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INSANELY GREAT!
make your next pitch or presentation
30 MILLIONpresentations per day
How most 

of them 

make us feel:
let’s strive for
INSANELY GREAT! (instead of “rather shitty”)
“BEING ABLE TO SPEAK IN PUBLIC
IS ONE OF FIVE KEY BUSINESS SKILLS
THAT CAN MAKE OR BREAK
YOUR COMPANY OR YOUR CAREER.
- FO...
“PRESENTATION LITERACY
ISN'T AN OPTIONAL 

EXTRA FOR THE FEW.
IT'S A CORE SKILL
FOR THE 21st CENTURY.
- CHRIS ANDERSON, HE...
“a person can have
the greatest idea in the world,
completely different & novel,
but if that person can’t
convince other p...
INSANELY GREAT!
make your next pitch 

or presentation
Here’s how to
Have ONE 

CORE MESSAGE.
step 1 :
Have ONE 

CORE MESSAGE.
step 1 :
- And please don’t make
me guess what it is! -
This portable music
player weighs a mere
6.5 ounces, is about the
size of a sardine can,
and boasts voluminous
capacity, l...
This portable music
player weighs a mere
6.5 ounces, is about the
size of a sardine can,
and boasts voluminous
capacity, l...
This portable music
player weighs a mere
6.5 ounces, is about the
size of a sardine can,
and boasts voluminous
capacity, l...
1000
songs 

in your
pocket.
boom!
care about 

your audience.
pro tip:
What do you
want your
audience to
FEEL?
+
What do you
want your
audience to
FEEL?
What do you
want your
audience to
think?
+
What do you
want your
audience to
FEEL?
What do you
want your
audience to
think?
+
What do you
want your
audience to
do?
start with a

5-slide pitch
pro tip:
& build from there.


SITUATION
THE 5-SLIDE PITCH
1


SITUATION


PROBLEM
1 2
THE 5-SLIDE PITCH


SITUATION


PROBLEM OPPORTUNITY
1 2 3
THE 5-SLIDE PITCH


SITUATION


PROBLEM OPPORTUNITY


SOLUTION
1 2 3 4
THE 5-SLIDE PITCH


SITUATION


PROBLEM OPPORTUNITY


SOLUTION


CALL 2 ACTION
1 2 3 4 5
THE 5-SLIDE PITCH
pro tip:
paper
before
PowerPoint.
- STEVE BOOTH-BUTTERFIELD, THE COMPLETE IDIOT’S GUIDE TO PERSUASION -
BIT.LY/APCYES
Speaking of persuasion…



Have you signed up for my 

free video crash course 

(on Mastering the Art of 

...
keep it
simple.
step 2 :
- LEONARDO DA VINCI -
“simplicity
is the ultimate
sophistication.
working memory
can only hold
3 to 4 chunks
of new information
at one time.
pro tip:
Obey
1:7:140
the
rule.
1:7:140idea
per
slide
1
1:7:1407words
per
slide
no more than
1:7:140140characters 

or less
Practice
kanso.
(aka = the omission or exclusion of the non-essential)
pro tip:
for example…
a typical data slide
step 1: remove distracting gridlines.
step 2: eliminate unnecessary labels.
step 3: remove the logo!
step 4: lighten up the lines.
step 5: make the core point crystal clear!
VOILA!
see the difference?
before after
S T A R T
STRONG!
step 3 :
you’ve got
< 8 seconds
to engage
your audience.
Which means…
don’t waste it
on the a.s.s.
!!!!!!!!!!!!!!!!!!!!!
=A.S.S.
Agenda
Start
Slide
=A.S.S.
Tell them what
you’re going to tell them.
Tell them.
Then tell them 

what you just told them.
=A.S.S. No bueno!
JUST
say
no!!!
Instead of starting with the A.S.S.,
pro tip:
start with a story.
LOVE
humans
stories.
stories.
even before
we had language
we had
Stories have heros…
heroes.
stories have
villains.
stories have
remember.
stories help us
@mzkagan
this is not a story.
A story is 

the only way 

to activate the brain 

so that listeners 

turn the story 

into their own idea 

& experienc...
visuals
> w o r d s
step 4 :
60,000
the human brain
processes visual input
f a s t e r .
A set of points in a
plane equidistant
from a given point.
for example :
A set of points in a
plane equidistant
from a given point.
- vs -
- vs -
CIRCLE
which did you “GET” first?
want another example?
of course you do, you devil!
- vs -
- vs -
words > visuals
- vs -
visuals > words
boom!
make ‘em step 5 :
feel!
most people believe
they make decisions
via logic & reason.
ready for the truth?
- FAST COMPANY, JULY 2015 -
nobody
if logic alone
were enough,
would smoke.
- MAYA ANGELOU -
emotions trigger
an influx of dopamine.


“REMEMBER THIS!”


dopamine is like a huge neon sign that says
Set the mood
pro tip:
—visually.
Use evocative words.
pro tip:
sad
TIRED
large
for example…
sad
TIRED
large
morose
exhausted
colossal
- or -
?
practice.
step 6 :
“Take advantage of every opportunity
to practice your communication skills
so that when important occasions arise,
you wil...
So that’s it!
You are now armed with
the very formula I use to create
most effective,
most popular
presentations ever!
som...
Now it’s
YOUR 

TURN!
BIT.LY/APCYES
A lot of people are waiting 

for Martin Luther King 

or Mahatma Gandhi 

to come back 

—but they are gone.
“
- MARIAN W...
BIT.LY/APCYES
get your hot little hands 

on my free video crash-course!
Now go
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
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How to Create an INSANELY GREAT Presentation or Pitch

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Learn the simple process used by the world's most successful executives and entrepreneurs to craft and deliver exceptionally effective presentations that get results. Then go to bit.ly/APCYes to access a free video training that delves even deeper into the art of persuasive communication.

How to Create an INSANELY GREAT Presentation or Pitch

  1. 1. INSANELY GREAT! make your next pitch or presentation
  2. 2. 30 MILLIONpresentations per day
  3. 3. How most 
 of them 
 make us feel:
  4. 4. let’s strive for INSANELY GREAT! (instead of “rather shitty”)
  5. 5. “BEING ABLE TO SPEAK IN PUBLIC IS ONE OF FIVE KEY BUSINESS SKILLS THAT CAN MAKE OR BREAK YOUR COMPANY OR YOUR CAREER. - FORBES -
  6. 6. “PRESENTATION LITERACY ISN'T AN OPTIONAL 
 EXTRA FOR THE FEW. IT'S A CORE SKILL FOR THE 21st CENTURY. - CHRIS ANDERSON, HEAD CURATOR OF TED TALKS -
  7. 7. “a person can have the greatest idea in the world, completely different & novel, but if that person can’t convince other people, it doesn’t matter. - GREGORY BERNS -
  8. 8. INSANELY GREAT! make your next pitch 
 or presentation Here’s how to
  9. 9. Have ONE 
 CORE MESSAGE. step 1 :
  10. 10. Have ONE 
 CORE MESSAGE. step 1 : - And please don’t make me guess what it is! -
  11. 11. This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.   for example :
  12. 12. This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.   for example : Huh?!?
  13. 13. This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.   1000 songs 
 in your pocket. - vs -
  14. 14. 1000 songs 
 in your pocket. boom!
  15. 15. care about 
 your audience. pro tip:
  16. 16. What do you want your audience to FEEL?
  17. 17. + What do you want your audience to FEEL? What do you want your audience to think?
  18. 18. + What do you want your audience to FEEL? What do you want your audience to think? + What do you want your audience to do?
  19. 19. start with a
 5-slide pitch pro tip: & build from there.
  20. 20. 
 SITUATION THE 5-SLIDE PITCH 1
  21. 21. 
 SITUATION 
 PROBLEM 1 2 THE 5-SLIDE PITCH
  22. 22. 
 SITUATION 
 PROBLEM OPPORTUNITY 1 2 3 THE 5-SLIDE PITCH
  23. 23. 
 SITUATION 
 PROBLEM OPPORTUNITY 
 SOLUTION 1 2 3 4 THE 5-SLIDE PITCH
  24. 24. 
 SITUATION 
 PROBLEM OPPORTUNITY 
 SOLUTION 
 CALL 2 ACTION 1 2 3 4 5 THE 5-SLIDE PITCH
  25. 25. pro tip: paper before PowerPoint.
  26. 26. - STEVE BOOTH-BUTTERFIELD, THE COMPLETE IDIOT’S GUIDE TO PERSUASION -
  27. 27. BIT.LY/APCYES Speaking of persuasion…
 
 Have you signed up for my 
 free video crash course 
 (on Mastering the Art of 
 Persuasive Communication) yet?
  28. 28. keep it simple. step 2 :
  29. 29. - LEONARDO DA VINCI - “simplicity is the ultimate sophistication.
  30. 30. working memory can only hold 3 to 4 chunks of new information at one time.
  31. 31. pro tip: Obey 1:7:140 the rule.
  32. 32. 1:7:140idea per slide 1
  33. 33. 1:7:1407words per slide no more than
  34. 34. 1:7:140140characters 
 or less
  35. 35. Practice kanso. (aka = the omission or exclusion of the non-essential) pro tip:
  36. 36. for example…
  37. 37. a typical data slide
  38. 38. step 1: remove distracting gridlines.
  39. 39. step 2: eliminate unnecessary labels.
  40. 40. step 3: remove the logo!
  41. 41. step 4: lighten up the lines.
  42. 42. step 5: make the core point crystal clear!
  43. 43. VOILA!
  44. 44. see the difference? before after
  45. 45. S T A R T STRONG! step 3 :
  46. 46. you’ve got < 8 seconds to engage your audience. Which means…
  47. 47. don’t waste it on the a.s.s. !!!!!!!!!!!!!!!!!!!!!
  48. 48. =A.S.S. Agenda Start Slide
  49. 49. =A.S.S. Tell them what you’re going to tell them. Tell them. Then tell them 
 what you just told them.
  50. 50. =A.S.S. No bueno!
  51. 51. JUST say no!!!
  52. 52. Instead of starting with the A.S.S., pro tip: start with a story.
  53. 53. LOVE humans stories.
  54. 54. stories. even before we had language we had
  55. 55. Stories have heros… heroes. stories have
  56. 56. villains. stories have
  57. 57. remember. stories help us
  58. 58. @mzkagan this is not a story.
  59. 59. A story is 
 the only way 
 to activate the brain 
 so that listeners 
 turn the story 
 into their own idea 
 & experience. - URI HASSON, PRINCETON UNIVERSITY - “
  60. 60. visuals > w o r d s step 4 :
  61. 61. 60,000 the human brain processes visual input f a s t e r .
  62. 62. A set of points in a plane equidistant from a given point. for example :
  63. 63. A set of points in a plane equidistant from a given point. - vs -
  64. 64. - vs - CIRCLE
  65. 65. which did you “GET” first?
  66. 66. want another example? of course you do, you devil!
  67. 67. - vs -
  68. 68. - vs - words > visuals
  69. 69. - vs - visuals > words
  70. 70. boom!
  71. 71. make ‘em step 5 : feel!
  72. 72. most people believe they make decisions via logic & reason.
  73. 73. ready for the truth?
  74. 74. - FAST COMPANY, JULY 2015 -
  75. 75. nobody if logic alone were enough, would smoke.
  76. 76. - MAYA ANGELOU -
  77. 77. emotions trigger an influx of dopamine.
  78. 78. 
 “REMEMBER THIS!” 
 dopamine is like a huge neon sign that says
  79. 79. Set the mood pro tip: —visually.
  80. 80. Use evocative words. pro tip:
  81. 81. sad TIRED large for example…
  82. 82. sad TIRED large morose exhausted colossal - or - ?
  83. 83. practice. step 6 :
  84. 84. “Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, 
 the sharpness, the clarity, 
 & the emotions 
 to affect other people. - JIM ROHN -
  85. 85. So that’s it! You are now armed with the very formula I use to create most effective, most popular presentations ever! some of the
  86. 86. Now it’s YOUR 
 TURN! BIT.LY/APCYES
  87. 87. A lot of people are waiting 
 for Martin Luther King 
 or Mahatma Gandhi 
 to come back 
 —but they are gone. “ - MARIAN WRIGHT EDELMAN - We are it. 
 It is up to us. It is up to you.
  88. 88. BIT.LY/APCYES get your hot little hands 
 on my free video crash-course! Now go

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