The document summarizes a presentation on achieving true customer engagement through a 5-step voice of customer (VOC) driven relationship marketing process. It discusses conducting VOC research to understand customer priorities and expectations. It then outlines the 5 steps: 1) using VOC to drive relationship strategies, 2) creating opt-in databases with customer profiles, 3) deploying multichannel marketing per customer preferences, 4) delivering strong customer service, and 5) increasing the power of online experiences. Case studies show companies achieving double-digit increases in results through this process.
What if you could increase your win rate by 10%, 20% or 50% ?
The world of sales is changing: Information overload, buyer networks, social business and collaborative CRM are transforming the way we interact and engage with customers.
With «Social Sales», you can focus on what is really important: The people and social relationships behind the opportunity. It provides a fresh approach to master the complexities of B2B sales by capitalizing on the social capital of your company.
This book is targeted to sales, account, marketing and business managers applying «Social Sales» to hunt and farm new business.
The objective is to support sales teams to win strategic opportunities and grow within their target accounts.
If you believe, that people and relationships are the driving forces of sales success in your business, this book is designed for you.
There is an advertising revolution underway and markets have shifted to convertising. What is it? How does it work? Who is doing it? When will you start?
Chapter 8 of Marketing 4.0: Moving from Traditional to Digital discusses the need for brands to adopt human qualities to attract customers in the human-centric era.
What if you could increase your win rate by 10%, 20% or 50% ?
The world of sales is changing: Information overload, buyer networks, social business and collaborative CRM are transforming the way we interact and engage with customers.
With «Social Sales», you can focus on what is really important: The people and social relationships behind the opportunity. It provides a fresh approach to master the complexities of B2B sales by capitalizing on the social capital of your company.
This book is targeted to sales, account, marketing and business managers applying «Social Sales» to hunt and farm new business.
The objective is to support sales teams to win strategic opportunities and grow within their target accounts.
If you believe, that people and relationships are the driving forces of sales success in your business, this book is designed for you.
There is an advertising revolution underway and markets have shifted to convertising. What is it? How does it work? Who is doing it? When will you start?
Chapter 8 of Marketing 4.0: Moving from Traditional to Digital discusses the need for brands to adopt human qualities to attract customers in the human-centric era.
Lead Generation: Empathy - Your Lead Gen SuperpowerHannah Flynn
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity.
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder.
That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Customer Service, The Art of Listening and Engagement Through Social MediaJordi Sabater Domènech
Servicio al cliente: El arte de escuchar y el compromiso mediante medios de comunicación social (Customer Service, The Art of Listening and Engagement Through Social Media).
Brian Solís habla del servicio al cliente como el nuevo marketing, donde se hace necesario tener una mayor participación en los Social media con el fin de facilitar la comunicación. Pero, para ello, es necesario establecer estrategias que permitan que los clientes se vuelvan evangelizadores de la marca. El cómo hacerlo es la respuesta que pretende dar este libro.
To recruit drivers, lead nurturing should play a large role in your advertising strategy. It allows you to promote your trucking company to driver candidates by giving them useful and relevant content, without "interrupting" them. Lead nurturing is the key forming comfortable relationships with driver prospects, and moving them through the funnel.
2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power of people.
This market trend has a big impact on companies. Most companies see this evolution as a danger. I believe that leveraging the power of the people in a positive way is a great opportunity.
Until now, managers have treated consumers in a too opportunistic way. The challenge is to really open up and collaborate with them in a structural way.
This presentation offers you a vision and a framework to leverage the power of the people in a truly positive and open way.
Lead Generation: Empathy - Your Lead Gen SuperpowerHannah Flynn
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity.
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder.
That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Customer Service, The Art of Listening and Engagement Through Social MediaJordi Sabater Domènech
Servicio al cliente: El arte de escuchar y el compromiso mediante medios de comunicación social (Customer Service, The Art of Listening and Engagement Through Social Media).
Brian Solís habla del servicio al cliente como el nuevo marketing, donde se hace necesario tener una mayor participación en los Social media con el fin de facilitar la comunicación. Pero, para ello, es necesario establecer estrategias que permitan que los clientes se vuelvan evangelizadores de la marca. El cómo hacerlo es la respuesta que pretende dar este libro.
To recruit drivers, lead nurturing should play a large role in your advertising strategy. It allows you to promote your trucking company to driver candidates by giving them useful and relevant content, without "interrupting" them. Lead nurturing is the key forming comfortable relationships with driver prospects, and moving them through the funnel.
2011 was the year in which 'power to the people' became real. Arab spring, London riots and occupy wall street are just a few examples where we have seen the power of people.
This market trend has a big impact on companies. Most companies see this evolution as a danger. I believe that leveraging the power of the people in a positive way is a great opportunity.
Until now, managers have treated consumers in a too opportunistic way. The challenge is to really open up and collaborate with them in a structural way.
This presentation offers you a vision and a framework to leverage the power of the people in a truly positive and open way.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
2Different ways managers and leaders use to communicate.docxlorainedeserre
2
Different ways managers and leaders use to communicate
Different ways managers and leaders use to communicate
Kim-Rochelle A. Harker
Columbia Southern University
Dr. Crum
Organizational Communication
16 November 2019
Communication between a manager and the employees or other stakeholders is key to the operation of all business. For Walmart, each message has specific audience. There can be a message for the general public, a message for employees alone, and a message for investors, employees and other stakeholders. In this regard, Walmart utilizes every technique of communication in order to ensure that the messages reach the designed audience in the most effective way. Currently, Walmart CEO Dough McMillon communicates to the stakeholders about the progress, new organizational strategies and policies changes using several methods. This paper examines the communication methods of Walmart CEO and analyze whether they are effective and applicable by other leaders and managers.
McMillon uses several channels to communicate his message to reach the desired audience. For instance, live streaming of the discussion, face-to-face with the stakeholders, recorded videos and phone calls (Mulhern, 2009). The recorded videos are mostly for the general public and they can be posted on social media with a caption of the summary of the main message with a link that directs the user to the full video. This is more effective because recent trends include communication via social media, where users constantly check their pages and timeline for news or any interesting events. Managers should invest heavily in social media to relay the key messages that are meant to all stakeholders like launching a new store and depicting its positive trend in the market, which will be accessible by almost every user on the social networks like Twitter and Facebook. This method is also effective because there is always feedback where people comment on the post about their views and opinion on the CEO’s message and may provide some insightful suggestions.
Using phone calls is also a good channel for better leadership that Walmart CEO uses. In fact, a good leader will use phone calls to communicate with employees and other key stakeholders in order to relay messages in a clear and effective way (Cohen, Benesty & Gannot (2019). There is a chance of the recipient of the message to ask for clarity and ask some questions about any alternatives to the instructions or the message relayed. In fact, direct phone calls are quicker an appropriate for urgent messages especially where there is no downtime for assumptions and action is required almost immediately. In this regard, all managers and leaders must include direct phone calls in order to get things done with immediate effect as well as convey a more understood and clarified information.
In the annual general meeting of Walmart 2019, McMillon used live face-to-face communication to relay his messages about the achievem ...
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
It is important to understand the social conversations about your brand — and your competitors and industry. Gain relevant feedback across your marketing, service, and sales campaigns. Track mentions of your brand across all networks — and use these insights to optimize and improve your marketing strategies.
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Peacekeeper, Navigator, Student: The Marketer to 2015Nick Johnson
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
This in-depth white paper focuses on the evolving role of the marketer within large organizations, and is based on feedback from over 1,000 marketing executives worldwide.
There are two parts - investigating the new brand/customer relationship, and then looking at how to get closer to your customers.
Topics covered throughout the white paper include internal collaboration, multi-channel campaigns, measurement to build a 360-degree view of the customer, and the increasing power of customers to define your brand.
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
3. Presenters Ernan Roman President Ernan Roman Direct Marketing, (ERDM) Recognized as the industry pioneer w ho created three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research. Will be inducted into the DMA Marketing Hall of Fame in October, 2011. Named to “B to B’s Who’s Who” as one of the “100 most influential people” in Business Marketing by Crain’s B to B Magazine. ERDM provides marketing consulting services for Fortune and Growth companies such as Microsoft, NBC Universal, Walt Disney, IBM, MSC Industrial Direct, and Songza Media, Inc. His latest book on marketing best practices is titled, “ Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay”. He is also the co-author of “Opt-In Marketing” and author of “Integrated Direct Marketing”. [email_address] www.erdm.com
4. Presenters Richard Bonfiglio: Senior Director, Marketing Operations MSC Industrial Direct Rich currently heads up Marketing Operations for MSC Industrial Direct, a direct marketer and distributor of industrial supplies. With over 15 years experience in direct marketing strategy, tactics, and analytics, he oversees strategy, tactical implementation, and measurement of programs that utilize field sales, telesales, direct mail, e-mail, and SEM to drive acquisition, retention, and customer penetration. Rich also has responsibility for advertising production, productivity enhancement, talent and project management, and administration of the overall marketing budget. [email_address] www.mscdirect.com
5. Presenters Eric Greenberg EVP Marketing Life Line Screening, (LLSA) Life Line Screening is the country’s leading provider of community-based preventive health screenings. LLSA screens nearly 1 million people in the US and UK each year in over 17,000 community locations – helping consumers avoid the catastrophic effects of stroke and heart disease. Eric has helped build LLSA into one of the country’s premier direct-to-consumer healthcare companies. Before joining LLSA in 2003, Eric, was President of DMM Partners, a direct marketing consulting practice. He also was Co-President of InteliHealth, a joint venture of Aetna US Healthcare and Johns Hopkins University. [email_address] www.lifelinescreening.com
6. Presenters Doug Stein President HMS National, Inc. Doug was a distinguished Fortune 500 consultant for Accenture in the 1990’s. There he helped manage some of the firm’s most prominent projects while also being key to the development of significant corporate solutions and industry offerings that notably increased market share and profit for the world’s largest consulting firm. In his current position, Doug is the senior executive at HMS National responsible for developing and delivering innovative growth strategies in a historically mature and commoditized industry. [email_address] www.hmsnational.com
7. Presenters Tamara Rosenthal Executive Director, Brand Marketing Ideeli Tamara Rosenthal is the executive director of brand marketing at ideeli, responsible for developing the company’s brand positioning, public relations, social media and editorial direction, as well as spearheading creative campaigns to enhance the high-growth ideeli business. She works closely with the ideeli merchandising team to create innovative brand partner marketing programs and forge key partnerships across the fashion, media and retail industries. Prior to joining ideeli, Tamara’s career spanned the fashion and e-commerce industries, including senior level positions at Ferragamo, Vogue, Lacoste and asmallworld.net . While serving as vice president of marketing at Lacoste, Tamara was recognized as one of the “Top Women in Business” by PINK Magazine and credited in Brandweek for being instrumental in freshening the “LACOSTE Look.” A native New Yorker, Tamara is married, with two children. She is a graduate of the Columbia Business School with a M.B.A. in marketing. [email_address] www.ideeli.com
9. What if we could treat customers the way we want to be treated… and generate double-digit increases in response and revenue?
10. This workshop was created to teach you the 5-Step Voice of Customer-Driven RM Process which will enable you to achieve consistent double-digit results such as these…
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15. Important: Opt-in is not about passively agreeing to receive e-mail. It’s about actively opting-in to a relationship and self-profiling your preferences and aversions.
16. How to Use Voice of Customer Research to Drive Your Relationship Strategies Step 1
17. 5 Step VOC-Driven Relationship Marketing Process VOC RESEARCH Step 1 OPT-IN ENGAGEMENT Step 2 VOC RESEARCH Step 1 MULTICHANNEL MARKETING Step 3 VOC RESEARCH Step 1 HI-VALUE SERVICE Step 4 VOC RESEARCH Step 1 SOCIAL MEDIA Step 5 VOC RESEARCH Step 1
18. Don’t Re-Engineer Your Relationship Marketing Strategies from the Isolation of Your Conference Room…
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36. MSC Industrial Direct Deploying The Voice-of-Customer Process Across Multiple Channels
37. Presenters Richard Bonfiglio: Senior Director, Marketing Operations MSC Industrial Direct Rich currently heads up Marketing Operations for MSC Industrial Direct, a direct marketer and distributor of industrial supplies. With over 15 years experience in direct marketing strategy, tactics, and analytics, he oversees strategy, tactical implementation, and measurement of programs that utilize field sales, telesales, direct mail, e-mail, and SEM to drive acquisition, retention, and customer penetration. Rich also has responsibility for advertising production, productivity enhancement, talent and project management, and administration of the overall marketing budget. [email_address] www.mscdirect.com
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53. LIFE LINE SCREENING GAINING AN IN-DEPTH UNDERSTANDING OF CUSTOMER REQUIREMENTS
54. Eric Greenberg EVP Marketing Life Line Screening, (LLSA) Life Line Screening is the country’s leading provider of community-based preventive health screenings. LLSA screens nearly 1 million people in the US and UK each year in over 17,000 community locations – helping consumers avoid the catastrophic effects of stroke and heart disease. Eric has helped build LLSA into one of the country’s premier direct-to-consumer healthcare companies. Before joining LLSA in 2003, Eric, was President of DMM Partners, a direct marketing consulting practice. He also was Co-President of InteliHealth, a joint venture of Aetna US Healthcare and Johns Hopkins University. [email_address] www.lifelinescreening.com Presenters
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60. Monthly Percentages NPS PROMOTERS PASSIVES DETRACTORS Customer First Mgmt Kickoff Improvement in NPS
67. Life Line Screening VOC Audience Screening History Age 50-65 Age 66-80 Total M F M F Screened 1x Screened 30-60 days prior Screened 12-18 months ago and re-solicited at least 1-3x Screened 2x Screened 30-60 days prior Screened 3x or more Screened 30-60 days prior
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78. 1. Voice of Customer Relationship Research Specialized depth research to understand customer/prospect needs, decision making process and expectations of the optimal experience via web, social media/community, email, offline media and customer service call centers. These insights enable development of customer driven Relationship Marketing Strategies and Action Plans. 5 Step VOC-Driven Relationship Marketing Process
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81. How to Create Powerful Opt-In Databases with Customer’s Self Profiled Information Step 2
82. 5 Step VOC-Driven Relationship Marketing Process VOC RESEARCH Step 1 OPT-IN ENGAGEMENT Step 2 VOC RESEARCH Step 1
83. $ $ $ Traditional “Spray and Pray” Isn’t Working So Well…
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86. Respect customers and prospects by asking them to define their unique requirements in response to meaningful value propositions presented by the marketer. The Alternative…Powerful and Socially Responsible Opt-In Relationships
87. As a result of this dialogue, customers populate your Opt-In database with uniquely detailed, actionable information. The Alternative…Powerful and Socially Responsible Opt-In Relationships
88. Important: Opt-in is not about passively agreeing to receive e-mail. It’s about actively opting-in to a relationship and self-profiling your preferences and aversions.
99. Situation Overview As a result of the first Small Business VOC, MSFT developed the SB+ Relationship Program. Results: *Source: AMI Tracker Panel Study Average 2008 - 2009 SB+ RM Opt-Ins
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102. Pillars of the Online Relationship Program Usage Benefits Activation Implementation Customer Satisfaction
110. RM Coverage Relationship Desk Newsletter Trigger Based Database e-Marketing Web: Business Resource Center Customers Microsoft Personalized Service Customized Info Ease of Use Relevancy Profiles Click/Usage Behavior Purchase Intent Xsell oppty/VL
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118. 1. Voice of Customer Relationship Research Specialized depth research to understand customer/prospect needs, decision making process and expectations of the optimal experience via web, social media/community, email, offline media and customer service call centers. These insights enable development of customer driven Relationship Marketing Strategies and Action Plans. 5 Step VOC-Driven Relationship Marketing Process
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121. How to Deploy Your Multichannel Mix Per Opt-In Preferences Step 3
122. 5 Step VOC-Driven Relationship Marketing Process VOC RESEARCH Step 1 OPT-IN ENGAGEMENT Step 2 VOC RESEARCH Step 1 MULTICHANNEL MARKETING Step 3 VOC RESEARCH Step 1
132. 3. Select your location for pick-up or have it shipped!
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134. IDM Response Compression Traditional Time: 1 – 2 Weeks Response Phone E-mail / Mail Phone E-mail / Mail IDM Time: 1 – 24 Hours Response
135. Precision Sequencing & Timing Web and Digital Media Begin with Publicity and Continue Web & Digital Media Email #1 / Mail #1 Print Advertising Email #2 / Mail #2 1 Week 1 Week 1 - 24 Hours After Receipt Per Opt-In Preferences Outbound TM Publicity
140. From: Daniel Brendler [mailto:D.Brendler@EastHillsChevrolet.onesource1.gmtorque.com] Sent: Monday, June 28, 2010 11:47 AM To: ernan@erdm.com Subject: We received your request for information Long Island's Premier Chevrolet Dealership! . Hello Ernan, We received your email request for information on the 2010 Corvette, are you interested in purchasing one this month? If so, please contact me directly for an appointment to discuss your needs. If you are just looking for information, go to www.chevrolet.com/ (next to the forward slash, fill in the vehicle name, press the space bar and click on the link). When you are in the market for a vehicle, please let me know and I will assist you with current incentives and finance options. Regards, Danny Brendler GM Certified Internet Sales Manager East Hills Chevrolet DESK: (516)869-8100 X 211 Cell: (516)383-3267 Fax: (516)869-9455 [email_address] contactchevydan@gmail.com
141. From: David Stein-Automatic Mail [mailto:david@automatic-mail.com] Sent: Friday, August 13, 2010 6:04 AM To: Ernan Roman Subject: Catching Up With You Dear firstname_placeholder, Hi there! Somewhere along the networking trail or via the exchange of emails, you have a home in my database. I'm sure you can relate to exactly this scenario! I hope that you will want to confirm your contact info and provide correct snail mail and email contact information so we can re-connect. ( You can use the link at the top or bottom of this email.) Or, you may not want my future emails with timely tips on how to get the most out of your budget. You just want to be left alone and we respect that. We only want to mail and email to people who want to hear from us. (Again, you can use the link at the top or bottom to permanently remove yourself from future mailings. ) So, as soon as you finish reading, I would like you to take a minute to click on the link at the bottom of this email to update your profile You can also check a box to add yourself to receive Direct Mail Success, our new newsletter. We're going to help you step out of the box to gain new perspectives on how to maximize the effectiveness of your direct mail and email campaigns. You can unsubscribe to our emails at anytime and we will never share your information, not even with my Aunt Ida and Uncle Lou!! Are you ready to drive sales and increase sales? Then go to AOLS.com and tell me what your priorities are to get started. The next step in updating my database is to talk you! If you have questions, suggestions, requests, or just want to say hello, please drop me an email at: [email_address] or call 347-581-7909. Warmest regards, [email_address] 347-581-7909
142. From: Verizon Wireless [mailto:VZWMail@Reply.VerizonWireless.com] Sent: Friday, September 17, 2010 8:45 PM To: ERNAN@ERDM.COM Subject: Thank You For Your BlackBerry Bold 9650 smartphone Upgrade
143. VOC DRIVEN MARKETING From: Carbonite Customer Care [mailto:customer_care@clickemail.carbonite.com] Sent: Saturday, September 25, 2010 4:37 PM To: Ernan Roman Subject: Your initial Carbonite backup is complete "FEEL GOOD" NEWS! Your initial Carbonite backup is complete. Dear Ernan, Good news: Carbonite has completed your initial online backup for ERNAN-LAPTOP. If you selected Automatic backup, here's how your backup works:
206. 1. Voice of Customer Relationship Research Specialized depth research to understand customer/prospect needs, decision making process and expectations of the optimal experience via web, social media/community, email, offline media and customer service call centers. These insights enable development of customer driven Relationship Marketing Strategies and Action Plans. 5 Step VOC-Driven Relationship Marketing Process
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209. 5 Step VOC-Driven Relationship Marketing Process VOC RESEARCH Step 1 OPT-IN ENGAGEMENT Step 2 VOC RESEARCH Step 1 MULTICHANNEL MARKETING Step 3 VOC RESEARCH Step 1 HI-VALUE SERVICE Step 4 VOC RESEARCH Step 1
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213. Tony Hsieh , CEO of Zappos, built a billion-dollar business in less than 10 years. Looking at every one of our interactions through a branding lens instead of an expense-minimizing lens means that we run our call center very differently from others: We…want our reps to...develop a personal emotional connection with each customer... Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed. We view it as something that can grow if we create positive emotional associations with our brand.
214. Since Howard Schultz resumed the reins of Starbucks 2 years ago, he's taken the company from a 50% decline in operating income and share price to delivering its best financial results in company history. The equity of the brand is defined by the quality of the coffee but also, most importantly, by the relationship that the barista has with the customer and whether or not the customer feels valued, appreciated, and respected...
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225. Service Quality Metrics* 1. What is the optimum average abandon rate? Answer: 2% or less. 2. What is the optimum average speed of answer? Answer: 80% of calls within 30 to 40 seconds.
226. 3. What is the maximum annual turnover rate for CSR’s? Answer: 10% to 20%. 4. What is the ideal call monitoring rate per CSR? Answer: 40 calls per month. 5. What is the optimum response time for an e-mail inquiry? Answer: 4 hours.
227. 6. Within how many contacts should you be able to resolve a customer service issue? Answer: One. 7. What is the optimum Web self-service rate? Answer: 90% to 100%.
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229. 1. Voice of Customer Relationship Research Specialized depth research to understand customer/prospect needs, decision making process and expectations of the optimal experience via web, social media/community, email, offline media and customer service call centers. These insights enable development of customer driven Relationship Marketing Strategies and Action Plans. 5 Step VOC-Driven Relationship Marketing Process
230. 4. Customer Service Customer service is a competitive differentiator and drives repeat purchases. It is not an “Operations” and “Cost” line item. It is a Revenue driver! 5 Step VOC-Driven Relationship Marketing Process
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234. 5 Step VOC-Driven Relationship Marketing Process VOC RESEARCH Step 1 OPT-IN ENGAGEMENT Step 2 VOC RESEARCH Step 1 MULTICHANNEL MARKETING Step 3 VOC RESEARCH Step 1 HI-VALUE SERVICE Step 4 VOC RESEARCH Step 1 SOCIAL MEDIA Step 5 VOC RESEARCH Step 1
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236. Bad news: Social / digital media are not “ the answer”… They will not make it all better!
237. Unless we learn how to engage per customer’s preferences and expectations… the addition of social and digital media will only result in multimedia irritation.
238. Granted… we will have new and improved multimedia irritation… But the end result will still be the same consumer alienation.
243. Per VOC, You Must Think Multichannel / Multimedia: “ I take pride in being a smart shopper. I might see something on TV, or hear an ad on the radio. I’ll text some of my fellow Frugal Mom$ friends to check it out. Then I’ll browse the web site. If the item interests me, I’ll put it in my cart. When I’m finished browsing, I’ll print out the cart and call customer service to place the order and have them answer any questions.” Takeaway 2
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248. After listening carefully to all your feedback, we’ve come up with a new and improved shipping-and-returns policy that I think you’re going to love. Here’s an overview of the changes we’ve made:
271. Per IBM's 2010 CEO Study: “57 percent of companies that have invested in social business tools have outperformed their peers, citing collaboration as having a direct impact on their organization's growth.”
285. Presenter Tamara Rosenthal Executive Director, Brand Marketing ideeli Tamara Rosenthal is the executive director of brand marketing at ideeli, responsible for developing the company’s brand positioning, public relations, social media and editorial direction, as well as spearheading creative campaigns to enhance the high-growth ideeli business. She works closely with the ideeli merchandising team to create innovative brand partner marketing programs and forge key partnerships across the fashion, media and retail industries. Prior to joining ideeli, Tamara’s career spanned the fashion and e-commerce industries, including senior level positions at Ferragamo, Vogue, Lacoste and asmallworld.net . While serving as vice president of marketing at Lacoste, Tamara was recognized as one of the “Top Women in Business” by PINK Magazine and credited in Brandweek for being instrumental in freshening the “LACOSTE Look.” A native New Yorker, Tamara is married, with two children. She is a graduate of the Columbia Business School with a M.B.A. in marketing. [email_address] www.ideeli.com
306. 1. Voice of Customer Relationship Research Specialized depth research to understand customer/prospect needs, decision making process and expectations of the optimal experience via web, social media/community, email, offline media and customer service call centers. These insights enable development of customer driven Relationship Marketing Strategies and Action Plans. 5 Step VOC-Driven Relationship Marketing Process
307. 4. Customer Service Customer service is a competitive differentiator and drives repeat purchases. It is not an “Operations” and “Cost” line item. It is a Revenue driver! 5 Step VOC-Driven Relationship Marketing Process
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
10/03/11 Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
10/03/11 14:41 Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
We solicited member input from members on Facebook and Twitter, asking them to share plus-size brands and styles that they would like to see Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
MAKE RESULTS CONSISTENT THROUGHOUT Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
MAKE RESULTS CONSISTENT THROUGHOUT Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011
Achieving True Customer Engagement: The 5-Step Process for Increasing Sales 10 – 35% DMA Annual 2011