This document discusses marketing communications and how brands can build better relationships. It defines marketing communications as messages used to promote a company's products and services. Traditionally, marketing focused on printed materials, but now uses strategic branding and messaging to ensure consistency. The document also discusses how communication occurs through a sender-receiver process and how social media, email, and in-product communications are important digital marketing channels. It emphasizes that successful marketing now requires focusing on human interactions and relationships rather than just transactions in order to connect with customers in a meaningful way.