Alan Feldenkris, Director, Client Development & Marketing Innovation at SapientNitro, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
Trade shows won't help you achieve all of your marketing and business objectives. But they are an important milestone to getting there. A win on the trade show floor can reverberate throughout all your marketing efforts.
Here are seven tips to help your brand score points, win customers and be awesome:
1, Define your strategy for getting to the next level
2. Earn points by playing to win
3. Understand your arsenal and bring the right equipment
4. Know the rules
5. The game begins when you start playing
6. The game doesn't stop when the whistle blows
7. Refine your strategy to advance to the next level
Alan Feldenkris, Director, Client Development & Marketing Innovation at SapientNitro, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
Trade shows won't help you achieve all of your marketing and business objectives. But they are an important milestone to getting there. A win on the trade show floor can reverberate throughout all your marketing efforts.
Here are seven tips to help your brand score points, win customers and be awesome:
1, Define your strategy for getting to the next level
2. Earn points by playing to win
3. Understand your arsenal and bring the right equipment
4. Know the rules
5. The game begins when you start playing
6. The game doesn't stop when the whistle blows
7. Refine your strategy to advance to the next level
There is no question that trade promotion has its value, but overusing it dilutes its efficiency, erodes brand equity, and devalues the entire category. As we determine how marketing must evolve in the future, we need to give shoppers a better reason to buy our brands, one that is relevant and meaningful to them and does not solely depend on price and need. Emotion — not price promotion — is the new currency with which we can successfully sell goods and services.
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
Therese Jerrard, a gifted sales trainer at Deluxe Corp, gives a presentation that has great value for Small Business Sales – regardless of your comfort with selling or your type of business.
With the idea to exhibit the inspiring journey and insights of some of the world’s most influential CMO’s, Insights Success proudly presents an exclusive edition of ‘The 10 Influential Marketing Leaders to watch in 2019’
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
One of the most frequent questions I get is how do you stay current? In the sprint of back to school, I asked 15 marketing leaders the question and documented their learning as well as my own.
The Holmes Report's 2014 Global Creative Index again analyses entries and winners from more than 25 PR award programmes from around the world, to determine the best performing campaigns and agencies.
CREATIVE WITH INVESTMENT? Addressing the need for creative transformation in ...Dog
Taking the idea of creative transformation - the evolving relationship between creativity, digital, marketing and business – Dog produced a whitepaper that seeks to uncover challenges faced by those involved in driving innovative marketing strategies and searches for actionable recommendations for today’s marketers working within the financial services industry.
Our findings are based on an independent survey of 200 marketing and communications professionals and insight gathered during an industry roundtable with Heads of Marketing at leading global financial services organisations.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
In the advertising and marketing industries, the debate has raged for decades. Do high levels of creativity make advertising more effective? Or is creativity just irresponsible folly practiced by creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.
Preparing Successful Sales Quotes: Experts Weigh In
It can take a lot of work to get a lead to the quoting stage. Don’t throw away all the effort you have put in managing your sales pipeline by preparing a sub-par sales quote. Providing a successful sales quote can often determine if you win or lose a deal.
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What are the keys to preparing successful sales quotes? ”
JC Rodrigues, a speaker at the marcus evans Latin CMO Summit 2013, on brand development.
Interview with: JC Rodrigues, Director, Disney Interactive Business Unit
Peacekeeper, Navigator, Student: The Marketer to 2015Nick Johnson
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
This in-depth white paper focuses on the evolving role of the marketer within large organizations, and is based on feedback from over 1,000 marketing executives worldwide.
There are two parts - investigating the new brand/customer relationship, and then looking at how to get closer to your customers.
Topics covered throughout the white paper include internal collaboration, multi-channel campaigns, measurement to build a 360-degree view of the customer, and the increasing power of customers to define your brand.
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
There is no question that trade promotion has its value, but overusing it dilutes its efficiency, erodes brand equity, and devalues the entire category. As we determine how marketing must evolve in the future, we need to give shoppers a better reason to buy our brands, one that is relevant and meaningful to them and does not solely depend on price and need. Emotion — not price promotion — is the new currency with which we can successfully sell goods and services.
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
Therese Jerrard, a gifted sales trainer at Deluxe Corp, gives a presentation that has great value for Small Business Sales – regardless of your comfort with selling or your type of business.
With the idea to exhibit the inspiring journey and insights of some of the world’s most influential CMO’s, Insights Success proudly presents an exclusive edition of ‘The 10 Influential Marketing Leaders to watch in 2019’
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
One of the most frequent questions I get is how do you stay current? In the sprint of back to school, I asked 15 marketing leaders the question and documented their learning as well as my own.
The Holmes Report's 2014 Global Creative Index again analyses entries and winners from more than 25 PR award programmes from around the world, to determine the best performing campaigns and agencies.
CREATIVE WITH INVESTMENT? Addressing the need for creative transformation in ...Dog
Taking the idea of creative transformation - the evolving relationship between creativity, digital, marketing and business – Dog produced a whitepaper that seeks to uncover challenges faced by those involved in driving innovative marketing strategies and searches for actionable recommendations for today’s marketers working within the financial services industry.
Our findings are based on an independent survey of 200 marketing and communications professionals and insight gathered during an industry roundtable with Heads of Marketing at leading global financial services organisations.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
In the advertising and marketing industries, the debate has raged for decades. Do high levels of creativity make advertising more effective? Or is creativity just irresponsible folly practiced by creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.
Preparing Successful Sales Quotes: Experts Weigh In
It can take a lot of work to get a lead to the quoting stage. Don’t throw away all the effort you have put in managing your sales pipeline by preparing a sub-par sales quote. Providing a successful sales quote can often determine if you win or lose a deal.
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What are the keys to preparing successful sales quotes? ”
JC Rodrigues, a speaker at the marcus evans Latin CMO Summit 2013, on brand development.
Interview with: JC Rodrigues, Director, Disney Interactive Business Unit
Peacekeeper, Navigator, Student: The Marketer to 2015Nick Johnson
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
This in-depth white paper focuses on the evolving role of the marketer within large organizations, and is based on feedback from over 1,000 marketing executives worldwide.
There are two parts - investigating the new brand/customer relationship, and then looking at how to get closer to your customers.
Topics covered throughout the white paper include internal collaboration, multi-channel campaigns, measurement to build a 360-degree view of the customer, and the increasing power of customers to define your brand.
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
The case for Purpose-Driven Marketing in Australia Allan Dib
Increasingly more companies are talking about the company and brand purpose, and rightly so. Shifting marketing from product-centric marketing to purpose-driven marketing has proven to be very successful for brands. This same thinking has also helped many corporations build their reputation and relevance with stakeholders
The Most Influential CMOs to Follow in 2023 January2023.pdfInsightsSuccess4
This edition features a handful of Most Influential CMOs that are at the forefront of leading us into a digital future.
Read More: https://insightssuccess.com/the-most-influential-cmos-to-follow-in-2023-january2023/
In order to shed light on the entrepreneurs’ inspiring approaches, Insights Success has curated a list of "The 30 Most Inspiring Entrepreneurs of 2019", who are revolutionizing the business concepts and consumer standards.
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
From Boring to Brilliant: How B2B Content Marketers Re-mix Mainstream Success...Carla Johnson
The demand to come up with amazing, consistently creative ideas is skyrocketing while the time to do so shrinks. This presentation shares the 5-step framework that every brilliant brand uses to perpetually foster amazingly innovative ideas and deliver exponential outcomes for their brands.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Bringing the Story to Life: Why and How to Build Internal Audiences that Crea...Carla Johnson
Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for customers, prospects and other groups. This Content Marketing World session shows why and how to plan, structure and manage content creation for internal audiences in the same way that it’s done externally.
Creating Story-Driven Brand ExperiencesCarla Johnson
Brand storytelling is shifting the focus of how companies look at content creation and content marketing. Leading companies understand why they need to create value through story-driven experiences that capture the heart – and not just the heads – of audiences. Brands that realize success through storytelling do so because of their ability to tell delightful, sustainable stories that draw people in and make them want to know more. Story-driven experiences connect with people at the times, places and in ways that are relevant to them, help convert them into customers and ultimately brand loyalists and evangelists.
We’re moving into a new era of marketing, moving from product-centered content to customer-centric experiences that drive content strategy and performance. How do you make the transition?
This webinar gives a deep dive into this new era of marketing. Big Brands, as it turns out, are achieving content marketing performance goals much faster with delightful, sustainable brand stories that draw readers in and make them want to engage more. You’ll learn why relevant content that’s centered creating meaningful, relevant customer experiences based on what matters most to them transforms browsers into brand loyalists and evangelists.
The Good, The Bad and The Ugly: Making Content Work for the Sales ForceCarla Johnson
If content marketing supports the sales cycle, why are so many companies bad at it? It’s not a shortage of technology. It stems from sales and marketing not having walked the proverbial mile in each other’s shoes. This lack of understanding causes friction between what sales teams want and what marketing delivers—and when.
This session will help B2B marketers understand the sales side of the house, how the new customer journey impacts sales, the financial cost of misalignment between marketing and sales, and how to create content that not only resonates with customers, but also engages and excites your sales team. This presentation covers:
- How to uncover different expectations sales and marketing have around the customer buying cycle and sales enablement
- Find out why marketing and sales have such a different approach for a common goal – getting customers and bringing in revenue
- Learn the new rules of responsibility for sales and marketing as it relates to content marketing
- Understand how marketers can speak the language of sales in order to develop more relevant content during each step of the buyer’s journey
Teaching the Choir to Sing: The Communicator's Role in Content MarketingCarla Johnson
The marketing and communication profession is abuzz with “content marketing.” While the label is new, the practice isn’t. What is new is the breadth and depth with which it is becoming engrained within organizations and how communicators need to be willing to take a leadership role in brand storytelling, one of the foundational elements of content marketing.
One of the biggest challenges that communicators face is the ability to tell a consistent story. It’s hard enough to get everyone in a siloed communications department on the same page, much else everyone else in the organization. But not teaching employees how to tell your brand story can have significant financial impacts to a company. An inconsistent story can create a disjointed customer experience. Not knowing the story can result in disengaged employees. And an engaged audience telling a consistent story means better financial returns and a richer customer experience.
This presentation explains:
• What content marketing is and why communicators need to pay particular attention
• The importance of brand storytelling across your organization
• The impact that untrained employees can have on customer satisfaction and overall performance
• A framework to establish an internal process to create effective brand storytelling
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets DecisionsCarla Johnson
Perhaps nothing makes a faster and more profound impact on clients, prospective clients, the media, employees and other audiences than that of the written word. In fact, research shows that nearly 90% of what you create is not seen as different or relevant enough to create much impact. Many A/E/C firms have technical teams weigh in on proposals, presentations and marketing materials. Even marketers find their strengths lie more in strategy and planning, rather than articulating expertise in an engaging, compelling and lasting manner. While accuracy is important, firms often lose out in the early stages of proposals because they don’t understand how to craft messages or get dropped later during consideration.
Show Me The Numbers! How Content Marketing Attracts Members, Revenue and Infl...Carla Johnson
Most associations are great at creating content – publications, research reports, newsletters, webinars – but then what? Without a “north star,” associations often generate content without understanding who they’re talking to or the story they want to tell. This session teaches the basics of content marketing, how to turn existing content into an integrated strategy, and how to use it to attract and retain members, establish your association as a thought leader and industry influencer, and leverage that for revenue.
“Let me tell you a story…” is one of the most powerful phrases a person can hear. Whether we realize it or not, people in our companies already tell stories through content, branding, campaigns, social media, PR, the products we develop and the services we deliver. But rarely do they differentiate us. And they’re often unorganized and inconsistent, at best. Learn how to avoid telling the same old story and create one that has a life of its own.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
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1. 12 Months of Learning from
12 Top B2B Marketers
Carla Johnson
Author, Speaker, Consultant
Type A Communications
2. @CarlaJohnson
How to Make Big Changes…
A new year brings a clean slate of a new year is 365 days of
possibilities. Part of what gets me excited is taking one idea,
focusing on it, and then putting it into practice little by little.
Huge change all at once can be hugely overwhelming. But
what I find is that huge change really comes from the
accumulation of taking many small steps, whether it’s
becoming more open minded to the ideas of others or how
you think about the work that you do as a marketer.
3. @CarlaJohnson
Through Consistently Small Ones
In 2014, I was lucky to spend a lot of time talking to top B2B
marketers who I always feel live at the head of the comet and
blaze the path for others. While there’s many facets to their
success, I realized that focus is a big part of it. So here’s a list
of 12 things I learned from 12 top B2B marketers – just one
to focus on each month for 2015:
4. @CarlaJohnson
From empowering customers to
empowering employees, Button Bell talks
about how great marketing is really about
great simplification. Much of her focus for
2014 was on simplifying the brand across
the enterprise, from the website
experience to industrial design. That
takes a lot of determination to breakdown
silos, lead and facilitate collaboration,
drive cohesiveness and collaboration and
all the while elevating the impact of
marketing along the way.
Kathy Button Bell
CMO
Emerson
1 Simplification
5. @CarlaJohnson
You have to be excellent at driving growth
for your enterprise. And the only way to
do that is to communicate and then
demonstrate the impact that marketing
can have on the entire organization –
starting with the executive team. to create
a consistent experience, marketing has to
step up and create a core platform to talk
about what growth looks like, translate it
into how that applies to every facet of the
business, and then make that come alive
through experiences for employees and
customers.
Linda Boff
Executive Director
Global Brand Marketing
GE
2 Be a good translator
6. @CarlaJohnson
How we connect with people are the
pipes, but it’s the stories we deliver over
them that tell people what to engage with
and who to believe. Products can be
interchangeable, but what we stand for
differentiates us. It’s the stories we tell
that convey the purpose we have in the
lives of our customers. The brand is our
platform, but we put our customers at the
center of our stories…and that
responsibility is too important to be left
just to marketing. It has to be instilled into
the culture of the company.
Michael Brenner
Head of Strategy
NewsCred
3 Create a culture of content
7. @CarlaJohnson
Aon serves as an intermediary between
insurance companies and buyers so that
buyers can make smarter decisions. For
example, if a company is building a major
facility overseas, they need someone to
help them buy that insurance – enter Aon.
But there’s so much to know about
building materials, soil conditions and
rates in different countries. That’s where
Aon created value and has shifted its
focus from transactions to consulting –
growing taking over the industry’s top
spot and also doubling its revenue
to $11 billion.
Phil Clement
Global CMO
Aon
4 Use content to create value
8. @CarlaJohnson
Marketers deal with a lot of ambiguity and
uncertainty and the path can be blurry at
times. It’s our role to guide our companies
to where the world is going, to provide a
voice. There’s always a new relationship
or solution to figure out. In order to do
that, it means that marketing’s job is
never done; we have to think of ourselves
as being in perpetual motion.
Beth Comstock
CMO
GE
5 Perpetual motion marketing
9. @CarlaJohnson
Too often, marketers miss the point
of technology – it’s not just about
automating processes, it’s about
making it easier to engage with
audiences. Marketing needs a
technology ecosystem that
empowers both sales teams and
customers to have deeply
personalized interactions.
Eduardo Conrado
SVP Marketing & IT
Motorola Solutions
6 Focus on systems of engagement
10. @CarlaJohnson
Marketers need to approach multiple
audiences with an integrated brand
message. What you say across all
channels has to be seamless, and ladder
up to a broader, consistent and deeply
integrated message. It has to be a single
brand with a single voice, but still vibrant
and relevant to meet the needs of specific
audiences. And it’s critical to approach
employee messaging with the same rigor
as B2B and B2C.
Antonio Lucio
Global Chief Marketing and
Communications Officer
Visa
7 Deeply integrate marketing and
corporate communications
11. @CarlaJohnson
The recession hit USG hard. In the midst
of economically disastrous times,
McGovern convinced her CEO to let
marketing have the impact that she knew
it could. Her team revitalized the brand
through a relaunch around “It’s Your
World. Build It.” and tied it to an Olympic
sponsorship. The result? Second quarter
2014 net income of $57 million was more
than double that of the same period the
previous year and the strongest for the
company in the last seven years.
Linda McGovern
Vice President, Marketing
USG
8 Activate your story
12. @CarlaJohnson
Customers believe that sales is 88%
knowledgeable on product, but only 24%
on business expertise. But executives
value sales people with business
expertise 4 times more than product
knowledge. That’s why best-in-class
companies have twice as much training
and business discussions than their
competition. They understand the
importance of closing the business value
gap in conversations with customers and
prospects.
Tim Riesterer
Chief Strategy Officer
Corporate Visions
9 Understand your value gap
13. @CarlaJohnson
Emotions play a bigger part in the buying
process than either buyers or marketers
want to admit. But devotion to brands
begins and ends with an emotional
connection. Buyers are people, people
are humans and humans are emotional
beings. To convey emotion, you have to
communicate in the natural language of
your audience, looking at specific words
and phrases that are personally
appealing.
Karen Walker
Senior Vice President
Cisco
10 Create emotional content
14. @CarlaJohnson
As a comedy writer and stand-up
comedian, Washer talks about how the
words of actor, writer and teacher Del
Close made a difference to him in the
world of corporate communications and
content marketing. “It’s fear that keeps us
from our best. Fear to be different, fear of
not getting promoted, fear of failure.” But
when you can muster the courage to
follow that fear, what may be the most
terrifying moments in your life (and
career) may also turn into the most
rewarding.
Tim Washer
Senior Marketing Manager
Cisco
11 Follow the fear
15. @CarlaJohnson
If people don’t hear a focus about a
specific purpose, then they focus on
activity. When marketers understand the
end goal it’s easier for them to exercise
discipline and say “no” to distractions.
Without distractions, they can produce
higher quality ideas and outcomes, rather
than slowly degrading toward high
volumes of low-quality content that no
one ends up using. When they say “no” to
distractions, they ultimately say “yes” to
greater impacts within and for the
company.
Mark Wilson
Senior Vice President
Global Marketing
Blackberry
12 Say “no” more often
16. @CarlaJohnson
What can you do in 2015?
Margaret Mead was an American cultural anthropologist
who’s credited with changing the way we study human
cultures. She was a frequent speaker and featured author in
mainstream media during the 1960s and 1970s. One of her
most notable quotes highlights what marketers should keep
in mind when they face the frustration of learning, and then
implementing, new ideas within their own organizations…
17. @CarlaJohnson
“Never doubt that a small group of
thoughtful, committed citizens can
change the world. Indeed, it is the only
thing that ever has.”
Margaret Mead, Cultural Anthropologist
1901-1978
18. 1. Simplify something
2. Become a translator
3. Create a content culture
4. Use content to create value
5. Stay in perpetual motion
6. Create systems of engagement
7. Integrate with communications
8. Activate your story
9. Understand the value gap
10. Create emotional content
11. Feel the fear
12. Say “no” more often
@CarlaJohnson
Pick one thing
and start
small…
19. @CarlaJohnson
Become a “committed citizen”
What can you, as a citizen
committed to the company for
which you work, change about your
world?
20. Let’s Connect!
Carla Johnson
Author, Speaker, Consultant
Type A Communications
+011 (720) 344-0987
Carla@TypeACommunications.com
@CarlaJohnson
www.TypeACommunications.com