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Business communication


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business communication

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Business communication

  2. 2. COMMUNICATION<br />Derived from Latin word ‘communis’ which means ‘common’<br />Communication is complete when the receiver understands in the same sense and sprite that the communicator intends to convey.<br />“communication is the sum of all things a person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding.” <br /> -David H.Holt<br />
  3. 3. CLASSIFICATION<br />Intrapersonal Communication.<br />Interpersonal Communication.<br />Group Communication.<br />Mass Communication.<br />Verbal Communication.<br />Non-Verbal Communication.<br />Metacommunication.<br />
  4. 4. 3 MAJOR ROLES OF MANAGER <br />INTERPERSONAL- Manager interacts with there superior, peer and subordinate.<br />INFORMATIONAL- Manager receives and gives information to people inside or outside the organization. <br />DECISIONAL- Manager takes important decisions and communicate them to organizational members for effective implementations.<br />
  5. 5. IMPORTANCE OF COMMUNICATION<br />INTERNAL COMMUNICATION<br />Facilitating Planning.<br />Helps in decision making.<br />Brings co-ordination.<br />Facilitate better administration.<br />Creation of mutual trust and confidence.<br />Motivation of employees.<br />Building higher employees moral.<br />Binding force.<br />Facilitate effective control.<br />
  6. 6. EXTERNAL COMMUNICATION<br />Touch with the external environment.<br />Handling competition.<br />Public relations.<br />
  7. 7. OBJECTIVE OF COMMUNICATION<br />Exchange of information.<br />Issue and orders.<br />Advice and counseling.<br /> persuasion.<br />Suggestion.<br />Education.<br />Motivation.<br />Raising Morale.<br />Warning.<br />
  8. 8. Reference – ‘ Business Communication’<br /> T.N. Chhabra.<br />