The document discusses retail design and its importance. It notes that retail is one of the largest business sectors worldwide. Retail design combines several areas of expertise to creatively design retail space. It is a complex study that must respond to constant changes in consumer demands, the economy, and other factors. The role of the retail designer is to develop interiors that appeal to consumer profiles using elements of psychology, technology, and ergonomics. Branding and the consumer journey through different retail touchpoints are also discussed.
How are Commercial spaces Designed - Retail Design dezyneecole
Lecture notes of commercial design -retail study for students of interior design students created by Ms Vinita Singh Mathur head of interior design department Dezyne E'cole College.
Future of retail design, planning and VMJosh Hansen
Retail is changing and the leading brands are using new innovative methods to plan, design and sell through. This presentation shows real examples of brands that have adopted the best visualization and interactive tools to plan, visually merchandise and design their retail environments and are seeing the rewards in loyal shoppers and increased sales.
Mansi Sharma,2nd Year Interior Design (Retail Design Project)dezyneecole
Portfolio Of Student Of Dezyne E'cole College , Mansi Sharma, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Portfolio Of Student Of Dezyne E'cole College , Ayushi Jain, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Yashvi Jain, 2nd Year Interior Design (Retail Design Project)dezyneecole
Portfolio Of Student Of Dezyne E'cole College , Yashvi Jain, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Retail Design Institute’s 2016 Trendcast James Farnell
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’ This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
How are Commercial spaces Designed - Retail Design dezyneecole
Lecture notes of commercial design -retail study for students of interior design students created by Ms Vinita Singh Mathur head of interior design department Dezyne E'cole College.
Future of retail design, planning and VMJosh Hansen
Retail is changing and the leading brands are using new innovative methods to plan, design and sell through. This presentation shows real examples of brands that have adopted the best visualization and interactive tools to plan, visually merchandise and design their retail environments and are seeing the rewards in loyal shoppers and increased sales.
Mansi Sharma,2nd Year Interior Design (Retail Design Project)dezyneecole
Portfolio Of Student Of Dezyne E'cole College , Mansi Sharma, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Portfolio Of Student Of Dezyne E'cole College , Ayushi Jain, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Yashvi Jain, 2nd Year Interior Design (Retail Design Project)dezyneecole
Portfolio Of Student Of Dezyne E'cole College , Yashvi Jain, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Retail Design Institute’s 2016 Trendcast James Farnell
‘A visual tour of retail best practice, innovation and emerging trends from around the globe.’ This highly visual presentation identifies emerging global retail trends, referencing benchmark projects conceived at the intersection of visionary and ambitious thinking. Our examples explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. Attendees will benefit from inspiring ways to blend both the physical and digital to create unique retail destinations.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
A fast & inspiring look at retail that blends both the physical, digital and emotional to create experiences that are increasingly more unique, engaging and personalized through their product & service offerings. Join the Retail Design Institute’s session to explore how landlords, retailers & designers are harnessing the power of design to differentiate their offer by connecting with customers in more meaningful ways. Presented by James Farnell at the Euro-a-Go-Go Breakfast Forum for Euroshop 2017, Dusseldorf.
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
Inspiration can be found throughout New York with new stores popping up each week, so the Retail Design Institute has curated a tour of the latest retail concepts that NYC has to offer. We’re delighted to bring you this presentation & share our thoughts on what it takes to create memorable store experiences.
Take a look behind the curtain with Emily Culp (Rebecca Minkoff) & Healey Cypher (eBay Inc.) who will uncover the technology driving Rebecca Minkoff's latest digital store experience in SOHO. Enjoy a virtual cup of tea with Mark Landini, Creative Director of Sydney based Landini Associates, as he share's his passion for retail embodied in their latest award winning creation for Australia's 'T2' brand. Discover how Megan Dolce & the team at Lululemon Athletica are getting personal through their exclusive men's store, recently opened in SoHo.
The leading influencer network in Vietnam. We are Thinker and Creator. We support the dynamic growth of our partners' revenues, identities, and brand love.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
A fast & inspiring look at retail that blends both the physical, digital and emotional to create experiences that are increasingly more unique, engaging and personalized through their product & service offerings. Join the Retail Design Institute’s session to explore how landlords, retailers & designers are harnessing the power of design to differentiate their offer by connecting with customers in more meaningful ways. Presented by James Farnell at the Euro-a-Go-Go Breakfast Forum for Euroshop 2017, Dusseldorf.
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
Inspiration can be found throughout New York with new stores popping up each week, so the Retail Design Institute has curated a tour of the latest retail concepts that NYC has to offer. We’re delighted to bring you this presentation & share our thoughts on what it takes to create memorable store experiences.
Take a look behind the curtain with Emily Culp (Rebecca Minkoff) & Healey Cypher (eBay Inc.) who will uncover the technology driving Rebecca Minkoff's latest digital store experience in SOHO. Enjoy a virtual cup of tea with Mark Landini, Creative Director of Sydney based Landini Associates, as he share's his passion for retail embodied in their latest award winning creation for Australia's 'T2' brand. Discover how Megan Dolce & the team at Lululemon Athletica are getting personal through their exclusive men's store, recently opened in SoHo.
The leading influencer network in Vietnam. We are Thinker and Creator. We support the dynamic growth of our partners' revenues, identities, and brand love.
Architecture behaves just like a product in the marketplace. It is vital to understand design in a business context and how it is perceived by the end-user.
Presentation given at ArchEx AIA conference, Richmond, Va. November 2018
Dissertation proposal - Dissertation Proposal - THE IMPORTANCE OF DIGITAL BRA...KIRAN KV
Digital marketing is a growing phenomenon that is capturing the attention of many customers. A number of companies are utilising digital marketing to influence the customer’s perceptions. Digital marketing facilitates the companies to generate customer’s traffic on their web sites and to increase the sales. Luxury cosmetics brand due to its profound benefits are also shifting towards digital medium to attract the customers. It is not only helping luxury cosmetics brands to increase their customers but is also providing them with the benefit to persuade the consumers for repurchases. For the purpose of this proposed research study, case study of Lancôme and Dior is selected to investigate the impact of digital marketing on buying behaviour of customers. For this purpose, qualitative research methodology will be adopted to investigate the impact digital marketing on consumer perception of Lancôme and Dior in UAE
With Increase of eCommerce shopping, persuading a customer to make a purchase often comes down to trust. That means more than simply having high data security; it means building a connection and confidence with potential customers. Here are trust-building tactics to increase user retention and establish trust with consumers:
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
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- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
2. RETAIL is one of the largest,
Perhaps the largest sector of business in the World.
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
3. WHAT IS DESIGN ?
D E S I G N
Is the FUNDAMENTAL
S O U L
Of a man-made creation
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
4. WHAT IS DESIGN ?
“GOOD DESIGN is Good business”
– Thomas J.Watson
“ What sells is a GOOD DESIGN”
– Stefano Giovannoni
“DESIGN is implicit and unifying”
– Lee Green
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
5. WHAT IS DESIGN ?
http://www.youtube.com/watch?v=WyxSZI2Iw6o&list=PL958A402B99C7CD34
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
6. VALUE OF DESIGN
DESIGN is the only thing that differentiates one
product from another in the market place.
DESIGN is an intangible value to product.
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
7. RETAIL DESIGN
RETAIL DESIGN is creative and
commercial discipline that combines
several different areas of expertise
together in the design and
construction of retail space.
Retail Design is primarily a
specialized practice of architecture
and interior design, however it also
incorporates elements of product
design, graphic design, furniture
design, interface design, exhibition
design, ergonomics, photography &
advertising.
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
8. RETAIL DESIGN
RETAIL DESIGN is complex
study which incorporates the
management of people and space
with the ability to respond to
r e t a i l ’s m o s t e s s e n t i a l
characteristics: change.
Of most industries, retail is
perhaps the most susceptible to
the ever-changing demands of
consumers, the economy, public
policies and even the weather.
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
9. ROLE OF RETAIL DESIGNER
Designer task is to combine elements of
psychology, technology and ergonomics with
the retailers’ knowledge of the market to
develop an interior which is most likely to fit the
consumer profile.
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
10. ROLE OF RETAIL DESIGNER
The challenge is to invent new kinds of retail environments which are
both efficient (in terms of space, flexibility and cost) and effective (to
communicate the retailer’s brand values and encourage consumer
activity), in order to meet ever-tougher consumer demands.
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
11. DESIGN THINKING
The importance of DESIGN is
being recognized and in
recent years, we have been
seen an enormous increase in
interest in DESIGN from the
BUSINESS WORLD.
Design thinking doesn’t
necessarily mean design as
such but rather the thought
process and the approach
needed to achieve new
i n s i g h t s , i n n o v a t i o n s ,
successful solutions.
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
12. DESIGN THINKING
DESIGN THINKING
- In a Chaotic & Rapidly changing
Environment.
- Holistic Approach
- Solution focused
- Each solution has its own unique
path & own Experimental way of
working
- End-User is Central
- A r e fl e c t i v e , n a r r a t i v e &
entrepreneurial mode.
DECISION THINKING
- In a stable context
- Linear Approach
- Problem- Oriented
- Choose from Existing & proven
recipes.
- Existing situation is Central
- An Analytical, Rational Scientific
mode.
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
13. DESIGN THINKING IN RETAIL
In Retail, the Holistic approach
which is so essential to success in
design thinking…is even more
sensitive.
Retail Design has to be functional,
physically as well as Emotional…
Store Formula that is able to
seduce customers into purchasing
as much as possible. An
Important tool for temping
customers is BRANDING, which is
indeed an increasingly important
part of Retail Design
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
14. SHIFT IN RETAIL
RETAIL 1.0
The Power is in hands of the manufacturer
RETAIL 2.0
The Power is in hands of the retailer
RETAIL 3.0
The Power is in hands of the consumer
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
15. FUTURE RETAIL
INNOVATION IS THE HOLY GRAIL IN
RETAIL. AS THE TART DOESN’T BECOME
BIGGER; EVERY RETAILER WANTS TO
PUT THE COMPETITION OUT OF
BUSINESS.
RODNEY FITCH
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
16. BRAND
Brand is simply an organization, or a
production, or service with a personality.
It is the source of a promise to the
customer or a trust mark.
It is main source of emotional connections
with customers.
It is something that should drives the
design of the ‘total customer experience.
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
17. BRAND
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
The ART OF MARKETING IS THE ART
OF BRAND BUILDING. IF YOU ARE
N O T A B R A N D , Y O U A R E A
COMMODITY. THEN PRICE IS
EVERYTHING AND THE LOW-COST
PRODUCER IS THE ONLY WINNER
- Phillip Kotler Kellogg
18. BRAND
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
Branding comprises all the activities
that an organization undertakes to
bring their brands and products into
the minds of consumers, giving these
brands and products the ability to
a c t i v e l y p a r t i c i p a t e i n t h e
marketplace.
19. CONSUMER JOURNEY IN RETAIL
HOME
EXTERIOR!
STORE
DEPARTMENT
SUB
DEPARTMENT PRODUCT
BRANDS
• Advertisement
• Promotions
• Club card
• Mailing
• Brochure
• Apps.
• Website
• Social media
o Billboard
o Mobile Internet
o Delivery
o Shopping Street
o Store brand
o Shop front
o Ambiance
o Shop window
• Store Brand
• Product
Presentation
• Staff clothing
• Experience
• Layout
• Welcoming
message
• Service
statement
• specialization
o Experience
o Visual
Merchandising
o Shelf
presentation
o POS Material
o Product
o Mobile Internet
o Apps
o service
• Experience
• Visual
Merchandising
• Shelf
presentation
• POS Material
• Brand
Experience
• Digital
Integration
• Information
o Visuals
o Visual
Merchandising
o Packaging
o Collection &
range
o Price
communication
o Product
specification
Customer Loyalty
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
22. FUTURE RETAIL
WHETHER PHYSICALLY OR TROUGH
C O N N E C T E D T E C H N O L O G I E S ,
S H O P P I N G I S S T I L L B E S T
EXPERIENCED SOCIALLY….
PSFK, FUTURE RETAIL REPORT
KIRAN KUMAR : architect + design manager: L'Oreal luxe!
23. THANK YOU
A Special thanks to
Rodney Fitch
Michel Van Tongeren
Rasshied Din
Jacob Mathew