Art, Meet Copy: A Copywriting Primer for Designers
Jul. 10, 2015•0 likes
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A brief primer for designers looking to improve their writing, learn about the historic intertwining of art directors and copywriters, and gain some tips on how to work collaboratively when marrying art and copy to create great work.
Bill Bernbach and 11 former Grey
employees formed Doyle Dane
Bernbach in 1949. By the 1960’s, they
were leading the charge in a whole
new way of working.
Art Directors were coming up with
headlines, Copywriters were thinking
visually, and they were paired from
the very beginning as a team–not as
a successive process that started with
copy and ended with design as a silo.
“I never get used to the fact,
most of the time it looks like
you’re doing nothing.”
Roger Sterling on Don Draper
“Stuff your conscious mind with
information, then unhook your rational
thought process. You can help this process
by going for a long walk, or taking a hot
bath, or drinking half a pint of claret.”
“Just think about it, deeply, then forget it.
And an idea will just jump up in your face.”
Don Draper to Peggy Olson, Aspiring Writer