Sports clubs, at all levels need to be better run and more welcoming if they are to survive and indeed grow. This presentation is from Sports Marketing Network's workshop on how to make your sports clubs vibrant, visible and viable. 2,000 clubs across Britain have particpated in one these workshops
If your company needs to submit a Sports Sponsorship Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2yxuTqU
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Quality Management In Sports Club Powerpoint Presentation SlidesSlideTeam
Introducing Quality Management In Sports Club Powerpoint Presentation Slides. This presentation will benefit sports club organizations that want to open a new club branch in a new location. The sports quality management PPT presentation will also help club administration to attract new customers by running a marketing campaign. The sports club overview section will help the organization in representing their sports club business model and structural model along with the information about management teams and their responsibilities. The roles and responsibilities section will allow the organization to communicate roles and responsibilities both as a team and as an individual. Organizations can shed light on their sports club facilities and offering through the facilities and offerings section. The evolutionary phases of the club section will highlight the evolving stages of the sports club starting from the beginner stage to the corporate stage. Organizations may represent their stakeholder’s expectations through stakeholders’ expectations from the club section. The business goals section will help the organization to illustrate both long term and short-term goals of the sports club. The organization will be able to maintain equipment condition and gym safety with the help of a checklist for managing the sports club section. https://bit.ly/2OqbRdN
We have been here since 1983 and use over 56 fields each weekend. We have a designated club office that is open 4 days per week and houses our 12 full time staff. This also acts as our club shop, selling uniforms and gear. Each weekend we have over 300 games and operate 54 fields. Please feel free to review our sponsorship packages
If your company needs to submit a Sports Sponsorship Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2yxuTqU
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
Quality Management In Sports Club Powerpoint Presentation SlidesSlideTeam
Introducing Quality Management In Sports Club Powerpoint Presentation Slides. This presentation will benefit sports club organizations that want to open a new club branch in a new location. The sports quality management PPT presentation will also help club administration to attract new customers by running a marketing campaign. The sports club overview section will help the organization in representing their sports club business model and structural model along with the information about management teams and their responsibilities. The roles and responsibilities section will allow the organization to communicate roles and responsibilities both as a team and as an individual. Organizations can shed light on their sports club facilities and offering through the facilities and offerings section. The evolutionary phases of the club section will highlight the evolving stages of the sports club starting from the beginner stage to the corporate stage. Organizations may represent their stakeholder’s expectations through stakeholders’ expectations from the club section. The business goals section will help the organization to illustrate both long term and short-term goals of the sports club. The organization will be able to maintain equipment condition and gym safety with the help of a checklist for managing the sports club section. https://bit.ly/2OqbRdN
We have been here since 1983 and use over 56 fields each weekend. We have a designated club office that is open 4 days per week and houses our 12 full time staff. This also acts as our club shop, selling uniforms and gear. Each weekend we have over 300 games and operate 54 fields. Please feel free to review our sponsorship packages
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
An overview of our proven approach to sponsorship. Athletes of all levels and in all sports can engage valuable sponsorship....it's about what you can OFFER in return!
5 November 2014 - Presentation to MSc International Events Management programme on sporting event types, event impacts, organising sporting events and internationalisation.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.
An overview of our proven approach to sponsorship. Athletes of all levels and in all sports can engage valuable sponsorship....it's about what you can OFFER in return!
5 November 2014 - Presentation to MSc International Events Management programme on sporting event types, event impacts, organising sporting events and internationalisation.
I League digital pitch - Centralised Revenue Generation PlanNilesh Deshmukh
This presentation is a suggestion for a potential revenue generation stream via Digital/Online mediums for AIFF and the I League. The presentation is a research done by me on the basis of conversations with player agents and club officials.
A presentation of the National Alliance for Youth Sports by John Engh.
Marketing is REAL for you
There is no GENERAL PUBLIC
Build your own MEDIA empire
Everyone is ONLINE
Your BRAND is who you are
TIME is your most important asset
The BASICS are the most important
Never QUIT
For this group project we had to study the relationship between the employees and employers at BSC. The outcome of the presentation was really surprising.
I did the graphics, research and presented.
Marketing Plan for opening IIM at SingaporeKaushik Rana
This is a purely research report that I undertook as part of my MBA curriculum to detail out STP, Branding and market plan for IIM to open up in Singapore (based on some news item that IIM-B plans to open a satelite campus there)
The way that we deliver sport and active leisure is a constantly evolving, a process which is being accelerated by the toughening economic climate, changes in people’s lifestyles, constant development in the way we use mobile and social media and the growing uncertainty in the political landscape.
Many people within the sector are unclear on how to react to the increased pressures they are facing as they have to be more accountable and results driven, communicate differently with ever-more demanding customers and somehow respond to/liaise with the many new sports deliverers from coaching agencies, NHS, community groups and commercial and social entrepreneurs.
This presentation highlights some of the issues which are effecting the way we deliver sport and active leisre and hwo we can deliver better experiences and engage better.
Clubs face different challenges depending on their size. Does
your club have 30 or fewer members? Should you stay small,
should you grow, or should you merge with another club?
Share your experiences and get ideas from others facing
similar issues in this idea exchange for small-club members
and leaders.
Hello Friends!!
Warm Rotaract Greetings!
This is a presentation made on the Orientation of Rotaract Movement. You can use this medium to explain your respective clubs about the happenings of Rotaract Fraternity.
Effective Fundraising Emails and Letters webinarFirstGiving
Social media and slick brochures will only get you so far. At the end of the day, the message is the message, and the better yours is, the more your organization can raise. Whether your letters are paper or electronic, there are some things you can do to make them better. Join Firstgiving's marketing expert, David Karp, for this informative hour.
Enjoy this Business Plan Workshop presentation from the 5th Annual TEQ Regional Events Conference held in Townsville, Queensland, Australia. Enjoy! Krista Hauritz
"Confession. Business Plans sometimes make me sick. Sick of staying up late to write them...sick of them sitting on a shelf (or worse still being filed into the rubbish bin)...and sick of my board not even remembering we have a Business Plan. Answer. Simplify, have fun and get creative. Make it the size of a business card."
This will be an opportunity to hear from other Safe Place agencies about the community events that are hosted for the purpose of raising awareness and/or fundraising. Examples of different events will be shared including a brief overview of the resources and time needed, and obstacles and challenges.
The Business Card Exchange 2004 (Flashback from the archives)Laura Benson
A Flashback from 2004, Laura Burk (AKA Laura Harriger) was working for The Business Card Exchange as Director of Operations. The Business Card Exchange is now closed.
Dallas Influencers in Sports & Entertainment Deck tappersmavs
Dallas Influencers in Sports and Entertainment (DISE) connects and develops the rising generation of industry leaders to fuel bold social change. We would love your support at our annual event, Fast Pitch, to help give back to the local North Texas community. Please consider supporting us through donations, purchasing tickets and/or sponsoring our event! Please let me know if you have any questions. Thanks in advance for your consideration!
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Belgium vs Slovakia Belgium announce provisional squad for Euro Cup 2024 Thib...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Slovakia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Austria Tickets on our website at discounted prices.
Serbia vs England Tickets: Serbia Prepares for Historic UEFA Euro 2024 Debut ...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Netherlands Tickets on our website at discounted prices.
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...
Grow Your Sports Club
1. Grow Your Sports Club
How to make
your sports club
vibrant, visible and viable
2. Svend Elkjaer
o Dane, handball, MBA,
o publishing, events,
o passionate, creative, bad manager,
o even worse politician,
o Bedford, event/marketing
consultancy business...
o now Norseman returned to Yorkshire
o always in the experience business
4. Where is all this coming from…
o Grow Your Club workshops for
n Rugby Football Union, Football Association, Sports
Council Wales, England Squash, Scottish
Association of Local Sports Councils, Rugby
Football League, Amateur Boxing Association,
SkillsActive, Sport England, ISRM, England
Athletics, England Netball, Welsh Rugby Union,
British Speedway, UniBond League, Universities,
12 County Sports Partnerships and 45+ local
authorities and more than 1,800 sports clubs
Lots of good club visits, brilliant experiences and
great people…and some less so!
5. Yourself
+
The challenges faced by
sports clubs?
6. Today
o Sport and clubs in context
o From club to enterprise
o Improving the customer experience
o Developing exciting events
o Becoming a HubClub
o How to become a visible club
o Working with sponsors and partners
o Managing a vibrant club
7. “Unwelcoming clubs”…
a word from the Secretary of State
o “Let’s be honest, a lot of our clubs
have got a very unwelcoming
environment. They must develop a
more supportive environment,
making people feel more
comfortable.”
Andy Burnham, Secretary of State for Culture,
Media and Sport (England Netball magazine)
8. Welcoming clubs…more
members and more money
o Focus on your customers i.e. parents,
players, supporters, sponsors, Council
etc. and their needs and then work to
attract and retain them to support
your club
o Your membership and revenue will
then grow and long-term you will
have a winning club, both on and off
the pitch
9. Grow vibrancy, visibility and
viability of sports clubs
o A successful club is
vibrant through the activities and
events the club and centre creates
visible through its communication
with members, supporters, sponsors
viable - with funding under pressure
clubs must diversify their revenue
streams
10. My Club
Child
Protection
Social Facility
Sport
Equity Funding
Community
11. Community Sports Enterprise
SPORT
Elite, participation, social,
kids, etc.
BUSINESS
SKILLS
FACILITIES CULTURE
VISION,
Utilisation Revenue/Costs
STRATEGY &
Design Financial Mgt
LEADERSHIP
Funding Marketing
People/Volunteers
Technology
CUSTOMER & COMMUNITY
Innovation
Sustainable engagement
Satisfaction, loyalty, relevance
“more than just a sports club”
12. The benefits of becoming a
Community Sports Enterprise
o You become better equipped to deliver sport
o You become vibrant and visible
o It will be easier to attract and retain good, skilled
volunteers
o You become more relevant as a Hub for your
Community
o Your migrate from fund-raising to income
generation
o You will have freedom and independence to make
your own decisions and define priorities
o Become more sustainable with reduced
dependence on the availability and priorities of
external funding streams
o You’ll have more time to devote to the enterprise
instead of grant applications and bureaucratic
reports
13. Are you all rowing in the same
direction..and at the same speed?
17. If Stelios ran golf…EasyGolf
o 5 holes maximum
o You had to play in jeans and orange T-
shirt
o There’d be a coffee shop at each green
o No reserved car parking spaces
o When I arrive someone says hello and
welcome
o Kids and women would get preferential
treatment
o Laughing would be obligatory
18. Club ‘marketing’ so far…
o “We’ve got somebody who does our
marketing, we haven’t seen him for a
while”
o “We printed some flyers last year, I think
they are in that box over there”
o “Do we really want all these new people
here, in my club?”
o “I just want to play sport”
o “The Government/Council/governing body
should give us some more money”
20. The WHOLE experience
o Think of the whole experience of
joining your club: (Moment Mapping)
n Decision to attend
n Seek information
n Booking
n Transport
n Experience at your club
n Do you make them love you
n Follow up
n Ask/listen
22. The hard core is not enough…
o If you retain 90% of your
members/supporters per year, you’ll
have lost more than one third in year
4. You will have lost almost 60% if
you retain 80% every year
o David Lloyd retains 72% per year
o What’s your retention rate?
23. Customer service
A Welcoming Club:
o More than just a sports club
o Would you have your birthday party
at your club?
o Note: change of pub landlord can
mean 50% increase in turnover
o Learn from Disney, Starbucks and
Tesco
o Greet and welcome newcomers
25. The sports club
…a hub for the community
…develop a
Community Engagement Plan
26. Non-Sports Partners
Schools
Primary Care University/
Trusts College
Community Housing
groups Association
Your Club
Police Council
Local Local
businesses media
27. A view from an English National
League Rugby Union Club
“I have to admit that trying to get the
management team to agree that we
need more community involvement is
difficult. There are entrenched
views and it is taking time to get long-
standing members to realise there is no
future for "just a rugby club“
Malcolm Tempest, ex-Commercial Manager (volunteer)
Hull Ionians
28. How can a/your club develop
mutually beneficial
relationships with
community partners?
29. SMN’s 4Com model
o Community Marketing–
Packaging the passion
n Community
n Communication
n WelCOMing
n Computer
30. Community
o Become a focal point within your
community and go to the places,
from schools to Women’s Institutes,
wherever your target audiences are
31. Communication
People are being bombarded with literally
hundreds of messages every day
Flyers in libraries or inside sports
centres, have very little effect
Develop strong and relevant
communication programmes
Speak their language
33. WelCOMing
o Sports must ensure that they are places
where newcomers feel welcome and
recommend to friends and family.
Remember, we are competing with Sky,
Starbucks and even B&Q
34. Computer
We must embrace new technology and
use whenever we can to communicate
with our target audiences.
Use new media to
Inform and Engage
35. Know Your Club and your
Community
You’ll probably be amazed
what skills and contacts are
available to you
36. Develop a vibrant club for the
WHOLE community
Develop an exciting events programme:
Three objectives for events:
Generate money
Attract new people
Develop a welcoming club
4 key areas:
Sport
Social
Community
Corporate
37. Developing events
Segment Social Events Sporting Events
Athletes Awards Dinner ‘Fun’ Tournament
VIPs Lunch/Dinner ‘Vets’ Tournament
Businesses Lunches/Network Community/
meetings Corporate Games
Minis/Junior Halloween/Birtday Festivals
Party
Parents Mother’s/Father’s ‘Try It’ Days
Day
‘The community’ Festival/ Fun Run
Summer Ball Tag Tournament
38. Imagine if you did just ONE of
these…(or two or three)
o Beer Festival (involve o Monthly network
CAMRA) meetings for local
o Summer Ball (Black businesspeople
tie/live music) o Award Ceremony
o Corporate Days (Player of the Year)
o Mini/Junior Festival o Racing Night
o Halloween Kids Party o Doggy Walk
o Quiz Night o Stars in Your Eyes
o Ladies Lunch o Schools initiative
o Auction of Promises o Migrant population
o Food and Wine (Polish Lunch or
Festival Curried goat)
o Casino Fun Night
39. All night handball…the coolest show
in town (or the village)
The handball club in Haarby Denmark
(pop. 5000) organises twice a year an
all night handball festival aimed at
16-20 year olds (both boys and girls)
It starts at 8pm Friday and finishes at
8am Saturday
250 people play and they all share
breakfast in the morning
40. 12,339 dogs (and their ‘owners’)
participate in the Great North Dog Walk
41. Lymm RFC earn £25k from their
panto (oh yes they do)
42. Become a HubClub
“I almost live down here,”
twelve year old ball boy at
Wharfedale RUFC
43. o What events
o Sporting
o Social
o Community
o Corporate
could your club organise?
45. Close the loop
o There’s no point getting people
through the front door if the back
door is wide open:
n Lack of follow up
n No place for feedback
n No evaluation
From out-reach to in-reach
46. Getting to know you…
First visit Second visit First week
Prospect Put info in Phone call
gives database
contact info
Send
email/text
Ongoing Every 6 weeks First month
Newsletter Newcomer Follow up
Birthday card support
Prior/post
Christmas
call
card
47. What do people think?
o How big a percentage of your local
community know your club exists?
o How many know where you are?
o How many have been?
o What reception would they get and
would they want to come back if they
came to a game, class, function or
just to have a look?
48. Your club’s image
Rate from 1 to 10
1. Club life is vibrant _____
2. Facilities are good _____
3. Innovative _____
4. Welcoming/Positive atmosphere _____
5. Good sporting experiences _____
6. Ambitions are well communicated _____
7. Open _____
8. Flexible and willing to change _____
9. Good managers _____
10. Good coaches/instructors _____
Total _____
49. Where’s your customer focus?
1. We are completely focused on our customers, and we are
aware of their different needs and we work hard to satisfy
those needs. We constantly listen to our customers and
make improvements whenever we can and when we can't we
explain why.
2. We are getting increasingly customer focused although the
whole club may not be as customer-focused as we would like.
We know how we want to improve and we are working hard
to get there
3. We need to focus less on internal and political issues and
more on the customer
4. We rarely talk about customers - do we really know who they
are?
5. We are a sports club - why are we talking about customers?
50. Growing your centre/club by providing great
experiences and creating ‘raving fans’
A great sports Advocate
club spends
money/time here Client
Customer
Prospect
Suspect Traditional
advertising
51. Developing a Visible Club
Remember, you are
now a vibrant community
club with a
strong customer focus!
52. Train in a roundabout!
o Combined training session with other local
clubs
o Local charity link ups
o Invitations to local celebrities / MPs / MEPs /
sporting personalities
o Schools visits – photocalls
o Demonstration in town centre
o Match against the media!
o Being available and ‘out and about’
o A4 pdf poster to everybody on database for
pubs, offices etc.
53. The new media habits
Life of a 12-24 Life of a 25-54
o Will never read a o Read offline newspapers
newspaper but attracted and magazines
to some magazines o Like mobile for voice but
o Will never own a land- do not see their world on
line phone mobile phones
o Will not watch television o Are beginning to delve
on someone else's further into new media
schedule much longer o Trust experts on factual
o Trust unknown peers information
more than experts o Care GREATLY about
o Social media is crucial sources of news and
information online
o Email is for their parents
o Heavy into email
55. The Notice Board is Dead!
o Girl, aged 8, gets treatment for
RSI due to her excessive texting
o Friends of Ripon Cathedral, York
Brewery Club
o King’s Lynn Speedway – 3,000
mobile numbers 4,000 email
addresses = three times the
average gate
56. The ‘old’ media world is dying
o Brighton Argus from 125,000 circulation in
1986 to 36,000 in 2008
o Yorkshire Post: Circulation 47,000
Sheffield: 1058 = 0.5% of households
Boroughbridge: 123 = 10.3% of households
o 40 m photos uploaded on Facebook every
month
o Stephen Fry and Shaq O’Neil each have
250,000+ followers on Twitter
57. The New Media World
o Paid (posters, flyers, ads)
o Owned (Website, texts)
o Earned (Social media, PR)
58. Who are connected?
o Number of fans on Facebook
Primark 671,477
Marmite 236,803
Peter Andre 97,839
Netball 1,233
40% of Facebook users
are 35+
59. YOU
Power no longer with editors
but with YOU
New media are just channels.
YOU provide the content
60. How do you communicate?
Website Chat room
Email Podcast
FaceBook Rating sites
MySpace Forum
Bebo YouTube
Text PR (off/online)
‘Phone RSS feeds
Twitter Flyers/letters
Blog Posters
Word-of-mouth Ads
61. Data Capture/Database
o Anybody who comes to your club MUST be
asked for contact details (raffle for
restaurant vouchers etc.)
o Set up contact management database
ACT 9 costs approx. £ 175. Managed by
local IT student
o Edited programme notes are emailed to
database
o Mobile numbers are texted from computer
o Campaign: Text your mobile number and
win!
62.
63. Korfball 1m + views
Underwater hockey
500,000 + views
64. The Online Clubhouse
where friends, members, fans,
never-beens, community, etc.
can chat, learn, get involved…
exactly like in normal clubhouse
but…
whenever and wherever they
want and in much
bigger numbers
65. Getting the media interested
o What gets into the media?
o What do they really think of your
sport / your club?
o What do you have to sell?
o How can you challenge their
perceptions?
66. Sponsorship in the 21st Century
How sports clubs can attract
sponsorship through their
community engagement
67. Where are you going…
what’s your story?
“Clubs without strategic direction
will find it very difficult to find
sponsors”
Simon Robb, Chairman
Waterloo RUFC
68. Understanding your sponsors
o Four different types:
n Calculators and Commercials
n Cynics and Short-Termers
n Carers and Communals
n Innocents and Indifferents
Your Choice:
Chameleon or love-us-as-we-are?
69. Non-Sports Partners
Schools
Primary Care University/
Trusts College
Community Housing
groups Association
Your Club
Police Council
Local Local
businesses media
70. Asset analysis
o It is not only about first team
o Paid up members
o Associates and “friends” of the club
o The Players
o The parents of the youth and junior sections
o Business contacts
o Your wider stakeholders:
§ Town Councils
§ Neighbours
§ Politicians
§ Local and regional press
§ Sporting press
§ Local schools and colleges of HE
71. Grow your value to sponsors
and community partners
Strength of relationships
X
Number of relationships
=
VALUE
74. Skilled FireBellies
o We do need passionate people who are
willing to drive their club forward: We
call them FireBellies. However, what is
crucial is that they have the right skills
and attitudes.
o FireBellies without the right skills and
a ‘closed mind’ can do more damage
than good. It is not good enough to
love your club and sport
75. Sports club volunteering so far
o Mates and former players (“he was a
good pole vaulter and he’s retired, so
he can do the accounts”)
o Too much pressure on and work for
too few people
o Focus on who is available within the
club and NOT on what skills and
attributes are required
o Fiefdoms, egos and no thank yous
77. New skills =
training and new people
o What does your club stand for?
o Would you, hand on heart, recommend it?
o Volunteers are good at social and
sports/coaching skills, less so at:
delegating, motivation, handling conflicts,
IT, marketing, building teams,
communication, strategic thinking, in short:
Leadership and Management
78. Would you join your own club
as a volunteer?
o Do we think and act strategically?
o Do we set achievable targets?
o Are we organized?
o Do we get our priorities right?
o Do we motivate volunteers, members and
others to play an active role in the
management of the club?
o How well do we communicate with the
people around us, both within and outside
the club?
79. The NEW volunteer…
the Community Sport Leader
o Has got specific skills etc. that the club
requires
o Will volunteer to give something back and
develop their skills. There has to be something
in it for them
o Requires other volunteers to be as professional
as they are
o Will probably volunteer for a few years
o Sources: Sponsors, colleges/universities, public
sector, specialists
o Get younger people involved – sustainability
o ‘Search for the Stars’ programme.
80. The NEW volunteer…
how to manage him/her
o Two hours a month
o One limited project
o Belonging
o Fun and excitement
o Speak his/her mind
o Needs managing like any other
group or team
82. The only person that likes change
is a baby with a wet nappy
o Change
n Can hurt
n Can bring conflicts
n Is always hard work
n Will take time
n Is inevitable
If you don’t like change, you
will really hate irrelevance
83. So what you are going to change?
Tomorrow
Fortnight
3 months
84. Workshops for sports clubs run by
the Sports Marketing Network (1)
o Grow your club
How to develop a vibrant, visible and viable club
o Growing your club income
From fundraising to income generation
Identifying projects which can help grow your income
Making money from your clubhouse
How to run your bar better
o How to make your club more visible
How to raise the profile of your club
Working with the media – both online and printed
o Developing community sponsorship and partnership
How your community sports club can attract sponsorship
and community partnership and work with and retain your existing sponsors and
partners
85. Workshops for sports clubs run by
the Sports Marketing Network (2)
o Marketing your club
How to develop a marketing strategy for your club
How to become a hub for the community
How to create a welcoming club and grow your
membership
Getting to know your members
o Recruiting and managing your volunteers
How to recruit, recognise, retain and reward vibrant
volunteers who can really help grow your club
o New media and sport
How sports clubs can improve their
communication by using mobile, social and digital media
86. Grow Your Sports Club Manual
o The comprehensive manual on how to make your sports club
vibrant, visible and viable
167 pages - real examples, real action, real benefits
...advice you can use today.
15 Action Plans - 89 case studies…now you can learn from the
best
Here's the Manual which gives guidance, ideas and tips on how
you can make your sport club vibrant, visible and
viable…whatever your sport, or size of your club
How to attract new members and retain the existing ones,
become a hub of the community, grow sponsorship revenue,
increase your gates, improve the social life of the club, increase
media coverage, attract funding from public and private
sources, benefit from new technology, introduce new revenue
streams…this Manual tells you how
+ 40 minute DVD with real live stories
87. Our credentials
o Sports Marketing Network is a member of the Bradford
Consortium which is
o Centre of Excellence for Leadership and
Management
o Development Centre for Community Sport
Enterprise
with SkillsActive’s National Skills Academy The
consortium also includes Bradford College , University of
Bradford Management School and Bradford Community
Sport Network and others.
o SMN is also a validated supplier under Business Link
88. “Man who doesn’t smile, should
not be involved with sport”
Chinese proverb
(from Boroughbridge)
89. Do get in touch…
Svend Elkjaer
Sports Marketing Network
5 Station Terrace
Boroughbridge
YO51 9BU
Tel: 01423 326 660
Email: svend@smnuk.com