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Common Advertising Strategies

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This powerpoint examines common advertising propaganda techniques.

Published in: Education
  • I was hoping to find something new, out of the box on advertisement strategies, especially visual promotion though i found some interesting guidelines here http://marketing-theories-and-my-theories.blogspot.com , anyway thanks for the insight! :)
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Common Advertising Strategies

  1. 1. Common Advertising Strategies Buyer Beware!
  2. 2. Ideal Kids <ul><li>The kids in the commercials are a little older and more perfect than the target audience of the ad. </li></ul><ul><li>A commercial that is targeting eight year-olds will show 11 or 12 year-old models playing with the toy. </li></ul>
  3. 3. Heart Strings <ul><li>Commercials create an emotional connection that draws you into the advertisement and makes you feel good. </li></ul><ul><li>We are more attracted by products that make us feel good. </li></ul>
  4. 4. Amazing Toys <ul><li>Many toy commercials show their toys in life-like fashion, doing incredible things. </li></ul><ul><li>Airplanes do loops and cars do wheelies. </li></ul><ul><li>Advertisers make a product look bigger than it actually is. (Scale) </li></ul>
  5. 5. Life-like Settings <ul><li>Barbie relaxes on the beach with waves crashing in the background, space aliens fly through dark outer space and all-terrain vehicles leap over rivers and trenches. </li></ul><ul><li>These dramatic settings do not come with the toys, however. </li></ul>
  6. 6. Sounds Good <ul><li>Music and other sound effects add to the excitement of the commercial. </li></ul><ul><li>Sound can make toys seem more life-like. </li></ul>
  7. 7. Cute Celebrities <ul><li>Teenage Mutant Ninja Turtles, Pillsbury Doughboy, Tony the Tiger. </li></ul><ul><li>All these characters are ways of helping children identify with products. </li></ul>
  8. 8. Bandwagon <ul><li>Join the crowd! </li></ul><ul><li>Don’t be left out! </li></ul>
  9. 9. Family Fun <ul><li>This is something the whole family can do together. </li></ul><ul><li>This toy will bring more family togetherness. </li></ul>
  10. 10. Excitement <ul><li>Watch the expressions on children’s faces. </li></ul><ul><li>Never a dull moment, never boring. </li></ul>
  11. 11. Selective Editing/Omission <ul><li>Commercials only show brilliant catches and perfect throws. </li></ul><ul><li>This technique is mainly used in commercials for athletic toys. </li></ul><ul><li>Advertisers don’t give you the full story about </li></ul><ul><li>their product. </li></ul>
  12. 12. Star Power <ul><li>Sports heroes, movie stars, and teenage heart throbs endorse the products. </li></ul><ul><li>Children listen, not realizing the star is paid well for the endorsement. </li></ul>
  13. 13. Facts and Figures <ul><li>Statistics are used to prove the superiority of the product. </li></ul><ul><li>For example, this cereal contains 9 essential vitamins. </li></ul>100 % Organic
  14. 14. Weasel Words <ul><li>Words are used to suggest a positive meaning without actually making a guarantee. </li></ul><ul><li>Some examples: natural, organic, homemade. </li></ul>Part of this nutritious breakfast
  15. 15. Summary of Techniques <ul><li>Ideal Kids </li></ul><ul><li>Heart Strings </li></ul><ul><li>Amazing Toys </li></ul><ul><li>Life-like settings </li></ul><ul><li>Sounds Good </li></ul><ul><li>Cute Celebrities </li></ul><ul><li>Bandwagon </li></ul><ul><li>Selective Editing/Omission </li></ul><ul><li>Family Fun </li></ul><ul><li>Excitement </li></ul><ul><li>Star Power </li></ul><ul><li>Facts and Figures </li></ul><ul><li>Weasel Words </li></ul>
  16. 16. Advertisers Target the Audience <ul><li>What is the age of the target audience? </li></ul><ul><li>What is the gender of the target audience? </li></ul><ul><li>What is the social status of the target audience? </li></ul>
  17. 17. Buyer Beware!

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