Telemarketing is a direct marketing method where salespeople reach out to potential customers via phone or web conferencing to make sales. It can be both outbound and inbound and is used by various organizations for sales and fundraising, but it has a negative image among consumers that can harm a business's reputation. The effectiveness of telemarketing depends on the skills of the callers and the quality of the prepared scripts, but outsourcing it can lead to higher costs and reduced control over the process.

2.  Method of direct marketing in which a
salesperson solicits prospective customers to
buy products or services, either over the phone
or through a subsequent face to face or Web
conferencing
 The purpose of telemarketing is to make a sale
 Telemarketing may be done from a company
office, from a call centre, or from home
 It may involve either a live operator or a
recorded message, in which case it is known as
"automated telemarketing"

3.  An effective telemarketing process often involves
two or more calls. The first call determines the
customer’s needs. The final call motivates the
customer to make a purchase
 Charitable organizations, alumni associations,
and political parties often use telemarketing to
solicit donations
 Marketing research companies use
telemarketing techniques to assess market
acceptance of or satisfaction with a particular
product, service, brand, or company

4.  Outbound telemarketing
 Inbound telemarketing
 Business to Consumer (B2C) telemarketing
 Business to Business (B2B) telemarketing
 Automated Telemarketing

5.  Provides a venue where you can easily interact
with the prospect, answering any questions or
concerns they may have about your product or
service
 It's easy to prospect and find the right person to
talk to
 It's cost-effective compared to direct sales
 Results are highly measurable
 You can get a lot of information across if your
script is properly structured

6.  If outsourcing, set-up cost is minimal
 Increased efficiency since you can reach
many more prospects by phone than you can
with in-person sales calls
 Great tool to improve relationship and
maintain contact with existing customers, as
well as to introduce new products to them
 Makes it easy to expand sales territory as the
phone allows you to call local, national and
even global prospects.

7.  There is a high acquisition cost per sale for purchased
prospect lists that typically contain many unqualified
prospects
 Telemarketing has become a nuisance to many
consumers
 Telemarketing has a negative image and that negative
image can tarnish your business reputation
 Its all about the people performing the call. If they
don't have the right training, the outcome will be poor,
as a result destroying your business' credibility

8.  If hiring an outside firm to do telemarketing,
there is lesser control in the process given
that the people making the calls are not your
employees
 May need to hire a professional to prepare a
well-crafted and effective script
 It can be extremely expensive, particularly if
the telemarketing is outsourced to an outside
firm

9. No, the telemarketing industry could not
have prevented the Do-Not-Call Registry
 When a company launches a product
through telemarketing, it initially attracts
customers
 But when the concentration and frequency
of calls increases, companies tend to attract
retaliation from the customers, which is
what led to the Do-Not-Call Registry

10.  Consumer goods
 Newspaper
 Restaurants
 Internet Service
Providers
 Telecommunication
Customer Services