jbhjh

2.  Realism is the representation of whatever is
possible in real life or in a non fictional way.
This advert was released at beginning of Wii’s
launch (2008) as the video is advertising their
console and games within the console set. The
message of the advert is that Nintendo Wii is a
console for all, that being children and adults or a
group of friends or a family – it fits into any criteria.
The advert is simple but effective, elements within
the advert allow the viewer to see the positive
overall effect the gaming console has on the
characters as there is an atmosphere of joy,
happiness and unity.The realism used in the video
allows the audience to imagine themselves in that
scenery if they were to have the product.

3.  Anti-realist narrative is the representation of
anything unrealistic, the use of fictional/unreal
situations or ideas.
This advert was released in 2008. The commercial
advertises NESTLE’s Smarties product as they promote
the return of their signature flavour candy ‘Blue’. Not only
does the advert inform the audience of the return of the
blue chocolate treat but they disclose that their products
have no artificial colours. The video has a childlike
approach which perfectly suits their target audience as
Smarties is seen as treat for children. The ambience of
innocence the advert holds will encourage parents and
older viewers into believing that the product is not
harmful for infants. Unlike the realist narrative, this is not
day-to-day behaviour. You do not see a community of
people known as ‘the Smarties’ dressed in morph-suits
that live in a tube in real life.

4.  An advert which is a sector of a series has a constantly
developing story. The series usually has a main character
or additional characters.
This advert was released in 2009. The
commercial is advertising child road safety. The
overall message of the advert is to be cautious
when crossing the road to avoid danger. The
Hedgehogs Child Road Safety campaign started
in 2008 ending in 2009. This caused familiarity
and awareness for younger viewers. The videos
tended to be a minute long if not shorter and
consisted of a simple, catchy tune that explained
the dangers of the road but was upbeat and
memorable. This is vital as it is deemed quite
difficult to keep children engaged and educated
at the same time .

5.  A stand alone advertisement is a form of advert
that is a “one off”, there will not be another
advert by the same company that is related in
terms of the story/narrative.
This advert was released in 2016. Haribo is advertising
their classic ‘Tangfastic’ flavour sweets. The message
being perceived is that no matter what situation, there is
always time for a Haribo. The advert had no following
series or any commercials relating in narrative. The
adverts humorous and youthful approach hits a wide
target audience, to those of a younger age it is viewed as
a relatable situation and those to of a older age it seen as
humorously awkward memory of their first kiss. Haribo’s
wisely associates something that is relatable to practically
to every human being to their product.

6.  Documentary style adverts attempt to document reality. They
are more likely to use real locations and at times real staff in
order to gain credibility with the audience.
This advert was released in 2009. Dominos is advertising
their new pizza recipe. The overall message within the
commercial is dominos staff and headquarters received
criticism about their food with open hands, learnt from their
mistakes and created what they believe to be a better
recipe. The advert consisted of real staff from dominos
headquarters, real meeting footage and real complaints
and comments made on their food. This level of honesty
with the viewer will create a crate of new found respect for
the company by the viewer and empathy for them as they
battle through the criticism. Additionaly, their comments on
how they believe the new recipe is better may cause the
consumer to have a “I wont believe it till I see it” attitude,
encouraging them to buy Dominos pizza.

7.  A ‘talking head’ is a television pundit who
discusses a specific topic, directly addressing
the viewer at home. They usually talk about the
company giving their positive opinions.
This advert was released in November
2009. Bon Voyage are promoting California
city to travellers. The use of celebrities and
personalities convinces viewers to make
use of Bon Voyages service as they are
icons who are highly admired and have an
enormous fan base.

8.  The term ‘animation’ encompasses a wide range of techniques from
2D images all the way to CGI . Animated images are often used in
television so that scenes that would be impossible to be filmed can be
used.
This advert was released in 2005. The commercial
promotes PG Tips tea. There is no distinctive message
within the advert however they disclose information
about their free tea cup that reassures the consumer
that tea is the right temperature. This is a great
technique to use when encouraging consumers to buy
a product as people love free merchandise. This advert
is also part of a series. At the time of the adverts
release Wallace and Gromit film had just been released.
Wallace and Gromits first film was produced in 1989
and for those who are true followers and fans of
Wallace and Gromit they would buy into this product as
it is associated with them. The target audience is most
likely to be of those who are in the elder region as they
are best associated with tea, knitting etc.