The group produced a Nike advertisement showing an individual playing various sports while wearing Nike clothing and shoes to improve performance. The ad uses a product image format to portray Nike products as superior to other brands. However, the improved performance may not be factual as the individual shown is highly skilled. Various camera angles, editing, effects, and Kanye West's "Power" were used to make the ad engaging. The ad only shows Nike products in a positive light to manipulate viewers into believing the products will improve sports performance. Time management and budgeting were strengths, while editing skills and filming location access were weaknesses.

1. Evaluation
The Advert that me and my group produced was an advert for Nike, advertising their
footwear and clothing. This advert shows an individual play varies sports whilst wearing the
Nike clothes and shoes, showing that the things the individual is wearing is improving
his/her performance
Format
The advertwe producedisina product image format,asin the advertthe product ismade to be
perceivedasaproduct that will helpimprove anindividual’ssportingabilitiesthroughoutvaries
sports,whichistryingto indicate thatthisproductis more superiortootherproducts/brands.
Furthermore the indicationof the clothesandshoesimprovingsportingabilitymaynotbe entirely
factual,as the individualinthe advertmaybe a highlyskilled individual sothe advertismanipulating
the audience intobelievingthatthe productwill helpthembecomebetteratsports.
Style
The style of our advertwas lifestyle,asitrepresentsalifestyleof anindividual whodoesvaries
sportson a dailybases.The individual hasanactive lifestyle,sothe advertsuggeststhatthe Nike
clothesandshoeshe/she wearshelpsimproveperformance. Inadditionusinglifestylehelped
promote the productbecause manypeople wouldbe inspiredtohave a sportylifestyle were they
are an athlete orfootball,soare more likelytowanttobuy Nike product.
Codesand Conventions
Cameraangles- there were multiplecameraanglesusedthroughoutthe advert,these includethe
followingmediumshots,close upsandpanning.These shotswereusedforcertainshotsasthey
were suitable fordifferentsceneswithinadvertalsousingvariesshotsmade the advertmore
interestingandengagingforthe audience.

2. Editing- toeditouradvertwe usedApple Mac’susingthe IMovie applicationtocutsome of the
unwantedfootage thatwasrecordedandalsoto add the musicwe selected, Kanye ‘Power’within
the backgroundof the advertto make itmore engagingandinteresting.Furthermore we added
some effectsforwhenthe scene changessothatthe advertflowedina smoothmotionsothat it
was betterexperience forthe audience whentheyview it.

3. Lighting- duringthe shootingof the advert,there wasnoneedforanyadditional lightingsuch asbox
lightsthisisbecause the lightswithinthe room were sufficientenoughforthe scene tobe clear
whilstrecording.The lightinginthe filminglocationwascontrollable byapanel inthe filming
location,whichwaslocatednearthe doorand the lightinginthe roomcouldbe adjustedif needed
throughthispanel.
Music- We decidedasgroupthat Kanye West‘Power’wasan appropriate songto use inthe advert
as the lyricsfitwell withthe scene we were tryingtocreate,like anintenseandcompetitive scene,
as whenplayingsportsthere isalwaysanaspectof competitive drive.
Techniques
The technique thatwasusedinour advertwas selectiveadvertising,aswe onlyshowedthe product
ina positive light,indicatingtothe audience thatNike clothesandshoesare the bestforimproving
sportingperformance.Alsotherewaslifestyle usedwithinouradvert,asmanyyoungpeople aspire
to be a sportspersonandhave a lifestyleof afootball player,basketballplayerora runner.The
purpose of usingLifestyleisthat the groupbelieveditwouldhelpencourage individualstopurchase
the products,whichwouldmeanmore sales,sowouldmeanthe advertwaseffective atpromoting
the brand and product.
Characteristics ofproducts/services
The benefitofferedisthatNike iswell-establishedbrandandknownforitsquality.Furthermore
Nike offers aloyaltyscheme sothatif customerscontinue buyingNike productstheyreceivea
discountandare informedof all offers.Inadditionone of Nike unique sellingpointisthattheyhave
all the latestdesignsandcoloursof shoesandalsothe customercan pre-orderbrandnew trainers
before theyare released.Inadditionyoucancustomise the trainertowhatyoulike e.g.colourand
pattern.
Regulations
Our advertwe have producedmeetsall of the regulationsetof byASA. Itdoesnot use offensive or
inappropriate language.
Strengths
Duringthe productionof the adverttime managementwasstrengthof the group,as eachof the task
were completedinthe allocatedtime discussed.Thismeantthatthe projectwascomplete on time
and meantno furthermoneyortime wasneededtobe spent.Budgetingforthe advertwas strength
of the projectas we didnot exceed ourplannedbudgetwhenproducingthe advert,whichmeantno

4. needfortryingto gainadditional fundsora delayinproductionof the advert.Inaddition strengthof
our advertisthat it meetsthe needsof the projectasadvertisesthe productandalsothe brand and
alsothere isthe relative documentsneededtoshow how the advertwasproducedand thatall
regulationswere met.The strengthof the advertwe producedisthatisclearwhichbrand isbeing
representedinthe advertandalsoitisusingvariessports,sothat the advertis interestingand
engagingforthe audience.
Weaknesses
Editingwasweaknessasnone of usin the group knew how touse the IMovie software toedit.This
meantwe had do some researchtolearnhow to use the IMovie software toeditourmovie anduse
the otherfeature inthe application,likeputtingmusicinthe backgroundof our advertso thatour
advertcouldbe complete toa highstandard.Anotherweaknesseswastryingtoobtainaccessto the
filminglocation,thiswasbecause the filminglocationwasconstantlyinuse byotherpeople.This
meantthat ittook a fair amountof time tryingto arrange an appropriate time thatwe couldfilmin
the filminglocation.Thismeantthatthere wasaslightdelayinfilminghoweverasa groupwe made
sure that the projectcarriedas plannedsothat the advertwas finishedontime.The weaknessinthe
advertwe producedisthat the flowfromonce scene to anothercouldbe smoothersothat the
advertismore professional andappealingtothe audience.
Conclusion
Overall Ifoundthe projectto be enjoyablebutalsochallenging,asthere are manyaspectsto
producingan advertsuchas the pre-production, filmingof the advert andeditingof the advert.The
experience of workinginagroupand producinganadvertwas good,as duringchallengingtimes
there wassupportfrom the individualsinyourgroup,thismeantthatissuescouldbe resolvedmore
quickly,thoughthe discussionof idea.Thishelpedwithkeepingthe projectflowingsothatit
finishedontime. Furthermore Ifoundthe projecttoentail alotof work;howeverthiswas
manageable because of workinginagroup,as the taskcould be dividedupamongstthe individuals
inthe groups.
Nexttime Iwouldthinkaboutarrangingthe locationforshootingalot earlierinthe project,asI now
knowthat itcan take a bit of time findingasuitable time forshootingif the locationisinuse by
otherpeople.Inadditionnexttime Iwouldmake sure thatthere wasat leastone individual within
the group whowas familiarwithhowtoedit,sothatno time has tobe wastedresearchinghow to
edit.Alsohaving apersonwhoknowshow to editislikelytomeanabetteradvert,whichisupto a
higherstandard,asthe individual knowshow toeditwell.