The document discusses communicating across cultures and managing cross-cultural communication. It addresses cultural variables like attitudes, social organization, thought patterns, roles, nonverbal communication, language, time orientation, and context that can create "cultural noise" and undermine cross-cultural communication. It provides guidelines for cultural sensitivity when encoding messages, selectively transmitting messages through appropriate channels, and carefully decoding feedback in cross-cultural interactions. The overall message is the importance of understanding cultural differences and adapting communication styles when interacting with people from other cultures.
A guest Lecture by Obioha Durunna for ALES204: Communications: Theory & Practise class run by Dr. Jessica Laccetti. Obi regaled the class with examples of how easy it is to misunderstand cultures different from our own and that tolerance is key.
A guest Lecture by Obioha Durunna for ALES204: Communications: Theory & Practise class run by Dr. Jessica Laccetti. Obi regaled the class with examples of how easy it is to misunderstand cultures different from our own and that tolerance is key.
ReadySetPresent (Communication PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. The foundation of all skills remains in effective communication in today's professional world. Communication PowerPoint Presentation Content slides include topics such as: Exploring the critical elements of good communication, different methods of communication, 10 slides on keys to effective listening, 6 slides on listening techniques, 10 slides on improving your listening, asking vs. telling, 10 slides on barriers and gateways to communication, 20 slides on effective business communication, why attending is important, responding to content, posturing and observing and feedback, 20+ slides on nonverbal communication, including eye contact, language barriers, how to's and more!
ross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural communication is a related field of study.
ReadySetPresent (Communication PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. The foundation of all skills remains in effective communication in today's professional world. Communication PowerPoint Presentation Content slides include topics such as: Exploring the critical elements of good communication, different methods of communication, 10 slides on keys to effective listening, 6 slides on listening techniques, 10 slides on improving your listening, asking vs. telling, 10 slides on barriers and gateways to communication, 20 slides on effective business communication, why attending is important, responding to content, posturing and observing and feedback, 20+ slides on nonverbal communication, including eye contact, language barriers, how to's and more!
ross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural communication is a related field of study.
4/6/2019 Print
https://content.ashford.edu/print/AUBUS600.12.2?sections=sec2.4&content=content&clientToken=645de495-bd8d-1c0d-d131-e70506179497&np=sec… 1/6
2.4 International and Intercultural Interpersonal Communication
Learning Objective # 4: What additional challenges are present in international and intercultural interpersonal
communication?
Conducting business in today's modern business environment presents exciting opportunities for businesses and individuals. Markets and sales expand as
new social contacts are made and undiscovered cultures are explored, both within a nation's boundaries and with potential customers in other countries.
Many U.S. companies recognize the existence of two distinct potential advantages present due to cultural differences within the nation's borders. First, a rich
pool of new employees with diverse perspectives and interests infuses energy into a company's operations. Second, many cultural groups, including
Hispanics and Asian Americans, offer valuable target market segments that may be reached.
International business programs often begin with expansion into countries with many of the same cultural conditions, such as a Canadian �irm selling
products in the United States. Soon, however, an international program can move into countries with different languages and cultures. In both circumstances,
effective business communication involves understanding of—and adaptation to—cultural nuances and differences.
Cultural Dimensions
To understand individual communication while accounting for cultural differences, take note of the primary types of cultural differences. For years, the most
widely-cited dimensions of culture have been those proposed by Geert Hofstede, as displayed in Table 2.11. (More detail can be found at:
http://www.geert-hofstede.com (http://www.geert-hofstede.com) .)
Table 2.11: Hofstede's value dimensions of culture
Power Distance Distance between leaders and followers; authoritarian versus collaborative relationships
Individualism or Collectivism Value of personal status versus loyalty to the group
Masculinity-Femininity Male-dominated society versus more equal status between genders
Uncertainty Avoidance Risk-taking versus risk-avoidance societies
Short- or Long-Term Orientation Immediate versus long-term, strategic outcomes
Power distance affects communication patterns between individuals and in group settings. A culture exhibiting high power distance is one in which
managers are far less approachable by low-ranking employees. In such a culture, rank affects patterns of collaboration. Use of formal language becomes
more likely in higher power distance cultural settings. Conversely, in low power distance cultures, l.
COMMUNICATING IN INTERNATIONAL PROJECTS Chapter 9.docxmccormicknadine86
COMMUNICATING IN
INTERNATIONAL PROJECTS
Chapter 9
COMMUNICATING IN INTERNATIONAL PROJECTS
Communication is the key to increase value – in all types of projects.
Up to 90 per cent of the time of project managers is spent with
communication.
Good communication in international projects means:
Being aware of the importance of communication in such a
complex environment.
Overcoming language barriers.
Dealing with different communication styles.
Using a variety of communication modes and channels.
Planning for structured communication in the frame of a
communication governance system.
Having communication guidelines as a common reference frame
for all project members.
2
Medium
transmits message with
selected medium
Receiver
decodes meaning
Sender
encodes meaning
Noise
Culture
Feedback
PROCESS OF INTERCULTURAL COMMUNICATION
3
People from hierarchy-oriented cultures tend to hesitate
to communicate especially negative messages to higher
ranks and will tailor their communication style a lot to the
addressee. Individuals from equality-oriented cultures
tend to share openly negative messages with seniors
and focus on the content of the message rather on the
addressee.
Equality Hierarchy
Persons from consensus-oriented cultures tend to use
communication as a tool to create a positive atmosphere
and tend to indirectly approach conflict.
People from conflict-oriented cultures tend to openly
address conflicts with direct language.
Conflict Consensus
People from relationship-oriented cultures tend to
communicate more holistically about all kind of topics to
further the interpersonal relationship. Individuals from
task-oriented cultures tend to communicate about topics
directly linked to the task at hand.
Task Relationship
People from group-oriented cultures tend to put
numerous persons from their network on CC. People
from individualistic cultures tend to minimize CCs to the
persons directly affected or responsible.
People from group-oriented cultures tend to categorize
what they communicate and how they communicate in
terms of in-group and out-group communication.
Persons from individualistic cultures tend to focus rather
on the content of the message regardless of the
addressee.
Individual Group
4
Cultural impact on communication
CHALLENGES OF INTERCULTURAL COMMUNICATION
We all bring associations to the communication process based on
values and norms.
Verbal AND non-verbal communication can differ among cultures.
Communication is an unconscious process.
Awareness building is the prerequisite for understanding
differences in communication.
Communication epitomizes interpersonal interactions. It is
irreversible because the receiver may not change his or her reaction
to a communication the sender wants to modify.
5
Impact of
language
diversity on
international
projects
Insufficient
project
feasibility
Loss of
speed
Misjudg ...
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