This document discusses different brand stories for banking and footwear brands. For banking brands, it discusses stories centered around families planning for the future, entrepreneurs seeking business advice, and farmers in need of loans. It analyzes which story is most effective at conveying the brand's message. For footwear brands, it discusses stories about athletes, urban athletes, adventurers, and runners. It summarizes the brands' calls to action and gifts to customers. It analyzes the morals and benefits conveyed by each brand story.
Cornerstone Sport & Entertainment credentialsCornerstone_CSE
Established in 2008, Cornerstone is an end-to-end solutions agency in the spectrum of Sport and Entertainment alike. A one-stop-shop from analysis, conceptualization, to evaluation and implementation, we offer integrated, commercially viable services covering all facets to our clients. As the success story and relevance of Sport and Entertainment becomes increasingly stronger everyday, we at Cornerstone present ourselves as a young, forward thinking agency that keeps abreast of the rapidly and constantly changing market. We are always innovating so as to stay ahead of the curve and our undisputed reputation built over such a short span of time is testament to our understanding of the Business.
The group organized a charity drive event on campus to raise funds for World Vision by selling products like chocolate bars, snacks, and t-shirts. They created a promotional song and set up an attractive booth to advertise their products and raise awareness for their charity goal of RM2500. Through various marketing and sales strategies, the group was able to successfully reach their fundraising target and donate the profits to World Vision to help underprivileged children.
Assignment 2.1 (Minh Trang - Công Dũng - Lan Chi - Yến Anh)Dung Nguyen
The document outlines Knorr's strategic branding process in Vietnam over several steps:
1. It begins with customer segmentation and identifying the needs of their target segment of home cook women.
2. It establishes the brand vision and promise to provide natural, nutritious and convenient meals.
3. Key stakeholders are analyzed to gain support. The brand is then positioned as providing the "rounded taste of love."
4. A brand identity, personality, and narrative are developed focusing on flavor and family.
5. Products, packaging, pricing, and promotion strategies are designed to translate the brand promise into the customer experience.
Go Global Consulting: Eileen Fisher, Inc. Expansion to FranceJennifer Greenland
The document provides a market analysis for Eileen Fisher, Inc. to expand into France by opening a store in Lille. It analyzes the demographics of France and Lille, demand trends, competitors, a SWOT analysis, target market, consumer behavior, and provides a curriculum for employees to learn French language and culture. The analysis recommends Lille as the ideal location for Eileen Fisher, Inc.'s first store in France due to its thriving textile industry and focus on fashion and sustainability.
This document provides a report on a charity drive conducted by a group of business students. It includes sections on objectives, target market, competition analysis, products/packaging, pricing, promotion, sponsorship, distribution, green measures, human resource planning, and evaluation of results. The group's objectives were to raise funds for a leukemia patient in need of bone marrow transplant surgery, give students experience running a business, and reach a profit goal of $2000. Their main target customers were students, lecturers, office workers and visitors on campus. The two main competitors were a waffle stall and onigiri stall. The group sold various foods and drinks packaged in disposable containers. They analyzed pricing and promotion strategies used. Key sponsors were
This document provides details for a group charity drive event organized by students to raise funds for the SPCA. The group's objectives are to raise a minimum of RM2000 by selling products such as fruit puddings, seaweed snacks, T-shirts, notebooks, and car stickers. They also plan to set up a computer gaming station. Their target market is students and lecturers on campus. They analyze competition from other groups selling similar products. Product details, packaging, pricing strategies, and promotion methods using the slogan "DOTA FOR LIFE" are described. The event aims to help stray animals while providing a learning experience for the students.
FPI is committed to community involvement through various employee volunteer and fundraising initiatives including supporting Toys for Tots, hosting blood drives, and coordinating food drives. FPI employees volunteer their time and skills for these causes, and FPI funding and volunteering has a significant impact on the local community. FPI also supports local education through scholarships and partnerships with Western New England University. Employees are encouraged to participate in various committees focused on diversity, health, sustainability, and more.
CCD aimed to become more than just a coffee shop, but a hangout place that was part of customers' lives. To do so, CCD paid attention to customer insights about changing lifestyles and preferences. It allowed customers to decide what CCD meant to them rather than imposing a single positioning. CCD also engaged customers through social media to better understand tastes and co-create new menu items. By being responsive to feedback in a constructive manner, CCD was able to strengthen its relationships with customers and continue growing its business in India.
Cornerstone Sport & Entertainment credentialsCornerstone_CSE
Established in 2008, Cornerstone is an end-to-end solutions agency in the spectrum of Sport and Entertainment alike. A one-stop-shop from analysis, conceptualization, to evaluation and implementation, we offer integrated, commercially viable services covering all facets to our clients. As the success story and relevance of Sport and Entertainment becomes increasingly stronger everyday, we at Cornerstone present ourselves as a young, forward thinking agency that keeps abreast of the rapidly and constantly changing market. We are always innovating so as to stay ahead of the curve and our undisputed reputation built over such a short span of time is testament to our understanding of the Business.
The group organized a charity drive event on campus to raise funds for World Vision by selling products like chocolate bars, snacks, and t-shirts. They created a promotional song and set up an attractive booth to advertise their products and raise awareness for their charity goal of RM2500. Through various marketing and sales strategies, the group was able to successfully reach their fundraising target and donate the profits to World Vision to help underprivileged children.
Assignment 2.1 (Minh Trang - Công Dũng - Lan Chi - Yến Anh)Dung Nguyen
The document outlines Knorr's strategic branding process in Vietnam over several steps:
1. It begins with customer segmentation and identifying the needs of their target segment of home cook women.
2. It establishes the brand vision and promise to provide natural, nutritious and convenient meals.
3. Key stakeholders are analyzed to gain support. The brand is then positioned as providing the "rounded taste of love."
4. A brand identity, personality, and narrative are developed focusing on flavor and family.
5. Products, packaging, pricing, and promotion strategies are designed to translate the brand promise into the customer experience.
Go Global Consulting: Eileen Fisher, Inc. Expansion to FranceJennifer Greenland
The document provides a market analysis for Eileen Fisher, Inc. to expand into France by opening a store in Lille. It analyzes the demographics of France and Lille, demand trends, competitors, a SWOT analysis, target market, consumer behavior, and provides a curriculum for employees to learn French language and culture. The analysis recommends Lille as the ideal location for Eileen Fisher, Inc.'s first store in France due to its thriving textile industry and focus on fashion and sustainability.
This document provides a report on a charity drive conducted by a group of business students. It includes sections on objectives, target market, competition analysis, products/packaging, pricing, promotion, sponsorship, distribution, green measures, human resource planning, and evaluation of results. The group's objectives were to raise funds for a leukemia patient in need of bone marrow transplant surgery, give students experience running a business, and reach a profit goal of $2000. Their main target customers were students, lecturers, office workers and visitors on campus. The two main competitors were a waffle stall and onigiri stall. The group sold various foods and drinks packaged in disposable containers. They analyzed pricing and promotion strategies used. Key sponsors were
This document provides details for a group charity drive event organized by students to raise funds for the SPCA. The group's objectives are to raise a minimum of RM2000 by selling products such as fruit puddings, seaweed snacks, T-shirts, notebooks, and car stickers. They also plan to set up a computer gaming station. Their target market is students and lecturers on campus. They analyze competition from other groups selling similar products. Product details, packaging, pricing strategies, and promotion methods using the slogan "DOTA FOR LIFE" are described. The event aims to help stray animals while providing a learning experience for the students.
FPI is committed to community involvement through various employee volunteer and fundraising initiatives including supporting Toys for Tots, hosting blood drives, and coordinating food drives. FPI employees volunteer their time and skills for these causes, and FPI funding and volunteering has a significant impact on the local community. FPI also supports local education through scholarships and partnerships with Western New England University. Employees are encouraged to participate in various committees focused on diversity, health, sustainability, and more.
CCD aimed to become more than just a coffee shop, but a hangout place that was part of customers' lives. To do so, CCD paid attention to customer insights about changing lifestyles and preferences. It allowed customers to decide what CCD meant to them rather than imposing a single positioning. CCD also engaged customers through social media to better understand tastes and co-create new menu items. By being responsive to feedback in a constructive manner, CCD was able to strengthen its relationships with customers and continue growing its business in India.
Ng Yuheng
- Assist in product packaging and distribution
- Handle daily operation and sales
- Record daily sales and inventory
Manager: Tan Ling Rong
- Lead the team and make important decisions
- Plan and coordinate all activities
- Monitor progress and ensure targets are met
- Handle finance and accounting
Marketing Executive: Ken Wong
- Develop marketing strategies and plans
- Execute promotional activities
- Source for potential sponsors
- Increase brand and product awareness
IT Executive: Lim Jern Jack
- Setup and maintain computer systems
- Handle DOTA 2 tournament operations
- Update high score boards and records
- Troubleshoot IT related issues
We assigned roles and responsibilities to each member based on their
The document provides an analysis of the male grooming category in Vietnam and recommendations for repositioning the X-Men brand. Key points include:
1) The male grooming category in Vietnam still has room for growth, with only 15% of men currently using products. X-Men, as market leader, should help recruit new users to expand the category.
2) X-Men is seen as the market leader but scores lower than competitors on "meaningfulness". The brand should focus on functional benefits and boosting confidence to drive meaningfulness.
3) The target consumers are late millennials and Gen Z aged 18-29 who want to prove their masculinity and individuality. A key insight is
Our team raised funds for the Spastic Children's Association of Selangor & Federal Territory by selling custom designed t-shirts and operating a game booth on campus for one week. We sold t-shirts with car, gaming, and college themes and provided a game booth to attract customers. With sponsorship of RM3600 from Systrail Malaysia, we earned a total profit of RM2587 from t-shirt, beverage, and game booth sales. All profits were donated to the charity to help build facilities for children with disabilities.
This document summarizes a charity drive event organized by five students to raise funds for the Kiwanis Down Syndrome Foundation in Malaysia. They sold soda drinks and clothes over five days, with a goal of raising RM2500. Various products were sold, including bottles of soda in exotic flavors. Clothes from a local brand called Rockiss were also sold. Promotional strategies included discounts and walking around campus to sell items. The group obtained sponsorships totaling RM500 and donations from family members. Revenue was collected at their stall on campus. All proceeds were donated to the charity to help support children with Down syndrome.
- The document proposes a campaign for Trader Joe's bottled water that increases the price to 89 cents and donates the 72 cent difference to provide clean drinking water. It suggests clearly labeling the bottles to encourage the 89 cent purchase.
- It outlines a social media strategy for a college campus app called Hyve to generate buzz prior to launch, targeting college students aged 18-24.
- For pet insurance brand PetFirst, it recommends a multi-pronged strategy using owned, earned and paid media to differentiate the brand and increase trust among upper-class pet owners.
- To boost digital ordering for Pizza Hut, it proposes a TV commercial portraying a perfect online order experience to target digital millennial consumers.
The document discusses a strategy for building a strong online story for the Faces beauty brand to break through clutter and stand out. It begins with an analysis of where the brand currently stands, noting that while it wants to promote a different kind of radiant, strong and individualistic beauty, it is missing a strong overarching narrative to connect its messaging. It then reviews competitors' approaches before outlining trends in the beauty industry and target audiences. The proposed strategic approach is to celebrate womanhood and remind women of their inner and outer beauty through stories and memories. Creative routes include engaging users through selfies, collaborations, videos of women achievers, and a wedding series with a brand ambassador.
This document discusses the opportunities available through a multi-level marketing company called Sovereign World. It notes that people may be interested in opportunities due to various life circumstances and lists several benefits people could gain. The document then outlines Sovereign World's vision, mission, products, compensation plan, and leadership. It promotes the company's offerings and compensation potential to help people improve their health, wealth, and lifestyle.
Eileen Fisher repositioned its brand in the late 2000s in response to changing perceptions. It hired design firm IDEO to help clarify its vision. IDEO spent time understanding customers and employees, finding that the brand was seen as only for older "moms" and lacking edginess. Changes included more fitted styles, metallic accents, trendier photography and models. The website and stores were also updated. While some long-time customers were hesitant, the changes helped attract younger customers and the brand expanded internationally.
Dove evolved its "Real Beauty" campaign after research found most women felt the beauty industry portrayed unrealistic standards. It featured more average-looking models in campaigns promoting self-esteem and
Internal branding aims to align employees with the external brand message to ensure consistent delivery of the brand promise. When done effectively through clear communication and training, internal branding can help attract and retain quality employees. Cause-related branding through employee volunteerism is an effective way to align internal and external branding while adding social value. Several large companies facilitate employee volunteerism through programs that provide paid time-off and recognition for volunteering. This allows employees to actively support causes they care about while reinforcing the company's branded values and message.
The document summarizes the 5-day program of the Market Ibadan Business Festival held from June 25-29 at the University of Ibadan. Day 1 was the opening ceremony and included a tour of Ibadan's commercial areas. Day 2 focused on youth development through skills training. Day 3 featured cultural performances including a play. Day 4 was for children and included games and cultural dances. Day 5 marked the closing of the festival. The document outlines the objectives of the festival in promoting culture and commerce in Ibadan.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image. Uses colors, shapes, and other visual elements in its products and promotions.
On 13th December 2015, RED CARPET CONCEPTS will host India’s the 1st Edition of annual The Color Run India 5K Marathon in Ahmedabad.
The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases.
The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.
RED CARPET CONCEPTS would like to invite you partner together with us for this grand event dedicated towards a noble cause
The document provides 10 marketing ideas for health clubs to help sell memberships. The ideas include offering free getaways or trips to popular tourist destinations by joining, a trial program to receive movie tickets worth Rs. 2000, enrolling in a special prize program to win a personal gym, and referring a friend to receive a movie ticket or vacation. It also details offering an annual membership that guarantees a gift or trip to Malaysia and provides background on RewardPort, the company behind the marketing initiative.
We are THE CO., an integrated, full service advertising agency based in India.
We are a team of advertising and marketing professionals who have worked on leading national and international brands across various industries.
We are a team of seasoned professionals from leading national and multinational agencies with rich experience across disciplines like advertising, marketing, digital, design and film-making.
This document provides details about a project to develop a neckwear retail fashion brand called TEXACO. It includes the brand name and logo, which features a necktie symbolizing the neckwear products. The mission is to offer stylish and affordable branded neckwear. The vision is to help customers with fashion needs and provide varieties of neckwear options. The project contains sections on brand principles, SWOT analysis, product categories, advertising, and organizational structure. It aims to establish a fashionable neckwear brand and make neckwear popular in Bangladesh.
The document discusses the global service challenges of the future and new problems that will require new solutions. It notes that customers are increasingly more affluent and have higher expectations, placing greater demands on organizations. New problems in service include delivering new insatiable experiences. Organizations must identify these new problems, chart new service solutions, and realize that what worked in the past will not ensure future success. Social media has shifted power to customers who now engage in online conversations about brands without company control.
The document summarizes the positioning of various banks and sports shoe brands in the Philippine market. For banks, Banco de Oro is identified as the market leader, focusing on wealth management and family services. Metrobank is a challenger, empowering businesses. Bank of the Philippine Islands is a follower, offering customized investments. Landbank of the Philippines niches in agriculture lending. For shoes, Nike leads in innovation and inspiration. Adidas follows with creativity and performance. New Balance challenges as a quality running brand. Enko niches in joint-friendly shoes.
This document summarizes a proposal for the Brands For Good Awards, which recognizes businesses that have made a positive social and environmental impact. It outlines the goals of the awards to activate corporate purpose, support meaningful businesses, create shared value, and build resilience. It then provides details on the nomination and judging process, expected media coverage, outreach plans, and post-award activities. The proposal aims to engage 1,200 businesses to be nominated and recognize 120 winners to encourage more companies to develop their social license.
This document summarizes the key findings from a year-long social media campaign called #365Daysofgood that highlighted examples of brands doing good. Some of the top trends they identified include: brands taking action to solve problems rather than just talk about issues; allowing customers to choose which causes they support; focusing on smaller, brand-relevant issues rather than vague promises; prioritizing local communities and grassroots organizations; and repositioning corporate social responsibility efforts to engage younger generations who expect companies to consider social and environmental impacts. The document advocates that marketers can anticipate greater support for purpose-driven marketing from corporate boards and customers in the coming years.
In this special edition of Insights Success, we celebrate the spirit of innovation & entrepreneurship as we bring Emerging Startups to Watch. These home-grown companies are trying their bit to bring their ideas to life and services to you.
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
Ng Yuheng
- Assist in product packaging and distribution
- Handle daily operation and sales
- Record daily sales and inventory
Manager: Tan Ling Rong
- Lead the team and make important decisions
- Plan and coordinate all activities
- Monitor progress and ensure targets are met
- Handle finance and accounting
Marketing Executive: Ken Wong
- Develop marketing strategies and plans
- Execute promotional activities
- Source for potential sponsors
- Increase brand and product awareness
IT Executive: Lim Jern Jack
- Setup and maintain computer systems
- Handle DOTA 2 tournament operations
- Update high score boards and records
- Troubleshoot IT related issues
We assigned roles and responsibilities to each member based on their
The document provides an analysis of the male grooming category in Vietnam and recommendations for repositioning the X-Men brand. Key points include:
1) The male grooming category in Vietnam still has room for growth, with only 15% of men currently using products. X-Men, as market leader, should help recruit new users to expand the category.
2) X-Men is seen as the market leader but scores lower than competitors on "meaningfulness". The brand should focus on functional benefits and boosting confidence to drive meaningfulness.
3) The target consumers are late millennials and Gen Z aged 18-29 who want to prove their masculinity and individuality. A key insight is
Our team raised funds for the Spastic Children's Association of Selangor & Federal Territory by selling custom designed t-shirts and operating a game booth on campus for one week. We sold t-shirts with car, gaming, and college themes and provided a game booth to attract customers. With sponsorship of RM3600 from Systrail Malaysia, we earned a total profit of RM2587 from t-shirt, beverage, and game booth sales. All profits were donated to the charity to help build facilities for children with disabilities.
This document summarizes a charity drive event organized by five students to raise funds for the Kiwanis Down Syndrome Foundation in Malaysia. They sold soda drinks and clothes over five days, with a goal of raising RM2500. Various products were sold, including bottles of soda in exotic flavors. Clothes from a local brand called Rockiss were also sold. Promotional strategies included discounts and walking around campus to sell items. The group obtained sponsorships totaling RM500 and donations from family members. Revenue was collected at their stall on campus. All proceeds were donated to the charity to help support children with Down syndrome.
- The document proposes a campaign for Trader Joe's bottled water that increases the price to 89 cents and donates the 72 cent difference to provide clean drinking water. It suggests clearly labeling the bottles to encourage the 89 cent purchase.
- It outlines a social media strategy for a college campus app called Hyve to generate buzz prior to launch, targeting college students aged 18-24.
- For pet insurance brand PetFirst, it recommends a multi-pronged strategy using owned, earned and paid media to differentiate the brand and increase trust among upper-class pet owners.
- To boost digital ordering for Pizza Hut, it proposes a TV commercial portraying a perfect online order experience to target digital millennial consumers.
The document discusses a strategy for building a strong online story for the Faces beauty brand to break through clutter and stand out. It begins with an analysis of where the brand currently stands, noting that while it wants to promote a different kind of radiant, strong and individualistic beauty, it is missing a strong overarching narrative to connect its messaging. It then reviews competitors' approaches before outlining trends in the beauty industry and target audiences. The proposed strategic approach is to celebrate womanhood and remind women of their inner and outer beauty through stories and memories. Creative routes include engaging users through selfies, collaborations, videos of women achievers, and a wedding series with a brand ambassador.
This document discusses the opportunities available through a multi-level marketing company called Sovereign World. It notes that people may be interested in opportunities due to various life circumstances and lists several benefits people could gain. The document then outlines Sovereign World's vision, mission, products, compensation plan, and leadership. It promotes the company's offerings and compensation potential to help people improve their health, wealth, and lifestyle.
Eileen Fisher repositioned its brand in the late 2000s in response to changing perceptions. It hired design firm IDEO to help clarify its vision. IDEO spent time understanding customers and employees, finding that the brand was seen as only for older "moms" and lacking edginess. Changes included more fitted styles, metallic accents, trendier photography and models. The website and stores were also updated. While some long-time customers were hesitant, the changes helped attract younger customers and the brand expanded internationally.
Dove evolved its "Real Beauty" campaign after research found most women felt the beauty industry portrayed unrealistic standards. It featured more average-looking models in campaigns promoting self-esteem and
Internal branding aims to align employees with the external brand message to ensure consistent delivery of the brand promise. When done effectively through clear communication and training, internal branding can help attract and retain quality employees. Cause-related branding through employee volunteerism is an effective way to align internal and external branding while adding social value. Several large companies facilitate employee volunteerism through programs that provide paid time-off and recognition for volunteering. This allows employees to actively support causes they care about while reinforcing the company's branded values and message.
The document summarizes the 5-day program of the Market Ibadan Business Festival held from June 25-29 at the University of Ibadan. Day 1 was the opening ceremony and included a tour of Ibadan's commercial areas. Day 2 focused on youth development through skills training. Day 3 featured cultural performances including a play. Day 4 was for children and included games and cultural dances. Day 5 marked the closing of the festival. The document outlines the objectives of the festival in promoting culture and commerce in Ibadan.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image. Uses colors, shapes, and other visual elements in its products and promotions.
On 13th December 2015, RED CARPET CONCEPTS will host India’s the 1st Edition of annual The Color Run India 5K Marathon in Ahmedabad.
The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases.
The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.
RED CARPET CONCEPTS would like to invite you partner together with us for this grand event dedicated towards a noble cause
The document provides 10 marketing ideas for health clubs to help sell memberships. The ideas include offering free getaways or trips to popular tourist destinations by joining, a trial program to receive movie tickets worth Rs. 2000, enrolling in a special prize program to win a personal gym, and referring a friend to receive a movie ticket or vacation. It also details offering an annual membership that guarantees a gift or trip to Malaysia and provides background on RewardPort, the company behind the marketing initiative.
We are THE CO., an integrated, full service advertising agency based in India.
We are a team of advertising and marketing professionals who have worked on leading national and international brands across various industries.
We are a team of seasoned professionals from leading national and multinational agencies with rich experience across disciplines like advertising, marketing, digital, design and film-making.
This document provides details about a project to develop a neckwear retail fashion brand called TEXACO. It includes the brand name and logo, which features a necktie symbolizing the neckwear products. The mission is to offer stylish and affordable branded neckwear. The vision is to help customers with fashion needs and provide varieties of neckwear options. The project contains sections on brand principles, SWOT analysis, product categories, advertising, and organizational structure. It aims to establish a fashionable neckwear brand and make neckwear popular in Bangladesh.
The document discusses the global service challenges of the future and new problems that will require new solutions. It notes that customers are increasingly more affluent and have higher expectations, placing greater demands on organizations. New problems in service include delivering new insatiable experiences. Organizations must identify these new problems, chart new service solutions, and realize that what worked in the past will not ensure future success. Social media has shifted power to customers who now engage in online conversations about brands without company control.
The document summarizes the positioning of various banks and sports shoe brands in the Philippine market. For banks, Banco de Oro is identified as the market leader, focusing on wealth management and family services. Metrobank is a challenger, empowering businesses. Bank of the Philippine Islands is a follower, offering customized investments. Landbank of the Philippines niches in agriculture lending. For shoes, Nike leads in innovation and inspiration. Adidas follows with creativity and performance. New Balance challenges as a quality running brand. Enko niches in joint-friendly shoes.
This document summarizes a proposal for the Brands For Good Awards, which recognizes businesses that have made a positive social and environmental impact. It outlines the goals of the awards to activate corporate purpose, support meaningful businesses, create shared value, and build resilience. It then provides details on the nomination and judging process, expected media coverage, outreach plans, and post-award activities. The proposal aims to engage 1,200 businesses to be nominated and recognize 120 winners to encourage more companies to develop their social license.
This document summarizes the key findings from a year-long social media campaign called #365Daysofgood that highlighted examples of brands doing good. Some of the top trends they identified include: brands taking action to solve problems rather than just talk about issues; allowing customers to choose which causes they support; focusing on smaller, brand-relevant issues rather than vague promises; prioritizing local communities and grassroots organizations; and repositioning corporate social responsibility efforts to engage younger generations who expect companies to consider social and environmental impacts. The document advocates that marketers can anticipate greater support for purpose-driven marketing from corporate boards and customers in the coming years.
In this special edition of Insights Success, we celebrate the spirit of innovation & entrepreneurship as we bring Emerging Startups to Watch. These home-grown companies are trying their bit to bring their ideas to life and services to you.
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
In today’s increasing challenging world,
it is not enough for brands to just take care of the bottom line.
Social and environmental issues have developed over the years that has
impact lives all over the world.
Companies needs to walk the talk, by infusing a deepseeded
promise into their brands that goes beyond
traditional platitudes of “building shareholder value” or by
greenwashing.
It was as such Brands for Good was created and it aims to recognize
businesses that have not only made a
difference but also commits as stewards
for positive impact.
How to create strong businesses & brilliant brands DistillVentures
The document provides a framework for entrepreneurs to build strong businesses and brands consisting of 5 "bricks":
1) Good information and cash flow management are the "spine" of the business.
2) Building a great team is the second brick and key to being a great entrepreneur.
3) Focusing sales efforts on local accounts first and developing strong relationships is important.
4) Bringing brand stories to life visually on packaging helps products stand out.
5) Balancing the framework across all areas will result in a sustainable long-lasting business.
How to create strong businesses & brilliant brands Rosie Scott
The document provides a framework for entrepreneurs to build strong businesses and brands. It discusses 5 key areas or "bricks" to focus on: 1) Good information and data to make decisions, 2) Strong cash flow management, 3) Quality professional support, 4) Managing investors well, and 5) Scalable supply chains. It also stresses the importance of building a great team, continually developing skills, and having mentors. Finally, it emphasizes bringing brand stories to life through distinctive names, packaging, and marketing to stand out from competitors.
The DS Group (Dharampal Satyapal Group) has been awarded with Leadership in Energy and Environmental Design (LEED) Platinum certification, a recognition to the company’s efforts towards lowering carbon emissions, conserving resources and prioritizing sustainable practice.
https://bit.ly/3tNbHze
eFishery is shifting its business model from business-to-business to business-to-consumer due to the COVID-19 pandemic negatively impacting the food and beverage industry. The proposed strategy focuses on digital marketing tactics like social media ads, influencer marketing, and owned media to educate consumers and build trust in eFishery's high-quality fresh fish products. Public relations efforts like CSR programs and collaborations with other brands will help strengthen eFishery's presence and positioning in the growing processed fish market. The timeline outlines crafting messaging, defining objectives, creating and exposing content, and evaluating campaign performance to make the business transition smooth.
This document discusses the training and development program at Big Bazaar. It begins with an introduction and declaration that the report is based on an original study conducted under the guidance of a professor. It then provides an acknowledgement and contents section before discussing the history and evolution of the retail industry in India. The retail industry is one of the largest and fastest growing industries in India, expected to rise 25% yearly driven by income growth, changing lifestyles, and demographics.
1) Junaid Jamshed is a famous Pakistani clothing brand launched in 2004 by recording artist Junaid Jamshed that has become a leading designer brand in Pakistan.
2) The brand focuses on high quality products that reflect Pakistani culture and values while innovating with new styles, fabrics, and fragrances.
3) Through high quality products, effective marketing strategies like celebrity endorsements, and focusing on customer satisfaction, Junaid Jamshed has built a strong reputation and expanded to over 15 stores across Pakistan and in London in just 5 years.
1) Branding concepts focus on creating an iconic product design that engages consumers emotionally and creates brand loyalty. The product experience becomes a vehicle for the overall brand experience.
2) SPELT (Social, Political, Economic, Legal and Technological) factors influence both individuals and organizations and their needs. The exchange process between their needs drives business growth and profits.
3) Successful brands like Nike and Diesel have created strong brand tribes by developing rituals, practices and identities that their loyal followers embrace. They have transformed their brands into ways of living.
#AllKlassic - Marketing Trends In Social Entrepreneurship (Summary)
According to Forbes, Millennials will soon be the largest segment in the US labor market. However, many of us are opting for social entrepreneurship to satisfy that sense of “meaningful labor.” How will this drive a paradigm shift in the hiring procedures of corporate America? Is this replacing Corporate Responsibility efforts?
In my presentation deck, I cover the marketing strategies of brands, startups and individuals who are developing solutions to 10 of the world’s most pressing issues: Transportation, Public Safety, Homelessness, Sustainability, Education, Food & Health, Disability, Energy, Inequality, & Income.
You will be given a bird’s eye view of a relevant culture shift of new innovations that are capturing the imagination of a world empowered voice their frustrations with scalable business models.
For decades, Banking has innovated for the masses, but left the needs of the homeless behind
This charity concept explores the potential for incentives and rewards to transform the lives of the homeless, guiding them in tackling the long-term issues that prevent them from successfully reintegrating into society once housing is found, and helping them rediscover their life long aspirations along the way.
The 10 most popular franchise to have a look atMerry D'souza
we bring forth some of the top-notch franchises, that are changing the game innovatively. ‘The 10 Most Popular Franchises to Have a Look At,’ is our latest edition that features not only the remarkable Indian franchises, but also some of the industry-related articles written by our in-house editorial team. So, have a look at it!
The document discusses trends in brand building for 2007. It notes that brands will need to integrate themselves into experiences and entertainment rather than traditional advertising with sales messages. Technology and brands will merge more as younger consumers experience brands through mobile and digital means. Experiential marketing through events and product placements will rise. Brands will need to offer additional value to consumers and empower them by creating communities. Design and social responsibility will be important as consumers demand both value and a positive impact. Great brands will focus on building customer experiences rather than just branding.
Re positioning of Big Bazaar as Big Bazaar Direct:
Future group: Introduction, Business description, Vision, Credo, Mission, Values, Operating companies.
Big Bazaar: Introduction, current positioning, communication strategy, Response hierarchy model, Respositiong
Big Bazaar Direct: Dummy ad, Repositong, Positioning strategy, Target audience.
Line extension and Brand extension of Future group.
The document discusses consumer engagement marketing strategies for several Unilever brands in Bangladesh. It explains that consumer engagement marketing aims to actively involve consumers in co-creating marketing programs and developing long-term relationships with brands. Some key strategies discussed include establishing a clear brand voice, finding relevant engagement platforms aligned with brand purpose, and keeping consumer engagement at the core. Several Unilever brand engagement platforms are described, such as Clear Men's Football Tournament, Lux Superstar, and TRESemme Fashion Week, and how they aim to build brand equity and connect with target audiences. Current challenges for some brands like Surf Excel, Clear, Pepsodent, and Vaseline are also outlined.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
4. BRAND HERO: Entrepreneur
A young entrepreneur who wants a
business “partner” whom they can trust.
Someone who can guide and help them
navigate the complexities of today’s financial
environment.
5. BRAND HERO: Individuals
A father planning for her daughter's
college tuition fee. A careful financial
planning will help them understand how
much a family will be needing to invest to
make sure by the time comes they have
enough savings for the future.
6. BRAND HERO:Farmers and Fishermen
A landless farmer who is seeking for
just compensation, extension of
financial credit and technical support
8. CALL TO ADVENTURE
STABILITY : You’re in Good Hands” is supported by
the customers who come to the bank they trust to
deliver the best products and services, empowering
them to live their lives well and manage their
businesses successfully. They rely on Metrobank’s
expertise to help them navigate the complexities of
today’s financial environment. And they stay with
Metrobank, knowing that their hard-earned money is
safe and secure for the future.
It provides a complete array of industry-
leading products and services to individuals
or small businesses, and large corporations
and institutions. More than a cultural
aspiration, employees genuinely practice “we
find ways” to help customers, to always go
the extra mile and to ensure that they receive
the best overall banking experience
9. CALL TO ADVENTURE
With the make the best happen campaign, BPI is
setting a trend of supporting its clients by helping
them focus on their life aspirations. The bank wants
to focus on needs - based financial planning where
individuals make decisions based not on returns
but on goals they want to achieve
The brand promise of landbank is to help and
empower the country’s farmers, fishers and small
entrepreneurs by sustainable development and
preserving the environment
14. What is the moral of the story & the brand boon?
Parents who started opening a savings
account during the early stages of their
family was able to fulfill the first step of
their adventure. The account opened
various opportunities for the parents to
place their hard earned money to other
wealth generating products offered by
BDO. The wealth eventually flourished
resulting to an enriched family life.
15. What is the moral of the story & the brand boon?
The parents used the gift of BDO which
they have passed on to their children. As
the children grew up, they capitalized on
the gift given by their mentor until the time
they have their own families. The gift of
BDO was passed on to several generations
creating a stream of wealth for the family.
16. What is the moral of the story & the brand boon?
Not all entrepreneurs have a sufficient starting
capital for their dream businesses. Metrobank
offered a gift in the form of customized loan
products for entrepreneurs. This gift has a
potential to make their dream business a
reality. The gift is not exclusive for starting
entrepreneur because the gift is also capable
of helping existing entrepreneurs to expand
their business which could eventually help
them grow their businesses further.
17. What is the moral of the story & the brand boon?
Individuals know that saving money is
not enough to make their money grow.
BPI has the gift of various investment
products that can help individuals make
the most of their money. Saving money
is good but the gift of BPI offers making
the best happen for an individual's hard
earned money makes full potential of
the gift.
18. What is the moral of the story & the brand boon?
The potential of the product offered by
BPI to individuals gives them the
opportunity to make the best happen for
their future through the gift of their
investment products.
19. What is the moral of the story & the brand boon?
People in the agriculture sector could
still be our heroes and Landbank was
there for them give help and guidance in
their everyday adventure. The big banks
may not help them but due to their
financial capability but still there is
Landbank serves as their mentor for
their specific needs.
20. What is the moral of the story & the brand boon?
Landbank could help the heroes of this
sector through the gift of customized
loans for farmers and fishermen. This
gift has the potential to help farmers
and fishermen improve their agricultural
practices through additional capital.
The improvement will benefit not only
the agriculture sector but the whole
country as well due to improvements in
food sufficiency.
21. Which story is the most effective and why?
In the banking wars story, BDO has the
most effective story because the hero
they capitalizes on is the basic unit of
the society which is the family. BDO
offered a gift of an account catering to
the needs of different generations in a
family. This gift offers a great potential
that serves as a starting point for
everyone.
22. Which story is the most effective and why?
Metrobank and BPI products are almost
the same with BDO but the difference
with their story is that BDO knows the
basic need of a family which could be
enriched through the products offered
by BDO which is similar to their
competitors.
23.
24. BRAND HERO: Athletes
Athletes such as professionals, celebrities, college
or young athletes promote teamwork, motivation and
inspiration to help achieve optimal performance and
winning in competitions
Promotes and encourages health and fitness
utilizing distance running and walking, that engages
to race management, fund raising activities, race
circuits, and charitable community activities.
25. BRAND HERO: Urban Athletes
A young man of 28 years old, part time runner. Has
attended many marathons already.
Lives in New York and get trained in Central Park
every morning.
He keeps wearing New Balance shoes even when
he is not running but as a streetwear.
26. BRAND HERO: Modern adventurer
A young and fearless person
less than 30 years old. Needs
comfy NMD shoes for urban
exploration, but also
Climazone all performance
gear to go running even when
it’s too cold.
He/she never gives up, and
that is exactly why they need
the best possible equipment
to ensure they can overcome
any challenge.
27. BRAND HERO: Runners
A runner keeps its passion alive in running both
competitively and for pleasure, and is
passionate in an enhanced training sessions.
29. CALL TO ADVENTURE
Nike is determined to improve products through
sustainable innovation.
Nike Reuse-a-Shoe
Nike Flyknit is precision engineered
down to every stitch, turning limited
resources into infinite possibilities
Flyknit technology prevents millions of
pounds of waste from ever reaching
the landfill
The brand hero is accepting the call to
adventure in the way that he keeps on doing
more sports and more sport events such as
marathons etc. The captain insists in this way
by showing the good way.
30. CALL TO ADVENTURE
Enko running shoe provides protection with a
unique cushioning system. The shoe stores
and returns energy like no other shoe can do
today, adapt to the weight of the runner: the
springs are interchangeable. It optimizes your
stride and reduce fatigue and is designed to
prevent injury.
In summary, they give pleasure while preserving
your health.
For Adidas, a sporting lifestyle does not end in the
locker room. This is why they have adidas
Originals, the sub-brand that brings iconic DNA
from the courts to the streets. It is regarded as a
legitimate sports lifestyle brand. To ensure
sustainable success, adidas Originals has to keep
up to date with and set trends as well as remain
committed to serving consumer groups who are
constantly looking for more options to express their
individuality.
31. BRAND GIFT
Inspiration and motivation
Focusing on energy, chemistry,
water and waste -
understand impacts and
identify strategies to use
less, use better and use
again.
Delivering performance products
with contract factories that
invest in placing highly
skilled, engaged and valued
workers at the center.
32. BRAND GIFT
Good communication strategy with good visuals
Videos are of a very good quality and show well how is it to be a good athlete.
They also try to make their customers responsible athletes and leaders.
And by being proud of what they wear and to be part of a community.
33. BRAND GIFT
Adidas gives more than just products to the
market and their customers. They also provide
inspiration in the way that they communicate.
This inspiration gives people the will to
surpass themselves and always be at 100% in
what they do.
Adidas achieves this with its amazing and
original content on social media (Twitter,
Instagram, YouTube…).
And more precisely with all the campaigns
that aim at empowering individuals and never
doubt themselves they’ve put out in the past.
35. What is the moral of the story & the brand boon?
NIKE, Inc. is committed to building deeper community connections and
spurring positive social change around the world. Nike is innovating
solutions that benefit athletes, the company and the world and
encourages every person to reach their full potential.
Nike create products, services and experiences for today’s athlete
while solving problems for the next generation.
36. What is the moral of the story & the brand boon?
The moral of the story is that effort in sport and style in
the streets is something that can be combined by urban
athletes who wants to wear New Balance in all
situations. The mentor has shown the good path to the
hero in a way that he is now wearing NB shoes for both
sports and everyday life.
37. What is the moral of the story & the brand boon?
The moral of Adidas’ story is basically to let every possible
customer know that their inner power knows no limits.
The communication campaigns and the story telling is
always aimed at people as unique, creative and powerful
individuals. Maybe even more than they know.
The idea is that they should always try even if it seems
impossible, and even harder if people around do not believe
in their capacity to achieve great things.
38. What is the moral of the story & the brand boon?
The main purpose of the ENKO RUNNING SHOES is not performance in
competition; rather, the welfare of the runner and the protection of their health
● cushioning is exceptional
● adapted to the weight of the runner by simply changing the springs
● giving perfect stability
● returns energy performance
● correct excessive pronation and supination by axial rotation in the
cushioning phase.
Enko shoes are designed to run on roads, paths, tracks, etc but they are not
suitable for very rough terrain
39. Which story is the most effective and why?
Nike connects with its consumers as a personal attachments.
Its goal to bring inspiration and innovation to every athlete
in the world. It encourages every person to reach their full
potential, whether it’s on the track, field or court, at work or at
home.
Nike co-founder, Bill Bowerman said, "If you have a body,
you are an athlete."
https://toughnickel.com/personal-finance/BPI-Philippines-BDO-Philippines-Banks
http://www.philstar.com/business-life/402193/youre-good-hands
A young entrepreneur who wants a business “partner” whom they can trust. Someone who can guide and help them navigate the complexities of today’s financial environment.
http://www.marketing-interactive.com/features/case-study-bdo-interbrand/
http://www.juanmanilaexpress.com/bpi-make-the-best-happen-financial-planning-campaign/
A landless farmer who is seeking for just compensation, extension of financial credit and technical support
Please change this if you think your brand has a better story