This document discusses communication in personal selling. It begins by defining business communication as the sharing of information between people in an organization for commercial benefit. It then defines personal selling as a two-way communication between a buyer and seller that occurs in a face-to-face or real-time encounter. Personal selling is important because it allows for oral presentations and conversations to persuade potential customers to purchase goods and services that benefit both the buyer and seller.

1. COMMUNICATION IN
PERSONAL SELLING

2. PRESENTATION PLAN
Business Communication
Effective Business Skills
Personal Selling
Conclusion

3. COMMUNICATION
“Communication is a skill that you
can learn. It’s like riding a bicycle
or typing. If you’re willing to work
at it, you can rapidly improve the
quality of every part of your life.”
Brain Tracy

4. BUSINESS
COMMUNICATION
Business
Communication is a
sharing of information
b/w people within an
organization that is
performed for the
commercial benefits of
the organization.

7.  two-way flow of communication
 between a buyer and seller
 a face-to-face or real time encounter
PERSONAL SELLING

8. Why are “face-to-
face” and “one-way”
communication is
important?

9. According to Philip Kotler
“As face-to-face interaction with one or more
prospective purchasers for the purposes of making
the sales.”

10. American Marketing Association defines Personal
Selling as:
“Personal Selling is the oral presentation in a
conversation with one or more prospective purchases
for the purpose of making sales, it is the ability to
persuade the people to buy goods and services at a
profit to the seller and benefit to the buyer.”

11. It includes
Face-to-face Telephone Communication
Video or Web Conferencing

12. Personal selling communication is
carried out by sales representatives,
who are the personal connection
between a buyer and a company or a
company’s products or services.
CONCLUSION