Our team raised a total of RM1259 for the charity organization SPCA through a week-long donut sale event. We sold donuts in three flavors- green tea, chocolate, and lemon- near the Student Life Centre and other locations on campus. Half of our profits came from donut sales, while the other half came from donations and a RM400 sponsorship. While the event was overall successful in raising funds for our charity partner, we identified areas for improvement such as ensuring product prices did not discourage customers and involving the full team in important decisions.

1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS (FNBE)
INTRODUCTION TO BUSINESS [BUS30104]
FINAL PROJECT: CHARITY DRIVE EVENT
Lecturer: Mr Chang Jau Ho
TEAM CUPCAKES
Group Leader:
Gabriel Chin ( 0320370 )
Group Accountant:
Syasya Janathan ( 0320566 )
Group Members:
Aaron Lim (0320270 )

2. TABLEOF CONTENTS
TITLE PAGES
EXECUTIVE SUMMARY 1
OBJECTIVES 2
TARGET MARKET 3
COMPETITION ANALYSIS 4-5
PRODUCT AND PACKAGING 6
PRICING 7
PROMOTION 8
SPONSOR 9
DISTRIBUTION 10
GREEN MEASURES 11
HUMAN RESOURCE PLANNING 12
EVALUATION OF RESULTS 13
APPENDIX 14-15

3. EXECUTIVE SUMMARY
In groups of 4, Foundation in Natural and Built Environments students who took the
Introduction to Business module needs to run a charity drive event. The purpose of this
assignment is to raise funds for a charity organization.This project gives us an opportunity to
run a business venture and also to gain experiences about how a business is run throughout
a week.
After group discussions, our team decided to raise funds by selling donuts. Donuts were
chosen as our products because it is a delicious and enjoyable snack to eat and students
would enjoy eating this in the morning. Our donuts come in three different flavours such as
green tea, chocolate and lemon. These interesting flavours were targeted to a specific group
of people such as students and lectures who want to grab a quick snack before heading to
lectures.
All profits will be given to SPCA, a society that for the prevention of cruelty to animals. We
chose this charity organization as their mission of this organization is to protect and
enhance the quality of life for domestic, farm and wild animals.
In a time period of a week, our team set up a booth near the Student Life Centre in Taylor’s
University Lakeside Campus to sell our donuts and receive donations to SPCA. Also, we went
to multiple places such as areas around Taylors Lakeside campus and Taylor’s College
Subang to increase our sales.
A total profit of RM 1259 was raised by our team for SPCA.

4. OBJECTIVES
 Raise a minimum of RM 2500 and donate it to SPCA by selling donuts
 Sell a minimum of 500 donuts to achieve the targeted amount within a week
 Create awareness of the public towards animal welfare
Our team chose to support SPCA and donate all our profit to it as SPCA is a famed
organization created to ensure animals live a better life. We are truly inspired by their acts
of kindness to animals, with a very more honourable mission to protect and enchance the
quality of life for domestic, farm and wild animals.
Video Link:

5. TARGET MARKET
1. University Students
University students are the main target of our sales. They are expected to provide the
higher percentage of our profit. Students are interested when they see a new stall and our
of curiosity want to check out what is going on. Students too also like a quick snack before
going to lecture classes when in a rush. So this very much helps in our business.
2. Friends and Relatives
Before the booth near the Student Life Centre is open, sales are targeted towards friends
and relatives. People who have known us for longer tend to trust us and support our
generous cause of ours.

6. COMPETITION ANALYSIS
Our competitors are the other 15 groups in our class that were doing charity sales at the
same period of time (19-23 January 2015). The two main competitors were:
1. Qayyum Shammie’s Group
This group was selling Cheesy Nachos and Teh Botol. Their booth was located on the end left
row of our booth and was the nearest booth to the administration office and commercial
block.
Advantages:
Their strategic location near the administration office and commercial block allows them to
approach potential customers first. Their group would be the first sellers to persuade
customers to buy their products or at least collect some donations. It was also found that
customers tend to donate more money to them than our team, which affects our income.
Weaknesses:
Their profit mainly relies on Allester’s live guitar performance, the products are not very
interesting and very pricy.
We as a team did not give up instead adapt to the situation by changing the prices of our
products if the sales are going slower.

7. 2. Riven’s Group
This group poses as a stronger competitor towards our because their business compared to
everybody else is so much more famous. They sell nitrogen gas ice cream which is delicious
and interesting. They are located near the administration block next to Qayyum’s booth.
Advantages:
Their location strategy has helped them alot with sales because the are they very first and
last stall students will see while walking through SLC. Their products too are very attractive
and cheap costly, Especially on a hot day anybody would want to enjoy some deliious ice
cream.
Weaknesses:
Customers who like ice cream only buy from this booth. I have noticed that a percentage of
students who might be health conscious or are on a strict clean eating diet tend to waver
away from this booth as it only sells ice creamand no other products besides that.

8. PRODUCTAND PACKAGING
Product
We are only selling donuts for our charity drive. Our donuts are bought from Donutes
located at ss15. These donuts come in 3 interesting flavours such as chocolate, lemon and
green tea.
Lemon Flavour Green Tea Flavour
Chocolate Flavour

9. We have three flavours of donuts, green tea, chocolate and lemon.
Features:
The Donuts come in three interesting flavours such as green tea, lemon and chocolate.
Flavours that are rare to see especially sold in campus . It can be kept due to its transparent
plastic packaging maybe later when the consumer gets hungry.
Benefits:
The donuts can be a quick snack in the morning for anybody who has not taken their
breakfast before class.
Packaging
We could not avoid the cost of packing due to the reason we are selling food, the donuts
must be packaged for hygiene purposes and cleanliness. This also makes us handing over
the donuts and receiving money much easier.
Video Link:
PRICING
Cost Price : RM 4.00 per unit
Selling Price: RM 6.00 per unit, RM 10.00 per unit
The selling price is 6.25 times the cost price if the badges are sold in unit, guaranteeing good
profit when sold.
Many customers are very much willing to buy our products because it looks interesting and
it is a good snack for breakfast, where our sales make the most money. Also students are
very much generous with their donations knowing the profits are going to SPCA.
The pricing of the donuts are sometimes RM 6.00 or RM 10.00 depending who are we
selling it to. With these figures exchange of spare change is lower thus making the
transaction between customer much more smooth and easy.
If there are difficulties selling the donuts, the donuts will be sold at a lower price so that
customers are more willing to buy them. If the dontus are sold faster than expected, the
price will not be affected.

10. PROMOTION
1.
Social Network
A Facebook page was created to show all the donuts we have to the public before the
charity drive. Customers can inbox us if they have any enquiries or if they would like to place
an order. Posts were done on Instagram and Twitter to increase publicity.
2. Posters
An A3 size poster was printed to attract the attention of the customers hoping that that
passerby would notice our products and be interested in buying them. It also states that all
the profits made from this charity drive will be donated to SPCA stated on the poster.

11. 3. Face-to-Face Conversation
This is the most effective way of promotion. It is applied when we approach potential
customers to explain further about our donuts and the reason why we were selling them.
We realized that our when we approach our customers when they are sitting down taking a
break and explaining to them that our profits will all go to charity. This very much
encourages them to buy the products or donate to us.
Video Link:

12. SPONSOR
We have tried to ask many companies to sponsor us but sadly no companies said no. Instead
we sought out people closer to us, or might have known for a long time. A generous father
instead decided to donate 400 RM to us. He too is a big animal lover and when we told him
the profit was going to SPCA he was very much generous and happy. The money was
handed to us by cash. We very much thanked him for his kind and generous donation.

13. DISTRIBUTION
Our donuts are carried in a plastic bag arranged individually to each flavour so it is easier to
sell to customers and bring around.
We deliver our products by hand. Customers can immediately receive their donuts upon
payment. Also, travel in pairs so that one person can manage the donuts and the other
person can manage the donations and receipts. In average we approach in estimation of 50
people per day and usually a small amount of them would either donate of purchase the
product.
Schedule of Distribution:
Our team was divided into groups of two. During the first two days, both groups were
promoting in campus. On the third day, one team stays at the booth in campus and the
other team will elsewhere to sell the donut .
DATE VENUE
8/6/2015 Taylors Lakeside
9/6/2015 Taylors Lakeside
10/6/2015 Taylors College ss15
11/6/2015 Broadwalk Commercial Block
12/6/2015 Taylors Lakeside , Taylors College ss15

14. GREEN MEASURES
The badges are produced in an environmentally conscious manner. The products were
packaged in plastic containers which is not really environmental friendly but long lasting.
Our aim to make the products more convenient to pass to the customer with the plastic
container we need not to put on gloves.
We could not avoid the cost of paying for the packing, but the packing makes the donuts
look more interesting. We too set up a plastic bag at our booth for customers to dispose of
the plastic container, we then thrown away all the plastic bags of containers to the recycling
trash can located at Taylors Lakeside.
During our business drive, we reduce the carbon footprints by carpooling when we move to
multiple locations to sell our donuts. We do not provide plastic bags for customers.
Electronic gadgets and social media was utilized instead of printing brochures while
promoting the donuts, decreasing the carbon footprint by reducing consumption of
resources.

15. HUMAN RESOURCEPLANNING
A clear job scope is important to direct and guide each member to do their respective tasks
and workload evenly. The tasks were given to each member according to personal strengths
and abilities.
Distribution of Tasks:
Team Organizational Chart:
TEAM MEMBER JOB SCOPE
Gabriel Chin Project Leader, Public Relations (SPCA),
Agenda Planner, Salesman
Syasya Janathan Accountant, Treasurer, Social Media
Manager, Saleswoman
Aaron Salesman
PROJECT LEADER
GABRIEL CHIN
ACCOUNTANT
SYASYA JANATHAN
SALESMAN
AARON

16. EVALUATION OF RESULTS
In thischaritydrive,we earnedatotal of RM 1259 forSPCA. The pie chart below showsthathalf of
our profitcomesfromsales.
We hada goodfinancial recordthroughoutthe whole charitydrive.Thus,there were noissueson
financial terms.The choice of selling donuts issmart.The cost of each donutisRM 4.00 while the
sellingprice isRM6.00 or RM10.00. The highsellingprice tocostratio made our productsprofitable.
Alongside withthat,manycustomerswere interestedinourvarietyof uncommonflavourssuchas
lemon,chocolate andgreentea.
However,there are still manyroomsforimprovement.Firstly,we learntthatwe shouldtake more
secondopinionsbefore proceedingona decision. We noticedthatthe pricingof the donutswere a
little bittooexpensiveandsome studentsevenlecturerswere interestedinthe donutsbuthe price
has scaredthemoff so we try to adapt to the situationbyloweringthe price backdowntoRM 6.00
insteadof RM10.00. Ourteam shouldnothave made bad decisioninsteadconsulteverybodyelse
instead.
As a conclusion,ourteam’scharitymanage tomake a profitof 1259, we couldhave done betterbut
due to a memberleavingTaylor’swe stumbledbutwe managedtopull through.
Video Link:
Sales Sponsorship Donation

17. PROFIT AND LOSS REPORT
Statement of Income For Team Donuts For The Business Charity Event Ended 12 June 2015
RM
Total SalesRevenue 850
LOSS: COSTOF GOODS SOLD
Horoscope Badges 400
GROSS PROFIT 450
Total Donation
Sponsorshipfrom GenerousFather
81
750
ADJUSTED GROSS PROFIT 1281
LESS: OPERATINGEXPENSES
ReceiptBooks
A3 posters
12
10
NET PROFIT 1259

18. APPENDIX
Photos

19. Receipt from Charity Organization