This document discusses strategies to address complacency that can arise from viewing open streets events solely as successes, rather than as opportunities for ongoing progress. It proposes targeted tactics like temporary wayfinding signs, BIKEapalooza bike rides, parklets on First Fridays, and shuttles for Sunday Streets events to make activities more inclusive and foster continued momentum around active transportation goals. Metrics suggest these tactics were effective at boosting attendance, discovering new routes and businesses, and encouraging more female participation in biking.

1. Busting Through Success Driven Complacency

3. what’s wrong with it?
butt. . .

4. “People see this as a fun event, and we see it as the
beginning of a conversation about better
transportation.”

7. Program vs Event
• National momentum as an initiative
• Medium for convening partners & building
relationships
• Platform for education and awareness
• Commitment to achieving goals, creating
change and resolving disparities
• Community strategy for change
• Capable of positive health impact
• Effective community intervention

8. 8-80 Cities
Healthiest Practice Open Streets

9. Limitations
• Corporate sponsorships
• City entity
• Health buy-in
• Lack action team
• Misconceptions
• Metrics
• Success driven
COMPLACENCY

10. Targeted Tactics
1. Temporary Wayfinding
2. BIKEapalooza
3. First Friday Parklets
4. Sunday Streets Shuttle

11. Temporary Wayfinding
• Distance in terms of time
• Foster active living
• Guerilla marketing
• Permeate community
• *Target neighborhoods
• Metrics:
– Attendance increased by 20%
– 39% of attendees heard about
SSM because of these signs
– Let’s Move! Missoula signs

14. BIKEapalooza
• 230+ people biked 6 miles
• Montana Bicycle Celebration, Adventure Cycling Association, Missoula
Art Museum, Bike Walk Alliance for Missoula, Free Cycles, Missoula
Fresh Market, Missoula In Motion, City of Missoula Bike/Ped Office
• Metrics:
– 18% discovered a new business
– 24% most enjoyed being active
– 35% greatest barrier to biking is safety while biking next to/ with cars
– 63% learned new on-street bicycling routes; 48% new off-street
– 98% said BIKEapalooza encouraged them to ride more for transportation
– 2015: 48% identified as female riders
– 2016: 63% identified as female riders

17. Accessibility – Sunday Streets Shuttle
• Mountain Line (transit provider)
– ZeroFare
– No service on Sunday
• People live, work and play 7 days each week
• Metrics:
– Less than 1% of Southgate Triangle residents bike
or walk to work
– All other neighborhoods’ combined bicycle and
pedestrian commuter rates are 8 – 48%

20. Is your
a “success”?