The document outlines the Lighting Quality Standard (LQS) specifically designed for retail and shopping mall environments, focusing on achieving optimal illumination that enhances user comfort and well-being. It emphasizes various ergonomics and emotional factors that influence customer behavior, and presents a methodology for assessing lighting quality based on quantifiable criteria. Additionally, it discusses the importance of ecological considerations and the use of advanced lighting technologies in achieving energy efficiency and aesthetic appeal.

1. RETAIL & SHOPPING MALL

2. We believe that a high quality
lighting solution is about
more than meeting standards.
For this reason, we developed
the Lighting Quality Standard
(LQS), which focuses on
the provision of optimal
illumination that ensures the
comfort and wellbeing of
users.
TheLQSisauniqueassessment
methodology based on
20 objectively quantifiable
criteria that enables the
clear evaluation of a lighting
solution's quality.
RETAIL & SHOPPING MALL
LIGHTING QUALITY STANDARD

3. A correctly designed lighting
solution is able to set a desi-
red mood, create a positive
atmosphere, aid customer
navigation, promote goods
and motivate purchasing be-
haviour.
Therefore, for RETAIL appli-
cations, we place a strong
emphasis on the LQS criteria
that are most able to support
the provision of a high quality
lighting solution.
EMOTIONERGONOMICS
PHYSIOLOGICAL FACTOR
COLOUR RENDERING INDEX
GLARE PREVENTION
ILLUMINATION LEVEL
LIGHTING UNIFORMITY
HARMONIOUS DISTRIBUTION OF
BRIGHTNESS
PSYCHOLOGICAL FACTOR
ILLUMINATION OF ROOM SURFACES
CONTRAST
DYNAMIC LIGHTING
EMOTIONAL LIGHTING
LATEST LAMP TECHNOLOGY
SYSTEM EFFICIENCY OF LUMINAIRE
THERMAL OUTPUT OF LAMP
DANGEROUS MATERIAL CONTENT
PRODUCT LIFETIME AND MAINTENANCE
PRESENCE DETECTOR
CONSTANT ILLUMINANCE SENSOR
DAYLIGHT SENSOR
LIGHTING SCENES
OVERALL IMPRESSION OF THE LUMINAIRE
LUMINAIRE APPEARANCE IN THE ROOM
DETAILED SOLUTION, SURFACE FINISH
MATERIALS OF CONSTRUCTION PARTS
FUNCTIONAL ELEMENTS
VISION AND INNOVATION
TRENDSETTING
LATEST TECHNOLOGY
QUALITY
FLEXIBILITY
EMOTION
ECOLOGY EXCEPTIONALITY
ESPRIT
EFFICIENCYERGONOMICS
LQS FOR RETAIL
RETAIL & SHOPPING MALL

4. ERGONOMICS
Ergonomics is all about
providing the right light in the
right place at the right time.
Providing light only where
it is needed ensures visual
comfort as well as saving
energy and costs.
RETAIL & SHOPPING MALL

5. ERGONOMICS
PHYSIOLOGICAL FACTOR
Light has a profound effect
on perception and mood
as well as influencing visual
and psychological wellbeing
and regulating the circadian
rhythm.
RETAIL & SHOPPING MALL

6. ERGONOMICS
COLOUR
RENDERING
INDEX
Standard CRI ratings include
assessment of the first 8 Ra
colours. LQS assesses the
full range of 15 Ra colours,
providing a full and reliable
result.
RETAIL & SHOPPING MALL

7. ERGONOMICS
GLARE PREVENTION
It is vital to minimise the inci-
dence of harmful indirect gla-
re for customers and employ-
ees alike.
At payment counters, a
workfriendly UGR of ≤ 19 is a
fundamental requirement.
RETAIL & SHOPPING MALL

8. ERGONOMICS
ILLUMINATION LEVEL
Light can be used to create
various zones within the
same space. Brightness is a
key tool in determining the
route customers take through
a space.
RETAIL & SHOPPING MALL
Payment counter
1000 lux
Cabinet displays
1000 lux
Accent lighting
General and sales floor lighting
1000 lux
Shelf displays
1500 lux
Promotion displays
500 lux750 lux

9. ERGONOMICS
RETAIL & SHOPPING MALL
HARMONIOUS
DISTRIBUTION
OF BRIGHTNESS
Our eyes are very responsive
to variations in brightness.
We can take advantage of
this natural characteristic by
using brightness to attract
attention, guide perception
and encourage customers to
stay in store longer.
The same brightness
69 % of people
go right
No attention
The left is brighter
74 % of people
go left
Higher brightness:
automatically
attractive

10. EMOTION
Therfore, emotion is crucial
to our understanding of retail
and the creation of the right
atmosphere.
The decision to buy is 80 %
emotional and only 20 %
objective.
RETAIL & SHOPPING MALL

11. EMOTION
CONTRAST
The play of light and shadow
is essential to our perception
of depth, shape and texture.
However, extreme contrast
causes objects to be lost in the
light and must be avoided.
RETAIL & SHOPPING MALL

12. EMOTION
DYNAMIC LIGHTING
A powerful visual stimuli,
dynamic lighting allows for
simple, fast and practical
adaptation to the ever
changing retail environment.
RETAIL & SHOPPING MALL
WARM NEUTRAL COLD

13. 2700 K
6500 K
EMOTION
CHEESE, BREAD
AND PASTRIES
The right light can make go-
ods appear fresh from the
bakery, stimulating the appe-
tite and therefore purchasing
behaviour.
RETAIL & SHOPPING MALL

14. 3500 K
6500 K
EMOTION
FRUIT
AND VEGETABLES
Fresh foods are highly
sensitive and need to look at
their best, so excellent colour
rendition and low levels of IR
and UV radiation are crucial.
RETAIL & SHOPPING MALL

15. 3000 K
6000 K
EMOTION
MEAT, COLD MEATS
AND POULTRY
The most sensitive product
group, fresh meats must not
be over-illuminated in order
to minimise deterioration.
Also,itisimportanttouselight
sources that render the red R9
part of the colour spectrum
well to bring out the natural
colouration of fresh produce.
RETAIL & SHOPPING MALL

16. EMOTION
FISH, FROZEN PRODUCTS
AND DAIRY
Cool light simulates the
natural environment of the
goods, making them look
attractive and appetising.
RETAIL & SHOPPING MALL
6000 K
3000 K

17. EMOTION
EMOTIONAL LIGHTING
Colour can have a profound
transformative effect on
the mood and behavior of
customers.
It is possible to use various
colours and lighting effects
in the same space thanks to
the advancement of RGBW
technology.
RETAIL & SHOPPING MALL

18. ECOLOGY
It is important to plan into any
lighting system the utmost
respect for our environment. A
key element of environmental
responsibility is the reduction
of energy consumption and
CO2 emissions.
RETAIL & SHOPPING MALL

19. LED METAL-HALIDE
96 hours 96 hours
0 hours 0 hours
ECOLOGY
LATEST LAMP
TECHNOLOGY
Conventional light sources
emit large amounts of IR
radiation,orheat.Commonly
used metal-halide lamps
emit approximately 50 % of
their energy as heat.
RETAIL & SHOPPING MALL

20. RIGHT LIGHT
The methodology describes
the professional illumination
for each area in the segment,
taking in consideration the
Lighting Quality Standard,
trends,normativerequirements
and lighting design.
METHODOLOGY
RETAIL & SHOPPING MALL
AUTOMOTIVE AND TECHNICAL
INDOOR PARKING
SUPERMARKET
BOOKS, DVDS AND GAMES
FASHION AND ACCESSORIES
JEWELLERY, WATCHES AND GIFTS
PHARMACY
PERSONAL PRODUCTS
COSMETICS
PARFUMES
FURNITURE AND SOFT FURNISHINGS
STOREROOMS
FITTING ROOMS
SPORTS
PROMOTION DISPLAYS
SALES FLOORS
CABINET DISPLAYS
PAYMENT COUNTERS
ENTRANCES
FACADE
SHOPPING MALL
click for more
information
ELECTRONICS
SHOP WINDOWS
SHELF
DISPLAYS

21. LQS COMPOSER
User-friendly simulation soft-
ware that enables the assess-
ment and valuation of diffe-
rent lighting solutions.
TOOL
RETAIL & SHOPPING MALL
click for more
information

22. LQS COMPOSER PRO
A professional-level software
tool that quantitatively asse-
sses a lighting solution accor-
ding the LQS.
Results are easy to under-
stand and aid lighting soluti-
on comparison.
TOOL LIGHTING QUALITY
STANDARD COMPOSER
PROFESSIONAL
ERGONOMICS
EMOTION
ECOLOGY
EFFICIENCY
Colour rendering index CRI 85 CRI 80
Glare prevention UGR 18 UGR 18
Illumination level (task area) yes yes
Illumination level (surrounding of task area) yes yes
Lighting uniformity yes yes
Harmonious distribution of brightness
Em(wall) 221 lux Em(wall) 242 lux
U0 0.25 U0 0.3
Em(celling) 138 lux Em(celling) 208 lux
U0 0.77 U0 0.558
Vertical illumination Em (vertical) / Em (workplace) 0.462 Em (vertical) / Em (workplace) 0.523
Ceiling illumination Em (ceiling) / Em (workplace) 0.241 Em (ceiling) / Em (workplace) 0.366
Biological factor of illumination
Availability of daylight Availability of daylight
Bluelight content (CCT > 6500K) Bluelight content (CCT > 6500K)
Daylight simulation Daylight simulation
Dynamic lighting Dynamic lighting
Tunablewhite Tunablewhite
Accent lighting no no
RGB colour mixing no no
Ambient lighting no yes
Latest lamp technology 75 lm/W 75.94 lm/W
System efficacy of luminaire 38.72 lm/W 75.95 lm/W
Thermal output of lamp 27 % of IR 0 % of IR
Dangerous material content 2.5 mg 0 mg
Product lifetime and maintenance costs 20000 hours 50000 hours
Presence detector R3 Auto ON/Dimmed F0 = 1 R3 Auto ON/Dimmed F0 = 1
frequented movement of persons frequented movement of persons
Constant illuminance sensor Fc = 1 Fc = 1
Daylight sensor low daylight penetration Fd =1 high daylight penetration Fd =0.3285
Calling of lighting scenes
Power consumption 880880 [kWh/year] 175175 [kWh/year]
CO2 produced 405405 [kg/year] 8181 [kg/year]
LENI 62.8662.86 [kWh/year.m2] 12.5112.51 [kWh/year.m2]
Solution A Solution B
80%%
1.83 3.80
2 / 2 Single office
RETAIL & SHOPPING MALL
click for more
information

23. SUMMARY
RETAIL & SHOPPING MALL
PHILOSOPHY METHODOLOGY TOOLS REALISATION

24. THANK YOU