Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Email Marketing How to Grow Your List by 400% Pam Moore
Keynote presentation delivered by Pam Moore, CEO / Founder of Marketing Nutz, Training & consulting agency offering boutique services helping brands of all sizes integrate and optimize digital & social technologies to increase brand awareness, nurture relationships and achieve business goals. Included in the presentation are strategies and tactics for email marketing to start, grow and optimize a list, nurture relationships, increase sales and achieve marketing and business goals. Includes recommendations on best practices as well as tools and technology.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Email Marketing How to Grow Your List by 400% Pam Moore
Keynote presentation delivered by Pam Moore, CEO / Founder of Marketing Nutz, Training & consulting agency offering boutique services helping brands of all sizes integrate and optimize digital & social technologies to increase brand awareness, nurture relationships and achieve business goals. Included in the presentation are strategies and tactics for email marketing to start, grow and optimize a list, nurture relationships, increase sales and achieve marketing and business goals. Includes recommendations on best practices as well as tools and technology.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
Omni-channel Marketing: Earning Attention & Delivering Value in a Multi-Scree...Pam Moore
Omnichannel Marketing: Earning Attention and Delivering Value in a Multi-Screen World
Keynote presentation delivered by Pam Moore in Sweden at the Internet World Webbdagarna . The presentation covered the challenges and solutions businesses of all sizes face regarding inspiring, connecting, serving and selling to their customers in a multi-screen world. Discussed are best practices for content marketing, conversion optimization, retail, products and services.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Carnahan Advisors presents Divorce 101, which identifies the types and costs of divorce, marital vs. non-marital assets, alimony structures, child support guidelines, and all of the crucial tangible and intangible aspects you need to be aware of before finalizing your divorce.
Слайды с мастер-класса о совместном применении Теории Ограничений Систем (ТОС) и Теории Изобретательских Задач (ТРИЗ). Показаны 24.09.2015 на встрече клуба Санкт-Петербургских ИТ проектных менеджеров (https://plus.google.com/u/0/communities/108809460896106613736).
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Here is a presentation that Amy Atkinson delivered on July 25, 2014 to the Nashville Chapter of the Association of Fundraising Professionals. The full-house crowd was an impressive group of nonprofit leaders gathered to discuss how nonprofits can leverage communication strategies to help their organizations reach their goals of branding, awareness, education and fundraising. We addressed the reality of small marketing teams and tiny communications budgets, and tips on establishing priorities and maximizing resources. We focused on content marketing and digital delivery channels.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
Discover whether you have a message for your audience and how you will tell the story. Determine what the message should be based on the consumer's placement in the buying journey.
The New World Of Digital, Content And Social Media Marketing And The Relevanc...Midas Touch Consultants
This is an introductory session outlining the reasons manufacturing or B2B services organizations should consider for diving into the digital, content or social world. It identifies some of the popular channels and various content options to consider. There is then, an exploration of how B2B Sales has changed with the influence of social media.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
A presentation about how small businesses need to choose which social media channels to participate in and some tips on getting social using Facebook, Twitter, LinkedIn and Pinterest.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. What We’ll Cover Today:
• Integrated Marketing
• A Commitment Checklist
• Goals & Strategies
• Establishing Baselines
• Survey of Social Media Venues
• Determining ROI
• Your Next Steps
5. What is Integrated Marketing?
• A holistic approach
• Consistency in efforts across dimensions
– Coordinated across departments
– Multichannel delivery
• Customer centric
– Starts with the customer
– Emphasizes customer process
• Responsibility is organization-wide
– “Each of us represents and ‘markets’ our organization
in our professional roles”
7. Consumer Wants & Needs
New Media is a way for us to find out what
people want and give it to them
– Interactive Features
– Qualitative & Quantitative Data
– Analytics & Research
8. Cost to Satisfy
• Don’t forget value
• Marketing & promotion
• Relationship building
• Infrastructure
• Online solutions are cost effective
9. Convenience
• The online space makes it easy for people
to “buy” by their preferred method at their
preferred time:
– Online shopping cart
– Find out about and attend an event
– Product Sheets (download)
• Not just sales
– Email list building
– Customer Service
– Renewals
10. Communication
• New media & websites are a primary
communication venue
• Instead of promotion, make it about
delivering value to our audience and
building relationships
11. Branding is the group of characteristics
that our audience identifies us with
•How is our brand expressed?
– Consistency
– Messaging
– Audiences
– Value
12.
13. Traditional Marketing Inbound Marketing
One-way Bi-directional
communication communication
Mindset is unknown Receptive mindset
Promotional Informational
Making sales Building relationships
Buying conversions Earning interest
Money intensive Time intensive
17. Are you ready to jump in?
I have time on a regular basis to devote to new
media activities.
I realize that new media is 24/7/365.
I have a good understanding of the new media
landscape.
I accept that my posts, tweets, and other content
will become part of the public record.
18. I have time on a regular basis to
devote to new media activities.
• Daily: posts, responses
• Weekly: posts, monitoring
• Monthly: monitoring, adjustments
• Quarterly: ROI, adjustments, team meeting
• Annually: trend analyses, strategy
development
19. I realize that social media is 24/7/365.
• When is your audience:
– Most active?
– Most responsive?
– Most likely to share?
– Most likely to comment?
• What’s your plan for holidays, vacations?
20. I have a good understanding of the
new media landscape.
– Culture, values, expectations
– Applicable laws, terms & conditions
– Internal guidelines and policies
21. I accept that my posts, tweets, and other
content will become part of the public record.
– Tweets are catalogued by Library of Congress
– Online content is archived and cached
instantaneously on servers across multiple
continents
– Search engines index social content
– “Your” content is subject to terms & conditions
of the venue or site on which it’s posted
24. Measure Metrics that Matter
NO YES!
• Number of Tweets • Campaign Effectiveness
• Number of Fans • Social Media Impact
• Number of Facebook pages • Brand Awareness
• Customer Engagement
For What Purpose?
25. Develop “Good”
Measurable Objectives
Purpose: Improve Open House Attendance
BAD GOOD
To increase number of To increase social sharing of
Facebook fans our open house
announcements by 8% from
January through May 2013,
as measured through web
analytics.
26. S.M.A.R.T. Goals
Specific
• social sharing of our open house announcements
Measurable
• measured through web analytics
Attainable
• by 8%
Relevant
• articulates with stated purpose
Time-tabled
• January through May 2013
27. Measuring with Metrics
Use new media data points to build a robust picture of:
– The marketplace
– Audience groups
– Current customer behaviors
– Priorities
– Tracking progress of a campaign
– Benchmarks for comparison
– Are you in alignment with your purpose or goal?
28. It’s All About Outcomes
• Turn your opinions into cold, hard facts
• Cultivate buy-in for new projects ($$$)
• Demonstrate ROI
• Refine your strategies to increase
effectiveness
• Use data and analytics for projections
• Reach strategic goals
29. Challenges in Data-Driven Marketing
• We don’t know where to start
• We don’t know how to start
• We don’t have the resources
• We don’t have the metrics
• We don’t have enough data
• We don’t need more work!
FEAR!
30. Overcoming Obstacles
• Stay focused and show CAUSE and EFFECT
• Collect and track the RIGHT DATA
• Experiment and obtain a SMALL WIN
• Use customer SURVEYS & FOCUS groups
• LEARN more about marketing & technology
• Build relationships with your PROGRAMMERS & IT
• Build INFRASTUCTURE for data-driven marketing
• Create a data-driven marketing CULTURE & EDUCATE
32. Where are you now?
• There is no wrong answer.
• Review what you are currently doing.
• Audit any data you currently have.
• What industry benchmark data is available?
• Let your goals & strategies be your guide.
33. Baselines
Just start!
Pilot initiatives
Develop SMART goals
Build buy-in for a data-
driven culture
Talk to other people,
departments, offices
Collect what you can now
Begin building
infrastructure to improve
what you can collect
Increase the scale
34. Starting from Zero is OK
This will only be an issue for the smallest
“time slice” you are analyzing.
•Day over day
•Week over week
•Quarter over quarter
•Year over year
•5 year trend
37. “So Many Baskets, So Many Eggs”
• Facebook
• Twitter
• You Tube
• LinkedIn
• Four Square
• Pinterest
• Email Marketing
• Blogging
38.
39. What’s the point?
• It’s where your customers are…
– Build relationships
– Stay top-of-mind
– Drive web traffic
– Customer service
– Some conversions
– Learn about your audience
– Collect data
43. What is Twitter?
• Social network version of texting
• 140 character “tweets”
• Can include links to websites,
searchable keywords, photos,
locations
• Individuals and organizations
can have multiple accounts
• “Social Media Stream of
Consciousness”
44.
45. • Information Source
– Find resources
– Stay up-to-date on trends
• Conversations with vendors, colleagues,
and customers
• Tactics
– Best days & times for postings
• Paid Advertising
48. # Hash Tag
• A searchable keyword to filter the millions of tweets
happening every minute
• Others can use them to find topics of interest
regardless of following/followers
49. RT & MT
RT = retweet MT = modified tweet
• Sharing forward • A retweet that has been
• Passing along to your edited, augmented,
network shortened
• No edits • Add a #, @, or comment
50. Links and Link Shorteners
http://mwcc.edu/future-students/paying-for-college/fin
• Ow.ly
• Bit.ly
• Goo.gl
• T.co
• tinyURL
http://ow.ly/e0X2p
• Youtu.be
52. Why Use Twitter?
• Gain access to 500 million active users
tweets
– Massachusetts State House
– Pew Research Center
– Nelson Mandela
– AmeriCorps
– United Nations
– North Central Massachusetts Chamber of Commerce
– CNN
53. Why Use Twitter?
• Engage with your community on their terms
– Connect them with real-time updates
– Assist them to become informed consumers
– Learn what they are most interested in
– Answer questions about company, products, services
54. Why Use Twitter?
• Professional development tool
– Be in the know
– Get even more out of conferences
– Discover new interests and resources
– Position yourself as a mover and shaker
– Promote your publication, event, or clients’ successes
– Connect with associations, peers, groups, and
colleagues
56. • Second largest search engine
• Offers analytics
• Branded
• Not just videos of kittens
– Instructional
– Entertaining
– Content for your site
57. Decision time!
PROS CONS
• Great “reach” • Video production
• Visual really works – Money
– Time
• Narrative
• “Everybody’s doing it”
58. Individual Profiles Company Pages
• Your online resume • Profile pages for
• Groups organizations
• Rolodex search • Offers analytics
• Q&A • Job postings
• Links to websites, Twitter • Company updates
• Projects, Awards, • Website traffic
Licensures
59. So what?
• Great value at the individual level
– Networking
– Research
• Narrow scope use, organizations level
– Job postings
– “Corporate” updates
60.
61. Foursquare
• Perfect for a retail business
• Quantify foot traffic
• Reward most loyal customers
• Merchant Platform
• Run “social“ promotions
• Who is on-premises?
64. Pinterest: Show, Not Tell
• “Meet the Staff”
• Products in action
• Customer submissions
• Recipes, instructional content
• “Scenes from Worcester”
65. Email Marketing
The King is Dead! Long Live the King!
•What audience(s)?
– Existing Customers
– Leads from landing pages
•Offers Analytics- who’s opening what?
– Blog about that topic!
•Bring people back to your website
•Offer specials, rewards, coupons, invitations
66. Blogs & Blogging
• Good medicine for an underperforming website
• Injection of fresh content (SEO)
– Multimedia
– Links
– Keywords
• Builds “personality”
• Longer format
• Metrics
• RSS, Commenting
• Frequency & Quality
• Your social media fodder
76. Next Steps
• Create a team, committee, task force
• Develop new media guidelines
• Align tactics, goals, strategies
• Start measuring
• Incorporate what you learn as you go
• Develop your tone, voice, and a content schedule
• Be transparent
• Have fun!
77. Sarah’s Final Thoughts
• Inbound marketing is a viable and effective
strategy that is flexible to fit any business
model.
• New media tools offer greater ability to
collect, analyze, and report on meaningful
metrics to determine ROI.
78. Sarah McMaster
Director of New Media
Mount Wachusett Community College
smcmaster@mwcc.mass.edu
http://www.linkedin.com/in/sarahmcmaster
https://twitter.com/sarah_mc
You “follow” and can be “followed” @ - “addresses” your (still public) tweet to a particular Twitter account # hash tag uses a searchable keyword others may be interested in RT MT Links and Link Shorterners Abbreviations Tweets, Tweeps, and Fail Whale