Complacency kills companies v3
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Presentation on the 4 key components of business complacency using the theories of Edward de Bono and linking it to real life business failures.
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Rinse and repeat. Play it safe. Copy and paste. Save as. Sound familiar? We’re all creatures of habit – and marketers are no different. Many brands are afraid to break away from what they know and what has worked in past (ahem…we’re talking to you, Microsoft). They rely on traditional tactics to gain market share, customer adoration and positive headlines. But what if there were a way to take calculated marketing risks with absolute confidence, instead of, for example, blindly launching a new logo (Hi AirBNB!)? The (un)expected is far more interesting.
SurveyMonkey VP Brent Chudoba is breaking down today’s most common branding myths. He will reveal unseen global data exposing how consumers really feel about marketers’ bag of tricks, particularly around emotional exploitation (sorry Hallmark, you’re no longer the ringer).
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This is my presentation that I used last year for when I talk to organisations about the fall out from getting health and safety wrong.
Slide 4: Is you day like the Magic Roundabout when you have the same old problem?
Slide 5: Duck quote - I wish I took my own advice - if it looks, sounds and feels dangerous it is!
Slide 6: Is about things we value in life (it's a reflective question)
Slide 7: Quote from Alexander the Great - the actions of today, can effect you in the future and others
Slide 8: What are you missing?
Slide 9: Do you feel lucky or not? It's other people who win the lottery or have the accidents.
Slide 10: What is complacency
Slide 11: What is complacency continued
Slide 12: We always think we are safe
Slide 13: Shock and Awe
Slide 14: My video (90 second reconstruction) longer video at https://www.youtube.com/watch?v=vrPdw7BuvAI
Slide 15: Why I did it - felt safe and things disappear
Slide 16&17: What are you ignoring
Slide 18&19: What solutions are you applying } 6 slides are reflective
Slide 20&21: What has evolved over time
Slide 22: Quotes that follow incidents
Slide 23: Life
Slide 24: Nightmares you face
Slide 25: Scars psychical and physical
Slide 26: The frustration
Slide 27: The frustration exercise
Slide 28: Little things have the biggest impacts
Slide 29: Facing the demons
Slide 30: Ripple effect - who else faces the effects
Slide 31: Who is expecting you home today
Slide 32: Making a difference - story
Slide 33: Making time to making the difference
If you would like me to talk to your organisation to raise awareness about complacency in the workplace. Please go to either www.inspiringsafety.org.uk or contact me at pauljmahoney@live.com
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Complacency
There are two types of people (servants). Those who ask "What is the least I can do?" and those who ask "What MORE can I do?"
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FMCG Case
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Deteregent
Ghari detergent has become the market leader in India's detergent industry with a 17.3% market share. It uses a low-cost strategy, focusing initially on specific geographies like Uttar Pradesh. While Ghari has experienced strong growth, it faces challenges from competitors like Wheel and Tide who spend more on advertising and innovation. Ghari will need to improve its quality to better compete in premium segments and defend against threats from new entrants and substitute washing machines.
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In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and the running-in-circles behavior associated with a false sense of urgency are increasingly dangerous.
In bold contrast, a true sense of urgency is becoming immeasurably important. Real urgency is an essential asset that must be created, and re-created, and it can be.
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The document analyzes market failures at Levi Strauss & Co. It identifies issues such as complacency due to private ownership, underestimating competition from fast fashion retailers and premium denim lines, failure to meet niche markets and trends, and a slow response to changing consumer needs and preferences which has led to continuous revenue loss and problems staying relevant. The document also presents a SWOT analysis identifying strengths in branding and distribution but weaknesses in responding to trends and competition from niche markets.
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Complacency kills companies v3
- 1. Complacency Kills Companies Presented to Shires BusinessXchange 13 th September 2011