one day per month volunteering with the YST on their allocated
program.
30 employees doing one day per month would equate to 360 days of volunteering by CSM over the
course of the first year.
Another innovative campaign that could work very well would be the inclusion of CSM clients in the
CSR program; specifically, the involvement of top brand ambassadors/representatives in YST
projects.
For example, the Youth Sports Trust has an Athlete Mentor Program called Changing Lives. The
premise is quite simple – they bring top-class athletes in to schools to inspire and motivate young
people to reach their potential in sport and in life, as well as advising on how to overcome
challenges that are faced. The reason this would work so well is because the brands within CSM
Sport & Entertainment, such as Essentially Group or Fast Track, often use top sportsmen and women
as brand ambassadors in their marketing campaigns.
For example
Johnny Wilkinson & Jaguar Land Rover
Conor Murray & DoveMen+ Care
Joe Root & Vitality
The relationships that CSM Sport’s agencies have with their clients means that they can involve
these top celebrity athletes in the CSR program. It is also an option that the brands (Vitality, Dove,
and Land Rover) can use it as a publicity campaign for their own good-will/CSR actions.
12. Indicators/assessment mechanisms
Questionnaires are a common tool for measuring efficacy of a program and volunteers can
undertake them before and after their volunteering program (Figure 5 - Before and after
volunteering questionnaire).
Given this is an innovative project, something novel for the business, and not a traditional profit-
oriented directive, there are significant risks of the campaign generating scepticism or reluctance on
the part of the management. The best way to allay any of these concerns is to maintain regular
communication and reporting that shows the program is developing, it is working, and it is
generating the right kind of response in the community, in the workforce, and even better – in the
media or competitor space.
13. Figure 5 - Before and after volunteering questionnaire
14. Promotion/publicity
News of the campaign would be regularly updated on the company portal, Bounce. The experiences
of the employees on their first trip to the schools or to the sporting events would be relayed through
interviews, photos and videos.
Given this is a marketing & communications agency in 2016, a huge amount of our work is based on
digital marketing and social media. All of the traditional channels are in regular use and all
employees are aware of the way to optimise their use.
The central marketing team will have regular Twitter, Facebook and YouTube updates of the
volunteering activities, as well as collaboration with the Youth Sports Trust social media channels
which are very active.
Figure 6 - Youth Sports Trust Twitter page
15. Funding/cost
It is widely believed that CSR comes with a cost to the business, with no return other than the
satisfaction of giving something back and potentially some indirect commercial benefits (UNICEF &
FCB comes to mind...) In the case of an employee volunteering program, the cost to the business is
quite different from organising a community event or a donation to a charity for example.
The cost to the business can be considered as ‘employee hours’ – in that there are business hours
where employees are not working on client services or usual business operations because they are
out of the office volunteering, or spending time organising the volunteer program.
However, the benefit of workingwith an established organisation such as the Youth Sports Trust is
that they are experienced in managing a volunteer program and can take the main organisational
burden off CSM Sport & Entertainment.
The man-hours which are lost to the volunteer program can be considered as relatively low and
absorbable for a business which is serious about their CSR obligations.
Furthermore, as mentioned previously, there are actually business benefits obtainable from a
properly executed employee volunteering scheme. The learning & development that results from
the program can actually enhance employee performance in the business and contribute to financial
performance. It is common practice in most companies of a reasonable size that they will have an
annual budget set aside for learning & development programs – external trainers, courses, team
building sessions etc. In ‘Volunteering – The Business Case’ the authors actually go one step further
and aim to quantify the cost to the business of an employee volunteering scheme versus the average
spend on learning & development. The full results can be found in the report, but it is believed that
to achieve similar levels of learning & development in key areas (communication, problem solving,
team-work, persuasive techniques, empathy), it is considerably cheaper to use an employer
supported volunteering scheme than it is to go through traditional learning & development
techniques (classroom sessions, external training days etc).
So a successfully implemented employer supported volunteering campaign can pay for itself if the
learning & development of the employees is taken care of. PLUS the CSR obligations in the
community are covered as well.
16. Foreseen issues, future plans & conclusion
As mentioned, this first year would have to be a trial and is likely to come up against a number of
teething problems, such as the following:
Initial reluctance from management on validity and materiality of CSR
Insufficient volunteer numbers from the workforce
Difficulty and cost of obtaining relevant security checks given working with children
Pre-requisite for more specialised training and certification in order to assist the YST
My plans for the 2nd
and 3rd
years would be to increase the number of employees taking part in the
volunteering scheme, and to work alongside the YST to decide which of the other projects that are
being run could use the help of volunteers.
The topic of corporate social responsibility is becoming harder and harder to ignore. It is true that
for large, multi-national companies, the pressure to give something back to society and to protect
the environment is greater than those smaller companies that aren’t in the public eye as much.
However the pressure to give something back to employees is still a form of CSR that is essential if a
company wants to be successful. The age of social media means that no company is safe from one
bad bit of press or media coverage becoming a major headache for them. Therefore the necessity to
keep everyone happy is serious.
I have a meeting next week with Corporate Citizenship and they have already told me (Figure 2 -
Correspondence with Corporate Citizenship) that they are very interested in looking further into the
world of sport as a vehicle for CSR. I hope to investigate this topic further and I would not be
surprised to see more and more companies in the future turning to sport as a means of satisfying
their CSR objectives when it comes to internal programs. We have already seen the huge rise of
sports sponsorship as CSR and this trend looks set to continue.