This advertisement from M&S depicts various people describing delicious M&S food products. Close-up shots of the food are used to showcase its quality. A relaxing soundtrack aims to convey that indulging in M&S products provides relaxation. The ad targets older adults, aiming to attract new customers by emphasizing the inclusive range and quality of M&S food. The call to action is "This is not just food, it's M&S food", suggesting their food is better than competitors.