Kritika Heda B.Sc-Interior Design ,Commercial Design Portfolio

COMMERCIAL
DESIGN
Kritika Heda
B.Sc Interior Design + 2 Year Diploma

Project Report
On
Commercial Design
Submitted To
Dezyne E’cole College
Towards the partial fulfillment for
The award of Diploma in
Interior Design
As technical knowledge development of
Commercial Space Planning
Included with the
Bachelor Degree Program of Interior Design
By
Kritika Heda
Civil Lines, Ajmer
www.dezyneecole.com
2014-2017

ACKNOWLEDGEMENT
It is my proud privilege to release the feelings of my gratitude to several persons who helped
me directly or indirectly to attain knowledge about various aspects of planning a Commercial
Building.
I am extremely thankful to Dezyne E’cole College for there coordination and cooperation and
for there kind guidance and encouragement and to my mentors for there sincere guidance and
who gave me the opportunity to know about the various aspects of Commercial Space Planning
and helped me in preparing the project.
I also thank my parents and friends who have more or less contributed in the preparation of
this project report. I will be always indebted to them.
The study has indeed helped me to explore more knowledge avenues related to my topic, I am
sure it will help me in future.
Kritika Heda
B.Sc – Interior Design

GRADE SHEET
The project of Ms. Kritika Heda student of Bachelor of Science in Interior Design of one
year Diploma in Commercial Design has been checked and graded as
Thanking You
Principal
(Seal & Signature)
Civil Lines, Ajmer
www.dezyneecole.com

SYNOPSIS
During the tenure of 2nd year Commercial Design Diploma program, I studied about different
commercial spaces like Retail Stores, Restaurant Design and Office etc.
Commercial design involves in designing of spaces that serves the business purpose.
Commercial Design includes everything from small retail spaces to malls, small saloons to
higher end boutiques, healthcare clubs to gyms, roadside dhabas to the higher end a-la-carte
restaurants.
During the tenure of diploma program in Retail Design I learnt that the Retail Spaces are
divided into three parts i.e. exterior presentation, window display and interior presentation of
store.
Exterior presentation means how a store visually welcomes a client, it includes the store name,
store sign, marquee, landscaping, awnings, banners, walks and entries etc. Window display
play a very important role as it is through which the customers gets attracted. A person
connects his lifestyle with the product he/ she sees in the window display.
Interior presentation of the store plays a significant role it includes the type of plan
incorporated for the store, space planning of the store, proper transition space, no butt-brush
effect, display of merchandise in the store, pleasing and soft music in the store, the fragrance
used in the store to entice the customers, proper lighting in the store.

While studying about Restaurant Design I learnt that restaurants are important sites where
food, culture and communities intersects for different occasion not only this restaurants
have fulfilled a human need for connection and shaped social relations, so the design of
restaurants should be lively, stress free where people love to spend there time and enjoy. I
learnt about various types of food services like a-la-carte table service, self service, small
food outlets, roadside dhabas etc. I also learnt about how to calculate the area
requirements in terms of type and volume of service, space needed for supplies, suitable
traffic area etc. I also learnt about the space needed for various types of food operation,
calculating the turnover rate and designing the restaurant by using elements of design and
principles of design.
I also learnt about official spaces how to do space planning and designing of these spaces.

I am pursuing Bachelors of Science in Interior
Design from Dezyne Ecole College.
I appreciate hand skill and the art of creating
innovative design.
PROFILE
SKILLS
• AUTOCAD
• AUTODESK 3DS MAX
• MICROSOFT POWERPOINT
• GOOGLE SKETCHUP
• MICROSOFT WORD
• DESIGN DEVELOPMENT
• COMMERCIAL DESIGN
• RESIDENTIAL SPACE PLANNING
• PRINT MAKING
INTEREST
• READING
• CREATING BOARDS ON PINTEREST
• MUSIC
• HINDI
• ENGLISH
LANGUAGE
• Residential Space Planning
• Wardrobe Designing
• Product Designing
• Retail Project
• Restaurant Design Project
• Commercial Space Planning
• Lighting Design
• Elements of style
EXPERIENCE
• Passed Secondary Education From Maheshwari
Public School 2010-2011
• Passed Senior Secondary Education From
Maheshwari Public School 2013-2014
• Pursuing Bachelors of Science In Interior Deign
From Dezyne Ecole College 2014-2017
EDUCATION
Kritika Heda - Interior Design
dezyneecole@gmail.com
www.dezyneecole.com
9829024839
0145-2629679

content
01
Introduction-
Interior Design
02 Student Profile
03 Commercial Design
04 Restaurant Design
05
Retail Design
Office Design06
FEATURES

Interior Design is the art and science of enhancing the interiors, sometimes including
the exterior, of a space or building, to achieve a healthier and more aesthetically
pleasing environment for the end user. Interior design is a multifaceted profession that
includes conceptual development, space planning, site inspections, communicating
with the stakeholders of a project, construction management, and execution of the
design.
INTERIOR DESIGN
Residential Design Commercial Design
INTRODUCTION- INTERIOR DESIGN

RESIDENTIAL & COMMERCIAL DESIGN

INTRODUCTION- COMMERCIAL DESIGN
Commercial Interior Design deals with designing the public spaces such as office
buildings, museums, hotels, stores, warehouses, community centers, libraries etc.
Designing Commercial Interior involves designing the interior of any facility that serves
business purposes. Facilities that fall under the category of Commercial Interior Design
includes business that invites the public in.
The design of commercial interior is complex and challenging.

INTRODUCTION- COMMERCIAL DESIGN
COMMERCIAL DESIGN
Retail Design Restaurant Design Office Design
In Commercial Design the designer has to create an environment that includes
aesthetics and functions to make it a successful hit.

CD
RESTAURANT
RESTAURANT DESIGN
COMMERCIAL DESIGN

INTRODUCTION-RESTAURANT
Restaurants are important sites where food, culture and family intersect in many
communities.
Beyond, the basic purpose of restaurants to provide food and drink, restaurants have
fulfilled a human need for connection and shaped social relations. The major event of
life, personal and professional are celebrated in restaurants. Restaurants is a place
where people pay to sit and eat meals that are cooked and served in the premises.
What are restaurants and Why people go to Restaurants??

CASE STUDY
I am supposed to do space planning and create a restaurant for serving multi-cuisine.
As a designer I need to create a floor plan for this restaurant which needs to feature
reception, food serving area, toilet facilities and satellite kitchen. I need to provide
location and give space for food receivable storage, main kitchen, dishwashing, pot and
pan washing, garbage, maintenance department for this restaurant.
I also need to provide security & the time machine(biometric), staff parking zone,
restrooms with toilet & sleeping facilities.
The recruitment division, the salary & training division (the HR department).
I also need to specify the space for car parking of clients and the views on landscape
provided by me for this restaurant.

MAP OF INDIA
India lies on the Indian Plate, the northern portion of the Indo- Australian plate, whose
continental crust forms the Indian subcontinent. The country is situated North of the
Equator between 8:4’ and 37:6’North latitude and 68:7’ and 97:25’ east longitude. It
is the seventh largest country in the world, with the total area of 3,287,263 square
kilometers.
The whole India has a tropical monsoon climate, since the greater part of the country
lies within the tropics.

MAP OF RAJASTHAN
• Location of Rajasthan in India is “north-west” direction.
• Longitude of Rajasthan 69:29’ and 78:17’ East
• Latitude of Rajasthan 23:30’ and 30:11’ North
• The climate of Rajasthan is generally hot and dry
• The hottest season summer extends from April to June. The temperature in this
season ranges from 32:C to 45:C
• Extending from December to March is the winter season the temperature ranges
from 10:C to 27:C

MAP OF AJMER
• Ajmer has a typical desert climate and hot and arid with over 55 cms of rain every year.
• Temperature remains relatively high throughout the year, with summers having
maximum temperature near 40:C and minimum is 28:C
• The winters are chilly with minimum temperature 5:C
• Longitude- 74:42’North
• Latitude- 26:27’ East

ORIENTATION OF SITE
In every plan orientation is very important, by orienting the plan the space will be
more lighted up and ventilation will be proper in a space.
Orientation of my plot is east facing.
NORTH
SOUTH
WEST EAST
WINTER SUN
SUMMER SUN
INTENSE SUN
Preferred Zone
For Building
Orientation
Acceptable
QUADRANT Of
Windows
orientation
TOTAL SHADE

SITE SELECTION AND ANALYSIS
Location of the site, site analysis, site and its surrounding are first undertaken.
Site analysis is the process of surveying or studying the existing environment and how it
will influence, the structural design and layout of the site. Site analysis must be
completed first before design development.
Anasagar Lake Proposed Site
Residential Zone
Chevrolet
Showroom

ACCESSIBILITY TO THE SITE
The main entrance and the main road abutting the site is very important for any kind
of the project.
Entrance of my site is east facing.
Anasagar Lake Proposed
Site
Residential Zone
Chevrolet
Showroom

MAJOR LANDMARKS CONNECTING THE SITE
The connectivity to main roads and other sub-roads.
The distance from the major
landmarks such as:-
• Railway Station:- 2.7 km
• Bus Stand:- 2.4 km
• Shopping Centre:- 1.1 km
• Police Station:- 2.4 km
• Hospital:- 950 m

MACRO CLIMATE
Macro climate is the climate of a larger area such as a region or a country.
Macro climate is characterized by quantitative indexes that refer to the entire area
being considered that is intervals with which the particular climatic characteristics
change throughout the area. Macro climate is not controlled by the designer.

MICRO CLIMATE
A micro climate is a local set of atmospheric conditions that differ from those of the
surrounding area. It is the climate of a small specific place within a large area.

After seeing the site considerations for restaurant design (orientation, climatology,
landmarks) we need to do the space planning of restaurant, but before doing that we
need to study the space planning consideration, anthropometrics and ergonomics.

ANTHROPMETRICS AND ERGONOMICS
The study of making products user friendly.

Before doing space planning we need to calculate the area requirements in terms of:-
• Volume & type of service
• Amount & size of equipment to be used
• Number of workers required
• Space for needed supplies
• Suitable traffic area
SPACE REQUIREMENTS

TYPE OF OPERATION SQ FT / SEAT
Cafeteria, commercial 16-18
Cafeteria, college & industrial 12-15
Cafeteria, school lunchroom 9-12
College residence, table service 12-15
Counter service 18-20
Table service, hotel, club
restaurant
15-18
Table service, minimum eating 11-14
Banquet minimum 10-11
Table 1 – Square feet per seat used for various types of food operation
Space for dining area is usually based on the number of square feet per person seated
times the number of persons seated at one time
For example - Small children may require only 8sq. Ft.
- Adult would need 12 sq. Ft. For the same.

SERVING AREAS
.At equilibrium conditions, the number of seats provided in the dining area has a direct
relationship to the number of people leaving the serving line for a given average
eating time.
The relationship can be expressed by the equation :
R = N/T
R = rate of people leaving serving area
N = number of seats in dining area, and
T = average eating time

Fig. 1 – Flow Diagram Showing Functional Relationships
Employee
dining
Refrigerato
r & frozen
storage
Employe
e
facilities
Linen and
paper
storage
Common
storage
Vegetable
preparatio
n
Ventilate
d storage
Cleaning
supplies
Garbage
pick up
Car and
truck
washing
Janitor
closet
Time
recorder
Bake
shop
Fountain
service
Cook’s
unit
Meat
preparatio
n
Salad &
sandwich
unit
Pot &
pan
washing
& storage
Dishwashing
Short order
Servingarea
Diningroom
andcatering
Manager’s
office Guest
facilities

Table size influence patron’s comfort & efficient utilization of space and the best
utilization of space can often be arrived at through the use of Diagonal arrangement
than square arrangement and yields a more traffic-free lane.
Fig- 2. Rectangular and diagonal arrangement of tables.

TYPE SHAPE MINIMUM
SIZE(in.)
SPACIOUS (in.)
Table for 1’s or 2’s Square
Rectangle
Round
24 x 24
24 x 30
30
30 x 30
30 x 36
36
Table for 3’s or 4’s Square
Rectangle
Round
30 x 30
30 x 42
36
42 x 42
36 x 48
48
Table for 5’s or 6’s Rectangle
Round
30 x 60
48
42 x 72
60
Drop leaf tables 30 x 30 in. opening to 42 in. round
36 x 36 in. opening to 52 in. round
Table 2 - Typical sizes and shapes of dining tables

The turnover is determined by estimating the average time a seat is occupied for the
time period desired. For example, if the turnover is to be expressed on a per-hour
basis and the average estimated time the seat is occupied is 20 minutes, the turnover
rate is three.
Turnover rates are affected by the method of serving and serving time as well as by
the type of customer, menu offerings and the dining atmosphere. Typical turnover
rates for some types of food- service operations are given in table;-

After studying the space planning requirements and considerations. I am suppose to
design a Restaurant in Ajmer but before doing that I did SWOT analysis of restaurants
in an around Ajmer.

SWOT ANALYSIS
STRENGTH- As Ajmer is a tourist destination, here are many historical places like
Dargah, Pushkar, Adhai Din Ka Jhopda, Soniji Ki Nasia, Anasagar Lake, Akbar’s Museum
etc.
People come from different locations to visit these places and this is essential strength
of Ajmer.
WEAKNESS- Weaknesses of restaurants are that Ajmer is a tourist destination it
doesn't have food joints which are lively where tourist can enjoy, relax and spend
there time. Most of the restaurants are either in the basement or on the top floor
which is not in sight.
As cleanliness is the major part to be considered but the attention is not paid to it.

OPPORTUNITIES- As Ajmer is a tourist destination and people coming here are willing
to spend money and they want a lively space where they can enjoy, relax and spend
there time.
THREATS- Ajmer doesn’t have such restaurant which can be a threat for other
restaurants.

LOOP HOLES OF AJMER’S RESTAURANT
• There is no outreaching view everything is packed completely, there are no windows
through which people can have view while having the meal.
• The restaurants here does not have a line up space that is étagère in which the
cutlery, silver and paper napkins are kept.
• Food joints here are out of the sight they are either in the basement or on the top
floor.
• Cleanliness is a essential part needs to be considered but here the cleanliness is not
maintained properly.
• The design of a restaurant is not as per the food served in the restaurant. For e.g.
the food served is Chinese but the look of the restaurant is contemporary.
• The restaurant here does not have a warmth feature in design, everything is dull,
cool and monotonous.
• Sitting arrangement of the dining area is not proper, they are not placed properly.
The tables and chairs are too high, a person does not feel comfortable sitting there.
For e.g. in Khokha and the food court in bioscope there the height of chair and table
are too high.

For solving this case study, first I have to select A concept & the concept selected by
me is based on geometry.
In the subsequent pages of my project you will come across the brief study of
geometry done by me for my project.

INTRODUCTION-GEOMETRY
Geometry is a Greek word meaning Earth Measurement. Geometry is the visual study
of shapes, size and patterns like point, line, circle, triangle and polygon.
Geometry is found everywhere for e.g.:- In art, architecture, sculptures, nature,
robotics and many more.
Geometry consists several parts that are sacred geometry, Fibonacci series, golden
spiral and golden rectangle.
Sacred geometry was introduced by Pythagoras, it is working with numbers, it shows
how everything in the universe is connected. The golden spiral is made as per the
Fibonacci numbers. The golden rectangle is the ratio of proportion i.e. pleasing to the
eyes, the ratio of proportion is 1.61. The architectural work that are based on Golden
Ratio are Taj Mahal, The Parthenon, The Coliseum etc.

This fascinated me to work with Geometry.
In the subsequent pages you will find how circles can be used in Myriad ways to
create Geometrical shapes and patterns.

After seeing the site considerations, studying the space planning requirements and
after doing the brief study of geometry. I did brainstorming and idea generation for
making the plan and considered important things that needs to be while doing space
planning for restaurant plan.

CIRCULATION GROUND FLOOR LAYOUT

DOOR AND WINDOW GROUND FLOOR LAYOUT

DOOR AND WINDOW BASEMENT LAYOUT

I studied about various styles like Islamic, Moroccan, Chinese, Japanese, Art Deco
and many more and than I chose a style to design a restaurant.

After studying about various styles like Islamic, Moroccan, Chinese, Japanese, Art
Deco style, I saw one thing common in them i.e. GEOMETRY.
Geometry was seen every where in these styles which fascinated me a lot so I
worked upon it taking GEOMETRY as Inspiration.

Inspiration
GEOMETRY
Geometry is a Greek word meaning Earth Measurement. Geometry
is the visual study of shapes, size and patterns like point, line, circle,
triangle and polygon.
Geometry is found everywhere for e.g.:- In art, architecture,
sculptures, nature, robotics and many more.
Geometry consists several parts that are sacred geometry, Fibonacci
series, golden spiral and golden rectangle.
Sacred geometry was introduced by Pythagoras, it is working with
numbers, it shows how everything in the universe is connected. The
golden spiral is made as per the Fibonacci numbers. The golden
rectangle is the ratio of proportion i.e. pleasing to the eyes, the ratio
of proportion is 1.61. The architectural work that are based on
Golden Ratio are Taj Mahal, The Parthenon, The Coliseum etc.

Islamic Style
Colors used in Islamic Time Period.
Islamic art encompasses the visual arts produced from the 7th
century. The geometric designs in Islamic art are often built on
combinations of repeated squares and circles, to form intricate
and complex patterns. The intricate work is seen in Islamic
Design, for e.g.- Tajmahal.
The four basic shapes, or “repeat units,” from which the more
complicated patterns are constructed are: circles and interlaced
circles; squares or four-sided polygons; the ubiquitous star
pattern. Both design and color have played off each other as belief
the availability of pigments and dyes, and
increasing wealth and sophistication have shaped
and shaded an exuberant heritage of art and
architecture .Vibrant, bright colors were used The
color blue is especially prevalent in these designs
including turquoise and deep ultramarine.

Tropical Mood
Raven Song
8253
Mirage White
8276
Iced Silver
8236
Rich Chocolate
8645
Valley Green
7511
Vivid Orange
7990
Tropical Hues on the color wheel always include
turquoise. Staying with the lightest tints of the blue-
green family will increase the feeling and message
of tranquility.
These color schemes enhance any setting and create
a serene and stress- free feeling.

Islamic Style
Wall Board 1
Wooden Battens
Size of Battens – 2”x2”x8’
Material – Wood
Company- Local Market
Wall paper- Natural Younique
Size- 0.54 mtrs. x 10 mtrs. = 5.4 sq. mtrs.
(58 sq.ft.)
Company- Marshall Wallpaper
Restaurant Name on wooden block – olivia,
font- Ms Gothic
Size- 9”, Material- Brass Polished
Mirage White
8276
Arched Door of Islamic Style
Size- 3’x7’, Material- Wood
Raven Song
8253
Rich Chocolate
8645
Iced Silver
8236
Country Green
7566
The composition is created of reception area size 8’x8’ on the concept of Islamic Design. An
aura has been created so that the reception area looks attractive as it is an important area.
Islamic Style door is used to create a mystery that there is a garden outside.
Top Plan Of Restaurant
Reception Area

Islamic Style
Wall Board 2
Wooden Spoons placed on walls, in a
rectangle of 5’x3’.
Size of wooden spoon- 6”
Company - Local Market
Wall Paneling on wall
Size of wall paneling- 10’x1’x4’
Custom Made
LOVE written font - MS PGothic, size- 13”
Food written font - Monotype Corsiva, size- 11”
Material- Brass Polished
Mirage White
8276
White Brick Wall
Stretcher Bond
Raven Song
8253
Rich Chocolate
8645
Iced Silver
8236
Valley Green
7511
Vivid Orange
7990
The composition is created of restaurant wall (inner dining area) size 10’x8’ on the concept
of Islamic Design. The color scheme used in Complementary Color Scheme. An aura has
been created so that people love to sit and enjoy.
Inner Dining Area

Islamic Style
This is a Furniture Board showing the furniture used for Reception Area
The specifications for all the furniture used is mentioned. The product designing of Reception
Desk is done, material used is porcelain and wood, fret work of Islamic Style is used.
Furniture Board 1
S.No Brand Size Material
1 Custom
Made
6’x2’6”x3’ Wood and
Porcelain
2 Custom
Made
3’x7’ Wood
Varnished
3 Custom
Made
10’x1”x4’ Wood
Varnished
Reception Desk
SPECIFICAIONS
Wooden Battens
Material – Wood
Arched Door of Islamic Style
Mirage White
8276
Raven Song
8253
Rich Chocolate
8645
Iced Silver
8236
Country Green
7566
Reception Area

Islamic Style
Mirage White
8276
Raven Song
8253
Rich Chocolate
8645
Iced Silver
8236
Vivid Orange
7990
This is a Furniture Board showing the furniture used in the inner dining area.
The specifications for all the furniture used is mentioned contemporary furniture's are used
to balance the composition created.
Furniture Board 2
S.No Brand Size Material
1 Urban
Ladder
1’6”x1’6”x3’ Walnut
Finish
2 Urban
Ladder
2’6”x1’8”x2’
9”
Glass
Top(Clear
Finish)
3 Custom
Made
10’x1”x4’ Wood
Unfinished
Nubica Chair
Vivid Orange Color
Wall Paneling
Size of wall paneling- 10’x1’x4’
Custom Made
Ather Table Clear Top
SPECIFICAIONS
Valley Green
7511
Inner Dining Area

Material
Islamic Style
Flooring Board
This is a Flooring Board
showing the type of
flooring used in the
reception area and in the
inner dining area. The
material of flooring used is
Italian marble and Wood
varnished.
The specifications of
flooring used is given
above and the company’s
are also mentioned above.
Flooring
Material- Italian Marble
Blocks 2’x2’(Designed)
Flooring
Material- Tile
Block-2’x2’ Top Plan Of Restaurant

Islamic Style
Ceiling Board 1
Reception Area
Ceiling Plan Of Reception Area
Jainsons Emporio Flush Mounted Light
Wattage- 7 Watt (LED)
Dimension- 10”x4”x4”
Company- Pepperfry
Jainsons Emporio Antique Finish
Wattage- 12 Watt
LED Bulb on Reception Desk
Company- Pepperfry
Wooden Battens
Material – Wood
This is a ceiling board for Reception Area of
size 8’x8’8”.
Wooden Battens are used of size 2”x2”x8’
Lights used on ceiling are flush mounted
light of Pepperfry, material- metal,
dimension in inches- 10x4x4, wattage- 7
Watt.
9 lights are placed on the ceiling as per the
lumen calculated for this space. LED are
used for less consumption of electricity
and is economical at the same time.
•Note- Ceiling plan is made for only those
areas which are designed by me as per
Islamic Style.

Islamic Style
Ceiling Board 2
Inner Dining Area
Islamic eight star motif
used on ceiling (lvl – 4”)
Material- Gypsum Board
This is a ceiling board for Inner Dining Area
of size 11’x8’. Ceiling color Mirage White
8276
False ceiling is done and Islamic Style motif
is used on ceiling (lvl – 4”), material-
gypsum board.
Lights used on ceiling are flush mounted
and pendant light on dining table light of
Pepperfry Company is used.
6 flush mounted lights and two pendant
lights are placed on the ceiling as per the
lumen calculated for this space. LED are
used for less consumption of electricity
and is economical at the same time.
•Note- Ceiling plan is made for only those
areas which are designed by me as per
Islamic Style.
Ceiling Plan Of Inner Dining Area
Lvl - 4”
Islamic Black Metal Pendant Light
Wattage- 12 Watt LED Bulb
Light hanged on Dining Table
Material- Black Metal
Company- Pepperfry
Inddus Rounded Flush Mounted Light
Wattage- 7 Watt(LED)
Material- Aluminium & Plastic
Dimension- 12x4x4
Company- Pepperfry

Islamic Style
Lighting Board 1
Jainsons Emporio Flush Mounted Light
Wattage- 7 Watt (LED)
Dimension- 10”x4”x4”
Company- Pepperfry
Wattage- 12 Watt
Company- Pepperfry
Calculation:-
• Jainsons Emporio Flush Mounted Light
Material- Metal
Dimension in inches- 10x4x4
Reception Area Size- 8’x8’8” = 72sq.ft
Wattage- 7 Watt
For general workshop lighting 50 – 100
foot candle is needed
Lumen- 50 x 72 = 3600 (minimum)
100 x 72 = 7200 (maximum)
7 Watt LED = 365 lumen
3600/365 = 9.86 i.e. minimum 9 lights
7200/365 = 19.7 i.e. maximum 20 lights
No. of lights that can be placed in this
area is 9-20.
•Jainsons Emporio Antique Finish
Material- Glass
Philips B22 12 Watt LED(Warm White)
Reception Desk Size- 8x8’8” = 72sq.ft
Wattage- 12 Watt
For easy working 20-50 foot candle is
needed
50 x 72 = 3600 (maximum)
12 Watt LED Bulb = 1160 lumen
area is 1-4.
Ceiling Plan Of Reception Area

Islamic Style
Lighting Board 2
Wattage- 12 Watt LED Bulb
Light hanged on Dining Table
Company- Pepperfry
Inddus Rounded Flush Mounted Light
Wattage- 7 Watt(LED)
Dimension- 12x4x4
Company- Pepperfry
Calculation:-
•Inddus Rounded Flush Mounted Light
LED used of 7 Watt (Cool White)
Dimension- 12x4x4
Dining Area Size- 11’x10’ = 110sq.ft
Wattage- 7 Watt
For Dining Area 10-20 foot candle is
needed
20 x 110 = 2200 (maximum)
area is 3-6.
•Islamic Black Metal Pendant Light
Philips B22 12 Watt LED(Warm White)
Material- Metal
Dining Size- 11’x10’ = 110sq.ft
Lamp 1 meter long
Wattage- 12 Watt
For Dining Area 10-20 foot candle is
needed
20 x 110 = 2200 (maximum)
area is 1-2.
Ceiling Plan Of Inner Dining Area
Lvl - 4”

Islamic Style
Accessories Board
Wooden Spoons placed on walls, in a
rectangle of 5’x3’.
Size of wooden spoon- 6”
Company - Local Market
Company- Pepperfry
Light hanged on Dining Table(LED)
Company- Pepperfry
Condiments(Salt and Pepper)
Small Vase with plants on table

Texture Board 1
Reception Area
2.
3.
1.
4.
5.
6.
1. Natural White Pine Texture used on
arched door.
2. European Walnut L0499-2251 (Pergo)
used on wooden battens 2”x2”.
3. Victoria Oak L0499-2253 (Pergo) used
on Reception Desk.
4. Brass Polished used on name written
“olivia”.
5. Ice White Porcelain used on Reception
Desk.
6. Fret work of Islamic Time Period used
on front side of Reception Desk.
7. Italian Marble used on the flooring of
Reception Area.
7.

1. Valley Green Wood Texture on Wall Paneling
10’x4’x1”.
2. Wooden Spoons on wall.
3. Islamic Print Upholstery on Chair of dining
area of vivid orange color.
4. White Brick Texture on wall.
5. Brass Polished used on name written “LOVE
Food”.
6. Belarus Mist Kajaria Tile used on the
flooring of Inner Dining Area.
7. Quartz Gris used on the flooring of Inner
Dining Area.
8. Scratched Black Metal on Islamic Black
Metal Pendant Light.
Texture Board 2
1.
2.
3.
4.
5.
8.6. 7.
Inner Dining Area

Retail is the process of selling consumer goods and/or services to customers through
multiple channels of distribution to earn profit.
Retail is one of the largest, perhaps the largest sector of business in the world.
Retail Design is a complex study which incorporates the management of people and
space with the ability to respond to retail’s most essential characteristics of change.
RETAIL DESIGN

HOW DO PEPOLE BUY???
A consumer connects his lifestyle with a product he/she sees in the window display than
only the consumer is attached towards the store.
80% of our impressions are created by sight and that is why “one picture is worth a
thousand words”.

CONCEPTS HOW A CUSTOMER BUY???
• Traditional Concept:- Earlier people used to
buy things which the shopkeeper sells. They
don’t have the facility to touch, feel or examine
the product.
• Modern Concept:- Nowadays, people buy
those things which they can feel, touch or
examine, they have the proper knowledge of
the product.

FIVE SENSES WHICH CUSTOMER USE
FOR SHOPPING ARE:-
• See
• Smell
• Touch
• Sound
• Taste

During my tenure of commercial design(retail space). I have been given a case study
to design a store for leading furniture and interior finishes brand STANLEY. The space
has to reflect the brand positioning, the range of product and brand image.

Design a store for a leading furniture and
interior finishes brand Stanley. The space
has to reflect the brand positioning, the
range of products and brand image. The
space has to be given due justice to the
various sub categories of products, the
space and the décor has to be modular and
the space should have the ability to
transform, move around and be utilized as
per the product need.
The floor space of 57’3”x37’1” of the shop.

As per the case study, the requirements of my client are:-
• Cashier And Help Desk Station
• Customer Interaction Area
• Sofa Set Display 3/2/1
• Display Of Two To 3 Bedroom Sets
• Display Of 25 Sofas (Should Comprise The Varied Range That Stanley Offers)
• Wardrobes
• Collection series
REQUIREMENTS

To design any store for retail space we need to understand it is like a carte
blanche(blank document), and to design it in a proper manner we need to
understand certain aspects which are enumerated below:-

We have to divide the case study into two parts:-
EXTERIOR
+
WINDOW
DISPLAY
METHOD OF SOLIVING CASE STUDY
INTERIOR

How a store visually welcomes customer has to do a lot with whether or not they enter
the store.
• Store sign
• Marquee
• Banners, awnings, walks & entries, landscaping
• Window display
EXTERIOR PRESENTATION

MARQUEE
V
STORE SIGN
STORE NAME
VSHOP FRONT
VBANNERS
VAWNINGS VAWNINGS
VWALKS & ENTRIES
VLANDSCAPING
VLANDSCAPING
VBANNERS

Points to be followed here are:-
• Principles of design
• Color and lighting
• Influence of background color on merchandise
• Colors to be used for displaying merchandise
• Props, fixtures & signage- floor covering, wall treatment, background; backdrop,
mannequins, shelves and steps
• Non-merchandise props- desks, tables, chairs, shopping bags, pencil, pen, paper
WINDOW DISPLAY

• Plan
• How to organize store space
• Selling area
• Point of sales(POS)
• We need to make the important element placed at the right side
INTERIOR PRESENTATION

After studying about retail and after following all the above points in my design I did
space planning but before doing space planning and designing of the space. I did
Brainstorming and Idea Generation as to what things I need to consider in my
design.

BRAINSTORMING AND IDEA GENERATION

After doing brainstorming I studied about different types of plan and did space
planning on those plans. Then I choose the plan which utilizes the space properly and
fulfills all the requirements.
In the subsequent slides you will come across with the plan chosen by me for better
utilization of space, 2D and 3D elevations made and the designing done by me.

Lighting is one of the most overlooked and yet important elements of good interior
design After all, there is little point in creating luxury surroundings if they cannot then
be appreciated properly or if there is insufficient light to be able to carry out even the
most basic of tasks. In addition though, lighting is also essential in terms of creating
the mood and ambience of a living space
LIGHTING DESIGN

Sometimes called rendition index, is a quantitative measure of the ability of a light
source to reproduce the color of various objects faithfully in comparison with an ideal
or natural light source.
Color Rendering:- Effect of an illuminant on the color appearance of objects by
conscious or subconscious comparison with their color appearance under a reference
illuminant.
COLOR RENDERING INDEX
(CRI)

IMPORTANCE OF LED
• SIZE- LED light are usually around 3mm-8mm long. The small size and profile of the
LED light allow them to be used where other light bulbs may not fit.
•EFFICIENCY- Where other lights give off more energy by shining in different areas. LED
lights only shine in a specific direction becoming more efficient
•LIFE- 35,000 to 50,000 hours , compared 750 to 2,000 hours for an incandescent bulb,
8,000 to 10,000 hours for a compact fluorescent and 20,000 to 30,000 hours for a
linear fluorescent bulb.

OFFICE DESIGN
Office design focuses on the public and private areas utilized by corporate and
professional service firms.
Commercial office design requires knowledge of high-tech equipment's, as well as
understanding of management & office production.
Project is in the making……

CONCLUSION
During the tenure of 1 Year Diploma of commercial design I learnt about various things
like retail, restaurant in that I learnt how to devise a space where people can enjoy and
can have a feel of space by using elements of design and principles of design.
I also learnt how to devise a space by using the aesthetics and how to make it more
economical, eco-friendly and maintenance free.

Kritika Heda B.Sc-Interior Design ,Commercial Design Portfolio

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