Presentation on the Importance of Design and Branding to the Ontario Centres of Excellence as part of the Design Industry Advisory Committee (DIAC) and RGD Ontario.
Lionel Gadoury, RGD
Principal, Creative Director
Context Creative
It Takes Two: The Confluence of Content Strategy & Market ResearchDevin Asaro
Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
Accent, Renew & Transform interior spaces. A-R-T & Associates has been crafting artistic experiences for the corporate, hospitality and healthcare industry for over 50 years. Our multi-faceted practice provides, design, branding & consulting serices for fine art and frame, interior display and signage.
It Takes Two: The Confluence of Content Strategy & Market ResearchDevin Asaro
Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher Norris Rowley.
Market research helps you understand your audience, content strategy helps you reach them. Align those with SEO, and you've got a trifecta of findability, relevance, and quality,
Get more from Devin Asaro at devinasaro.com, and follow him at Twitter (@copydev).
Follow Norris Rowley on Twitter (@norrocwell), but don't expect him to get back to you anytime soon.
Accent, Renew & Transform interior spaces. A-R-T & Associates has been crafting artistic experiences for the corporate, hospitality and healthcare industry for over 50 years. Our multi-faceted practice provides, design, branding & consulting serices for fine art and frame, interior display and signage.
Using Kano Analysis to prioritise Business Requirements
Noriaki Kano, recipient of the Deming Prize, developed a model to work out what stakeholder requirements are mandatory, which ones are value for money proposition (i.e. more is better,) and which requirements will delight them. This talk introduces the Kano model in the business/software requirements context, and presents a step by step application of the model so that you can delight your stakeholders.
Designing spatial experiences workshop
Facilitated by
Abhimanyu Kulkarni
Creative Director
Philips Design, India
and
Rahul Pradhan
Senior Art Director
Philips Design, India
¿Te has preguntado cuál es el beneficio de tener presencia en redes sociales y cómo puedes descubrir nuevas oportunidades para tu marca?
Te invitamos a conocer Social Studio la única solución que permite organizar equipos de trabajo, manejar contenido social, interactuar con la audiencia dentro y fuera de tus canales sociales y medir los resultados en tiempo real.
How are Commercial spaces Designed - Retail Design dezyneecole
Lecture notes of commercial design -retail study for students of interior design students created by Ms Vinita Singh Mathur head of interior design department Dezyne E'cole College.
Kano model and the practical application of it. This time we will go deeper than the surface and explore some secrets that can increase the effectiveness of Kano approach.
Intense competition and slow growth in mature markets have magnified uncertainty and put pressure on costs, just as regulators are escalating their demands. Research shows that CFOs and other senior finance executives believe that their function can play a key role but the ability to impact these challenges depends on levels of maturity and preparedness, which vary widely across companies and industries, as well by sub-functions. Here are the key findings from our research on how enterprises are driving transformation to achieve business impact.
Sydney Thompson - Lakeland College Interior Design Technology portfolioLakeland College
Sydney Thompson portfolio, Class of 2015, Lakeland College Interior Design Technology. Lakeland students learn how to put together a portfolio of their work and have it ready for showing prospective employers and clients. Interior design technology is a two-year diploma program at Lakeland College in Vermilion, Alberta, Canada.
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
This came out for day 16 of RMA Consulting's UX Advent Calendar of 2010.
A quick introduction to Kano for User Experience / Design folk. Can be used for Agile as well. It allows you to classify different levels of innovation within a product or service. There are some simple questions you can use to classify certain features e.g. for an Agile project.
Using Kano Analysis to prioritise Business Requirements
Noriaki Kano, recipient of the Deming Prize, developed a model to work out what stakeholder requirements are mandatory, which ones are value for money proposition (i.e. more is better,) and which requirements will delight them. This talk introduces the Kano model in the business/software requirements context, and presents a step by step application of the model so that you can delight your stakeholders.
Designing spatial experiences workshop
Facilitated by
Abhimanyu Kulkarni
Creative Director
Philips Design, India
and
Rahul Pradhan
Senior Art Director
Philips Design, India
¿Te has preguntado cuál es el beneficio de tener presencia en redes sociales y cómo puedes descubrir nuevas oportunidades para tu marca?
Te invitamos a conocer Social Studio la única solución que permite organizar equipos de trabajo, manejar contenido social, interactuar con la audiencia dentro y fuera de tus canales sociales y medir los resultados en tiempo real.
How are Commercial spaces Designed - Retail Design dezyneecole
Lecture notes of commercial design -retail study for students of interior design students created by Ms Vinita Singh Mathur head of interior design department Dezyne E'cole College.
Kano model and the practical application of it. This time we will go deeper than the surface and explore some secrets that can increase the effectiveness of Kano approach.
Intense competition and slow growth in mature markets have magnified uncertainty and put pressure on costs, just as regulators are escalating their demands. Research shows that CFOs and other senior finance executives believe that their function can play a key role but the ability to impact these challenges depends on levels of maturity and preparedness, which vary widely across companies and industries, as well by sub-functions. Here are the key findings from our research on how enterprises are driving transformation to achieve business impact.
Sydney Thompson - Lakeland College Interior Design Technology portfolioLakeland College
Sydney Thompson portfolio, Class of 2015, Lakeland College Interior Design Technology. Lakeland students learn how to put together a portfolio of their work and have it ready for showing prospective employers and clients. Interior design technology is a two-year diploma program at Lakeland College in Vermilion, Alberta, Canada.
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
This came out for day 16 of RMA Consulting's UX Advent Calendar of 2010.
A quick introduction to Kano for User Experience / Design folk. Can be used for Agile as well. It allows you to classify different levels of innovation within a product or service. There are some simple questions you can use to classify certain features e.g. for an Agile project.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Top Israeli Products and Brands - Plan it israel.pdf
Editor's Notes
Smart Phones – Apple is the “cool” smart phone – lots of applications, leader in unique interface, for “creative” people.Blackberry is all about business – email is at the heart of itWhat does HP stand for? What happened to Treo? They might be great, but who knows? Didn’t differentiate either product or communications. Have become “also rans” and will end up fighting it out on price.
Three car companies – BMW, Toyota and Pontiac from General MotorsWhat do they stand for?
We know that for years, BMW has been “The Ultimate Driving Machine”. It’s all about the car, and desire for the car. Even as they introduce new models, they don’t change the communications. And of course, the theme fits the car.Toyota – the first car company that really promoted a “green” car, the Prius, says “Make Things Better”. It talks about them, but it’s also a command to the reader – You make things better. How? By driving a Toyota.Now what about Pontiac? Anyone know what they stand for? Well, they keep changing their message. Right now, it’s “We are driving excitement”. It’s not memorable. Do Pontiacs communicate excitement as a brand?Is that who buys them, people who want excitement? Hard to say, and Pontiac is out of business.
The Four Seasons Hotel chain carved out a niche in the luxury hotel and resort market. They didn’t waver – they set a standard and lived up to it in their product and communications. This allowed them to grow into a global company.
Coffee has been around forever, but it’s only been in the last 30 years or so that we’ve had chains of coffee shops. Tim Hortons – not great on settling on a colour, but they have a distinctive style that goes well with small-town appeal. Purposely not sophisticated. Comfortable. Simple messages. Allowed them to grow across Canada into U.S. Some small towns feature multiple locations. They’ve become the town restaurant, serving meals too.Starbucks – much stronger use of a single colour. Although the lettering is straight-forward, look at the symbol. What does the figure represent? It’s never explained and in that there is a certain mystery, a symbolic sophistication.
Colour is very subtle…You recognize the colour right away. Too many companies don’t take advantage of the power of colour.
Roots is a story of colour and storytelling. The deep green has been the same since the company started. It’s whole product line is based on a them of “summer camp”, Algonquin Park. Casual, fun, friendly, comfortable.
Look at ALL your audiences – not just your customers. Tell a consistent story to all.
Again, look at all audiences. Also remember that the purchasers of your product may not be the end user, especially if it’s a product for children.
The big question is always, what’s in it for me? Why should I write about your product? Why should I buy your stock? Why should I distribute your product? Why should I buy it? Why should I ask my mom to buy it?
Just as a side-note, why do some companies spend so much time and effort on reaching consumers, and do so little in trade, or create completely mediocre trade ads?
Stories are emotional. Stories have details. People remember the little things. What do you remember about a person? He had a great laugh. The little things, the rich details count.
It’s the stories and the details that travel. Listen next time someone tells you about a product. You often get lots of little details – things people discover, things that make the product special. That’s why you need stories.
Stories are features AND benefits, but mostly benefits. Even is the benefit is strongly implied – “I ride a $5,000 racing bike because I think it makes me look cool. Of course I want to know every detail of that carbon fibre frame and all the wind tunnel testing they do.” It’s an important part of my ownership of that bike, even if I never get accepted for the Tour de France.