1. Business Final Project
Introduction to Business [BUSF0103]
Charity Drive
Group Members:
Lee Yuan June (0311128)
Yip Chin Seng (0311956)
Kelvin Chiew Kah Kheng (0311848)
Muhammad Hafiz (0311696)
Naajid Nseem (0311649)
Introduction to Business
[BUSF0103]

2. Table of Content
No. Topic Page
1. Cover page 1
2. Table of content 2
3. Objectives 3
4. Target market 3
5. Competition analysis 4
6. Product and packaging 4
7. Pricing 5
8. Promotion 5,6
9. Sponsorship 6
10. Example of sponsorship letter 7
11. Distribution 8
12. Green measures 8
13. Operation budget 9
14. Human resource planning 10,11
15. Evaluation of results 12
16. Executive Summary 13
17. References 14
18. Appendix 15
Objectives
Introduction to Business
[BUSF0103]

3. Our group objective is to raise some money for the needed people. After discuss with all
of the group members, we decided to donate the money to the SMJK Yu Hua Kajang,
which is a school located in Kajang which needed fees for building their new library. We
decided to choose this school because as a student, we knew that library is very
important for every student. Library is a very important source for every student, we
need library to find our information or references on study or assignment. So, we
decided to help out by donating RM2000 to the school for the construction fees.
Target Market
In this project, we mainly target on the students and staffs who are studying and
working in Taylor’s University Lakeside Campus. Besides, these peoples have a better
background and most of them have a high standard lifestyle. The peoples who studying
or working in Taylor’s University are all own a smart phone for themselves, and they
would need some protection for their phones, so, this is the reason why we selling
phone cases as our main product in this project. Besides phone cases, we are also
selling different type of dolls such as lava, despicable me and mandora dolls, these all
are the characters of some cartoons and games. The mainly target for the toys are the
students who as a fans of these cartoons or games. Also, we are selling accessories for
girls and our targets for these accessories are the girls who are studying in Taylor’s
University.
The spending power for these peoples are quite good because they are all from high
standard family and peoples who studying in Taylor’s University are probably have high
spending power. Even though these peoples have high spending power, in our business
we still do some promotion for the buyers.
Competition Analysis
Introduction to Business
[BUSF0103]

4. The 2 main competitors of our business are undoubtedly the phone case retail booth by
our course mates and exterior business from the long-term vendors. Both of the
competitors are selling phone cases as their product. In terms of our course mate, their
strength is most likely the variety of the phone cases they offered, while their weakness
is the pricing. On the other hand, the strength and vulnerabilities of the exterior
businesses are the extreme cheap set price and the number of workers respectively,
this is most probably that they are the wholesaler or the large intake of goods makes the
capital lower. Customers would go for one of the either two because the business done
by our course mate offered a wide range of phone cases for different smartphones
whilst the exterior vendor is setting a low price and offer a deal for more attractive
phone cases.
Product and Packaging
After Mr. Jau, our Business lecturer had given us this final project, charity drive, we then
discuss about the product we want to sell immediately. A lot of suggestions are given
such as belt, wallet, sweets, flowers, and etc. But we decided to sell phone cases and
some accessory at last because of the budget problem. We notice that phone cases
and accessories have a lower budget cost compared to other products. Besides, we
also notice that phone cases and accessory are more popular and great in demand. We
had ordered for the newest design of phone cases that most of the teenagers
interested. We got the stock of S2 cases, I-phone 5 cases, i-phone 4 cases, Samsung
Galaxy S3 cases, and Samsung Galaxy Note2 cases. Because of the cost is lower so
our selling price will also be lower, consumer will not think too much if they really like the
product because of the low cost needed. The products we ordered are come with the
package of the original package from its own brand. It is easy to attract the teenager
because of its beautiful packaging such as that fit the product exactly.
Pricing
Introduction to Business
[BUSF0103]

5. For the pricing of the product, we are required to price our product with the doubled
price of the original price of the product. This is the requirement set by our lecturer
before we had started our assignment. So, we decided to price for a bit higher than
doubled price for the entire product we sell. Our product had a unit cost price around
RM13-17, so we decided our unit selling price from RM30-35. Some of the product we
ordered have higher quality and are more attractive, we decided to sold it at a higher
price because of the better quality. We have some difficulties at first when selling our
products because all of the consumers are grating for discount. We tried to convince
them by telling them that we are doing this for the charity drive, but then the response
are not too good, then we discuss for some promotion.
Promotion
Our main marketing message would be “Help the Children” as our charity donation is for
SMJK Yu Hua Kajang and it is a school located in Kajang which needed fees for
building their new library. Besides, our three main tools or methods to promote our
phone case products to the market are hand-produced posters, Facebook and face-to-
face conversation. Hand-produced posters are designed either in words or in pictures,
this enables us to present the promotion price to the passerby directly in order to attract
more customer and it is much cheaper than a printed banner. Moreover, through
Facebook we can show our products to the society by sharing the images, it provides
more convenience for people who do not have time to visit our booth and its advertising
range is a lot wider. By the way, face-to-face conversation is involved during the
collecting of donation by walking around the campus, it has the potential to persuade a
people for visiting our booth as it shows more passion on face-to-face speaking.
Introduction to Business
[BUSF0103]

6. Our products image on Facebook Our hand-produced posters
Sponsorship
In this project, we are required to find some sponsorship so that we can cover up our
cost of the products. Our target of the sponsorship is RM1800 to cover up our cost of
our products. In every sponsors we find, we have given the sponsorship letter to the
sponsors to prove that we are the students from Taylor’s University Lakeside Campus
who are currently doing charity drive event. The targeted sponsors are the persons we
personally know them, only some of the sponsors are from the business and company.
After the sponsors promise that they will sponsors us in the project, we will collect the
sponsorship letter back with their signature to prove that they have become our
sponsors. The letters we collected from the sponsors are provided in the report. The
example of the sponsorship letter is shown in the next page.
Yip Chin Seng
Introduction to Business
[BUSF0103]

7. Foundation in Natural & Built Environment
School of Architecture, Building & Design
Taylor’s University
No. 1 Jalan Taylor's
47500 Subang Jaya
Selangor Darul Ehsan.
Mr./Ms./Mdm.
Requesting Product Sponsorship for Charity Drive Event
We, the students from the School of Architecture, Taylor’s University, are currently
involved in a fundraising event for our school project in January 2013. Therefore, we
write this letter with the intention to invite your company to become our sponsor in this
event.
2. Our plan is to raise a total of RM2000.00 via sales of your products. All profits earned
during the event will be donated to the House of Joy, a place where some of the
orphanage live, based in Ampang Jaya, Selangor.
3. As you can see, the House of Joy needs in other to keep the orphanage under a
good living condition. Therefore, we would be delighted and it would mean a great deal
to the shelter if you could assist us in any possible manner.
4. I look forward to hearing your reply about our request. You may reach me at 016-
9310789.
Thank you.
Sincerely yours,
___________________
(YIP CHIN SENG)
Distribution
Introduction to Business
[BUSF0103]

8. In term of getting our products, phone cases are taken separately from different
supplier, 70 of them are order directly online store managed by one of Chin Seng’s
relatives and 30 of those are taken from Kelvin’s aunt’s store in Malacca, all accessories
and dolls are also taken from the online supply stated above. Moreover, the internet
products are ordered earlier before the charity drive started as it takes 2 weeks time to
reach the campus and the others are taken 1 week before directly from the store. By the
way, all of the products are directly deliver to the customer without any waiting time
required. However, on the second day, due to the high demand of the dolls, customers
are required to wait for 2 weeks for the dolls to arrive to the campus. Besides, 4 out of
10 persons are going to buy our products and make a donation, because we have a
stronger competitor and much people have different sense of design and may donate to
other booth before. Customers may order our doll products through phone call to Chin
Seng through the advertisement on Facebook.
Green Measures
Our phone cases are ordered with its original packaging that can be reuse many times.
We are not using any plastic bags for the product we sold because plastic bags are
non-biodegradable. We practices the 3R concept, which are recycle, reuse and reduce.
We reduce the use of plastic bags by selling our products without providing any plastic
bags for consumers. We also reuse the mosaic box that no one is using to keep our
products. We also use recycle bags to keep our products besides using the plastic
bags.
Operation budget
Introduction to Business
[BUSF0103]

9. In order to arrange our budget to get profit, we had a decided that the maximum cost of
our budget would be RM1500. Basically, we targeted this amount because; we were
sure, that we were going to make revenue higher than this, since our products (phone
cases) are really popular. Luckily, we did not exceed our targeted cost. Our costs
include:
Phone cases: 900+219 = RM1119
Accesories: 0
dolls: 200+115= RM315
Total cost: RM1434
Human Resources Planning
Introduction to Business
[BUSF0103]

10. In this project, we have divided our work to each of the members, below shows the
organizational structure with a chart.
Organizational structure of Lee Yuan June’s group:
Introduction to Business
[BUSF0103]

11. Schedule of Tasks and Responsibilities
Introduction to Business
[BUSF0103]
Position Main tasks
Project Manager
(Lee Yuan June)
Determine the goals and plan out
suitable strategy in order to achieve
the goals
Assistant Manager
(Yip Chin Seng)
To prevent the strategy from straying
off the path and assist project
manager in planning
Accountant
(Naajid Nseem)
To perform assigned accounting and
related clerical support functions.
Also, to carry out effective
researching, tracking, and resolving
accounting or documentation
problems and discrepancies
Sales Executive
(Kelvin Chiew)
To take promotional activities by
promoting our existing products.
Advertising Executive
(Muhammad Hafidz)
To spread the promotion of our
product

12. Evaluation of Result
Profit:
Dolls : Rm960
Phone Cases + Accessories : Rm472
Total : Rm1432
Donation:
Rm182
Cost:
Dolls : Rm 315
Phone Cases + Accessories : Rm 1119
Total : Rm 1434
Sponsor:
400(Chin Seng)+ 400(Naajid)+
350(June)+ 370(Hafidz)+ 300(Kelvin) =
RM1820
(Sponsor – Cost) + Profit + Donation: (1820 – 1434) + 1432 + 182 = Rm2000
Introduction to Business
[BUSF0103]

13. Although there is a huge amount of cost, but we are able to cover it up by using the
sponsorship supply found by every member of our group. By the way, the donation also
helps in this case to raise the money to Rm2000. The things that we have done right are
that we include side products in our booth especially the dolls and screen protectors
that is much lower in the cost and can earn a lot, reduce down the sell price also may
increase customers in marketing phone cases. On the other hand, the wrong actions
that we made are the little intake of dolls products and never take in variety of phone
cases as people uses different kinds of phone. If we can repeat the event one more
time, we would probably change the dolls to our main products and phone cases and
accessories as our side products, because the dolls are in very high demand among our
customers hence it is more able to give a raise in the amount than the phone cases.
Executive Summary
In conclusion, our group members are performing well since the project started. The
crucial factors that lead to well performance this project are the marketing plan, financial
plan, and operation plan. In term of competitors, there are some other groups selling the
same products as discussed in the earlier part. Therefore, we are suggested by our
lecture that we have to sell more products so that we can earn more profit.
The main objective of this project is to raise some money for the needed people. My
group members and I have decided that we will donate the money to SMJK Yu Hua
Kajang. The reasons we choose this organization is because they needed fees for
building their new library and library is an important source for every students. So, we
decided to help them throughout this business project. After we decided our charity
organization, we target to raise total of RM2000 by selling all of our products for this
charity drive.
Introduction to Business
[BUSF0103]

14. Besides that, during the charity drive event, we have done some promotion for our
business such as buy 2 products at the same time will get discount. Also, the pricing for
our products are fair so that the customers will come to us and buy our products.
References
1. Smarta Enterprises Ltd, (2008-2012), 10 ways to be 10% more efficient by next
week.
2. Yahoo! Inc, (2013), How to Run a Simple Charity Collection Drive.
3. Introduction to Business, (2013), Chapter 4, Managing a Business.
4. VISUALLY INC, (2013), 7 Steps to Make Your Small Business More Effective.
Introduction to Business
[BUSF0103]

15. Appendix
Introduction to Business
[BUSF0103]
We are pasting the promotion paper on
the table
We are waiting for customer in our store
The customers are choosing the
products and we are explaining to them Kelvin is shouting for the promotion
This is our group photo with Kelvin Chiew,
Lee Yuan June, Muhammad Hafidz, Naajid
Nseem and Yip Chin Seng (from left to right)
The picture of our products (phone cases)