Proposal

1. Advert Proposal
Stephanie
Eddie
Gurvinder

2. Your product
Brand and History
 Nike was founded in 1964 as Blue Ribbon Sports and operated as a
distributor for the Japanese shoemaker. It officially became Nike INC. in
1971.
 Bill Bowerman and Phil Knight created the company.
 First idea came in 1971. This became the Nike Waffle trainer, which was
patented in 1974.
 1976 the company hired John Brown and Partners, based in Seattle, as its
first advertising agency. The following year the agency created the first brand
ad for Nike.
 By 1980 Nike had attained 50% of the U.S athletic shoe market.

3. What they sell
 Trainers
 General sportswear
 Sports equipment (footballs)
 Gym equipment (bench, dumbbells)
 Sport accessories
 Fitness apps (nike plus)

4. Recent adverts
 Winner Stays on-
https://www.youtube.com/watch?v=Bv09DRd4lsM
 the Switch ft. Cristiano Ronaldo-
https://www.youtube.com/watch?v=scWpXEYZEGk
 Unlimited You-
https://www.youtube.com/watch?v=VEX7KhIA3bU

5. Nike competitors
 Adidas
 sondico
 Slazenger
 Reebok
 Puma
 New balance

6. TARGET AUDIENCE
Demographic
 Class- middle class
 Age- 18-42
 Location- MEDC’S
 Race- All
 Gender-All
 Religion-Most
Classifications
• C2- Admin staff, some skilled
trades
• D1- skilled traders, plumbers,
electricians
• D2- unskilled traders,
laborers, drivers

7. The idea
 Based around sports and having the right footwear.
 This advert is going to showcase how our trainers can
improve the ability of an athlete.
 The athlete will be performing a sport in an ordinary
pair of trainers and then preform a spot in our trainers
which will demonstrate the increase in performances.

8. Questionnaire results
 1. What is your age group?
2. Do you wear trainers?
3. How much are you willing to pay for
trainers?
4. What is you favorite brand of trainers?

9. Questionnaire results 2
5. What activities do uses your
trainers for?
Answers-
Running
Basketball
Exercise
6. Do you buy trainers for fashion purposes
7. What brand of trainers do you buy?
8. Where do you buy your trainers?

10. Questionnaire results 3
9. What is your gender?
10. What is your occupation?
Answers-
Student
Sales assistant
11. What would you like to see in a Nike
advert?
Answers
Anything
Don’t mind
No preference
12. Do famous athletes inspire you to do
sports?

11. Questionnaire results 4
13. Have you ever owed Nike shoes
14. Where are most likely to see an
advert?
Answers
TV
Internet
YouTube
15. How many pairs of shoes do you buy a
year?
16. How many trainers do you own?

12. Questionnaire results 5
17. What is your favorite type of shoe?
Answers
Trainers
Flat shoes
18. Does music with an advert influence
you purchasing habits?
19. Would you buy any other Nike
products?
20. Would you buy a pair of trainers that
was created by a famous athlete?