Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Business communication

1,760 views

Published on

business communication

  • Be the first to like this

Business communication

  1. 1. IMPORTANCE AND NATURE OF BUSINESS COMMUNICATION<br />
  2. 2. COMMUNICATION<br />Derived from Latin word ‘communis’ which means ‘common’<br />Communication is complete when the receiver understands in the same sense and sprite that the communicator intends to convey.<br />“communication is the sum of all things a person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding.” <br /> -David H.Holt<br />
  3. 3. CLASSIFICATION<br />Intrapersonal Communication.<br />Interpersonal Communication.<br />Group Communication.<br />Mass Communication.<br />Verbal Communication.<br />Non-Verbal Communication.<br />Metacommunication.<br />
  4. 4. 3 MAJOR ROLES OF MANAGER <br />INTERPERSONAL- Manager interacts with there superior, peer and subordinate.<br />INFORMATIONAL- Manager receives and gives information to people inside or outside the organization. <br />DECISIONAL- Manager takes important decisions and communicate them to organizational members for effective implementations.<br />
  5. 5. IMPORTANCE OF COMMUNICATION<br />INTERNAL COMMUNICATION<br />Facilitating Planning.<br />Helps in decision making.<br />Brings co-ordination.<br />Facilitate better administration.<br />Creation of mutual trust and confidence.<br />Motivation of employees.<br />Building higher employees moral.<br />Binding force.<br />Facilitate effective control.<br />
  6. 6. EXTERNAL COMMUNICATION<br />Touch with the external environment.<br />Handling competition.<br />Public relations.<br />
  7. 7. OBJECTIVE OF COMMUNICATION<br />Exchange of information.<br />Issue and orders.<br />Advice and counseling.<br /> persuasion.<br />Suggestion.<br />Education.<br />Motivation.<br />Raising Morale.<br />Warning.<br />
  8. 8. Reference – ‘ Business Communication’<br /> T.N. Chhabra.<br />

×