This document contains summaries of various marketing campaigns Joe Public United worked on for different clients. These include campaigns for Jet, Anglo American, Knorr, Mercedes Benz, Tempest Car Hire, Surf, Nike/Kaizer Chiefs, and Manhattan Ice Tea. The campaigns spanned different mediums and objectives including employee awareness, product launches, promotions, and digital/in-store activations.
Travel Companies Becoming Travel Connoisseurs by Finbar O'NeillFinbar O'Neill
Finbar O'Neill takes a look at how travel companies are moving from simply planning flights and hotels to become true connoisseurs in terms of activities, food and alcohol, and hospitality.
Travel Companies Becoming Travel Connoisseurs by Finbar O'NeillFinbar O'Neill
Finbar O'Neill takes a look at how travel companies are moving from simply planning flights and hotels to become true connoisseurs in terms of activities, food and alcohol, and hospitality.
Creative and Clever Ads Part 5-StaircaseSayyedul Hoq
While spending 30 seconds on an escalator, where do you look? Most people just stare straight ahead – making escalators an ideal location for advertising. But some ads are more colorful, clever and controversial than others, using both the ideal eye-level platform and shape of the stairs to their full potential. These are the kinds of ads that make people pause and marvel for a moment before continuing on their way.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Creative and Clever Ads Part 5-StaircaseSayyedul Hoq
While spending 30 seconds on an escalator, where do you look? Most people just stare straight ahead – making escalators an ideal location for advertising. But some ads are more colorful, clever and controversial than others, using both the ideal eye-level platform and shape of the stairs to their full potential. These are the kinds of ads that make people pause and marvel for a moment before continuing on their way.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Too often, recruiting is a reactive game instead of proactive.
By examining the gaps in your funnel, you’ll improve each phase of the recruiting strategy from employment branding to the hire.
Join us on Tuesday, June 14 as Matt Singer, VP of Marketing at Jobvite, dives into data from our own database of 45 million job seekers and thousands of our own customers. He’ll show:
Why employer branding is the first step in building a positive application process.
How to convert more job seekers to applicants by a deeper analysis of your job ads.
Ways to analyze the performance your ATS, best utilize the tool, and get a better ROI.
It can take hundreds of candidates to fill one position. That may seem excessive, but after considering all the steps candidates go through — seeing a requisition, applying, interviewing, receiving an offer, and finally accepting the position — it’s easy to see all the ways candidates are weeded out. The good news? Recruiting can be optimized at every step through employer branding, sourcing, candidate experience curation, selection and insights. In this session, Andre Boulais, talent acquisition specialist at Jobvite, will share how brands can improve and accelerate every step of the funnel to bring in high-quality talent quicker than ever before.
In this session, attendees will learn:
• A concrete knowledge of each step of the recruiting funnel.
• How the recruiting funnel maps to candidate experience.
• Actionable tips on optimizing each step of the recruiting funnel.
Speaker: Andre Boulais, Strategic Account Director, Jobvite
A brief description of the admissions process overview through the lens of the changing "Admissions Funnel." This presentation would be most helpful for brand new admissions personnel or for others who want to know more about the craft of admissions but will not be directly involved in it - board members, for example.
views
Ever wondered how to generate media coverage for your business? Here's a selection of our favourite work from The Buzz Factory in Preston Lancashire; some of our biggest successes; and super-shrewd PR tactics.
We hope it inspires you and your colleagues to focus on stories that your customers would genuinely miss if you didn’t share them!
So enjoy some Buzz Factory PR brain fuel to help ignite your very-own slice of media super-stardom
Fotorama The Promotional Risk Management ExpertsFotoramaUK
From on-pack prizes to text-to-win promotions and money off coupons to scratch cards, Fotorama can help you control the financial risk of any sales promotion and maximise the impact of your budget whilst eliminating the risks associated with over redemption.
If you’d like to run an amazing sales promotion but are concerned about your budget if the campaign redemptions are just too high, then have no fear, a fixed fee deal from Fotorama can protect you, your business and your reputation. Find out why so many big brands trust us to manage their promotional risk time after time
This submission outlines a direct marketing campaign conducted by students at St. Lawrence College for a real client--Blueprint Clothing Boutique in Kingston, Ontario.
Snap: 10 creative business designs and what you can learn from themSnap
10 creative business designs and what you can learn from them.
Before you hit send on that newsletter template, print your next stock-standard ad, or go live with that basic website design, take some inspiration from these creative business designs and the lessons behind each one's success.
1. I have been an art director/designer since 2003. As you can imagine, throughout
the years I have grown to be quite versatile in creative thinking. A little bit of retail, promotions,
packaging and BTL has really expanded my portfolio.
I invite you to take a look and hope you enjoy the journey.
JOE PUBLIC 2012 - 2016
E-mail: christinestrydom25@gmail.com | Cell: 072 602 2872 | Meerensee, Richards Bay, KZN
2. Jet in-store elements and collateral
I worked as creative group head on Jet CCFSR for a year at Joe Public United. This is an overview of some of the campaigns we worked on.
This includes a poster from an account drive, a spend drive and some pages from a DL boolket designed to explain the financial services offered by Jet.
Retail - account drives, rewards and partner creative
3. Sustainablity campaign - Energy
Because of the rapid increase in energy consumption, Anglo American felt it important to make employees aware of the energy situation and educate them on how
they can be more self-sustainable and save energy in their direct environment and ultimately contribute to a sustainable future for all. We designed a simple infographic
to show them how they can save energy. Informative posters and fridge magnets were placed in strategic areas around head office. We then organised vendors
to exhibit their innovative ideas at a sustainable energy open day.
Employee awareness campaign
4. The iCare Two Oceans marathon
The Two Oceans Marathon is 56 km long. It is a challenge normally undertaken by ultra fit men and women, who train every day. So when Anglo American wanted
a better response rate to their iCare Physical Activity Programme from their desk bound head office staff, completing the Two Oceans Marathon was not a goal
they had envisioned us bringing to the table. By recording their steps on a pedometer, Anglo American office staff walked the 56 km Two Oceans Marathon,
while they worked, in just one week, proving you don’t have to be a fitness fanatic to achieve remarkable physical feats.
Employee physical activity campaign
5. illiadin nasal spray
The first of these adverts is a tactical ad done for iliadin and entered into awards. The second is an advert developed after finding the insight that women really suffer
because of their husbands man-flu and when using iliadin when you have flu it will cut your cold short by 2 days. The TV adverts are currently showing and this campaign
has just won a silver Apex 2016!
Magazine adverts
6. Knorr Pitch
Knorr already knew that their lower LSM market was using Knorr packet soup in one stew a week but they wanted to increase it to two stews a week. We found that
the lower LSM would not neccesarily be able to afford to put meat into every stew so they would use the Knorr soup to help give it a meaty flavour. We decided
to come up with a points system where the consumer would get rewards for however many packets of soup they bought. In this way they would get cash back
or other neccesities just by buying a product they were already familiar with.
Campaign
7. Lovers plus Pitch
Lovers plus felt that they were losing market share and wanted a fun and interesting way to get consumers to consider their brand again. We suggested using a radio
show where people could phone in to tell us what they call their private parts as a fun and jokey way to create talkativity. Consumers could also win a weekend away
for two in a ‘love hotel’. We would then use these words on the actual packaging and in adverts.
Campaign
8. Genuine brakes and Telligent®
maintenance
The first two ads are part of a campaign to influence consumers to buy genuine Mercedes-Benz brakes and to show them the effects of using these brakes.
The third advert is part of a campaign that highlights the benefits of having Telligent maintenace in your Mercedes-benz truck.
Magazine adverts
9. Quirky ads
Tempest car hire liked to have quirky adverts to draw some attention. Their motto was that everything you do should always be based in fun.
Here are some of the fun illustrated adverts I did for them.
Magazine ads
10. Surf Auto Pitch
Surf is well known for their hand washing powder but realised that the market is moving on, so the decided to launch a new auto washing poder. We decided that
it is very scary for any woman to wear white as it stains so quickly and it is a problem to get the stain out. But now that is a problem of the past. We dared celebrities
they are not scared to wear white. Consumers could win cash prizes and be invited to come to a dazzling white dinner.
Campaign
11. Launch of the new soccer jersey
Nike together with Kaizer Chiefs were launching the new soccer jersey. We built a container where we displayed all the previous soccer jearseys and some
memorabilia from the past to create a journey. As the fans walked through the container they could look at the items on display and end up seeing the new
soccer jersey. The fans could get their picture taken with one of the soccer players and buy a jersey for a fraction of the cost.
Activation
12. Mahattan shopping website campaign
Manhattan ice tea wanted to increase the consumers consumption of their product. Their target market is mainly women and what do women love more than anything...
shopping! For every Manhattan ice tea you buy, you earn dollars to spend on a shopping website that will only be open during lunch time every day. On this website
you could buy brand name items at a fraction of their cost using your Manhattan dollars. One lucky shopper would also win a shopping spree in Manhattan, New York!
Digital, in-store, radio and magazine campaign