Here are some key strategies for effective communication: 1. Be clear and concise. Get to the point quickly and avoid unnecessary words. 2. Actively listen. Make eye contact, avoid distractions, ask clarifying questions. 3. Choose the right medium. Consider the message, audience, and circumstances to pick the best channel like email, phone, or in-person. 4. Provide context and background. Give enough detail for understanding without overloading information. 5. Watch tone and body language. Communicate respectfully and check that non-verbal cues match the message. 6. Solicit feedback. Ask others to repeat back or summarize to ensure understanding. 7.

1. Communication Skills
CHAPTER -4

2. Meaning Of Communication
Communication is the process of
exchanging thoughts, ideas, facts,
emotions and opinions between
two or more persons. In other
words, Communication is the
process of transmitting and
receiving verbal and nonverbal
messages.

3. The process of Communication is what
allows us to interact with other people,
without it, we would be unable to share
knowledge or experiences with anything
outside of ourselves. Common forms of
communication include speaking, writing,
gestures, touch & broadcasting
Wikipedia
Definition

4. Features of Communication

5. Communication is the backbone of our society
It Allows us to form connections, influence, Decision
s, & Motivate change. Without communication skills,
the ability to progress in the working world & in life, i
tself, would be nearly impossible

6. Communication Provides Success
Effective Communication is important for the succes
s of an individual; it would be difficult to succeed in
any business or profession if one does not posses e
fficient communication skills

7. Communication Develops Relationship
It is one of the most important aspects needed to m
aintain & Improve relationships. Through communic
ation we can discover needs & share our worries, p
erceptions.

8. Communication Gives You Happiness
Effective Communication Skills make you happier b
y having joyous relationships. Reduces anger of bot
h parties talking, correctly expresses yourself & oth
er

9. process of communication
Process of communication involves decisions and activities by two persons involved:
the sender and the receiver:
 Sender
The sender begins the process of communication .The sender has to be clear about the purpose of
the communication and about the target audience of communication that is a Sender decides why and
to whom to send a message
Functions of sender
Being clear about the Purpose of communication
finding out about the understanding and need of the target audience
Encoding the required information
Selecting the medium to send a message
Making efforts to get feedback

10. Reciever
 Meaning
 the receiver because aware that a messages arribed when he perceives it
with his senses .The receiver attends to the message and interpret it
 Functions of Receiver
 attending to the received message that is listening reading or observing
 Decoding the received message
 interpreting and understanding the meaning of the message
 responding to the message
 giving Feed back to the sender of the message

11. Stages in process of communication
 Message Conceived
Decisions to send messages as a result of thought process or external stimulus.
 Message Encoded
Appropriate medium selected later email interview meeting telephone.
 Communication Medium Selected
Appropriate language chosen: oral, written word, picture or nonverbal communication.
 Message Decoded
Language is decoded from knowledge terms vocabulary, previous information.
 Message interpreted
Interpreting understanding underlying as well as explicit meaning.
 Feedback Supplied
Signals passed to sender or written replay nonverbal signals.

12. A D D Y O U R T E X T H E R E
Intiments of
Effective
cómmunicató
in

13. To make sure you communication in the most
effective manner possible ,you need to know
what are the 7 principles of communication.
Therefore ,below list of communication, also
know as the principal of communication, will
provide you with a useful checklist to ensure
good communication in the workplace.

14. 1.Concrete:
When your
message
that you
want to
convey - not
liable to
have fallen.

15. 2.Coherent: The
whole point behind
your message will
be useless when
you are not
3.Charity: The purpose
of your message should
be Clear so that the
reader doesn't head up
scartcing his/her head.

16. ADDYOURTEXTHERE
4.Commitmen
t:
Commitment
is a major
part of
workplace
communicatio
n skills.

17. ADDYOURTEXTHERE
5:Consistency:
The choice of
words matters
when you are
communication
should not leave
your use short
sentences and
short words.

18. 6:Completenes
s: Never leave
your sentences
in complete.
Each message
must have a
logical
conclusion.

19. 7:Courteous:
Let's keep it
positive your
arguments
should make
the other
person
respectful.Offe
nsive words
can put off
people.

20. IMPORTANCE OF FEEDBACK IN
COMMUNCATION AND FORMS
OF COMMUNICATION

21. • Feedback is the final component and one of
the important factors in the process of
communication.
• It is defined as the response given by the
receiver to the sender.
• The sender needs response of the
receiver in order to decide effectiveness
of communication.

22. • Feedback can be negative or positive. Positive
feedback indicates that the sender can continue
his communication in the same manner as
before. Negative feedback on the other hand,
indicates a need for a change in the manner of
communication.
• The feedback tells the sender many things such
as whether the message is received successfully
or not, whether the receiver liked it or not,
whether the choice of channel/medium was
appropriate etc.

23. • If the appropriate feedback is given by the
receiver to the sender, then the sender can
modify, remodel, his strategy of
communication.
There are different types of feedbacks.
These are:
Positive feedback
Negative feedback
Deliberate positive
Deliberate negative
Immediate feedback
Delayed feedback
No feedback

24. • No feedback is also feedback in itself. It
would indicate disagreement or a reluctant
acceptance of ideas.
• Feedback can also be verbal or non-verbal. A
smile would be a positive non-verbal
feedback, whereas a frown would indicate a
negative feedback.
• Each type of feedback has its own features
and messages hidden inside them for the
sender.

25. TYPES OF
COMMUNICATION
1) Verbal Communication
Verbal communication can also be called as Oral
communication. In very simple terms, any
communication that happens orally between
people is known as verbal communication. The
objective of such communications is to ensure
that people understand whatever you want to
convey. Because of its very nature, verbal
communications is more quick and precise then
email communication.

26. 2) Non-verbal / Interpersonal
communication
How do you make people feel when you enter the
room? Is your body language strong and are you
standing straight and erect or are you slouched
and tired? Are you clean shaven, looking your
immaculate best for a team meeting or are you
shabby with shirts that are not ironed? When you
shake hands, do you do so strongly or do you just
brush your hand against others?
The above were some examples of Non-verbal
communications or interpersonal
communications.

27. 3) Written Communications
There are many many ways that written
communications can be used. The number of
ways is ever increasing with the penetration
of smartphones and the internet. One of the
most common forms of written
communications used till date is Email. But
slowly, written type of communications is
becoming more informal with Whatsapp and
other online messaging apps being used
regularly.

28. 4) Formal &Informal
There are two types of communication
when considering the formality of the
communication. One is the formal and
official type of communication which can
be emails, letterheads, memos, reports and
other such kinds of written material. These
are considered as documentary evidence
and certain formality is associated with
them. You cannot submit such formal
documents and later deny them.

29. 5) Visual Communication
One of the industries which most prominently
uses Visual communication is the medical
industry. New medicines which come into the
market have to be shown to doctors and the
advantages have to be explained. At such
times, the medical representatives carry
informative pamphlets which are shown to the
doctors and dropped with the doctors.
many different industries are using visual
communication to help interaction with their
customers so that they can communicate their
ideas better

30. Formal and Informal
Communication

31. Formal and informal communication
Formal communication refers to the communication that flows along formal
organizational structure.It flows through the established chain of
command.Ex.circulars,departmental meetings.
Informal communication the communication that takes place outside the
formally prescribed network or channel is called informal communication .It is
spontaneous and has no set of rules and regulations.

32. Informal communication
The Informal Communication is the casual
and unofficial form of communication
wherein the information is exchanged
spontaneously between two or more persons
without conforming the prescribed official
rules, processes, system, formalities and
chain of command.

33. Formal Communication
The communication in which the flow of information is already defined is termed
as Formal Communication. The communication follows a hierarchical chain of
command which is established by the organisation itself. In general, this type of
communication is used exclusively in the workplace, and the employees are
bound to follow it while performing their duties.

34. (1) Maintenance of Authority of the Officers: Formal communication maintains
constant relations among the superiors and the subordinates as a result of whom
the dignity of the line superiors is maintained. Consequently, it is convenient to
control the subordinates and fix their responsibility which is absolutely needed
for effective and successful control.

35. 2) Clear and Effective Communication: In formal communication, there is a
direct contact among the managers and the subordinates. Both understand the
capability, habits, feelings, etc. of one another. Managers know as to when and
under which conditions their subordinates need information. In this way, this
communication is capable of making available timely information. Hence, it is
clear and effective.

36. (3) Orderly Flow of Information: The information has to pass through a definite
route from one person to another. Hence, the flow of information is systematic.
(4) Easy Knowledge of Source of Information: In this type of communication, the
source of each information can be easily located.

37. Advantages
(1) Overload of Work: In a modern business organisation much information,
many messages and other things have to be communicated. Under formal
communication, they are routed through a definite channel and this
consumes much of the time of the superiors and thus some other important
works are left unattended.
(2) (2) Distortion of Information: This method can be a hindrance in the flow of
information. Sometimes the distance between the sender and the receiver is
so big that the information has to pass through many hands and by the time
it reaches the receiver it is distorted. Thus it fails to serve its purpose.

38. Disadvantages
 (1) Overload of Work: In a modern business organisation much information,
many messages and other things have to be communicated. Under formal
communication, they are routed through a definite channel and this consumes
much of the time of the superiors and thus some other important works are
left unattended.
 (2) Distortion of Information: This method can be a hindrance in the flow of
information. Sometimes the distance between the sender and the receiver is
so big that the information has to pass through many hands and by the time it
reaches the receiver it is distorted. Thus it fails to serve its purpose.

39. Visual Communication &
Difference between oral and written communication

40. Visual communication
 Visual communication is the conveyance of ideas and information in forms that can
be seen. Visual communication in part or whole relies on eyesight.[1] Visual
communication is a broad spectrum that includes signs, typography, drawing, graphic
design, illustration, industrial design, advertising, animation, color, and electronic
resources.[2] Students studying visual communication[9] are taught the basic physics
of light, anatomy and physiology of the eye, cognitive and perception theories, colour
theories, Gestalt psychology, aesthetics, natural reading patterns, design
principles, semiotics, persuasion, camera/filming actions and image-types, and so
forth. Colleges for visual communications differ in their approach, but most combine
theory and practice in some form.

41. Oral and written communication
Oral communication :
Words play a crucial role in communication process, to transmit the message in the way
it is intended to be conveyed. When words are used in the process of communication, it is
known as verbal commnication. Verbal transfer of information can be performed, orally
or in written form.
Written communication:
But as we all know that everything has two aspects, same is the case with written
communication as the communication is a time consuming one. Moreover, the sender
will never know that the receiver has read the message or not. The sender has to wait for
the responses of the receiver. A lot of paperwork is there, in this mode of communication.

42. Oral communication
Definition of Oral Communication
Oral Communication is the process of conveying or receiving messages with the use of spoken
words. This mode of communication is highly used across the world because of rapid transmission
of information and prompt reply. Oral communication can either be in the form of direct
conversation between two or more persons like face to face communication, lectures,
meetings, seminars, group discussion, conferences, etc. or indirect conversation, i.e. the form of
communication in which a medium is used for interchange of information like telephonic
conversation, video call, voice call, etc.

43. Written communication
Written Communication, on the other hand, is a formal means of
communication, wherein message is carefully drafted and formulated in written
form. It is kept as a source of reference or legal record. In this article, we’ve
presented all the important differences between oral and written communication in
tabular form. The communication in which the message is transmitted in written
or printed form is known as Written Communication. It is the most reliable mode
of communication, and it is highly preferred in the business world because of its
formal and sophisticated nature. The various channels of written communication
are letters, e-mails, journals, magazines, newspapers, text messages, reports, etc.

44. Upward And
Downward
Communication

48. OBJECTIVES OF COMMUNICATION
1. TO COMMUNICATE EFFECTIVELY FOR STRONGER DECISION MAKING.
FOR EX:-to take decision we should communicate with stronger people
and making decision.
2.TO SHARE AND UNDERSTAND THE INFORMATION.
FOR EX:-first we should understand about information what others are
saying then we should share our information.

49. 3.COMMUNICATION ACTS AS TOOL FOR THE EFFECTIVE WORK RELATED
FLOW OF INFORMATION.
FOR EX:-if we are working with some other people,we should
communicate with everyone about the work.
4.TO MAKE SHARING OF IDEAS SIMPLE CLEAR AND COMPLETE.

50. FOR EX:-if some one is not understanding the ideas,for them making
ideas simple clear and complete.
4.TO DEVELOP STRONG BUSINESS RELATIONSHIPS AND ENHANCED
PROFESSIONAL IMAGE.
5.IT ENHANCES RAPPORT WITH PEERS,SUPERIORS AND SUBORINATES.
FOR EX:-we should discuss with superiors and suborinates about
information.

51. 6.TO PROMOTE THE COMPANY NAME AND PUBLIC PROMOTION.
7.TO COUNSEL EMPLOEES REGARDING CARRER GUIDENCE,LEGAL ADIVCE
AND IMPROVE THE THEIR PRODUVTIVITY.
8.TO DELEGATE THE WORK TO THE SUBORINATES.
FOR EX:-the work must be delegate to the subordinates in a proper way.
9.UPWARD COMMUNICATION FACILITIES THE EMPLOYEES IN PUTTING
FORTH THEIR OPINION.

52. FOR EX:-the employees can put the opinion, what there thinking about
this information and communication facilities will be upward.
10.TO PERSUADE THE RECEIVER TO UNDERSTAND AND ACCEPT THE
PROPOSAL.
11.TO IMPROVE MOTIVATION LEVEL AND MORALS AMONG THE EMPLOYEES.
FOR EX:-if we communication with the employees,we can know what the
employees want to improve the level and morals.

53. Significance of
communication
1.Helps in achieving coordination :
Modern business firms which are organized
on large scale consist of workers working
on the basis of division of labour and
specialization to achieve the company
common goals.
2.Helps in smooth working :
To achieve the goals of the enterprise co-
operative action of the persons workings in
its different activities is necessary.

54. 3.Increased managerial efficiency :It
is said most managers time spent on
communication this help the
manager in performing his duties
quickly and systematically.
4.Helps in decision making :For
taking any sort of decisions and also
for its effective implementation a
good communication system in the
enterprise is a primary requirement.

55. 5.Helps in maintaining industrial
peace :Lack of communication or
improper communication between
management and worker.
6.Helps in recruitment process :
Communication is needed in the
recruitment process to acquaint
potential employess with the merits
of working for the enterprise.
7.Helps employees to perform
effectively :Employees are require to
know their job relationship and
importance to the overall operation.

56. 8.Helps to acquaint subordinates with
their evaluation :It is needed to
acquaint the subordinates with the
evaluation of their contribution to the
enterprise activity.
9.Helps in teaching employees about
personal safety :communication is
needed to teach employees about their
personal safety on the job, to reduce
accident to lower compensation to
maximize legal costs and to reduce
recruitment and training costs for
replacement.

57. 10.Helps in manager performing his
functions :It helps the manager in
performing his managerial functions such
as planning, organizing ,staffing, directing
and controlling plans requires detailed
communication. among the managerial and
other personnel.

58. Strategies for Effective Communication
 Participate: Participate actively in whatever activity the team has to
carry out and be sure to voice your opinion.
 Listen: Always take into consideration the opinions and suggestions of
others.
 Body Language: One must be aware of the body language one uses as
it can positively or negatively affect the message you wish to send.
 Clarity: Always be clear on the message you mean to give so there is
no chance of miscommunication.
 Confidence: Always be confident on the subject you speak about and
speak clearly.

59. Strategies for Effective Communication
[Continued]
 Always maintain eye contact during verbal communication to gain
your audience’s attention.
 Vocabulary: Be sure to gain an extensive vocabulary to properly
present your ideas in a clear and concise manner.
 Avoid being Pedantic: Try not to unnecessarily use complex phrases or
paying undue attention paid to minor details or formal rules simply to
display one’s superiority.

60. Seven Cs of Communication
 CLARITY: A communication should be clear so the recipient can
certainly understand what the sender really wants to communicate.
The sender ought to help to make the meaning of the message free of
ambiguity and vagueness.
 COMPLETENESS: The sender must ensure the communication has all
information related to the necessary topic to prevent confusion of the
topic.
 CONCISENESS: A message should be while brief as possible.
Conciseness signifies declaring exactly what this sender must declare
in the fewest words possible.

61. Seven Cs of Communication [Continued]
 CONCRETENESS: Concreteness signifies become distinct, particular
and vivid rather than vague and normal. This is done by supplying
specific information and instructions.
 COURTESY: The sender must retain a high level of courtesy for the
receiver. This is done by speaking respectfully and being appreciative.
 CORRECTNESS: A communication should always have proper grammar,
punctuation, spelling and using the appropriate type of vocabulary.
 CONSIDERATION: Always take into consideration the receiver and how
they may interpret your message.

62. Horizontal,
Diagonal And Internal
Communication

63. Horizontal communication

Horizontal communication is the transmission of information between
people, divisions, departments or units within the same level of
organizational hierarchy. You can distinguish it from vertical
communication, which is the transmission of information between different
levels of the organizational hierarchy. Horizontal communication is often
referred to as 'lateral communication.’
ADVANTAGES
 Horizontal communication presents some distinct advantages. It
decreases misunderstanding between departments working on the same
project, thereby increasing efficiency and productivity. It may result in
better implementation of top-level decisions because employees on lower
levels are permitted to coordinate directly with each other in the
implementation of the decision made at the top. Horizontal
communication facilitates teamwork if a project requires tasks from
different people or departments. It may also increase job satisfaction and
motivation by creating more employee empowerment in communication.

64. Disadvantages of Horizontal
communication
 Horizontal communication does come with some disadvantages. Management
may have a greater problem maintaining control as horizontal communication
increases. This is, in part, because management can derive much control and
power if it controls the flow of information. Horizontal communication can also
create conflict between employees exposed to each other through the
communication process. It is also more time-consuming if vertical
communication is required to ratify decisions made during horizontal
communication or to confirm information received through horizontal
communication. Finally, it may create a lack of discipline if strict procedural rules
of communications are not imposed and followed.

65. Diagonal communication
 Diagonal Communication is the communication held between different structures of a
business firm. It is the communication between the higher and lower sectors of a
business firm. It is also known as cross-functional communication. There are both
advantages and disadvantages of diagonal communication. (i) Advantages:
 The advantages of diagonal communication are:
 (a) It ends communication barriers between the higher and lower sectors of a
business.
 (b) It increases the efficiency and speed of the labour if positive relations are
created.
 (c) It can be used as a team build up/motivational tool.
 (d) It helps in challenge and production management of the firm.

66. Disadvantages of diagonal
communication
 The disadvantages of diagonal communication are:
 (a) It can increase competitiveness as more information of ongoing
production is given.
 (b) It may consume time of the employees; for example work chat groups
don't have details of work assignments etc and they consume time as
well.
 (c) Time consumption may also lead to inefficiency.
 (d) Due to lack of proper communicative skills
of employees, misunderstandings might arise.

67. Internal communication
 Internal communication
 The sharing of information within an organization for business purposes.
For example, internal communication within a company can take place via
speech, telephone, radio, mail, paging, fax, closed circuit television,
electronic mail, Internetconnections and computer networks.
 USAGE EXAMPLES
 The main requirements of being able to function properly in the business
environment is to have excellent internal communication in the corporate
world.
 Businesses use internal communication to set up strategies, meetings,
handle corporate affairs, and handle all other behind the scenes issues.
 The internal communication was conducted over the company's intranet
which provided a safe place for the discussion to take flight

68. Barriers of
communication
The process of communication has multiple barriers. The intended
communiqué will often be disturbed and distorted leading to a
condition of misunderstanding and failure of communication.
The Barriers to effective communication could be of many types like
linguistic, psychological, emotional, physical, and cultural etc.
We will see all of these types in detail below.
Linguistic Barriers
The language barrier is one of the main barriers that limit effective
communication. Language is the most commonly employed tool of
communication. The fact that each major region has its own
language is one of the Barriers to effective communication.
Sometimes even a thick dialect may render the communication
ineffective.

69. Psychological Barriers
There are various mental and psychological issues that may be barriers
to effective communication. Some people have stage fear, speech
disorders, phobia, depression etc. All of these conditions are very
difficult to manage sometimes and will most certainly limit the ease of
communication.
Emotional Barriers
The emotional IQ of a person determines the ease and comfort with
which they can communicate. A person who is emotionally mature will
be able to communicate effectively. On the other hand, people who
let their emotions take over will face certain difficulties.
A perfect mixture of emotions and facts is necessary for effective
communication. Emotions like anger, frustration, humour, can blur
the decision-making capacities of a person and thus limit the
effectiveness of their communication.

70. Physical Barriers to Communication
They are the most obvious barriers to effective communication. These barriers
are mostly easily removable in principle at least. They include barriers like
noise, closed doors, faulty equipment used for communication, closed cabins,
etc. Sometimes, in a large office, the physical separation between
various employees combined with faulty equipment may result in severe
barriers to effective communication.
Cultural Barriers of Communication
As the world is getting more and more globalized, any large office may have
people from several parts of the world. Different cultures have a different
meaning for several basic values of society. Dressing, Religions or lack of them,
food, drinks, pets, and the general behaviour will change drastically from one
culture to another.
Hence it is a must that we must take these different cultures into account while
communication. This is what we call being culturally appropriate. In many
multinational companies, special courses are offered at the orientation stages
that let people know about other cultures and how to be courteous and tolerant
of others.
Organisational Structure Barriers
As we saw there are many methods of communication at an organizational
level. Each of these methods has its own problems and constraints that may
become barriers to effective communication. Most of these barriers arise
because of misinformation or lack of appropriate transparency available to the
employees

71. Attitude Barriers
Certain people like to be left alone. They are the introverts or just people who
are not very social. Others like to be social or sometimes extra clingy! Both
these cases could become a barrier to communication. Some people have
attitude issues, like huge ego and inconsiderate behaviours.
These employees can cause severe strains in the communication channels that
they are present in. Certain personality traits like shyness, anger, social anxiety
may be removable through courses and proper training. However, problems like
egocentric behaviour and selfishness may not be correctable.
Perception Barriers
Different people perceive the same things differently. This is a fact which we
must consider during the communication process. Knowledge of the perception
levels of the audience is crucial to effective communication. All the messages or
communique must be easy and clear. There shouldn’t be any room for a
diversified interpretational set.

72. Methods to Remove Barriers of Communication
Have Clarity In Your Thoughts: You should be very clear about your objective and
what you want to convey. Arrange your thoughts in a proper order and then
communicate accordingly. Systematic communication and clarity in thought get
adequately received and appreciated. Aimless talks can be misleading so you
should always try to show that there is an aim or motive behind your talk.
Understand the needs of your audience: You should be emotional and sensitive
towards the needs of your receiver. Understand his behavior, nature, culture, and
religion, however, it does not mean you cannot express your feelings or thought,
but it simply means that you are showing respect to his religious beliefs or
thoughts and then stating your point of view. Most importantly the message should
also be structured as per his level or ability. If you are conveying the message to a
layman then avoid using technical words and if you are addressing corporate elite,
the language should have professional sophistication and maturity.
Seek the Advice of others before Communicating: If you are going for a high
prolific meeting, seek the advice from your seniors and colleagues on the level and
kind of talk that should be given. The main advantage of this practice is simple,
you can get many ideas which can build your motivation and knowledge and you
can then use the same to meet your purpose.

73. Keep a Routine check on the communication system: You should analyze
the weaknesses in the communication system. All the efforts should be
made to know whether you should focus on the formal or informal way to
communicate. The situation needs to be analyzed to decide on the
appropriate way of communication and whether audience loves to talk
informally or in a formal way.
Make use of the body language: During the process of communication make
sure you make the most appropriate use of your body language, Avoid
showing too much of emotions as the receiver might misapprehend the
message. Try to always keep a smiling face while talking and make eye to
eye contact with the listener but make sure not to keep your eyes gazed at
the person for more than five seconds and avoid too much of fluttering of
eyes which indicate you are not confident. Sit in an upright position and feel
relaxed.
Avoid overloading too much of information: People would get bored if they
are bombarded with the unnecessary and too much of information. So try to
deliver the parts which are useful and informative and of value to the
listener in a most simple and straight forward way. There should not be any
confusion left in the mind of the listener.
Reduce the level of noise as far as possible: Always make sure to speak
and interact with someone where there is no noise and least disturbance.
Find the source of noise, remove it and then start conversing.

74. Communication Gap
Communication gap is a state that occurs
when what is being said is not been
communicated to the addressee properly
and completely. Communication gap in
the organization means that the goals and
objectives that are set by top
management are either not
communicated to the employees of the
organization at all levels .

75. Causes for communication gap:
1. Fear
2. Mistrust
3. Body language and tone
4. Improper communication medium
5. Inappropriate language
6. lack of focus and clarity
7. The lack of enthusiasm
8. lack of empathy and trust
9. External noise
10.Confusing facts.
11.Overloaded information
12. Making assumptions and ignoring details

76. Grapevine communication:
Informal communication is also known as grape vine communication. In
grapevine communication information coverage a long way by passing
from one person to another person leaving no indication from which point
it started

77. Business Communication

78. Meaning
 Business communication Is information Sharing Among People within and Outside An organization
that is performed for the commercial benefit of the organization.

79.  Business communication can also refer to how a company shares information to
promote it’s product also services to potential communication.

80. Defination
 Business communication information and thoughts between various parts of
an organization. And also to people outside the organization.
 Such an customers,investors,suppliers etc…
 The main function of the business communication is convey your message or
thoughts of effectively to the reader.

81. Key role of business communication
Business occurs between two or more parties to exchange business related information.
The success of a between depends on the efficiency of business communication.for this communication
is regarded as the Lifeblood of business.
 EXCHANGING INFORMATION :
Communication is mainly the exchange of information between two or more parties.through
communication organization.exchange information with internal and external parties.
 PREPARING PLANS AND POLICIES :
communication helps in preparing organization plans and policies realistic plans and policies
require adequate and relivent information.

82.  EXECUTION OF AND PLACIES :
for timely implemention of plants and policies,managers must disseminate those in the
whole organization.in order to disseminate the plans and policies to the internal and
external parties to the internal and external parties ,mangers rely on communication.
 INCREASING EMPLOYEE’S EFFICIENCY:
communication also helps in increasing the efficiency of employees.with the help of
communication, organizational objectives,plans,policies,rules.
 ACHIEVING GOALS :
communication helps the employees at all levels to be conscious and attentive.it
ensures timely accomplishment of jobs and easy achievement of goals.
 SOLVING PROBLEMS : Through various communication channels,the managers can be
informed of various routine and non-time problemsof the organization and accordingly
they take the necessary actions of steps to slove the problems.

83. KEY ROLE OF BUSINESS
Communication
 Business communication systems are the means by which business pass information
along.this can be internal,among employees or external.to the general public and to
customers. The most form of a communication systems is email support and/or
phone.
 Mire robust business communication systems come with support for instant
messaging,video conferencing,and audio transmission via the Internet.
 Business choose to communicate also determines the effectiveness of that
communication.this may be throught text ,audio,vedio,or system that utilizes all
three.
 When choosing any communication systems,the important thing to relizis that
communication is not just talking.while talking can convey information.It doesn’t
always mean that the person being spoken to understands the information.

84. Types of business communication telephone
systems
 Commery business phone systems.
 Private branch exchange.
 key system.
 VoIP phone system.