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![Addressing the cover letter
Date
Contact Name
Title
Company
Address 1
City, Province Postal Code
Re: Position Title (reference # if given)
Dear [first name last name] OR
Dear Hiring Manager/Committee
Spaces
here are
important
If unknown, this can be
omitted. But try and find the
HR person!
Country is
unnecessary,
unless applying
outside of Canada
Avoid “To Whom It
May Concern” or
“Dear Sir/Madam”](https://image.slidesharecdn.com/comm202tutorial5-180308074738/85/Tutorial-5-Cover-Letter-Networking-Tessa-Yin-6-320.jpg)
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Tutorial 5 - Cover Letter & Networking (Tessa Yin)
- 1. COMM 202 Tutorial5: Cover Letter & Networking Tessa Yin T27 & T32
- 2. Agenda 1. Cover Letter PeerReview 2. Networking/Building Relationships 3. Action Items
- 3. Course Timeline Week 9Week 10 Week 11 Tutorial: Cover letter & Networking DUE: Cover letter draft due on Turnitin before tutorial Tutorial: Informational interviews DUE: Resume & cover letter assignment due March 12th at 11:59PM on Turnitin and COOL Networking event on March 13th 6-8pm in CPA Hall Lecture: Interview Prep DUE: Confirm informational interview time & date Networking reflection due March 21st at 11:59PM on Turnitin
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- 5. Cover letter formatting •Left aligned (NOT justified) • No indents on paragraphs • Bullet points vs. paragraphs • 2-3 relevant skills • Consistent font size (minimum size 10) • Appropriate font • Margin sizes • Spacing between paragraphs • White space • One page
- 6. Addressing the coverletter Date Contact Name Title Company Address 1 City, Province Postal Code Re: Position Title (reference # if given) Dear [first name last name] OR Dear Hiring Manager/Committee Spaces here are important If unknown, this can be omitted. But try and find the HR person! Country is unnecessary, unless applying outside of Canada Avoid “To Whom It May Concern” or “Dear Sir/Madam”
- 7. To a non-specified manageror committee member (example) To a specific person (example)
- 8. Ending the coverletter Sincerely, / Regards, / Best, (Written signature if you want) Your name BCom Candidate 20XX Sauder School of Business Enclosed* or Attached**: Resume *Enclosed: physical copy **Attached: electronic copy Spaces here are important
- 9. Opening: What toinclude • How do you like the hook? • Is there keen, genuine interest, and/or passion for the position? • Is there a clear expression of the skills/experience matching the job posting? • Is primary or secondary research integrated? • If name drop is used, was it well-integrated? • HOOK! CAN – WANT – FIT
- 10. Opening: Branding • Providesstrong, insightful research that demonstrates knowledge and interest in the industry or organization • Clearly illustrates how the candidate will “fit” into the industry or organization
- 12. Body: Skills matching • Dothey reference specific examples that leverage experiences/qualifications? • Are the highlighted experiences specific and concise? • Do they indicate transferrable skills? • Do the results show strength or success? • Do they emphasize individual action in team settings? • STARL format – emphasizes actions and creates links where possible • Suggested minimum of 2 skills/attributes matched • SHOW, DON’T TELL
- 14. Closing • Are skillsreiterated in a different (not redundant) way? • Is sincere interest expressed? • Is there a gracious thank you and call to action? • Request for a meeting? • Tie back to hook/intro
- 15. What counts as error? Spelling& Grammar Inconsistenc y Incorrect Order of Information Improper Formatting Incorrect Information Missing Information *Error #1 & Error #2 = 3 points off each **Error #3 which will result in an automatic 40% off the entire assignment ***No job posting will count as 2 errors (you’ve maxed out your error slots at this point)
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- 22. SHORT TERM • Getyour foot in the door (faster) • Gain insights about a company, industry, or career path • Practice your interview and networking skills • Show them who you are beyond your resume and cover letter (before or after) LONG TERM • Find a potential mentor • Friendship – take it easy!
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- 24. • Check outthe delegate info on the course blog • Look at the LinkedIn profiles of delegates you’d like to speak to • Note any interesting topics • Hone in on similar experiences or shared groups • Think about questions to ask • During: set a goal for yourself, be interested • Practice self awareness! Delegate Research
- 26. Having conscious knowledgeof one’s own character and feelings • Treat the delegates the way you would want to be treated • Ask good questions • Put yourself in the shoes of a delegate – how would you feel if a student came up to you holding your LinkedIn profile picture?
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- 28. During What to talk about Generaltips for you Ending a conversation
- 29. What to talkabout? Food and/or drink Compliment the person Shared experiences Ask questions • Lurking around the food station is a really good trick. People will ask you what things are, and you can offer advice on what’s tasty. • People love talking about themselves, but make sure your approach is genuine • If you know that you have something in common, start the conversation with “Tell me about your…” instead of “What’s… like?” • A way for you to stand out is to ask unique questions i.e.) What was the hardest thing about xyz? If you could change one thing…?
- 30. General tips Smile Open up the circle Take a breather Start the night with a friend, but know it’s okay to branch off Find me if you need help! Practice that hand shake
- 31. Ending the conversation Be politeand thank them for their time Ask to connect after the event Leave with a handshake & EYE CONTACT
- 32. After Follow-up email or messageon LinkedIn Reflection assignment
- 33. Follow up message Aftergreat conversations, send a personalized email or LinkedIn request, ideally within 24 hours Hi Rachel, It was so great to get the chance to speak with you at last night’s networking event. I was really inspired by what you said about “building your personal brand”, and I am looking forward to putting your advice into practice. I would love to continue our conversation about your experience at KPMG. I understand that you are very busy, but it would be great to meet for about 20 minutes. Would you be available to meet on Monday or Tuesday next week? Coffee is on me! Best, Sally
- 34. Assignment: Networking Reflection Your paperneeds to include: • Your goals in attending the event • Is it your first time? What do you want to accomplish at this event? What do you want to know more about? (Sauder life, jobs, etc.) • Define SMART goals beforehand – How will you define the success of your evening? • How did you prepare for the event (aka your delegate research) • What was it about these people that motivated you wanting to talk to them? • A brief summary of who you spoke with and what you learned in the conversations • A reflection on the lessons you have learned about the networking process, how did you feel before vs. after? • The next steps you will take to continue building a relationship with your new contact (only if you make a meaningful connection) Due on Mar 21st at 11:59pm on Turnitin
- 35. How do youfeel about networking now?
- 36. 1. Sign upfor office hours 2. Resume and Cover Letter due Mar 12st @ 11:59pm on COOL and Turnitin 3. Cover letter & resume toolkit on mybcom website 4. Networking Event : Mar 13th from 6-8pm in CPA Hall 5. Networking Reflection: due Mar 21st @ 11:59 on Turnitin 6. Tutorial Next Week! Action Items
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