1. Fairy - Accelerate The Wash Up
Documentary – Marmite Rescue Team
Documentary adverts are adverts where
they try to convince the audience that
the claims they are making are true.
These adverts may use expert views in
them to persuade the audience that they
are telling the truth. The marmite rescue
team advert is about saving unused
marmite jars and taking them to a rescue
centre. Although this advert is clearly not
true they try to make you believe it is by
having expert marmite rescuers telling
you how they save marmite jars.
Realist adverts are based on events that could
happen in the real world. This form of
advertisement can be used in many different
types of adverts as its on of the simplest and most
basic forms of advertisement. This form of
advertising is useful when creating an advert for
an everyday product such as washing up liquid.
This form of advertising appeals to practical
people or anyone who is doing or has done the
task or situation shown in the advert. However
this form of advertising can be too basic and may
come across boring, showing an everyday
situation will not always catch the audiences
attention.

2. Seven Seas – Be Good Inside
Non-realist adverts include events or scenes that
could not happen in the real world. This style of
advertising is regularly used for products that are
hard to show there effect like headache pills.
Instead of showing the effects of the pills on a
person which wouldn't be that exciting they may
show a scene of a metaphorical brain getting better
like in the Seven Seas advert.
Talking Heads - Colgate
Talking Heads adverts include interviews or
conversations with members of the public and
everyday people. These events normally take place
in an everyday environment like a shopping centre.
As an audience we trust the views of these people
as the advert makes it seem as if these are people
just like us and it looks as if they are not getting paid
for the advert therefore we believe they are giving
their honest opinion.

3. Animation
An animation advert is an advert using cartoons
and other computer generated characters for
the narrative of the advert. This technique can
be used in a lot of different adverts as the
designers can be very imaginative in creating
this style of advert as there isn’t anything they
cant create on the computer to use in the
advert. This form of advertising is useful for
appealing to younger audiences or to create
humour in an advert when needed. However
this form of advertising can be inappropriate for
serious adverts and may distract your audience
from the product/service you are trying to sell.
Fairy – A Soft Start
The Fairy a soft start advert uses animation.
The story follows a group of animated
animals that create a bed for a newborn
baby who is brought in by two clear parent
figures. This technique works for this advert,
the animation they use is very child friendly
using light colours supporting the soft theme
that they have linked to the product.

4. Stand Alone – Guinness Extra Cold Surfer
Stand Alone adverts are one time adverts
that will have no following advert that will
relate to it. The Guinness Extra Cold Surfer
advert follows four surfers who run into the
see then run straight back out again. This
advert has nothing in common with any
other Guinness adverts and there was no
sequels to it.
Series
Series adverts are a sequence of adverts made
for the same company that relate to each
other. The AA You’ve Got A Friend series of
adverts follows groups of AA workers singing
the same song in many different locations
across the UK. All these adverts relate to each
other as they all use the same song and its
always sung by AA workers